broker vs. advisor: the need for regulatory reform (don trone)

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    [email protected]

    Donald B Trone, AIFA

    DEFININGA STANDARD FOR

    THEDELIVERYOF

    INVESTMENTADVICE

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    MANAGINGTHENATIONSINVESTABLEWEALTH

    More than 5 million men and women serveas investment fiduciaries.

    In turn, the 5 million manage more than80% of the nations liquid investable wealth.

    As critical as their function is to the fiscalhealth of the nation, not a single federal orstate agency provides education and trainingto the 5 million.

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    MAGINOT MENTALITY

    Following WWI, France built a series of interlocking forts to

    protect itself from another German invasion. When WWIIbroke out, Germany simply outflanked the Maginot Line andeasily overran France.

    Why did this formidable structure fail? The truth is, thestructure didnt fail the failure was Frances leadership in

    recognizing the fundamental changes that were taking placein modern warfare.

    Today, this form of leadership failure is referred to asMaginot Mentality.

    Source: www.maginot-line.com

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    Example: The Fiduciary Effect*

    Source: www.maginot-line.com

    What does New Yorks Attorney General understand thatother regulators do not?

    Spitzer understands fiduciary responsibility. He understandsthat there has been a fundamental shift in what the publicexpects from people who serve in a fiduciary capacity. The

    message is clear:

    If the public puts you in a position of trust, you are afiduciary, and you cannot parlay that position of trust forpersonal profit.

    * Source: New York Times

    MAGINOTMENTALITY

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    The vast majority of plan fiduciaries andparticipants rely on investment consultants (or

    similar sounding title). Unfortunately,investment consulting is a poorly regulatedprofession; the normal attributes are missing:

    No one regulatory body

    No defined standards of care

    No advance education and trainingrequirements

    THEPOORLYREGULATED

    PROFESSION

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    Brokers

    Money Managers

    Investment AdvisorsFinancial Planners (?)

    Wealth ManagersFinancial Consultants

    Estate PlannersBroker Consultants

    Private Bankers

    (Regulated by NASD)

    (Regulated by newdivision of SEC)

    (Regulated by SEC)

    Suitability Standard Fiduciary Standard

    InvestmentAdvisers

    InvestmentConsultants

    Brokers

    PROPOSED REGULATORYOVERSIGHT

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    Society depends upon professionals to

    provide reliable fixed standards in situationswhere the facts are murky or the temptations

    too strong They represent the best a

    particular community is able to muster in

    response to new challenges.Dr. Robert G Kennedy, St Thomas University

    THENECESSITYFORDEFINED

    FIDUCIARYPRACTICES

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    ERISA

    UPIA

    MPERS

    LEGISLATION

    Employee Retirement Income and Securities Act

    (Qualified retirement plans)

    Uniform Prudent Investor Act

    (Private trusts, foundations/endowments)

    Uniform Management of Public Employees

    Retirement Systems Act(State, county, and municipal retirement plans)

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    UNIFORMFIDUCIARYSTANDARDS OFCARE

    1. Know standards, laws, and trust provisions.

    2. Diversify assets to specific risk/return profile of client.

    3. Prepare investment policy statement.

    4. Use prudent experts (money managers) and

    document due diligence.

    5. Control and account for investment expenses.

    6. Monitor the activities of prudent experts.

    7. Avoid conflicts of interest and prohibited transactions.

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    Analyze

    Current

    PositionStep 1

    Diversify

    Allocate

    Portfolio

    Step 2 FormalizeInvestment

    PolicyStep 3

    Implement

    Policy

    Step 4

    Monitor

    and

    SuperviseStep 5

    FIVE-STEPINVESTMENT

    MANAGEMENTPROCESS

    Reconfirm goalsand objectives

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    Copyright 2001, Center for Fiduciary Studies

    Analyze

    Current

    PositionSte

    1

    Design

    Optimal

    PortfolioStep 2

    Formalize

    Investment

    PolicyStep 3

    Implement

    Policy

    Step 4

    Monitor

    and

    SuperviseStep 5

    Rebalance

    STEPS IN THE INVESTMENT

    MANAGEMENT PROCESS

    Copyright 2001, Center for Fiduciary Studies

    UNIFORM FIDUCIARY STANDARDS OF CARE

    1. Know standards, laws, and trust provisions.

    2. Prepare investment policy statement.

    3. Diversify assets to specific risk/return profile of client.

    4. Use prudent experts money managers and

    document due diligence.

    5. Control and account for investment expenses.

    6. Monitor money managers and service vendors.

    7. Avoid conflicts of interest and prohibited transactions.

    The Matrix is constructed by using the five Steps of

    the Investment Process as the horizontal axis, and

    the seven Uniform Fiduciary Standards of Care as

    the vertical axis.

    Copyright 2001, Center for Fiduciary Studies

    PRACTICES MATRIX

    StepsStandards

    1

    7

    1 5

    CONSTRUCTING THEPRACTICESMATRIX

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    LEGAL CITATIONS, REFERENCES

    AND SUPPORT

    Each Practice is substantiated with a

    reference to:

    ERISA

    UPIA

    MPERS

    When applicable: Case Law and Regulatory

    Opinion Letter(s)

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    BENEFITS OFHAVINGPRACTICES

    Reduce fiduciary liability by uncovering omissions.

    Provides educational outline.

    Should improve long-termperformance.

    Enable fiduciaries to compare practices and

    procedures.

    Assist in prioritizing projects.

    Establish benchmarks to measure progress.

    Negotiate lower E&O premiums.

    1.

    2.

    3.

    4.

    5.

    6.

    7.

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    PRIMERONPAY-TO-PLAY

    1. Broker Pay-to-Play: SEC charges against MorganStanleys Partners List

    Important to distinguish between paying for shelf

    space and undisclosed compensation

    2. Politician Pay-to-Play: Contributions to politicians inexchange for access to public funds

    Watch also 529 Plans and Tobacco Settlement

    3. Consultant Pay-to-Play: Selling services to moneymanagers

    Most egregious because consultant is hired to be

    an objective source

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    TRIANGULATINGTHESECS POSITION

    Mutual funds cant direct

    brokerage for shelf space

    Investigation into consultant

    pay-to-play schemes

    Failure to repeal of broker-

    dealer exemption?

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    MANAGERDUEDILIGENCE

    Performance relative to peer group.

    Performance relative to assumed risk.

    Inception date of product.

    Correlation to peer group.

    Assets in the product.

    Holdings consistent with style.

    Expense ratios or fees.

    Stability of the organization.

    1.

    2.

    3.

    4.

    5.

    6.

    7.

    8.

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    FIDUCIARYSCORE

    Each field is given a numerical value and thenranked against other funds in its peer group.

    Passed No fiduciary due diligence shortfalls.(Top Percentile)

    Appropriate Shortfalls, but still ranks in TopQuartile.

    Watch (2) (3) and (4) There are shortfalls; thefund may not be the best choice if beingconsidered in a search, but may not need to be

    replaced (2nd and 3rd Quartiles).

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    UPPER PARTOF PAGE 1

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    LOWER PARTOF PAGE 1

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    UPPER PARTOF PAGE 2

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    LOWER PARTOF PAGE 2

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    Copyright 1999-2005. Fiduciary360

    Foundation for Fiduciary Studies Center for Fiduciary Studies Fiduciary Analytics

    Fiduciary 360

    438 Division Street

    Sewickley, PA 15143www.fi360.com

    Donald B Trone, AIFA

    [email protected]

    (412) 741-8140Foundation for Fiduciary Studies

    Center for Fiduciary Studies

    Fiduciary Analytics

    Don Trone is the president of the Foundation for Fiduciary Studies, the mission of which is to definethe practices that detail a prudent process for investment fiduciaries.Don is also the co-founder and Co-

    Director of the Center for Fiduciary Studies, which operates in association with the University ofPittsburghs Katz Graduate School of Business. In addition, Don is the CEO ofFiduciary Analytics whichdevelops web-based tools to support the decision making process of investment fiduciaries.

    In 2005, Don was selected to the prestigious IA25, the listing of the twenty-five most influential people inthe investment advisory industry. In 2004, The Center for Fiduciary Studies was selected to providefiduciary training to the Directors of the Federal Retirement Thrift, the retirement plan for 3.2 millionFederal employees, including members of Congress and the uniformed services. The Federal RetirementThrift is the largest defined contribution plan in the world. In 2003, Don was appointed by the U.S.Secretary of Labor to represent the investment counseling industry on the ERISA Advisory Council.

    Don is co-author of two industry bestsellers, Procedural Prudence and The Management ofInvestment Decisions (McGraw-Hill Publishing), and lead the development of the fiduciary handbook,Prudent Investment Practices. He graduated as president of his class from the United States CoastGuard Academy, and with honors from the US Naval Flight Training Program in Pensacola, Fl. He servedon active duty for ten years as a long-range search and rescue helicopter pilot. In 1997 he was therecipient of the Coast Guard Academy Alumni Medal of Achievement for his distinguished military andbusiness career. Don received his Masters degree in Financial Services from the American College, andhas completed post-graduate studies at Pittsburgh Theological Seminary and Trinity Episcopal Seminary.