brochure monogramme 2016_english

www.monogramme-marketing.com

M A I S O N D E M A R K E T I N G

Luxury is “added soul” that is both tangible yet invisible. Jean-David Camus

Jean-David Camus enjoyed a successful early career in

the marketing of luxury goods (perfumes, spirits, wines

and champagne) for major companies and SMEs, in

France and abroad, for 12 years.

In 2006, he created the Monogramme ‘’marketing house’’

in Beaune to meet the growing needs of premium brands

for an independent and transversal outside view.

Monogramme combines 20 years of experience, strategic

vision and operational implementation with a made-to-

measure approach.

As both a consultant and multi-entrepreneur, Jean-

David has helped his clients build strong, attractive and

meaningful brands in France or other countries for the

last 10 years.

FOUR AREAS OF EXPERTISE

02. IDENTITY & PACKAGING DESIGN

01. MARKETING &

BRAND-BUILDING CONSULTANCY

03. WEBSITES &

DIGITAL STRATEGIES

04. ENTREPRENEUR & BUSINESS ANGEL

O1.MARKETING & BRAND-BUILDING CONSULTANCYBuilding a business or a brand requires both a clear vision and perfectly executed operational implementation. Monogramme’s strength lies in its dual ability: to think both on a strategic and pragmatic level to provide 360° support.

BRAND PLATFORM & POSITIONING

PRODUCT & SERVICE INNOVATION

PHOTOGRAPHY & ADVERTISING

QUANTITATIVE OR QUALITATIVE RESEARCH

COPYWRITING & STORYTELLING

VIDEO

MARKETING & COMMUNICATION PLANS

PRINT

CRM & CUSTOMER LOYALTY

WINE TOURISM

O2.IDENTITY & PACKAGING DESIGNLeaving an emotional impression is the very essence of a luxury product. It involves telling a story and conveying a message that goes beyond the technical expertise of a product. Monogramme infuses its creative work with soul and excellence.

CONCEPT DEVELOPMENT

PACKAGING CREATION & DESIGN

BRANDING & BRAND NAME CREATION

PACKAGING DEVELOPMENT

VISUAL IDENTITY & LOGOTYPE

O3.WEBSITES & DIGITAL STRATEGIESThe current digital revolution challenges existing approaches whilst offering exciting opportunities. Monogramme’s role is to support clients in the planning and implementation of their digital projects in order to respond to both business requirements and evolving consumer expectations.

DIGITAL STRATEGY CONSULTANCY

APPLICATIONS

WEBSITE CREATION

BLOGS / SOCIAL MEDIA

E-COMMERCE

EMAILING

O4.ENTREPRENEUR & BUSINESS ANGELJean-David is a serial entrepreneur, allowing him to develop skills that will contribute to the success of Monogramme’s clients. In return, the companies in which Jean-David invests as a business angel benefit from his networks and global consulting expertise.

Some of the projects successfully launched by Jean-David :

• HOSPICES-BEAUNE.COM : Since 2009, a game-changing and digital business-model that allows wine lovers to buy iconic super-premium Hospices de Beaune Burgundy wines en primeur. >> www.hospices-beaune.com

• BELENIUM : the first micro-brewery in Beaune, the capital of Burgundy wines, offering since 2014 craft beers with a gastronomic focus. >> www.belenium.com

• MALTSTROM : Based 1 hour North of Montréal, Québec, this craft brewery combines tradition with innovative know-how. Foundation : 2016. >> www.maltstrom.com

BUSINESS CREATION & DEVELOPMENT CONSULTANCY

BUSINESS DEVELOPMENT

INNOVATIVE BUSINESS MODELS

SHAREHOLDING ACQUISITION / FUND SOURCING

THEY TRUST MONOGRAMME...

SOME OF OUR CLIENTS

a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e

Jean-David Camus is the co-founder of this microbrewery established in 2016 one hour north of Montreal in Lanaudière.

Maltstrom defines itself as a brewing creation workshop, a singular combination of tradition and bold savoir-faire.

WWW.MALTSTROM.COM

CRAFT BREWERY MALTSTROM (QUÉBEC, CANADA)

BRAND PLATFORM

BUSINESSMODEL

ADVERTISINGINNOVATION BUSINESSDEVELOPMENT

PRINT FUNDINGCOPYWRITING

CONCEPT CREATION

BRANDING VISUAL IDENTITY

PACKAGINGDESIGN

PACKAGINGDEVELOPMENT

WEBSITE E-COMMERCE FACEBOOK

WEBSITE PACKAGING DESIGN

Jean-David Camus is the co-founder of this microbrewery established in Beaune in 2014. He oversees all the marketing

and communication, as well as the management and commercial development, of the company.

WWW.BELENIUM.COM

CRAFT BREWERYBELENIUM (BEAUNE)

BRAND PLATFORM

BUSINESSMODEL

ADVERTISINGINNOVATION BUSINESSDEVELOPMENT


CONCEPT CREATION


PACKAGINGDESIGN



C A U S A N O S T R A E L A E T I T I A E

BEAUNE - BOURGOGNE

BELENIUM CRAFT BREWERY WEBSITE & E-COMMERCE

BELENIUM CRAFT BREWERY PACKAGING DESIGN

Taillevent is a historical art de vivre House with a flagship restaurant in Paris. It works with Monogramme for digital strategy

and emailing projects, targeting high-end wine and food lovers.

WWW.TAILLEVENT.COM

TAILLEVENT

DIGITAL STRATEGY

CONSULTANCY

EMAILING

The “craft manufacture” of Champagne Lallier works with Monogramme on a 360° approach combining strategic and digital marketing, packaging design and advertising.

WWW.CHAMPAGNE-LALLIER.COM

CHAMPAGNE LALLIER

BRANDPLATFORM

ADVERTISINGCOPYWRITING


DIGITAL STRATEGY

CONSULTANCY

INNOVATION PRINT

CONCEPTCREATION

BRANDING VISUALIDENTITY

PACKAGINGDESIGN

WEBSITE BLOG

CHAMPAGNE LALLIER PRODUCT CONCEPT & PACKAGING DESIGN

CHAMPAGNE LALLIER PACKAGING DESIGN

CHAMPAGNE LALLIER ADVERTISING VISUAL

CHAMPAGNE LALLIER WEBSITE IN RESPONSIVE DESIGN

This leading French caviar brand asked Monogramme to define its brand platform and storytelling in a

strategical movement to reach more B2C customers.

WWW.COMPTOIRDUCAVIAR.COM

COMPTOIR DU CAVIARPARIS

PLATEFORMEDE MARQUE

STORYTELLINGAUDITMARKETING

This prominent Château located in Saint-Estèphe asked Monogramme to define its brand positioning

and communication territory.

WWW.PHELANSEGUR.COM

CHÂTEAU PHELAN SÉGURSAINT-ESTÈPHE

MARKETINGAUDIT

BRANDPLATFORM

This 100% Reunion Island Rum, the third largest brand in France, entrusted Monogramme with the

visually-rich design of its website.

WWW.RHUM-CHARETTE.COM

RHUM CHARRETTE

WEBSITEDIGITAL STRATEGY

CONSULTANCY

RHUM CHARRETTE WEBSITE IN RESPONSIVE DESIGN

Monogramme worked with the Union Viticole des Côtes du Rhône on their global marketing

review for several months.

WWW.CELLIER-DES-DAUPHINS.COM

Testimonial: We called upon Jean-David Camus for his 360° marketing expertise. The methodology used by Monogramme, which is collaborative,

audacious and effective, fully met our requirements.

Frank GODET, Directeur Général.

UVCDR - CELLIER DES DAUPHINS

MARKETINGAUDIT

BRANDPLATFORM

RESEARCH

On www.hospices-beaune.com, wine enthusiasts around the world can buy en primeur wines at the legendary Domaine des Hospices de Beaune’s famous

wine auction. Monogramme created this revolutionary concept in 2009. It and has been developing this business since that date, as an entrepreneur, in

partnership with Albert Bichot who provides the technical expertise for the ageing of these exceptional fine wines.

WWW.HOSPICES-BEAUNE.COM

GROUND-BREAKING E-COMMERCE HOSPICES-BEAUNE.COM

WINETOURISM

BUSINESSMODEL

INNOVATION BUSINESSDEVELOPMENT

PRINT COPYWRITING VIDEO CRM

CONCEPT CREATION


WEBSITE E-COMMERCE FACEBOOKTWITTERYOUTUBE

EMAILINGAPPLICATIONIOS/ANDROID

HOSPICES-BEAUNE.COM WEBSITE AND E-COMMERCE IN RESPONSIVE DESIGN

The smallest of Burgundy’s prestigious wine houses, nestling in the heart of Beaune, launched with Monogramme a website

reflecting its 200 years of heritage.

WWW.MAISONJAFFELIN.COM

MAISON JAFFELIN, BOURGOGNE

WEBSITECOPYWRITING DIGITALSTRATEGY

CONSULTANCY

MAISON JAFFELIN WEBSITE IN RESPONSIVE DESIGN

We have enjoyed a strong relationship with this exceptional Grand Cru Champagne brand for 10 years and work

with them on brand strategy and digital projects.

WWW.CHAMPAGNE-MAILLY.COM

CHAMPAGNE MAILLY GRAND CRU

WEBSITEDIGITALSTRATEGY

CONSULTANCY

BRANDPLATFORM

ADVERSTISING VIDEO

BLOG EMAILING

Testimonial: Monogramme has been our regular partner since 2006. Its knowledge of the luxury market and its passion for new technologies

are real assets for the building of our brand image. J.F. PRÉAU, General Manager

CHAMPAGNE MAILLY GRAND CRU ADVERTISING VISUAL

CHAMPAGNE MAILLY GRAND CRU EMAILING BLOG

A subsidiary of Pernod Ricard, armagnac Montesquiou is a true French craft spirit. Monogramme works on several marketing,

visual and digital projects for this authentic yet contemporary brand.

WWW.ARMAGNAC-MARQUIS.COM

ARMAGNAC MARQUIS DE MONTESQUIOU

CREATIONPRINT

PHOTOSRÉDACTION SITEWEB

ARMAGNAC MARQUIS DE MONTESQUIOU CORPORATE BROCHURE

Jean-David Camus is the co-founder of this innovative culinary brand. The Brumes Gourmandes sprays have brought traditional spirits back into vogue. They deliver a perfect dose, in a simple and easy-to-use spray,

adding a creative touch to both sweet and savoury dishes. As well as the management and development of the company, Monogramme oversees

product design and communication.

WWW.BRUMES-GOURMANDES.COM

COOKING SPRAYSBRUMES GOURMANDES

BUSINESSMODEL

ADVERTISING


BRAND PLATFORM

INNOVATION BUSINESSDEVELOPMENT


CONCEPTCREATION


PACKAGINGDESIGN


du GOÛT en SPRAYBrumes Gourmandes

BRUMES GOURMANDES WEBSITE & E-COMMERCE IN RESPONSIVE DESIGN

BRUMES GOURMANDES PACKAGING DESIGN

This exceptional flagship of the Médoc has entrusted its marketing, wine tourism and e-commerce strategies

to Monogramme for a number of years.

WWW.CHATEAU-LASCOMBES.COM

CHÂTEAU LASCOMBESSECOND CRU CLASSÉ - MARGAUX

MARKETINGPLAN

WINE TOURISMPHOTO VIDEO

DIGITALSRATEGY

CONSULTANCY

E-COMMERCE EMAILING

CHÂTEAU LASCOMBES, SECOND CRU CLASSÉ, MARGAUX EMAILING E-COMMERCE

Working with all the teams at this acclaimed Rhône Valley wine house, we provided strategic and

operational marketing support for an 18 month period.

WWW.OGIER.FR

MAISON OGIERCHÂTEAUNEUF-DU-PAPE

BRANDPLATFORM

MARKETINGPLANS

MARKETINGAUDIT

Testimonial: We work with Monogramme to define together a long-term vision of our business and create strong brands.

J.P. DURAND, CEO, Maison Ogier / Advini

We supported this well known Burgundy wine house over a three year period, in an outsourced marketing management capacity, working on

the brand basics (strategy and positioning) as well as a full reworking of its communication (advertising, print, and internet).

WWW.BOURGOGNE-BICHOT.COM

ALBERT BICHOT

BRANDPLATFORM

INNO-VATION

PRINT ADVERTISINGCOPYWRITING

DIGITALSTRATEGY

CONSULTANCY

EMAILINGWEBSITE BLOG

CONCEPTCREATION



BOURGOGNE ALBERT BICHOT WEBSITE

BOURGOGNE ALBERT BICHOT ADVERTISING VISUAL

This family-run SME, specialising in ‘’fine seafood’,’ exports 90% of its production to luxury establishments

around the world. It has chosen to work with Monogramme on its brand vision and strategy.

WWW.SAINTKERBER.COM

PARCS SAINT KERBER, CANCALEOYSTERS & SEAFOOD

MARKETINGPLANS

MARKETING AUDIT

BRANDPLATFORM


PACKAGINGDESIGN

Established in 1891, Jacoulot is highly skilled in the production of terroir spirits and liqueurs. It asked Monogramme to help

it develop a new international brand vision and rework its communication.

WWW.JACOULOT.COM

MAISON JACOULOT MARCS & LIQUEURS

BRANDPLATFORM

PRINT ADVERTISING BRANDING VISUALIDENTITY

PACKAGINGDESIGN

COPYWRITING

DIGITALSTRATEGY

CONSULTANCY

WEBSITE EMAILING

Testimonial: Monogramme has provided us with pertinent, high quality solutions combined with a highly responsive approach.

P.Vançon - owner, Jacoulot

MAISON JACOULOT WEBSITE IN RESPONSIVE DESIGN

MAISON JACOULOT ADVERTISING VISUALS

MAISON JACOULOT PACKAGING

1678 - BOURGOGNE

An innovative and daring winemaker, Hervé Kerlann is based at the Château de Laborde, close to the most prestigious Burgundy crus. Monogramme defined the brand positionning and conveyed key

messages in graphic, print and digital effective solutions.

WWW.HERVE-KERLANN.COM

HERVÉ KERLANN AT CHÂTEAU DE LABORDE

BRANDPLATFORM

PRINT COPYWRITING


DIGITALSTRATEGY

CONSULTANCY

WEBSITE

HERVÉ KERLANN WEBSITE IN RESPONSIVE DESIGN

An exclusive, author’s organic champagne and a new brand to dream up and convey.

WWW.CHAMPAGNEJESTIN.COM

CHAMPAGNE JESTIN

WEBSITECOPYWRITING DIGITALSTRATEGY

CONSULTANCY

VISUALIDENTITY

PACKAGING DEVELOPMENT

PACKAGING DESIGN

CHAMPAGNE JESTIN IDENTITY

CHAMPAGNE JESTIN PACKAGING DESIGN

CHAMPAGNE JESTIN WEBSITE IN RESPONSIVE DESIGN

These aromatized wine-based beverages are part of a new, fast-growing market. Arômes & Vins, the sector’s third largest brand, turned to Monogramme for the

packaging design of its sparkling wines.

ARÔMES & VINS

PACKAGINGDESIGN

ARÔMES & VIN PACKAGING DESIGN

Available in over 100 countries, the Highland Queen brand is part of Scottish heritage. Monogramme went up to Scotland and worked with its teams to create its new brand platform.

WWW.HIGHLANDQUEEN.COM

HIGHLAND QUEENSCOTCH WHISKY

BRANDPLATFORM

Monogramme worked with Tullibardine whisky on the review of its brand positioning and marketing strategy in order to move the brand upmarket and attract new

consumer target markets.

WWW.TULLIBARDINE.COM

TULLIBARDINE SINGLE MALTSCOTCH WHISKY

BRANDPLATFORM

BRANDING &NAME CREATION

Testimonial: We contacted Monogramme due to its extensive experience in the luxury sector and its ability to inspire a team with very diverse profiles.

Jean-David was the catalyst for our ideas and used an effective methodological approach in order to build a strong brand.

Matthew JOHNS, Global Sales Director

Monogramme works with this famous Bordeaux négociant on its corporate digital communication as

well as its flagship brand, Cap Royal.

WWW.MEDOCAINE.COM • WWW.CAPROYAL.COM

COMPAGNIE MÉDOCAINEDES GRANDS CRUS

DIGITALSTRATEGY

CONSULTANCY

WEBSITE

COMPAGNIE MÉDOCAINE DES GRANDS CRUS WEBSITE IN RESPONSIVE DESIGN

CAP ROYAL WEBSITE IN RESPONSIVE DESIGN

The Syndicat des Vignerons de Vouvray has worked with Monogramme on its brand strategy and on the creation of attractive and efficient communication

tools, for several years.

WWW.VINDEVOUVRAY.COM

VOUVRAYSYNDICAT DES VIGNERONS

MARKETING PLAN

PHOTO VIDEO

DIGITALSTRATEGY

CONSULTANCY

WEBSITE EMAILING

a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e

SYNDICAT DES VIGNERONS DE VOUVRAY WEBSITE EMAILING

Château de la Brède is the former residence of Montesquieu, the philosopher-vigneron. Monogramme created a digital platform and implemented operational marketing support

for this prestigious Château.

WWW.CHATEAUDELABREDE.FR

CHÂTEAU DE LA BRÈDEGRAVES, BORDEAUX

PHOTO MARKETINGPLAN

VIDEO

DIGITALSTRATEGY

CONSULTANCY

WEBSITE EMAILING

CHÂTEAU DE LA BRÈDE, GRAVES - BORDEAUX WEBSITE IN RESPONSIVE DESIGN

Monogramme supported the creation and development of this fine wine from the heart of the Mount Lebanon region, from the initial

marketing review to packaging design.

WWW.CHATEAUFLORENTINE.COM

CHÂTEAU FLORENTINE(WINE FROM LEBANON)

COPYWRITING

PHOTO BRANDPLATFORM

MARKETRESEARCH


PACKAGINGDESIGN

CHÂTEAU FLORENTINE, LIBAN PACKAGING DESIGN

We provided marketing support over a one year period for the launch of this new premium

brand of Bourgogne Pinot Noir.

WWW.BADET-CLEMENT.COM

BURGUNDY HILLS(BADET CLEMENT)

MARKETING PLAN

BRANDPLATFORM

PHOTO WEBSITE

We provide marketing and digital support for this beautiful family-run domaine in Aÿ Grand Cru.

WWW.CHAMPAGNEGATINOIS.COM

CHAMPAGNE GATINOIS

BRANDPLATFORM

DIGITALSTRATEGY

CONSULTANCY

WEBSITE E-COMMERCEPRINT PHOTOSCOPYWRITING

CHAMPAGNE GATINOIS, AŸ WEBSITE IN RESPONSIVE DESIGN E-COMMERCE

We provided support to this young wine négociant, specialising in wines from Southwest France (Cahors, Madiran, Jurançon) and the production of high quality

single varietal wines.

CHRISTOPHE MERLE

BRANDPLATFORM

PHOTO BRANDING PACKAGINGDESIGN


We provided 6 months of support to the management, production and marketing teams in order to reposition and

relaunch a full range of pastis and traditional apéritifs.

WWW.PASTISGIRARD.COM

DISTILLERIE GIRARD

MARKETINGPLAN

BRANDPLATFORM

We handled packaging design for this young yet already hugely acclaimed Domaine.

DOMAINE R&M SAOUMACHÂTEAUNEUF-DU-PAPE


PACKAGINGDESIGN

This business, which was co-founded by Jean-David, took a new approach to wines from Burgundy, based on the brand and the varietal. Our packaging design received

official recognition at the prestigious Pentawards in 2007.

BURGONÉO

BRANDING & BRAND NAME

VISUALIDENTITY

PACKAGINGDESIGN

BUSINESSMODEL

BUSINESSDEVELOPMENT

BURGONÉO PACKAGING DESIGN

[email protected]

www.fr.linkedin.com/in/jeandavidcamus

www.pinterest.com/maisonmarketing

www.facebook.com/agencemonogramme

www.twitter/jdcamus

M A I S O N D E M A R K E T I N G

FRANCE - QUEBEC - AUSTRALIA

brochure monogramme 2016_english

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