2012 BRUINFEST REPORT

MARKETING METHODS

WEBSITE The website included sponsor logos and were linked to a specific site or Facebook page.

http://www.recreation.ucla.edu/BruinFest

EMAIL Email blasts also included logos and links.

PRESS Campus newspapers and web newsletters were contacted for the event.

SIGNAGE Posted around campus: • Banners • Display monitors • Printed Signs

SOCIAL MEDIA Strong online presence. • Facebook

https://www.facebook.com/UCLARecreation

• Twitter https://twitter.com/UCLARecreation

T-SHIRT Shirts distributed to participants along with sponsor merchandise as gifts.

DEMOGRAPHICS

87.8%

12.2%

Undergad

Grad

57.8%

42.1% Female

Male

GENDER

STUDENTS

TOTALS

3,954 Participants

SIGNAGE EXAMPLES

SOCIAL MEDIA

Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation

ENGAGEMENT

EVENT IMAGES

FINAL OUTCOMES

BECAUSE OF YOUR PARTICIPATION…

Increased campus engagement Bridging together your brand and UCLA students

MORE OPPORTUNITIES

Here are other ways you can engage with the community here at UCLA:

• Title sponsor • Grand Prize sponsor • T-shirt sponsor • Coupon distribution with emails and during

registration • Booth display indoors and outdoors • ‘Learn at Lunch’ sessions • Student events (i.e BruinFest) • Employee events (i.e I Heart Walking) • Community events (i.e Jazz-Reggae Festival) • Participation at multiple events • Year long sponsor opportunities • Contact to other PAC-12 campuses

Thank you

Looking forward to working with you again!

KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu