brosur mm-2

8/10/2019 Brosur MM-2

1/66

8/10/2019 Brosur MM-2

2/66

CONTENTS 3 Prasetiya Mulya Foundation

4 Message from The Dean

7 Why Prasetiya Mulya ?

9 Prasetiya Mulya Business School 10 MM Faculty Members

14 Atmosphere

16 Facilities

18 Student Profiles

23 Program Curriculum 24 Regular MM

30 Executive MM in Business Management

36 Executive MM in Strategic Management

43 Learning Program 44 Learning Methods

46 Business Plan

47 CEO & Guest Lecture

48 Student Activities

49 International Competition

51 Career Development

Welcome to the business school

that will take you to see the world

from a different perspective.

Welcome to Prasetiya Mulya.

& Business Networking 52 Career Development

54 Alumni Relations

56 Corporate Partners

61 Program Admission

8/10/2019 Brosur MM-2

3/66

Best practice education is a collective debt of

the current generation to future generations.

Djisman Simandjuntak

Chairman of the Prasetiya Mulya Foundation

Professor of Business Economics

Building 2, PMBS Cilandak Campus

8/10/2019 Brosur MM-2

4/66

3

The school's various programs have contributed to

the development of Indonesian business entrepreneurs

and professionals in acquiring the best management

practices needed in the global world. The Prasetiya Mulya

Foundation moves forward to fulfill its noble pledge in

educating Indonesian people.

PRASETIYA MULYA

FOUNDATIONTe Prasetiya Mulya Foundation(Yayasan Prasetiya Mulya (YPM)) wasestablished by a group of prominentIndonesia businessmen in Jakarta,19 May 1980.

Initially, Prasetiya Mulya's philanthropic mission spread into

several programs and activities such as social projects,

scholarship programs, assistance to victims of natural

disasters, etc. The founders, intellectuals with business

backgrounds, realized that Prasetiya Mulya's core mission

should contribute to building the nation through intellectual

enhancement thus through education and training

programs in business and management.

In the 2nd year of its 30 years of establishment, Prasetiya

Mulya or Noble PledgeFoundation, set up the Prasetiya

Mulya Business School renown as the leading educational

institution offering degree and non degree programs

in the field of business to help advance the business

community and improve the competence of Indonesian

businesspeople. The school pioneered in 1982 the first

Master of Business Administration (MBA) program in

Indonesia, now by decree called by Magister Management

program.

Board of Trustees

ChairmanSoedono Salim*

MembersEka Tjipta Widjaja* William Soeryadjaya* (RIP) Anthoni Salim

Ciputra, Dr. Ir. Edwin Soeryadjaya Frankie Nurimba, Dipl.Ing. (RIP)Franky Oesman Widjaja Harry Tjan Silalahi, SH Ibrahim Risjad

Ipung Kurnia, MBA Jauw Tjong Kie Jusuf Wanandi, SH

Kaharudin Ongko M. Hadi Soesastro, Dr (RIP) Mochtar Riady, Dr.Mulyadi Budiman Osbert Lyman Prajogo Pangestu

Sofjan Wanandi H. Sudwikatmono (RIP)

Suhargo Gondo Kusumo (RIP) The Ning King Usman Admadjaja

Supervisory Board

Chairman

T. P. Rachmat, Ir.

Members

Antonius J. Supit G. Sulistiyanto S., Ir.

Board of Executives

Chairman

Prof. Dr. Djisman Simandjuntak

Members

Treasurer: Angeline Sutedja, MBASecretary: Prasasto Sudyatmiko, SH

Baritono Pangestu Budiarsa Sastrawinata Danandjaja Wanandi

Franciscus Welirang Leopard Lyman Michael J.P. WidjajaMintardjo Halim Tedy Djuhar

YAYASAN

PRASETIYAMU

LY

A

*Honorable Lifetime Leader

8/10/2019 Brosur MM-2

5/66

M E S S A G E F R O M H E D E A N4

MESSAGE

FROM THE DEAN

Dear respected business leaders,

Nothing is more difficult than mapping the future business

direction. Advanced and developed countries can not

be expected to be the generators of global economy

anymore. The statement "Our global economy is so

fragile" at the G-20 group summit held on June 20, 2010

in Toronto still echoes loudly. If there are still some drivers

on the global economy, it would be the economic activity

of developing economies especially China and India. But

no one knows how long this can last.

In the midst of this high uncertainty it would be best if

each of us hold on to the motto: "Do not wait for reform.

Reinvent !. Dawning onto the ripe age of 30 in 2012,

Prasetiya Mulya Business School takes the initiative to

place education on higher ground. The acknowledgement

for this initiative is evidenced by the awards won for

four consecutive years (2008-2011) by teams from the

graduate/Master Program, students of management,

particularly in the Global Social Venture Competition

(GSVC), Haas Business School, University of California at

Berkeley.

Socialization and network on the international scope

with world class business schools at GSVC ascertain

Prasetiya Mulya Business Schools conviction that

today's and future global society will depend on the

initiative of the business world to actualize the "Triple

Bottom Line". A business in line with the times is a

business that not only focuses on creating profit, but

also empowering the community and restoring and

preserving the environment. Failure in these three

aspects will shake the societys order and result in planet

Earth being no longer able to support life.

Prasetiya Mulya Business School was born 30 years ago

with the breath of life: "Give and you'll be given". More

than 80 prominent national business people who founded

the Prasetiya Mulya Foundation believe in giving some of

their fortune for the noble cause to educate the nations

people, the nation's need for professional managers

will be fulfilled. That belief has been proven through the

accomplishments of the Prasetiya Mulya Business School.

If you share the same belief with the vision of the Prasetiya

Mulya Business School, do not hesitate to join us. Through

sustainable business we can renew Indonesia and the

world.

M E S S A G E F R O M H E D E A N4

8/10/2019 Brosur MM-2

6/66

5

Prof. Sammy Kristamuljana, Ph.DDean of Prasetiya Mulya Business School

8/10/2019 Brosur MM-2

7/66

Give and you will be given.

- Anonymous -

8/10/2019 Brosur MM-2

8/66

7

WHYPRASETIYA MULYA ?

With more than 29 years experiencein business education, PrasetiyaMulya has consistently developed itsprofessional approach in providinghigher education services in the areasof business and management. Tesedevelopments are based on PrasetiyaMulyas commitment to serving thelearning needs of businesses andbusinesspeople.

Prasetiya Mulya recognizes that every challenge in

the business sector is unique, dynamic and complex.

Therefore, business players must acquire good business

knowledge and competence to be able to find the best

solutions for every situation in creative, effective and

realistic ways. Prasetiya Mulya answers this challenge

by establishing business education programs that are

practice-oriented, comprehensive, relevant and current,

to prepare future business players and leaders as well as

researchers.

In addition to providing learning subjects, Prasetiya Mulya

Master of Management (MM) programs focus on improvingstudents strategic learning capacities and readiness to

develop the best solutions in any situation. High levels

of interaction and involvement in groups and inter-

group discussions whilst practicing applicative business

concepts are the right means to improve competencies.

The learning process encompassed in the Prasetiya Mulya

MM programs is designed through learning experience.

The Prasetiya Mulya curriculum is regularly adjusted

towards developments in the business world and to

prepare students to face changes and uncertainties in the

future business environment.

Faculty Members

Atmosphere

Facilities

Student Profiles

Prasetiya Mulya MM programs received an A-category

accreditation, grade A. (National Accreditation Agency,

2011 - 2016)

Prasetiya Mulya Business School is a member of the

Association of Asia-Pacific Business Schools (AAPBS), as

well as the International Association to Advance Collegiate

Schools of Business (AACSB International).

Prasetiya Mulya was also voted the private business school

of choice by executives and fresh graduates and received

the highest rating in Indonesia (SWA Magazine, July 2008).

Prasetiya Mulya is the best private business school and the

first rank as recommended (100%) by alumni.

(SWA Magazine Survey, November 2009)

8/10/2019 Brosur MM-2

9/66

P R A S E I Y A M U L Y A B U S I N E S S S C H O O L8

Library

8/10/2019 Brosur MM-2

10/66

8/10/2019 Brosur MM-2

11/66


MM FACULTY MEMBERSPrasetiya Mulya MM facultymembers are professionals,experienced practitioners withgood educational credentialsfrom domestic as well as foreigninstitutions.

ACADEMIC QUALIFICATION BACKGROUND OF FACULTY MEMBERFACULTY MEMBER REGION OF UNIVERSITY BACKGROUND

Prasetiya Mulya Business School's MM Faculty Members

meet academic credentials according to subjects they

teach and also master good, effective and attractive

teaching techniques. They work to establish a relaxed but

serious atmosphere in class where students are actively

involved in every learning session, to gain maximum

benefit from the learning process. Their extensive

experience in their fields of expertise enrich their teaching

materials and case studies presented in class.

The enhancement of Prasetiya Mulya civitas academia is

shown by having 6 home grown full time Faculty Members

who are honored profesorship in various steam of

management.

Europe

USA

Asia

Australia

24%

15%

34%

27%

MasterDr/Ph.D

33%

67%

8/10/2019 Brosur MM-2

12/66

M E N G A P A P R A S E I Y A M U L Y A ? 11

Prof. Djisman S. Simandjuntak is the chairman, executive board of the Centre for Strategic and International Studies

(CSIS) Foundation and has served several times as a research consultant for the Asian Development Bank. He is

currently the chairman of the Indonesian Institute for Corporate Directorships (IICD) Supervisory Board, and thechairman of the Prasetiya Mulya Foundation. Professor Djisman is also a member of the Expert Group for Feasibility

Studies on the East Asia Free Trade Area, an expert advisor to the Indonesia-Korea Economic Cooperation Committee,

and a member of the Indonesian National Research Council and the American Association for the Advancement ofScience.

Prof. Dr. DJISMAN S. SIMANDJUNTAK

Professor of Business Economics

(Prasetiya Mulya Business School, Indonesia)

SE (Parahyangan University, Indonesia)

Dipl Rer-Pol (Cologne, Germany)

Dr (Cologne, Germany)

Prof. Sammy Kristamuljana, Ph.D is the dean of the Prasetiya Mulya Business School, and specializes in strategic

management. Before joining Prasetiya Mulya Business School in 1983, Prof. Sammy Kristamuljana was a chiefaccountant of Bank Dagang Nasional Indonesia. Not only has he written case studies, but his scientific articles have

been published in a number of journals and magazines, and he is an active member of the Editorial Board of the

accredited management and business journal "Integritas".

Prof. SAMMY KRISTAMULJANA, Ph.D

Professor of Strategic Management


SE Ak (University of Indonesia)

MSM (Arthur D Little MEI, Cambridge, USA)

PhD (City University, London, UK)

Professor Ignas G. Sidiks professional career included time spent working as a director of PT Multi Adi Cipta Persada,

as a general manager in a service company and as an entrepreneur. Prof. Ignas G. Sidik is also active in writing and has

contributed to a number of journals in both national and international management forums. His articles, among others,

includes Indonesia: A Country in Transition (2003) which he wrote together with Don Rahtz, as well as The Application ofCETSCALE Measure in Indonesia; An Empirical Test.

Prof. IGNAS G. SIDIK, DBAProfessor of Finance and Marketing


Ir. (Bandung Institute of Technology, Indonesia)MBA (Wharton School, University of Pennsylvania, USA)

DBA (Boston University, USA)

Before joining Prasetiya Mulya, Prof. Dr. Andreas Budihardjo was employed as a human resources management expert

for the General Motors & Isuzu training center, and as a consultant in a number of private enterprises. In addition to

teaching and providing management consultancy services, Prof. Dr. Andreas Budiharjo is also an active public speaker.Besides working at Prasetiya Mulya, he also teaches organizational psychology, learning organization and knowledge

management in the graduate psychology program of the University of Indonesia.

Prof. Dr. ANDREAS BUDIHARDJO

Professor of Human Resource Management


Drs. M.Pd (IKIP Surabaya, Indonesia)

M.Psi (University of Indonesia)

PhD (University of Groningen, the Netherlands)

Prof. AGUS W. SOEHADI, Ph.D

Professor of Marketing


Ir. (Bogor Institute of Agricultural, Indonesia)

M.Si (Bandung Institue of Technology, Indonesia)

PhD (University of Strathclyde, Scotland, UK)

Prof. Agus W. Soehadi's expertise covers strategic marketing, brand management, retail marketing, market research,

community marketing and entrepreneurship. His research papers and writings are published in accredited scientific,

national and international journals for example Journal of Strategic Marketing (UK based), EMAC Proceedings (Europeanbased), MEG Proceedings (UK based) and BAMP Proceedings (UK based). Currently Prof. Agus W. Soehadi is the VP-

Education, International Advertising Association (IAA), IAMS board member and academic leader for the development

of Internationally Accepted Marketing Standards (IAMS) and Co-Founder of ICE (Indonesian Consumunity Expo). Prof.Agus W. Soehadi is a team leader of GEM (Global Entrepreneurship Monitor) Indonesia, External Expert Security Council

(Wantanas) and VP HIPKI (Indonesian Training and Courses Assembly). He also contributes teaching in the Doctoral

Program, University of Indonesia and Bogor Institute of Agricultural, IPB.

Prof. DJOKO WINTORO, Ph.D

Professor of Business Finance


SE (Tarumanagara University, Indonesia)

MCom (University of Wollongong, Australia)

Ph.D (University of Wollongong, Australia)

As Research Director at Prasetiya Mulya, his expertise covers Corporate Finance, Advanced Corporate Finance,Corporate Growth, Institution Depositors, Investment Management and Financial Management. His research writings

are published in accredited scientific journals such as Indonesia Capital Market Review, "The Credibility of IDX

(Indonesian Stock Exchange)" and Business Management Journal "Renewal of the Corporate Finance Function. Several

papers were presented at international conferences like the 2nd International Conference on Business ManagamentResearch, Jakarta, 15-16 August 2007 with the paper "How Can Emerging Stock Exchange Survive in the Global Era

Competition", and "Reborn From Crisis", the CEO Forum, Jakarta, 26 August 2009.

8/10/2019 Brosur MM-2

13/66


86

13

9

5

7

2

14

10

3

ECONOMY & STRATEGY

DEPARTMENT

1. FELIX FERRYANTO LUKMAN, MM

SPi (Bogor Institute of Agricultural,

Indonesia)

MM (Bogor Institute of Agricultural,

Indonesia)

2. PAUL S. OPPUSUNGGU, MM

SE (University of Indonesia, Indonesia)

MM (Prasetiya Mulya Business School,

Jakarta, Indonesia)

HUMAN RESOURCES &

ORGANIZATIONS DEPARTMENT

3. DR. ACHMAD SETYO HADI

Drs (Gadjah Mada University, Indonesia)

M.Sc (University of Colorado, USA)

Dr. (Bremen University, Germany)

4. FRANKY SUPRIYADI, MBA

Ir. (Bandung Institute of Technology,

Indonesia)

MBA (University of Pittsburgh, USA)

Ph.D Candidate (Univ of Pittsburgh, USA)

5. GREGORIUS PRATIKNYO, MBA

Drs (Gadjah Mada University, Indonesia)

MBA (University of Southern California, USA)

6. INDRIA HANDOKO, MM

ST (Parahyangan University, Indonesia)


Indonesia)

Ph.D Candidate (Manchester Business

School, UK)

7. JULIATI TEDJASASMITA GUNADI, MBA

Dra (Padjadjaran University, Indonesia)

MBA (Monash University, Australia)

8. LENNY SUNARYO, PH.D

BCom (Concordia Univ, Canada)


Indonesia)

MCom (Otago University, New Zealand)

Ph.D (Otago University, New Zealand)

9. LIES DAHLIA, MM

ST (Bandung Institute of Technology,

Indonesia)


Jakarta, Indonesia)

10. DR. WILLEM DAGI

Ir. (Hasanuddin University, Indonesia)

MM (Bogor Institute of Agricultural,

Indonesia)

Dr. (Bogor Institute of Agricultural,

Indonesia)

MARKETING DEPARTMENT

11. DANIEL HARYANTO, MM

S.Kom (Binus University,Indonesia)

MM (IPMI, Indonesia)

12. DR. EKA ARDIANTO, MM

Ir. (Sepuluh Nopember Institute of

Technology, Indonesia)


Indonesia)

Dr. (University of Indonesia, Indonesia)

13. ISTIJANTO, MM, MCOM

SE (Atma Jaya Catholic University,

Yogjakarta, Indonesia)

MM (Gadjah Mada University, Indonesia)

MCom (University of New South Wales,Australia)

Dr. Candidate (University of Indonesia,

Indonesia)

14. ROBBY T. PONIMAN, MBA

Drs. Med (Tarumanagara University,

Indonesia)

MBA (Univeristy of Texas, El Paso, USA)

FINANCE DEPARTMENT

15. ARIEF FADHILAH, MBA

SE.Ak (University of Indonesia, Indonesia)

MBA (Putra Malaysia University, Malaysia)

1511 12

41

8/10/2019 Brosur MM-2

14/66

13

ADJUNCT FACULTY MEMBER

27. ADHI HENDRA BASKARA E., MBA

SE (University of Indonesia, Indonesia)MBA (San Francisco University, USA)

28. DR. HARRIS TURINO KURNIAWAN

Ir. (Satya Wacana Christian University

Kristen, Indonesia)


Indonesia)

MSi (University of Indonesia, Indonesia)

Dr (University of Indonesia, Indonesia)

29. MICHAEL ADRIYANTO, MM

S.Psi (Padjadjaran University, Indonesia)


Jakarta, Indonesia)

30. IDA JUDA WIDJOJO, PH.D

Diplom Kaufmann (Universitas des

Saarlandes, Germany)

MBA (Katholieke Universiteit Leuven,

Belgium)

Ph. D (University of Bern, Switzerland)

31. JOSEPH BELLY UTARJA, MBA

ST (Bandung Institute of Technology,

Indonesia) MBA (Melbourne Business School, University

of Melbourne, Australia)

25

OPERATIONS & SUPPLY CHAIN

DEPARTMENT

22. ADE FEBRANSYAH, PH.D


Indonesia)

MSME (Oklahoma State University, USA)

Ph.D (North Carolina State University, USA)

23. ELLIOT SIMANGUNSONG, PH.D

Ir (Bogor Institute of Agricultural, Indonesia)

MM (University of Indonesia, Indonesia)

Ph.D (Lancaster Univ, UK)

24. F.X. HONGYANTO SETIO, MBA

Ir. (Gadjah Mada University, Indonesia)

MBA (Griffith University, Australia)

25. HENDRO ADIARSO TJ, MBA


Indonesia)

MBA (TSM Business School, University of

Twente, Netherlands)

Ph. D Candidate (Cranfield University, UK)

26. NUGROHO SURYO, PH.D

Ir. (Gadjah Mada University, Indonesia)

MBA (University of Wisconsin, Madison,

USA)

Ph.D (AGSM, Australia)

1918

26

2120

3027 28 29 31

16. ARNOLD KAUDIN, MM, M.COM

SE (Padjadjaran University, Indonesia)

MM (Gadjah Mada University, Indonesia)

M.Com (The University of Sydney, Australia)

17. DEDDI TEDJAKUMARA, MM

ST (Padjadjaran University, Indonesia)


Indonesia)

18. LUKAS SETIA ATMAJA, PH.D

SE (Atma Jaya Catholic University,

Yogjakarta, Indonesia)

MSc (University of Wisconsin, Madison, USA)

Ph.D (Monash University, Australia)

19. NICO FERNANDO SAMAD, MMT, MBP

SE (University of Jambi, Indonesia)

MMT (Bandung Institute of Technology,

Indonesia)

MBP (University of South Australia, Australia)

20. SANDY HARIANTO, M.BUS.ACC

SE (STIE SUPRA, Indonesia)

M.Buss.Acc (Monash University, Australia)

21. WIJANTINI, PH.D

SE (Parahyangan University, Indonesia)

MBA (University of Dallas, USA)

Ph.D (University of Birmingham, UK)

22

16 17

23 24

8/10/2019 Brosur MM-2

15/66


ATMOSPHERETe Prasetiya Mulya Business School- Cilandak Campus, is strategicallylocated in Cilandak Barat, SouthJakarta. Te campus, with its superblocation and facilities, providesthe ideal learning environmentfor students and the businesscommunity, making the learningprocess more effective.

Prasetiya Mulya Cilandak Campus is located on TB

Simatupang road (adjacent to the Jakarta Outer Ring

Toll Road) where the surrounding area is south Jakarta's

popular central business district. Many multinational,

private, and state-owned companies have their head

offices in this area.

South Jakarta is known for its various subcultures. Nearby

campus is Kemang, famous for its entertainment, cultural

spots and abundance of restaurants, cafes and galleries.

Kemang is also home to 80 percent of Jakartas expatriate

community. This area is located less than 20 minutes from

Prasetiya Mulya. Another prominent area near the campus

is Jakartas upscale residential area, Pondok Indah.The area surrounding the Prasetiya Mulya Cilandak

Campus offers everything students could require, including

accommodation for different budgets available near the

campus, serviced apartments, condominiums, town

houses, guesthouses and hotels.

Boarding rooms are also available for long-stayingstudents. These rooms are conveniently located near the

campus in Cilandak, Fatmawati, Lebak Bulus, Pondok

Indah, Cipete and Pondok Labu areas. Rents vary greatly,

but most come in the range of Rp 750,000 up to Rp

2,000,000 a month.

There are a variety of shops and commercial areas

located near the campus, including traditional markets,

convenience stores, supermarkets (Hero, 7-Eleven, Giant,

Food Mart, All Fresh, Matahari and Ranch Market) and

hypermarkets (Carrefour, Giant and Lotte Mart). Pondok

Indah Mall, one of the first modern malls in Indonesia,

is just 10 minutes from the campus. Only five minutes

from the campus is Cilandak Town Square (Citos), a

popular spot and meeting point that combines shopping,

restaurants, apartments and a sports center. There are

also plenty of public facilities near the campus, including

mosques, churches, hospitals, clinics, drug stores, banks,

business centers, internet cafes, and the post office.

8/10/2019 Brosur MM-2

16/66

15

"I realized it is important toexperience a unique learningprogram for my careeradvancement. Through Prasetiya

Mulyas comprehensive MMprogram, I broadened myperspectives equipping meto make financially wise andstrategic business decisions.I was also able to representthe school and Indonesia in aglobal competition lending the

opportunity to network on aworldwide level."

Yolling Muis

(Alumnus of Executive MM in Business Management,

2007)

Head of Finance Department, PT. Panin Life

Runner Up Winner, Global Social Venture

Competition 2008, Berkeley, USA

Prasetiya Mulya provides an extensive curriculum which

enhances my ability to analyze issues from differentperspectives and to get an all round view of the situation

on hand. Combined with practical group assignments,

I enhanced my analytical abilities as well as developed

interpersonal skills in managing team dynamics.

These abilities have proven to be very beneficial

in the corporate world."

Windrio Indrasempurno

(Alumnus of Regular MM 2009)

PT Suzuki IndomobilBest Graduate 2009

Runner Up Winner, BEI-CFA Research Report Competition 2009

"To manage a corporation well and drivethe business, leaders must have vision-the big dream-, the persistance andfortitude to make it happen. Prasetiya

Mulya Business School is the rightplace to learn and gain inspiration. Theschool lay down the strong foundationof business knowledge through itsdedicated lecturers and extensivelydeveloped network. The program andfellow classmates, rich in experience andexpertise, provide the right inspirationalenvironment that enrich the grooming

process for future business leaders tolead, contribute and develop others."

Syamsurizal Munaf, ST, MM(Alumnus of Regular MM 1995)Director & Chief Financial OfficerPT. Medco Energi International, Tbk

8/10/2019 Brosur MM-2

17/66


FACILITIESBuilding facilities include two mainbuildings for teaching-learningactivities, library and computer lab.Tere is a dining hall, a study halland also other supporting campusfacilities, providing the completelearning atmosphere at PrasetiyaMulya.

In the main building, there is an auditorium and several

amphitheatre classrooms equipped with LCD projectors,

desktop computers and other multimedia equipment to

support interactive teaching and learning, and each room

is arranged to facilitate class discussions. Also available

is the business library, one of the best in the country, with

a collection of more than 30,000 books, domestic and

international journals, the ABI CD ROM, a wide range of

magazines and internet access for literature research.

The library also has thousands of business plans which

represents the students final projects containing feasibility

studies of various industries and businesses.

The calm and comfortable environment in the library

encourages students to spend long hours there. Students

can also use the study hall, the activity hall, plaza or

gazebo around the campus park as places to study or

to hold group discussions. The computer laboratory

complete with both fixed line and wire internet connections

is used also to conduct business simulations. Also

available is an Indonesian Stock Exchange corner withdata access and stock market information referenced

from the Indonesian Market Quotes (IMQ) as well as the

IDX database. Wi-Fi facilities are available in all parts of the

campus compound.

For lunch and dinner, a dining hall is available with room

to seat 250 people. There is also the Prasetiya Mulya

Store (PMStore), Book Store and a food court facility to

meet students daily needs. In the campus there are also

parking facilities, with around-the-clock security, a large

Muslim prayer room and a sporting area, i.e. a futsal cum

basketball court.

Auditorium

8/10/2019 Brosur MM-2

18/66

17

"I felt the need to learn about business andmanagement, when I was in the engineering profession.Prasetiya Mulya broadened my career views, enhancedmy knowledge, and stretched my abilities and skills tothe maximum. The learning experience transformedme, I am confident and competent to face the endlesschanges in the business world."

Waldo Hutapea, ST, MM(Alumnus of Regular MM Program 2005)Brand Manager - PT. Garudafood Putra Putri Jaya

Dining Hall

PM Book Store

8/10/2019 Brosur MM-2

19/66


STUDENT PROFILESPrasetiya Mulya Business Schoolcontinuously strives to provide thebest learning process and offers Masterof Management (MM) programsto suit students needs and specificcharacteristics. Te MM programsavailable are the Regular MM,Executive Business Management MMand Executive Strategic ManagementMM.

In the past years, Prasetiya Mulya students profiles

have varied greatly in terms of their educational and

professional backgrounds. Students educational

backgrounds have ranged from economics, engineering,

information management, social sciences to arts and

graphic design. In terms of professional backgrounds,

students have also varied from consultants to financial

managers, human resource managers, account managers,

engineers, creative directors, auditors, tax specialists,

HR generalists, portfolio managers, marketing managers,

training managers, plant managers, doctors, pharmacists,

directors, entrepreneurs and others. They have come from

various industries, ranging from the oil and gas sector,

hospitals, pharmaceuticals, agriculture, wood industry,

banking and financial industries as well as the mass media.

With such diverse range of student profiles and learning

processes demanding interaction among peer students,

the doors for students to exchange experience and

insights are wide open. Prasetiya Mulya students also have

unprecedented opportunities to build business networks

that can help enhance their chosen career path.

8/10/2019 Brosur MM-2

20/66

19

DR. Waluyo

(Alumnus of Executive MM in Strategic Management 1996)

Director of General Affair, PT Pertamina (Persero)

Former Vice President, BP Indonesia

"Prasetiya Mulya Business School equipped

me with pertinent management knowledge.

The balance of theory, applied knowledge

and high quality selected case discussions in

class strengthened my confidence and belief

that I will survive and continue to grow in any

organization. By the virtue of Prasetiya Mulya

Business School, I see life so green."

Prasetiya Mulya brings the opportunity to explore businessmanagement concepts and application in the real world.The unique learning experience and the school atmosphere

shape vivid working attitudes which represent high qualitystandard of business practices. The best yet is that the schoolfacilitates students eager to join international competitionsby increasing their business insights through enhancementof horizons and experience, and building extensive network.

Thank God I experienced all and felt the beat!

Fadli Cahyono(Alumnus of Regular MM 2009)Commercial & Operations Finance Manager - Fonterra Brand Indonesia Best Graduate 2009 Team Finalist - Global Social Venture Competition, South East Asia Round 2009

Sampoerna Foundation Graduate Scholarship 2007-2009 National Finalist, Ristek-Novartis Indonesia Biotechnology Leadership Camp 2008

The school introduced the

latest concepts and cases to

discuss, delivered by competent

faculty members, and providedapplicable knowledge to my

professional works. The program

shaped me to think strategically

from several point of views.

I wish more professionals can

gain the same experience in

Prasetiya Mulya.

Fera Damayanti(Alumnus of Executive MM in BusinessManagement 2010)Head of Pharma Business - Dexa Medica Graduate The Best in Class with Distinction

2010

8/10/2019 Brosur MM-2

21/66


MM STUDENT PROFILE 20092011

Undergraduate Background

University Background

Engineering 31.86Economics 25.00Computer Science 14.22Social Science 6.86Design 3.92Psychology 2.45Microbiology 1.96Law 1.47Food Technology 1.47Literature 0.98Biomedical Science 0.98Geography 0.98Maths and Statistics 0.98Engineering Physics 0.49Others 6.38

Parahyangan Catholic University 17.65Bandung Institute of Technology 12.75Bina Nusantara University 11.76

University of Indonesia 10.29Trisakti University 6.37Atma Jaya Catholic University 3.92Swiss German University 3.43Gadjah Mada University 2.94Pelita Harapan University 2.94Tarumanagara University 2.45Bogor Agricultural University 1.96Padjajaran University 1.96Prasetiya Mulya Business School 1.47Maranatha Christian University 1.47Diponegoro University 0.98Petra Christian University 0.98Other State Universities 2.94

Other Private Universities 5.41Overseas 8.33

Age

20 - 25 years 66.6726 - 30 years 32.35> 30 years 0.98

%

%

%

Working Experience

Position

< 1 year 28.281 - 2 years 33.333 - 4 years 33.33> 4 years 5.06

Fresh Graduate 55.92Staff / Officer 31.28Entrepreneur 4.74Manager 3.32Assistant Manager 2.37

Supervisor 1.42Department Head 0.95

%

%

REGULAR MM

8/10/2019 Brosur MM-2

22/66

21

Age



Age



21 - 25 years 4.3526 - 30 years 65.2231 - 35 years 24.15> 35 years 6.28

Bandung Institute of Technology 17.32University of Indonesia 16.35Gadjah Mada University 8.65Parahyangan Catholic University 5.77

Padjajaran University 5.77Atma Jaya Catholic University 4.81Trisakti University 3.85Bogor Agricultural University 2.88Diponegoro University 1.92Tarumanagara University 1.92Maranatha Christian University 0.96Other State Universities 6.73Other Private Universities 14.42Overseas 8.65

%

%

%

%

%

Working Experience

Position

Professional Background

Working Experience

%

%

%

%

Finance & Banking 17.96Chemical 11.65Consumer Goods 11.17Oil, Gas & Natural Resources 7.77Media & Entertainment 6.80Insurance 6.80Retail 5.83

Health & Pharmacy 3.88Government 3.40Automotive 3.40Consultant 2.43Property & Construction 1.46Logistics & Transportation 0.97Telecommunication & IT 0.97Manufacturing 0.49Research & Education 0.49Food, Drink and Beverages 0.49Others 14.04

Engineering 35.58Economics 29.33Computer Science 16.35Social Science 6.25

Law 3.37Agriculture 1.92Psychology 1.44Literature 0.96Design 0.96Maths & Statistics 0.48Others 3.36

< 30 years 4.8131 - 35 years 27.8836 - 40 years 33.6541 - 45 years 25.00> 45 years 8.66

Engineering 47.13Economics 32.69Agriculture 4.81Aeronautics 1.92Law 1.92Social Science 1.92Computer Science 1.92Literature 0.96Nuclear Engineering 0.96Psychology 0.96

Others 4.81

2 - 3 years 57.004 - 5 years 26.57> 5 years 16.43

5 - 10 years 51.4310 - 15 years 30.4816 - 20 years 13.33> 20 years 4.76

Position

Professional Background

%

%

Oil, Gas & Natural Resources 18.27Finance & Banking 12.51

Telecommunication & IT 12.51Manufacturing 10.58Logistics & Transportation 6.73Health & Pharmacy 6.73Consultant 6.73Media & Entertainment 5.77Property & Construction 2.88Insurance 1.92Food and Beverage 1.92Automotive 0.96Consumer Goods 0.96Government 0.96Chemical 0.96Research and Education 0.96

Others 8.65

Manager 52.89Senior Manager 19.23Professional 11.54Director 10.58CEO/CFO 2.88Entrepreneur/Owner 1.92Commissioner 0.96

Staff / Officer 58.45Supervisor 14.02Manager 13.04

Assistant Manager 6.28Director 3.86Entrepreneur 2.42Department Head 1.93

%

University of Indonesia 16.02Bina Nusantara University 11.65Bandung Institute of Technology 8.74Trisakti University 9.22Parahyangan Catholic University 7.77Padjajaran University 6.80Atma Jaya Catholic University 6.31Brawijaya University 2.43Gadjah Mada University 2.43Pelita Harapan University 3.40Tarumanagara University 3.40Swiss German University 1.46

Bogor Agricultural University 1.46Other State Universities 5.34Other Private Universities 7.28Overseas 6.31

EXECUTIVEBUSINESS MANAGEMENT MM

EXECUTIVESTRATEGIC MANAGEMENT MM

MM STUDENT PROFILE 20092011

8/10/2019 Brosur MM-2

23/66

Te programs comprehensive and applicative

curriculum prepares business players and leaders

with necessary knowledge while sharpening other skills

needed in the business world and in life.

Multifunction Hall

8/10/2019 Brosur MM-2

24/66

23

PROGRAM

CURRICULUM

Regular MM

Executive Business Management MM

Executive Strategic Management MM

Prasetiya Mulya Business Schooloffers three MM programsindividually designed and targeted atdifferent goals. Tese are the RegularMM, Executive MM in BusinessManagement and Executive MM inStrategic Management programs.

With more than 25 years experience, Prasetiya Mulya's

professionalsm and committment to business education

has earned it recognition as one of the top Business

Schools in Indonesia. This recognition is backed by

surveys conducted by leading business magazines and

newspapers covering local, state-owned and multinational

enterprises employing Prasetiya Mulya graduates.

Critical thinking and class discussions are important

to shape the class students, not only learning from the

Faculty members but also frequently from each other.

Faculty members serve as mediators or facilitators

conducting the teaching process in a very interactive and

dynamic manner.

The curriculum for the MM Programs are adjusted

periodically to keep pace with developments in the

business world and also, regional and international focus

is given that require students to be aware of socio-cultural

changes, thus ensuring students are prepared for all the

challenges they will encounter upon graduation and in their

workplace.

8/10/2019 Brosur MM-2

25/66

P R O G R A M C U R R I C U L U M24

REGULAR MMTe regular MM program is anintensive full-time program thatruns for 16 months, and is especiallyprepared for those who havecompleted their undergraduate

(S1) degree and have limited workexperience.

The program consists of four trimesters (1 trimester

= 4 months), and offers two majors, i.e. Marketing

Management and Finance Management. In this regular

program, the emphasis is on students mastering concepts

and techniques. In addition to business knowledge, this

program also places emphasis on character building and

self development. Students in this program will receivetraining in various business skill areas including meetings,

negotiations, presentations and interviews, as well as

communication in the workplace. The program also offers

other important subjects such as business law, group

dynamics, business ethics, taxation and information

management systems. The Regular MM program requires

the completion of 49 Trimester Credit Units (CU) and 12

business workshop units. Classes run five days a week,

from 8.30 a.m. to 4.15 p.m.

"With my industrial engineering background, I learned management and

gained valuable business perspective in Prasetiya Mulya, very close to

what I face in the real business world, I became the youngest person who

succeeded in establishing the Lexus business in Indonesia. In the global

automotive business, one must have engineering, marketing, finance, and

HR know how and good business intuition, besides having the neccessary

personal skills, all very important determining factors, for a promising

career in the future."

Adrian Tirtadjaja, ST, MM(Alumnus of Regular MM 2003)General Manager Lexus Indonesia - PT. Toyota Astra Motor

Acquatech Team

Regional Finalist, Global Social VentureCompetition - South East Asia Round,

2010, Bangkok Thailand.

8/10/2019 Brosur MM-2

26/66

25

TRIMESTER SUBJECT CREDITUNIT

MATRICULATION AKI 501 Financial Accounting 0

BEC 605 Fundamentals of Business

English

0

OPR 511 Statistics for Business 0

STA 501 Strategic Planning:

Analytical Tools &

Techniques

0

TRIMESTER 1 AKI 701 Managerial Accounting 3

EKN 707 Economics for Business 3

MJN 701 Organizational Behaviour 3

MKT 703 Consumer Behaviour 3

TRIMESTER 2 FIN 702 Corporate Financial

Management

3

MKT 701 Marketing Management 3

MJN 705 Human Resources

Management

3

OPR 703 Operations Management 3

TRIMESTER 3 STA 702 Strategic Management 3

STA 703 Business Plan 1 1

FINANCE

FIN 721 Investment Management 3

FIN 723 International Finance 3

FIN 720 Advanced Corporate

Finance

3

MARKETING

MKT 721 Marketing Research 3

MKT 723 Strategic Marketing 3

MKT 725 Integrated Marketing

Communication

3

TRIMESTER 4 STA 706 Business Strategy

Simulation

3


Elective Course 1 2

Elective Course 2 2

TOTAL CREDIT 49

TRIMESTER SUBJECT UNIT

TRIMESTER 1 BEC 609 Fundamentals of

Communication

2

WSP 601 Introduction to Business

Law

1

MJN 603 Ethics in Business 1

TRIMESTER 2 AKI 603 Taxation 1

MJN 602 Group Dynamics 2

BEC 610 Meeting, Negotiations,

Presentation &

Interviews

2

TRIMESTER 3 BEC 611 Doing Your Job:

Communication in the

Workplace

2

FIN 602 Management Information

System

1

TOTAL WORKSHOP UNIT 12

MAJOR SUBJECT CREDITUNIT

MARKETING MKT 731 Services Marketing 2

MKT 742 Brand Management 2

MKT 745 Business to Business

Marketing

2

MKT 747 Experiential Marketing 2

FINANCE FIN 757 Financial Risk Management 2

FIN 759 Business Financing 2

FIN760 Business Valuation 2

MANAGEMENT MJN 735 Organizational Diagnostic 2

BUSINESS & INTERPERSONAL SKILLS

WORKSHOP

Note:

One trimester equals to 14 weeks of class meetings

(approximately 4 months)

cu = credit unit; wu = workshop unit

1 session = 1.5 hour

Program duration : 16 months ( ve days a week from Monday

to Friday)

Monday: 8.30 - 16.15 WIB and Friday: 08.15 - 16.45 WIB

Elective subjects requires minimum of 10 class attendees

ELECTIVE SUBJECTSminimum 10 students

WORKSHOP

REGULAR MMCURRICULUM DESCRIPTION

8/10/2019 Brosur MM-2

27/66


SUBJECT DESCRIPTION

MATRICULATION

AKI 501 FINANCIAL ACCOUNTING

0 Credit Unit / Prerequisite: None

Designed to discuss the nature of accounting, the companys financial report,the elements of financial statements, and the analysis of financial statements.

With these discussions, the students are expected to be able to understand

financial accounting in the language of business.

BEC 605 FUNDAMENTALS OF BUSINESS ENGLISH


Designed to provide students with business English communicative skills

necessary for subsequent BEC courses. The activities focus on fixing gaps in

grammar, as well as, enhancing reading, writing, listening and speaking skills.The language function taught relate to the following areas: meeting people;

telephoning; meetings; making arrangements; business travel; company

visits; and tackling problems.

OPR 511 STATISTICS FOR BUSINESS

0 Credit Unit / Prerequisite: NoneTo equip the students with statistical basic concepts as tools in advancedcourses as well as for future practical applications in business decision

making contexts.

STA 501 STRATEGIC PLANNING:ANALYTICAL TOOLS AND TECHNIQUES


The strategic management process may seem to be privilege of the toplevel managers. Application of top-down approach in the formulation,

implementation and evaluation of practical Strategic Planning result in

middle-level managers acting as doers or executioners. This situationcannot accomodate the current needs of the business world. Participation

from all levels of management in the overall process of Strategic Planning

management is expected to increase corporate effectiveness to achive

the company's vision and mission, and the quality of the Strategic Planninginput process itself. To deliver maximum participation, managers should

equip themselves with analytical tools and techniques developed in strategic

management.

TRIMESTER 1

AKI 701 MANAGERIAL ACCOUNTING


This course is a graduate level exploration of managerial accounting. The

course will cover the three streams of managerial accounting; cost and

costing, operational decision support and management control.

EKN 707 ECONOMICS FOR BUSINESS

3 Credit Unit / Prerequisite: NoneEconomics for Business is introductory toand also be a review of

economics. The emphasis of discussions is on business-related topics of

economics. The microeconomics sessions focus on the basics of the marketand market structures whereas in the macroeconomics session discussions

are on emacroeconomic variables, performance, and policies. The students

are expected to gain basic understanding about the framework as to howbusinesses are both influencing and influenced by the market (micro,

industrial level) and by the macroeconomic variables working in the economy

as whole.

MJN 701 ORGANIZATIONAL BEHAVIOUR


The course is about organizations and how they operate in a world that israpidly changing. It will focus on people working together & contributing

individually within the organization. The course will provide an opportunityto develop a perspective and skills for managing people effectively inorganization.

MKT 703 CONSUMER BEHAVIOUR


This is a foundation course in Marketing. In this course, through consumeranalysis framework various topics are studied in detail such as consumer

cognition and affection, consumer perception, consumer preference,consumer knowledge, and consumer decision making.

BEC 609 FUNDAMENTALS OF COMMUNICATION

2 Workshop Unit / Prerequisite: BEC 605

Designed to provide students with the fundamentals of business English

that are necessary for learning and practicing managerial communication

skills required in subsequent BEC courses. The activities focus on enhancing

reading, writing, listening and speaking skills. The language functions taught,include: participating in meetings; talking about jobs and responsibilities;

telephoning to make arrangements; arranging a schedule/meeting; asking

polite questions; describing the structure of an organization; writing letters,memos and short reports; asking for opinions; discussing a companys

history; discussing careers and past experiences; using a problem solving

model; making suggestions; considering possibilities.

WSP 601 INTRODUCTION TO BUSINESS LAW

1 Workshop Unit / Prerequisite: None

This course provides an introduction to laws effecting business. It aims

to provide students with a basic knowledge of law and legal processes in

Indonesia, leading to an examination of the bankruptcy law, corporate law, law

of contract, labor or employment law.

MJN 603 ETHICS IN BUSINESS


In this course, students will gain insight in ethical decision making, generally

and in the business context. In particular, they will acquire the following basics

of ethics, business ethics; identification and differentiation between ethicaland legal issues; analytical tools and methods; application of concepts and

tools in ethical decision making.

TRIMESTER 2

FIN 702 CORPORATE FINANCIAL MANAGEMENT


This course examines the role of finance in supporting the functional areas

of a firm, and fosters an understanding of how financial decisions can createvalue. Students are expected to master the following topics: basic analytical

skills and principles of corporate finance; functions of modern capital markets

and financial institutions; standard techniques of analysis, capital budgeting,discounted cash flow valuation, and risk analysis.

MKT 701 MARKETING MANAGEMENT

3 Credit Unit / Prerequisite: MKT 703

Marketing management emphasizes managing customer value. It is a

study of choosing, creating, delivering, and communicating customervalue. It involves marketing information system, development, design,and implementation of marketing programs. After this course participants

should be able to demonstrate the integration of managing customer value,

and conduct presentation of marketing programs through the use of bothqualitative and quantitative data.

MJN 705 HUMAN RESOURCES MANAGEMENT

3 Credit Unit / Prerequisite: MJN 701

Upon completing this course, participants are expected to be able to discuss

the role and functions of Human Resource Management in an organization;and to apply the concept of human resource management in the organization

level in order to achieve the organization goals.

8/10/2019 Brosur MM-2

28/66

27

OPR 703 OPERATIONS MANAGEMENT


This course introduces students to concepts and techniques related to thedesign, planning, control, and improvement of service and manufacturing

operations. The course attempts to make students conversant in the

language of operations management, provide the students with quantitativeand qualitative tools to analyze basic operations issues, and allow students

to see the role of operations management in the overall strategy of the firm.

After completing this course, students are expected to understand the role of

operations management in the overall business strategy of the firm; to graspthe idea of creating value through operations management and to be better

equipped in analyzing, managing, and improving processes in the service

sector as well as manufacturing firms.

AKI 603 TAXATION


This course provides an introduction to taxation effecting business. It aims to

provide students with a basic knowledge in taxation processes in Indonesia.

BEC 610 MEETING, NEGOTIATIONS, PRESENTATIONS ANDINTERVIEWS


TBEC 610 is designed to provide students with specific business Englishcommunicative skill relevant to the job interviewing process. The activities

enhance writing, speaking and listening skills. The language functions taught,

include: preparing for, and chairing, meetings; preparing for, and participatingin, negotiations; preparing and giving presentations; producing effective

written communication; applying for a job; preparing for, and participating in,

interviews.

MJN 602 GROUP DYNAMICS


This program is designed to improve students sensitivity, empathy and

people skills to work effectively in a team. Students' people skills are

enhanced by implementing the Joharis Window Concept. Students are

grouped into relatively small groups guided by faculty members to practicesensitivity skills, such as active listening, assertive communication, and

being open and positive. They are, thus trained to practice high emotional

intelligence and to develop a positive personality. In order to be effective, thistraining is conducted outside Jakarta.

TRIMESTER 3

STA 702 STRATEGIC MANAGEMENT

3 Credit Unit / Prerequisite: all basic & functional management subjects

During the course each student will accustom himself/herself to act as an

active member in the Team of Strategic Leaders of a firm taken from the casethat will be discussed in class. Interaction with peers while learning together

in class and doing group assignment will enhance understanding and enable

students to (1) identify and understand the Resultant model of Strategicmanagement and the configuration of seven elements in the urgency

management process (2) understand fully and adopt the configuration of

seven elements of the "urgency management process" as a guide to practise

strategic management (3) understand the power of strategic and organizationlevers in the transformation process, the importance of Business Definition

and Firm Position (4) take advantage in applying the Resultant Model's wayof thinking for bringing new perspective to the company's strategic planning

cycle, making business plans and identify a firm's Resultant with respect to to

the current organization conditions and critical situations.

FIN 720 ADVANCED CORPORATE FINANCE

3 Credit Unit / Prerequisite: FIN 702

Discusses the growth of companies via diversification that includes reasonsfor diversification, the relationship between headquarter and business unit,

business group building political capital, corporate investment via acquisition

and strategic alliance, capital structure for diversified company, private equitymarket and corporate turnaround restructuring.

FIN 721 INVESTMENT MANAGEMENT


This course discusses analytical frameworks and empirical evidence ininvestment management. The first part of this course focuses on equity

analysis. Portfolio strategy and technical analysis are the focus of the second

part.

FIN 723 INTERNATIONAL FINANCE


This subject will give an understanding of the recent progress of internationalfinancial system. Students will be guided to understand the instruments

in international financial market, applied customarily in global companies

financial decision-making. This subject will analyze the quantitative and alsothe qualitative aspects. The students will be greatly involved in financial

analysis to sharpen their ability in making financial decision.

MKT 721 MARKETING RESEARCH


This course considers the gathering of marketing-related data fromindividuals and organizations, with particular emphasis on integrating problem

formulation, research design, questionnaire construction, and sampling so

as to yield the most valuable information. Also studied are the proper use

of statistical methods and the use of computers for data analysis. Bothqualitative and quantitative research methods are discussed. In order to gain

a deeper understanding of what is involved in marketing research; students

will undertake a research project.

MKT 723 STRATEGIC MARKETING


This course is built around a commitment to develop market-based

competitiveness, reflecting the fact that any business success is in its ability

to win the customers preferences against competitors offerings. Studentsare expected to examine critical issues required in the making of high-level

and strategic marketing decision making in a business. This course takes the

perspective of both the functional and the business levels because strategic

marketing decisions can be taken from the level of a Marketing Manager,a General Manager, or a Business-Unit CEO. In most cases, corporate-level

CEOs need also to understand the conceptual framework in winning the

markets served by their business units.

MKT 725 INTEGRATED MARKETING COMMUNICATION3 Credit Unit / Prerequisite: MKT 701

This course takes an analytical approach to the study of Integrated Marketing

Communication. Attention focuses are on the relationship between product

brand or company image with marketing communications forms, suchas: advertising, sales promotion, personal selling, public relations, and

experiential contact.

BEC 611 DOING YOUR JOB: COMMUNICATION IN THE

WORKPLACE


TBEC 611 is designed to provide students with specific business Englishcommunicative skills relevant to the workplace. The activities enhance

writing, speaking and listening skills. The language functions taught, include:

assessing candidates; written correspondence; reporting on progress;

describing trends; discussing products and services; comparing options;workplace meetings; and effective presentations skills.

FIN 602 MANAGEMENT INFORMATION SYSTEMS


This course gives an overview of information technology and an

understanding of the strategic importance of information systems inorganizations. Students will be exposed to the vocabulary of MIS. Students

will not be computer programmers at the end of this course. They will be

able to intelligently discuss and assess information systems requirements,strategy, and issues on the job and be techno-literate.

8/10/2019 Brosur MM-2

29/66

28

TRIMESTER 4

STA 706 BUSINESS STRATEGIC SIMULATION

3 Credit Unit / Prerequisite: STA 702

Business Strategy Simulation is a multi-disciplined learning method whichplaces and involves students to actively in run a virtual business. This

virtual business environment model the real world and reflect actual world

practices. The students will set up a company, manage and maximizeits value through the application of their business knowledge and their

integrative management skills. The business Strategy Simulation requiresthe implementation of holistic rational decision making and cooperativeteamwork. Thus the students are expected to be able to overcome the

functional as well as the strategic problems of their company, and to

compete under competitive and uncertain situation.

STA 703 BUSINESS PLAN

6 Credit Unit / Prerequisite: all management functional courses

This is the final project to demonstrate students ability in implementingbusiness concepts at general industrial and firm specific environments.

Based on a scenario analysis, the environmental opportunities and threats

are explored to create a viable Business Plan. The assessment of strengthsand weaknesses is conducted to measure its feasibility. The strategic and

functional aspects are discussed systematically in the group to present a

comprehensive Business Plan.

BUSINESS PLAN EXAMINATION

Credit Unit integrated to STA 703 Business Plan / Prerequisite: The student

must have submitted the business plan and have acquired 49 credit units(Regular MM) and should pass all compulsory supporting subjects with GPA

(Grade Point Average) of or higher than 3.0 without C, D, F, I and NP grade.

The comprehensive exam is the nal assessment of the Business Plan.Students who have submitted their Business Plan have to defend it before the

panel of examiners.

ELECTIVE SUBJECT

MKT 731 SERVICES MARKETING


Services marketing emphasize managing customer experience. It is a studyof understanding customers in service encounters, building the service

model, managing the customer interface, and implementing profitable service

strategies. It involves service marketing information system, development,design, and implementation of service marketing programs.

MKT 742 BRAND MANAGEMENT


The course examines the complete brand management process from the

perspective of the brand manager. It covers the strategic decisions thatmust be made in three areas (1) the development and introduction of new

products/brandsfrom idea stage to commercialization; (2) the marketing

of existing brands, with emphasis on building, measuring, managing, andleveraging brand equity; and (3) the marketing of product modifications,

product line extensions, brand extensions, and product deletions.

MKT 745 BUSINESS TO BUSINESS MARKETING


Business-to-Business Marketing is a graduate level marketing elective course.

For maximum benefit from this course,, students should have marketingmanagement knowledge, prior to taking this elective course. The purpose

of this course is to help students to understand marketing activities between

firms/organizations. Upon completion of this elective course, students shouldbe able to understand the distinctive nature of the marketing tasks when the

customer is an organization; understand the growing role of marketing within

industrial companies; have insights into ways in which a number of marketing

concept and techniques can be used by the business-to business marketingmanager.

MKT 747 EXPERIENTIAL MARKETING


Experience marketing provides facilitation beyond the product function. Itprovides sensory, emotional, cognitive, behavioral, and relational values to

consumers (Schmitt, 1999). The brand engages the consumer holistically.

The aim of experience marketing is to establish memorable moments tothe consumers. In the Experiential Marketing class, the students will learn

about how to differentiate the brand through experience, how to involve the

consumers when they encounter with the product, and how to establish a

long-term relationship between brand and consumers.

FIN 751 BANK MANAGEMENT


This course is designed to enhance students interest in banking practices

and problems. Students are expected to master basic management principles

of the bank and made aware of the issues of risk, regulation, technology andcompetition that bankers see as their greatest challenges in modern banking.

FIN 757 FINANCIAL RISK MANAGEMENT


This subject discusses the key topics of corporate risk management,

operational risk, financial risk and business risk management from the

perspective of non-financial corporations. The course focuses on knowing thetheories and practices of risk management and building problem solving skills

as needed by managers. Various teaching methods are used in this subject.

Lectures are used to explain and discuss the theoretical framework of riskmanagement required to analyze the cases. The case method is used to build

and develop problem-solving skills in terms of formulating case definitions, the

case analysis framework, and proposing case recommendations.

FIN 759 BUSINESS FINANCING


Using a lecture and discussion teaching format, this course provides the

background in the concepts, processes and institutions in the financing of

business enterprises both at early stage and growth/expansion stage. Topics

covered within this course are equity financing (ownership, warrants, LLCand LPE), debt financing (bank loans, factoring, revenue participation/royalty

financing, and private debt), friends, angels, venture capital sources and

licensing and franchising. Students should be able to explain the reasons whybusinesses need short-term and or long-term financing, be able to identify

and describe the main sources of capital funds for businesses, and applyknowledge and skills to practical situations.

FIN760 BUSINESS VALUATION

2 Credit Unit / Prerequisite: FIN 721, FIN 720

This course is a graduate level exploration of business valuation. It is actually

designed for students with career interest in corporate finance, investment

banking, securities analysis or corporate investment. Since it is an elective

course, anyone who is interested in issues pertaining to valuation can alsotake this course. A good understanding of accounting and corporate finance

is important in valuation. Students attending in this course are the core

subjects of financial accounting and corporate finance. The familiarity of usingspreadsheet (MS Excel) is a must.

MNJ 735 ORGANIZATIONAL CONSULTING: DIAGNOSIS AND

DESIGN2 Credit Unit / Prerequisite: None

The highly competitive business environment nowadays requires companies

to be professionally managed. As a result, many changes in the organizationshould be in good order to survive and even grow. Organization dimensions,

such as culture, strategy, managerial style and structure have to be

effectively identified before change is carried out. This course discussesways to diagnose organization dimensions and elements and make effective

organizational changes to increase its performance. Scientific approaches

and concept is introduced and discussed so that change agents can managethe changes effectively.

8/10/2019 Brosur MM-2

30/66

29

PRASETIYA MULYA SCHOLARSHIPS

Prasetiya Mulya Business School offers scholarships for

the full time Graduate Magister in Management degree

program (Regular MM Program).

Future Leaders Scholarshipopens for highly talented

individuals with leadership potential and who are

committed to contribute to the business community and

national development. It covers tuition fees, books, and

living allowance.

Graduate Program Scholarships open for highly

motivated students with excellent academic qualities

but financially disadvantaged. Preference is given to

candidates who possess the necessary aptitude, personal

qualities and interest in management. Prasetiya Mulya

Business School offers this scholarship for the regular full

time degree program.

Information on requirements, terms, and conditions, forms

and instructions can be read and downloaded from the

Prasetiya Mulya website at www.pmbs.ac.id. Applicants

are suggested to read the general information on the

website thoroughly prior to applying.

"Learning is always my passion. I want to

develop myself through education because

I believe that education will broaden

my perspective, enrich my knowledge

and beneficially shape my future. I want to

contribute my knowledge to people around

me and to the business community. I think

I can contribute more with higher education.

The Prasetiya Mulya Future Leaders

Scholarship gave me the chance to gain

more knowledge and skills that beneficially

supported my career."

Dhiah Karsiwulan(Alumnus of Regular MM 2010)Project Analyst - PT. Agrinergy Indonesia Team Finalist - Global Social Venture Competition, South

East Asia Round 2010

Prasetiya Mulya Future Leaders Scholarship 2008Awardee

Prasetiya Mulya Management Society President 2009 -2010

8/10/2019 Brosur MM-2

31/66


EXECUTIVE MMIN BUSINESS MANAGEMENTTe Executive MM in BusinessManagement program is a part-timeprogram designed for undergraduatedegree holders with at least two yearsworking experience.

The Executive MM in Business Management combines the

curriculum and classroom atmosphere with a dynamic

and intensive learning experience. The program is on a

part-time basis designed for those who seek to acquire

knowledge, conceptual understanding of business and

management and expand their networks. It fits youngprofessionals who are climbing the managerial ladder.

The focus is on Business management, offering two

minor subjects: Marketing management and Finance

management. The program requires 43 Trimester Credit

Units (CU), to be completed in 5 trimesters (1 trimester

equals 4 months). Course days are Monday, Wednesday

and Friday (from 6.15 p.m. to 9.30 p.m.)

Amandes Team

Global Finalist &Winner of Innovation

Award, Global

Social VentureCompetition, 2010,

Berkeley USA.

8/10/2019 Brosur MM-2

32/66

31

TRIMESTER SUBJECT CREDITUNIT

MATRICULATION AKI 501 Financial Accounting 0

EKN 503 Economics for Business 0

OPR 511 Statistics for Business 0

TRIMESTER 1 AKI 701 Managerial Accounting 3

MKT 702 Consumer Behaviour 2

MJN 709 Organizational Dynamics 3

MJN 707 Ethics in Business 1

TRIMESTER 2 FIN 702 Corporate Financial

Management

3

MKT 701 Marketing Management 3

MJN 705 Human Resources

Management

3

TRIMESTER 3 OPR 703 Operations Management 3

STA 702 Strategic Management 3

FINANCEFIN 720 Advanced Corporate

Finance

3

MARKETING MKT 721 Marketing Research 3

TRIMESTER 4 STA 703 Business Plan 1 1

STA 706 Business StrategySimulation

3

FINANCE FIN 723 International Finance 3

MARKETING MKT 723 Strategic Marketing 3

Elective Course 1 2

TRIMESTER 5 Elective Course 2 2


TOTAL CREDIT 43

MAJOR SUBJECT CREDITUNIT

MARKETING MKT 731 Services Marketing 2

MKT 742 Brand Management 2

MKT 743 Value-Based Marketing 2

MKT 745 Business to Business

Marketing

2

FINANCE FIN 746 Investment Management 2

FIN 749 Corporate Restructuring 2

FIN 757 Financial Risk

Management

2

FIN 759 Business Financing 2

FIN 758 Financial Strategy 2

STA 734 Social Venture 2

ELECTIVE SUBJECTSminimum 10 students

"Prasetiya Mulya offers a life-long learning experience, its beyondknowledge. The faculty members' excellent dedication and total

commitment is at par with the dynamics of the global business environment,

and it gives us added value. The program focuses not only on teamwork

and collaboration in the classroom but also a tough competition among the

best which resulted in superior business graduates. Leader creates leaders,

and Prasetiya Mulya shapes us to become strong business leaders.

Kenny Hartanto

(Alumnus Executive MM in Business Management 2009)

Product Manager - PT. Agel Langgeng

Best in Class 2009

Note:

One trimester equals to 14 weeks of class meetings

(approximately 4 months)

cu = credit unit

1 session = 1.5 hour

Program duration : 20 months (3 days in week, Monday,

Wednesday, and Friday, from 18.15 to 21.30)

Elective subjects are held every Tuesday and Thursday

EXECUTIVE MM IN BUSINESS MANAGEMENTCURRICULUM DESCRIPTION

8/10/2019 Brosur MM-2

33/66


MATRICULATION

AKI 501 FINANCIAL ACCOUNTING


Designed to discuss the nature of accounting, the companys financialreport, the elements of financial statements, and the analysis of financial

statements. Through these discussions, the students are expected to be able

to understand the financial accounting as the language of business.

EKN 503 ECONOMICS FOR BUSINESS


Economics for Business is introductory toand also be a review ofeconomics. The emphasis of discussions is on business-related topics of

economics. The microeconomics sessions focus on the basics of the market

and market structures whereas in the macroeconomics session discussionsare on emacroeconomic variables, performance, and policies. The students

are expected to gain basic understanding about the framework as to how

businesses are both influencing and influenced by the market (micro,

industrial level) and by the macroeconomic variables working in the economy

as whole.

OPR 511 STATISTICS FOR BUSINESS


To equip students with statistical basic concepts as tools in advanced

courses as well as for future practical applications in business decisionmaking contexts.

TRIMESTER 1

AKI 701 MANAGERIAL ACCOUNTING


The main objective of this course is to provide the students with an

understanding of theories and ability to implement the mechanics and

concepts of managerial accounting in a strategic business unit. With thiscourse, students are expected to understand how managerial accounting

contributes in creating value within a dynamic business environment i.e.

planning, control, and cost management systems, and using accountinginformation in decision making.

MKT 702 CONSUMER BEHAVIOUR


In this course, through consumer analysis framework, students study in

detail various topics such as consumer cognition and affection, consumer

perception, consumer preference, consumer knowledge, and consumerdecision making.

MJN 707 ETHICS IN BUSINESS


In this course, students will gain insights in ethical decision making, generally

and in the business context. In particular, they will find out the following: (1)Basic of ethics, business ethics (2) analytical tools and methods in ethical

decision making (3) individual and organizational factors which influence

ethical decision making (4) corporate social responsibility and good corporategovernance (5) application of concepts and tools in ethical decision making.

MJN 709 ORGANIZATIONAL DYNAMICS


The course discusses how organizations are managed in a rapidly changing

world. It focuses on how people work together & contribute within an

organization. The course provides insights and approaches to managepeople effectively in an organization. After completing the course, students

are expected to be able (1) to understand, and manage people effectively

in dynamic organizational settings, (2) to increase teamwork effectivenessthrough goal setting, motivation and leadership, (3) to increase leadership

knowledge and skills based on several leadership approaches, (4) to applyvarious conflict management techniques, (5) to improve communication skills

based on effective communication concepts and (6) to manage change and

effectiveness in an organization through managing organization culture andstructure.

TRIMESTER 2

FIN 702 CORPORATE FINANCIAL MANAGEMENT


This course examines the role of finance in supporting the functional areas of

a firm, and fosters an understanding of how financial decisions themselves

can create value. Students are expected to master the following topicsafter attending the course: basic analytical skills and principles of corporate

finance; functions of modern capital markets and financial institutions;

standard techniques of analysis, including capital budgeting, discounted cashflow valuation, and risk analysis.

MKT 701 MARKETING MANAGEMENT


Marketing management emphasizes managing customer value. It is a

study of choosing, creating, delivering, and communicating customervalue. It involves marketing information system, development, design, and

implementation of marketing programs. After this course students should

be able to demonstrate the integration of managing customer value, and

conduct presentation of marketing programs through the use of bothqualitative and quantitative data.

MJN 705 HUMAN RESOURCES MANAGEMENT

3 Credit Unit / Prerequisite: MJN 701

Upon completing this course, students are expected to be able to understand

the role and functions of Human Resource Management in an organization;and to apply the concept of human resource management in the organization

in order to achieve the organizational goals.

TRIMESTER 3

OPR 703 OPERATIONS MANAGEMENT


This course introduces students to concepts and techniques related to thedesign, planning, control, and improvement of service and manufacturing

operations. The course attempts to make students conversant in the

language of operations management, provide the students with quantitativeand qualitative tools to analyze basic operations issues, and allow students

to see the role of operations management in the overall strategy of the firm.

After completing this course, students are expected to understand the role ofoperations management in the overall business strategy of the firm; to grasp

the idea of creating value through operations management and to be better

equipped in analyzing, managing, and improving processes in the service

sector as well as manufacturing firms.

FIN 720 ADVANCED CORPORATE FINANCE


Discusses growth companies via diversification that includes reasons for

diversification, the relationship between headquarter and business unit,

business group building political capital, corporate investment via acquisitionand strategic alliance, capital structure for diversified company, private equity

market and corporate turnaround restructuring.

MKT 721 MARKETING RESEARCH


This course covers the gathering of marketing-related data from individuals

and organizations, with particular emphasis on integrating problemformulation, research design, questionnaire construction, and sampling

to yield the most valuable information. Also studied are the proper use

of statistical methods and the use of computers for data analysis. Bothqualitative and quantitative research methods are discussed. In order to gain

a deeper understanding of what is involved in marketing research students will

undertake a research project assignment.

SUBJECT DESCRIPTION

8/10/2019 Brosur MM-2

34/66

33

STA 702 STRATEGIC MANAGEMENT

3 Credit Unit / Prerequisite: all basic & functional management subjects

During the course each student will accustom himself/herself to act as an

active member in the Team of Strategic Leaders of a firm taken from the casethat will be discussed in class. Interaction with peers while learning together

in class and doing group assignment will enhance understanding and enable

students to (1) identify and understand the Resultant model of Strategicmanagement and the configuration of seven elements in the urgency

management process (2) understand fully and adopt the configuration of

seven elements of the "urgency management process" as a guide to practisestrategic management (3) understand the power of strategic and organization

levers in the transformation process, the importance of Business Definition

and Firm Position (4) take advantage in applying the Resultant Model's way

of thinking for bringing new perspective to the company's strategic planningcycle, making business plans and identify a firm's Resultant with respect to to

the current organization conditions and critical situations.

TRIMESTER 4

FIN 723 INTERNATIONAL FINANCE


This subject will give an understanding of the recent progress of internationalfinancial system. Students will be guided to understand the instruments

in international financial market, applied customarily in global companies

financial decision-making. This subject will analyze the quantitative and also

the qualitative aspects. The students will be greatly involved in financialanalysis to sharpen their ability in making financial decision.

MKT 723 STRATEGIC MARKETING


This course is built around development of market-based competitiveness,

reflecting the fact that any business success is in its ability to win thecustomers preferences against competitors offerings. Students will examine

critical issues required in the making of high-level and strategic marketing

decision making in any business. This course takes the perspective of boththe functional and the business levels as strategic marketing decisions can be

taken from the level a Marketing Manager, a General Manager, or a Business-

Unit CEO. In most cases, corporate-level CEOs need also to understand the

conceptual framework in winning the markets served by their business units.

STA 706 BUSINESS STRATEGY SIMULATION

3 Credit Unit / Prerequisite: STA 702

Business Strategy Simulation is a multi-disciplined learning method which

places and involves students to actively in run a virtual business. This virtual

business environment is a model of the real world and reflect actual worldpractices. The students will set up a company, manage and maximize

its value through the application of their business knowledge and their

integrative management skills. The business Strategy Simulation requiresthe implementation of holistic rational decision making and cooperative

teamwork. Thus students are expected to be able to overcome the functionalas well as the strategic problems of their company, and to compete under acompetitive and uncertain situation.

TRIMESTER 5



6 Credit Unit / Prerequisite: all management functional courses and STA 702

This is the final project assignment to demonstrate students' ability inimplementing business concepts to real economic, general industrial and

firm specific environments. Based on a scenario analysis, the environmental

opportunities and threats will be explored to creative a viable Business

Plan. The assessment of strengths and weaknesses will be conducted tomeasure its feasibility. The strategic and functional aspects are discussed

systematically to present a comprehensive Business Plan.

BUSINESS PLAN EXAMINATION

Credit Unit integrated to STA 703 Business Plan / Prerequisite: The

student must have submitted the business plan and have acquired 43credit units (Executive MM in Business Management) and should pass all

compulsory supporting subjects with GPA (Grade Point Average) of or

higher than 3.0 without C, D, F, I and NP grade.The comprehensive exam is the nal assessment of the Business Plan.

Students who have submitted their Business Plan have to defend it

before the panel of examiners.

8/10/2019 Brosur MM-2

35/66


ELECTIVE COURSES

MKT 742 BRAND MANAGEMENT


The course examines the complete brand management process from theperspective of the brand manager. It covers the strategic decisions that must

be made in three areas (1) the development and introduction of new products/

brandsfrom idea stage to commercialization; (2) the marketing of existing

brands, with emphasis on building, measuring, managing, and leveragingbrand equity; and (3) the marketing of product modifications, product line

extensions, brand extensions, and product deletions.

MKT 743 VALUE BASED MARKETING


Value-based marketing is founded on shareholder value analysis a well-accepted body of financial theory and set of techniques. Shareholder value

analysis states that the value of the business is increased when managers

make decisions that increase the discounted value of all future cash flows.This course shows that shareholder value approach offers enormous

opportunities for marketing. First, it enables the purpose of marketing in

commercial firms to be clearly defined. Second, it explains how marketing

strategies need to be evaluated. Third, rigorously exploring the effects onshareholder value.

The course is organized around the problems marketers face. In particular,

the three major topics of the course correspond to the three major problemsaddressed by marketers. That contribute significantly towards generating

future cash flows. Topics include (1) Managing the Customers, (2) Managing

the Brand and (3) Managing the Network.

MKT 745 BUSINESS TO BUSINESS MARKETING


Business-to-Business Marketing is a graduate level marketing elective

course. For maximum benefit, students should have marketing management

knowledge, prior taking this elective course. The purpose of this course

is to help students to understand marketing activities between firms/organizations. Upon completion of this elective course, students will

understand the distinctive nature of the marketing tasks when the customer

is an organization; understand the growing role of marketing within industrialcompanies; gain insights into ways in which a number of marketing concepts

and techniques can be used by the business-to business marketing manager.

MKT 731 SERVICES MARKETING


Services marketing emphasize managing customer experience. It is a study

of understanding customer in service encounters, building the service model,managing the customer interface, and implementing profitable service

strategies. It involves service marketing information system, development,

design, and implementation of service marketing programs.

FIN 746 INVESTMENT MANAGEMENT

2 Credit Units/ Prerequisite: FIN 702

This course deals with analytical frameworks and empirical evidences in

investment management with main focus on equity. Equity investmentmanagement consists of equity analysis and portfolio analysis. In equityanalysis, students learn to use available fundamental tools to assess

economic value of a company. Along with the analysis, multiples and

technical approach will also be discussed to examine their strengths and

weaknesses. Portfolio analysis covers portfolio theory, equilibrium behaviorof a single asset within a well diversified portfolio and portfolio performance

measurement. In addition, this course will review the modern investment

theory (i.e., Markowitz m

brosur mm-2

Documents