bruce lee guide to strategic content (remix)
DESCRIPTION
This is a presentation from Pubcon 2013 about developing a more strategic approach to content but also how to actually do that.TRANSCRIPT
Content Strategy For The Web Elements of Content StrategyContent Strategy at Work
Use Client ProfilesOrganize all client insights, messaging, documentationin one place for the team working on it. Get client /stakeholders to sign off on all campaign goals andcommunication documentsearly on in the process.
Adwords Tool, Google Trends SEMRush, Open Site Explorer, Topsy, Facebook Ads, Social Crawlytics
Content Analysis ToolWeb Content Audit ToolGoogle XpathContent Matrix LucidCharts
Buyer PersonasUsability TemplatesContent TemplatesUsertesting.comBlasamiq MockupsSEOMozAhrefsMajesticSEOSearch MetricsWordPress SEOCS Generator Tool
Mindjet & ConfluenceWP Editorial CalendarEasy Content Templates,Kapost, Trello, DivvyHQ, Raventools, Contently, Compendium
Google Analytics CrazyEggKissMetricsClickTaleClickHeatConcept FeedbackSilverBackFivesecondtestOpen HallwayOptimizelyUnbounce
1. Slide #10 Graphic by Brain Traffic – Link2. Slide #11 From Caroline Kealey’s “Message Architecture Worksheet” – Link3. Slide # 13 Image From The White Paper – Why Securing Communications and Content is a
Critical Best Practice by Proofpoint – Link4. Slide # 14 From – Worpress Editorial Calendar by Zack Grossbart – Link
*All Photos of Bruce Lee Are Property of The Respective Copyright Holder
1. Content Strategy For The Web by Kristina Halvorson – Link2. Elements of Content Strategy by Erin Kissane – Link3. Content Strategy at Work by Margot Bloomstein – Link4. Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link5. The Epic List of Content Strategy Resources by Jonathon Colman – Link6. Metadata Workshop by Rachel Lovinger – Link7. Complete Beginner’s Guide to Content Strategy by Andrew Maier – Link8. Content Templates to the Rescue by Erin Kissane – Link9. Building Your Content Strategy with a Message Architecture by Margot Bloomstein – Link10. Difference Between Content Strategy & Content Marketing? by Colleen Jones – Link11. Psychographics Deconstructed: What We Look Like to… by Marty Weintraub – Link 12. Social Media Can Generate Strong Story Ideas by Kylie Jane Wakefield – Link13. 11 Savvy Ways to Use Buyer Personas… by Rebecca Corliss – Link14. Fusing Content Strategy with Design by David Gillis – Link15. An Introduction to User Journeys by Jason Hobbs – Link16. Doing a Content Inventory by Jeffrey Veen – Link17. Super Awesome Content Strategy Worksheet By Steve Floyd – Link
Steve FloydFounder / Principle at AXZM
twitter: @nawlreadyphone: (214) 272-9109
www.axzm.com
For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design).