brs presentation 2t106
TRANSCRIPT
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AUTHOR : FRANK JEFKINS
PRESENTATION BY B.HARSHAVARDHAN2T1-06
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Internationally recognized authority in PR.
The Frank jefkins school of public relations .
Well known centre for excellence in PR studies.
Thousands of top professionals were turnedinto the world of advertising and publicrelations.
Awarded with the Sir Stephen talents medal in1986
NOTE : public relations is contrasted to PR in further slides.
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The book deals with ..
What ?
Why ?
How ? concepts of public relations.
Promote the organization.
Educate people about the organization.
Concerns the total communications of theorganization.
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PR means different things to different people .
The deliberate, planned and sustained effort to
establish and maintain mutual understandingbetween an organization and its public.
Public relations is a quality of leadership.
PR requires the integration of knowledge andcommunication.
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Various key segments in PR includes
Obtaining a corporate image, Identity.
Getting media coverage , dealing with
reporters and interviewers.
E-PR
Communication with employees.
Good customer relations, financial relations. PR in crisis.
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Corporate image is based on peoplesknowledge.
It may be good or bad. PR should tell people what they actually are
but not how wonderful they are.
Check list to ensure better relations
The after market service.
Trade relations.
Packaging and delivery services.Website update.
Creditable advertising
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Media coverage is most important and needed.
Press relations is a part of public relations. Only way to achieve is to give what media
wants, how and when it wants.
PR is responsible for delivering factualinformation.
It should not look like advertising.
PR should place himself in the place ofaudiences.
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Communicating with employees is muchneeded exercise.
Educating own employees about theorganization.
It can be done by E-news papers , video
magazines ,notice boards.
PRO can also be spokes person.
Looking for good customer relations isbeneficiary to the organization.
They are the roots of public relations
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Typical PR objectives
Improving local communications.
Maintaining employee stability.
Educate the market.
Support the companies presence at industrial
fairs etc.
Sponsorship is also one of the key issue.
PR relate to marketing
PR and marketing go hand in hand .
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Financial relations include communicatingwith the share holders , organizing the annual
general meeting etc.. Political PR is crucial factor.
Good relations with the ministers of the stateand central governments.
PR in crisis
Crisis management is a vital function.
Crisis like strike ,financial ,accident, firescandal, product recall , competition.
Finally PR evaluation
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Found it substantial .
Well related to all the aspects of business.
Detailed explanation of all the segmentsinvolved
Easy to understand .
Perfectguide for aspiring pros.
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