SEAT London 2017April 26 & 27

Twickenham Stadium

SEAT will enable you to network with industry leaders and discover valuable new relationships that will help you take

your products and services to new heights of success. Showcase your innovative technology solutions that empower

executives and inspire an industry!

Join us for SEAT 2017..., Inspire those

around you and walk away from SEAT

.... INSPIRED !

SEAT is the ONLY Peer-Driven Sports & Entertainment Conference in the World

Join us at SEAT for the most uniquely formatted,intimately engaging and collaborative conference

in the sports and entertainment industry!

Immerse your company executives in a collaborative environment

Network with clients and new business prospects

Grow brand awareness

Build strategic partnerships with industry decision-makers

Generate sales and revenue

Market your products and services at a “relationship” conference for a long-term business strategy

Who AttendsSEAT London/Europe?

✓ Presidents/EVP✓ CIO's/ CTO's✓ Technology Leaders✓ Head of Marketing ✓ Head of Digital Marketing✓ Chief Operating Officers✓ Head of Revenue✓ CRM Professionals✓ Database Marketing Professionals✓ Head of Fan Engagement✓ Mobile Marketing Professionals✓ Social Media Professionals

SEAT is dedicated to be the best forum of

collaboration, sharing, networking,

innovation and thought-leadership for

the professionals & executives in the

sport & entertainment industry.

Conference Attendance & DemographicsAttendance by Sports & Entertainment Industry Professionals

Attendanceby Title

Specialist- 5%

Managers -10%

Directors- 34%CXO / Senior Executive - 51%

SEAT 2012Boston323

SEAT 2014Miami887

SEAT 2015San Francisco

1098SEAT 2013

Kansas City414

SEAT 2016Las Vegas1197

IT/Technology – 25%

Revenue/Operations & Sales – 15%

CRM/Database Marketing & Fan Loyalty - 25%

Digital /Social Media Marketing – 35%

Attendanceby

Departments

SEAT 2015London 163

SEAT 2016London 282

SEAT 2017London 335

ESTIMATED

What They Are Saying About SEAT……..

MICHELLE MCKENNACIO, National

Football League (USA)

ALISTAIR MACKINTOSHCEO, Fulham FC

SIMONE CORGANCorporate Communications Manager,

Southampton Football Club

“SEAT is the best gathering of sports and entertainment technology professionalsin the marketplace. Truly enjoyed the networking

educational topics and new technologies.”

“SEATLondon was an excellent opportunity to network with

peers from across sport not just in the UK, but globally, too. It was interesting to learn about the practices and ideas being rolled out by other clubs and

industries.”

“Thank you so much for the tremendous morning we

spent at SEAT. Sean and I were SEAT Virgins but we ,and our

colleagues ,will certainly come next year. Lots of learnings

and a realistic view on ROI for Wifi.”

“Just wanted to say thank you for putting on not only the best sports marketing conference I’ve ever been to, but perhaps the best conference,

period. The way the conference was organised to ensure the caliber of speakers and attendees was

as high as it is was incredible – it was worth attending for the networking alone, let along the

superb schedule coordinated along with a�er event activities. Thanks again to everyone at

SEAT… an absolutely brilliant event!”

LINDA HOFFLANDERDirector, Vertical marketing

Samsung Electronics, America

THOMAS HALLS Head of Digital, Forumla E

“The SEAT conference brought together indus-try leaders in the sports, technology and innova-

tion to discuss needs and soiutions for an enhanced fan experience as driven by time,

choice and convensience. The engaging panels and one-on-one meetings addressing industry

pain point and how to maximize moments, leverage technology and enhance the fan

experience both inside & outside the stadium, make this event an industry game changer.”

Steering Committee Members SEAT Steering Committee Members are sports & entertainment industry leaders dedicated to create an

incredible conference program for you with the hottest topics, relevant case studies and engaging discussions to provide actionable takeaways for you to implement in your sport & venue organizations!

TOM HALLSHead of Digital

Formula EUnited Kingdom

DAVID JONESVice President-ITAEG / O2 Arena

United Kingdom

PEARSE CONNOLLYDirector Business Development

Norwegian Football Norway

TOM GORRINGEVice President, Head of Marketing

Brighton and Hove Albion FCUnited Kingdom

JESPER NYHOLMChief of Online & eHealth

Gamification Sport One Danmark, Denmark

CHARLIE SHINSr Director Strategic Planning

Major League Soccer Unites States

STEPHEN BOURKESport StrategistAspire Academy

Qatar

DANIEL MARIONHead of Information & Communication

TechnologyUEFA

Switzerland

STEVE REESEChief Information O�icer

Phoenix SunsUnited States

NEIL BOLANDChief Information Security O�icer

Major League Baseball Commissioner’s O�iceUnited States

RICHARD CLARKEDigital Sports Content Specialist,

United Kingdom

CHARLOTTE MALESDigital & Social Media

British Olympic AssociationUnited Kingdom

SEAT 2017 Diamond Global Sponsor

HUSSEIN FAHMYHead of Legal and Commercial A�airs

Team SkyUnited Kingdom

HUSSAIN NAQISr. Vice President-Int’l Development

Jacksonville Jaquars/Fulham FCUnited States/United Kingdom

KIM LILLIEInnovation & Enterprise O�icerLeicester-Shire & Rutland Sport

United Kingdom

MIC CONETTAHead of CRM

Arsenal FC United Kingdom

GEORGE VAUGHANSenior Project ManagerRugby Football Union

United Kingdom

ROGER BAUGHFounder & Director

Set the Pace Sports,Scotland

FIONA GREENManaging Director/

Co-Founder WinnersCRM, United Kingdom

DAMIAN SMITHHead of Information Technology

The England and Wales Cricket BoardUnited Kingdom

JAMES TYLERHead of MarketingPremiership Rugby

United Kingdom

BEN WELLSManaging Director

Wells SaidUnited Kingdom

GEOFF WILSONFIFA & UEFA Consultant

Ireland

JOHANNES WOHLERTMarketing Manager

Swedish Basketball FederationSweden

TODD LANDRYCorp Vice President, Global Sports

JMA WirelessUnited States

DAN MIGALACoFounder & Chief Innovation O�icer

PCG & SportsMedia DeskUnited States

NEIL ROWEHead of PartnershipsFC Business Magazine

United Kingdom

SEAT 2017 Diamond Global Sponsor

TAYLOR BLOOMPresident & CEO

SportTechieUnited Kingdom

HYWEL SLOMANIT DirectorArsenal FC

Unites Kingdom

Steering Committee Members

Sponsorship Categories

GLOBAL DIAMOND: Exclusive SEAT 2016 Conference Title Sponsor SOLD

EMERALD: Track Title Sponsor £22,500

SILVER: Executive Leadership Workshop Sponsor £17,500

GOLD: Specialized Category £14,500 Gold category select from following options

Credentials/Badge Sponsor

Classic SEAT Shirt Sponsor

Notebook/Journal Sponsor

Lanyard Sponsor

Mobile App Sponsor

Program Sponsor

Registration Sponsor

Social Engagement Sponsor

COPPER: Meal Sponsor Category £10,000 Copper category select from following options

Wednesday Breakfast Sponsor

Wednesday Lunch Sponsor

Wednesday PM Break Sponsor

Thursday Breakfast Sponsor

Thursday Lunch Sponsor

CONFERENCE CONTRIBUTOR: £5,200

General Benefits

Contributor

Contributor

£5,200

£10,000

Copper

Gold £14,500

£17,500 Silver

Emerald

£22,500

Copper

Sponsorship Descriptions & Marketing ActivationsAs a track title sponsor, your company is one of three highlighted as Top-Tier London 2017 Sponsor. Marketing Activation Elements Included: Opportunity to co-brand the dedicated track conference room for maximum brand visibility. 4 Company Executive-level passes Special promotional announcements pre-conference for brand exposure Press Release Announcement within 2 weeks of contract signing and receipt of full sponsorship payment Special branding on SEAT website as the specified SEAT London Track Sponsor SEAT digital marketing e�orts of your company products-solutions & highlight of project successes via social media platforms. Guaranteed speaking opportunity on the agenda; must fall within SEAT speaking guidelines. Full Page ad or case study highlight in SEAT Global Digital Magazine. Content runs for the qaurterly issue. Exhibit stand /table-top with standard electrical included Full SEAT London attendee list with contact information.

EMERALD: Track Title Sponsor

SILVER: Executive Leadership Workshop Sponsor As a silver sponsor, your company is one of two highlighted as the Executive Leadership Workshop sponsor. Marketing Activation Elements Included: 4 Company Executive-level passes Special announcements of your company’s thought-leadership to support industry executives with career leadership growth. Special branding on SEAT website SEAT digital marketing e�orts of your company products-solutions & highlight of project successes via social media platforms. Guaranteed speaking opportunity on the agenda; must fall within SEAT speaking guidelines. Exhibit stand /table-top with standard electrical included Full SEAT London attendee list with contact information.

GOLD: Specialized Category As a gold sponsor, your company can select from the available exclusive Gold level options below. Marketing Activation Elements Included: 3 Company Executive-level passes Exclusive product branding with extensive exposure Branding on SEAT website SEAT digital marketing e�orts of your company products-solutions & highlight of project successes via social media platforms. Exhibit stand /table-top with standard electrical included.

Select from following options (as they are available)Credentials/Badge Sponsor - Your company logo is incorporated into the professional design on the conferene badge required to be worn by all conference attendees.

Classic SEAT Shirt Sponsor - Your company logo is embroidered on the le� chest of the SEAT conference shirt. You are provided 100 shirts to give away to sport & venue executives, customers, etc. SEAT sta� & interns wear the conference logo’d shirt during the conference as add�ional branding exposure. Sponsorship includes cost of shirts and logo embroidery.

Mobile App Sponsor - Your company logo branding gains significant exposure as the primary sponsor on the conference mobile app. Notebook/Journal Sponsor - Your company logo is branded on the annual conference notebook/journal . You are provided 200 notebook/journals. You have the opportunity to personally hand-out these beautiful writing journals to each sport-venue attendee, to customers or as you deem appropriate. Sponsorship includes cost of journals and logo imprints.

Lanyard Sponsor - Your company logo is imprinted on the conference lanyards. Sponorship includes cost of lanyards and printing.

Program Sponsor - Your company's branding has exceptional visibility in the SEAT London program with 2 Full page Ads; 1 full page article dedicated to your branding , messaging and special project announcements

Registration Sponsor - Your logo and branding is seen front & center on the conference registration desk.Exceptional visibility.Social Engagement Sponsor - Your company is the social hub sponsor in which SEAT leverages your social engagement solution to increase social awareness, social conversations across the SEAT community .

COPPER: Meal Sponsor Category As a copper meal sponsor, your company can select from the available meal options to sponsor : Marketing Activation Elements Included: 2 Company Executive-level passes Special announcements pertaining to your sponsored meal before & during conference Branding on SEAT website SEAT digital marketing e�orts of your company products-solutions & highlight of project successes via social media platforms. Exhibit stand /table-top electrical NOT included.

Select from following options (as they are available)Wednesday Breakfast Sponsor

Wednesday Lunch Sponsor Wednesday PM Break Sponsor Thursday Breakfast Sponsor Thursday Lunch Sponsor

£5,200CONFERENCE CONTRIBUTOR Marketing Activation Elements Included: 2 Company Executive-level passes Branding on SEAT website Exhibit stand /table-top can be purchased for £1,000

Additional Options- ENHANCE YOUR SPONSORSHIP

Sponsor a Team, College or Venue to Attend SEAT .................................................................$199 per pass

* Demonstrate your support for the SEAT Community and sponsor passes for industry leaders from leagues, teams, clubs, venues or entertainment organizations. * Passes are o�ered at a 50% reduced rate from full purchase price. * Give these passes to sport or venue customers or potential customers for increassed opportunity to network and deepen your relationships.

Sponsor a SEAT Global TV Episode with Speaking Opportunity......................... ........ $4,650 * This is a sponsor exclusive opportunity which your company has up to two executive representatives and up to 4 SE industry customers on a pre-scheduled & pre-coordianted episode with discussion de�ned topics for an exciting industry panel discussion. * Your company logo will be highlighted on a pre-scheduled SEAT Global TV episode. * Your company will be mentioned as the episode sponsor by show producer. * Episode is mass-marketed across all SEAT Social Media platforms prior to episode and after episode for exposure and visibility. * Press Release announcment is pre-coordinated before the episode for additional industry exposure. * All SEAT Global TV episodes are recorded and can be repurposed across social media. * Estimated reach across all SEAT promotional channels 26K+ global industry professionals * SEAT Global TV episodes are shared on SEAT website, SEAT social media platforms and promoted on a regular basis as key content across the SEAT Community.

SEAT Media Blitz Package ............ ............................................................................................ ..... $9,500

* The following social-digital marketing activations are in partnership with your marketing dept leveraging your company content ranging from video, images, case studies, and more. Strategically scheduled across platforms for a maximum opportunity of global reach.

* 12 Tweets with a vareity of content ie images, video and text * 8 Facebook Posts bally mentioned by the show producer as a sponsor for the episode. * 6 LinkedIn Posts * Case Study shared to sports execs whom are members of SEAT LockRoom Portal * 10 Instagram Posts * Rotating Banner Ad on SEAT website - you select 2 pages for your rotating ad space * Package includes “Sponsor a SEAT Global TV Episode” to maximize brand exposure (details above)

Sponsor a SEAT Global TV Episode........................................................................................................ ..... $2,900

* Your company logo will be highlighted on a scheduled SEAT Global TV episode * Your company will be verbally mentioned by the show producer as a sponsor for the episode. * Maximum of 2 non-compete sponsors are permitted to sponsor one episode. * All SEAT Global TV episodes are recorded and will be repurposed across social media. * Estimated reach across all SEAT promotional channels 26K+ global industry professionals * SEAT Global TV episodes are shared / promoted on SEAT website, SEAT social media platforms and promoted on a regular basis as key content across the SEAT Community.

Additional Sponsor Passes ................................................................................................................... ..... $2,500 per pass

* Limited Availability. * Maximum of 3 additional passes can be purchased for each sponsor package * Passes are available for members of YOUR organization ONLY with a veri�ed email address.

SEAT Global Magazine............................ ..... SEAT Global Magazine are shared on SEAT website, promoted via email marketing e�orts, actively promoted across SEAT social media platforms with each article, case study & interviews across the SEAT Community.

* Full Page Case Study/Interview or Ad - Quarterly Digital Magazine .............................................................. $ 995 * Double Page - Mixed Content for extensive exposure :Case Study, Custom Interview & Ad ............. $1,595

* SEAT reserves the right to change session topics at any time asdeemed appropriate and approved by the Steering Committee Members

SEAT 2017 LondonHigh-level Agenda Overview

Join us at Twickenham Stadium

8:00 am - 8:45 am Registration, Breakfast & Networking

8:00 am - 9:00 am Breakfast & Networking

APRIL 26, 2017 APRIL 27, 2017

8:45 am - 9:10 am Welcome & Opening Remarks

9:15 am - 10:00 am Executive Keynote Panel

10:00 am - 12:30 pm Breakout Sessions & Workshops * CRM & Database Marketing * Digital & Social Marketing & Analytics * Venue Technologies & Security * Executive Strategy, Sponsorship & Revenue

12:30 pm - 1:30 pm Networking Lunch

9:00 am - 9:50 am Executive Keynote Panel

10:00 am - 12:30 pm Breakout Sessions & Workshops * CRM & Database Marketing * Digital & Social Marketing & Analytics * Venue Technologies & Security * Executive Strategy, Sponsorship & Revenue

12:30 pm - 1:30 pm Networking Lunch

3:30 pm - 4:00 pm Mid-A�ernoon Networking Break & Refreshments

4:00 pm - 4:45 pm Executive Keynote Panel

5:00 pm - 5:45 pm Special Guest Keynote

6:15 pm - 9:30 pm Networking Event & ReceptionDetails TBA

1:30 am - 3:30 pm Breakout Sessions & Workshops * CRM & Database Marketing * Digital & Social Marketing & Analytics * Venue Technologies & Security * Executive Strategy, Sponsorship & Revenue

1:30 am - 4:30 pm Executive Leadership Sessions

5:00 pm - 9:30 pm Join us for cocktails at a local bar in Twickenham for a final night of networking & great conversations!

Join us and be a part of the Global SEAT Community

SEAT is more than just a conference, we are a Global Community of sport & entertainment professionals.

Check our website for global events. We invite youu to become immersed in great discussions, networking, collaboration and innovative technologies.

www.seatconsortium.com

SEAT London, April 26 & 27, 2017SEAT Atlanta July 16 - 29, 2017

Regional Networking Events To Be Announced

Be sure to check out SEAT Global Magazine, our quarterly digital publication focusing on the

world of sports technology across the globe.www.seatglobalmagazine.pub

Follow Us on Twitter @SEATconferenceLike Us on Facebook/ SEATConference

For advertising information or to submit an industry technology case study contact

media@seatconsortium.com

7147 E. Rancho Vista Dr. Suite B01, Scottsdale, AZ 85251

Thank you for your consideration to becoming a SEAT Sponsor.

For additional information, questions or to create a custom sponsorship package,

contact Christine Sto�el, CEO-SEATcsto�el@seatconsortium.com / +1-602-639-1807.

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