The EQUIPMAG 2016 edition offers plenty of novelties!

Strengthened in its market positioning in equipment and technology for the point of sale by a unique products offer, the No. 1 retail tradeshow in France accelerates its dynamic towards experiential and connected commerce:

Co-location with E-Commerce Paris, Europe’s largest exhibition dedicated to e-commerce, under the aegis of PARIS RETAIL WEEK.

A new hall at Porte de Versailles, Pavilion 3, connected to Pavilion 2hosting E-Commerce Paris, to optimizevisitor fl ows.

ALL ASPECTS OF RETAIL TO ENHANCE CUSTOMER EXPERIENCE

+8% MORE SURFACE OF STANDS IN 2014

+33% MORE VIP VISITORS

(Top management from businesses

and brands)

49% OF VISITING RETAILERSsay this is the only show they visit

PROOFIN 3 POINTS

ATTENDED BY 25,000 PROFESSIONALS

POINT OF SALE DIGITAL CUSTOMEREXPERIENCE

++

CEO / MD / Store Manager / General Manager

Marketing / Communication / Sales Department

IT / Software Design / Internet / E-commerce

Procurement Department

Development / Expansion

TOP 5 OF DECISION-MAKINGATTENDEES

29%

27%

13%

10%

7%

ALL BUSINESSSECTORS

Pharmacy / hygiene / Health

Hi-Fi / Video / Photo / Multimedia

Publishing / CD / Stationery / Press

Restaurant / Bar / Tobacconist / Hotel

Bank / Insurance / Services

Sport / Leisure / Toys

Fragrance / Cosmetics / Beauty

DIY / Gardening / Pets

Household goods: Furniture / Homeware / Home appliances

O� ce automation / Telephony / Computer systems

Fashion and personal items: Textiles / Accessories / Optics / Jewellery / Watches

Food / Beverages

Multi-products

7%

7%

5%

2%

14%

9,5%

19%

23%

1,5%

1,5%

3%

3,5%

4%

SALES FLOOR REPRESENTATIVENESS

< 120sqm

120-400sqm

400-2,500sqm

> 2,500sqm

36%

24%

21%

19%

OF ATTENDEES SAY THEY VISIT THE SHOW WITH AN INVESTMENT PROJECT FORTHE FOLLOWING YEAR.

61%

Integration of Digital(in)Storeas a specifi c space for the latest new o� ers dedicated to the digitalization of stores.New entertainment and festive events in preparation.Increasing internationalization of the event.

From 12 to 14 September 2016, EQUIPMAG will be the retail leader gathering with the most extensive offer on the value chain of trade and distribution!

Take part in these three days of business, rich in content, with networking and discovery! A unique opportunity for you to present your solutions, services and products to 25,000 professionals looking for innovative partners.

Face the challenges of tomorrow!

Sophie LubetRetail Department Director

A UNIQUE OPPORTUNITYTO MEET YOUR FUTURE CLIENTS

AUTOMOBILEAUTOBACS, AUTODISTRIBUTION, CARGLASS, MICHELINMIDAS, NORAUTO, PSA, RENAULT, SPEEDY

BANKING & INSURANCEALLIANZ SHOP, BANQUE ACCORD, BANQUE PALATINE, BANQUE POPULAIRE, BNP PARIBAS, BPCE,BRED, CAISSE D’ÉPARGNE, CARREFOUR BANQUE, CRÉDIT AGRICOLE, CRÉDIT DU NORD, CRÉDIT FONCIER, CRÉDIT MUTUEL, GENERALI, GROUPAMA, LA BANQUE POSTALE, LA POSTE, LCL - LE CRÉDIT LYONNAIS, MAPA, SOCIÉTÉ GÉNÉRALE

DEPARTMENT STORESBHV, BHV MARAIS, GROUPE GALERIES LAFAYETTE, LE BON MARCHÉ, PRINTEMPS

FASHION, TEXTILES1.2.3, AGNÈS B., AIGLE, AMERICAN VINTAGE, ANN TUIL, ANTONELLE, ARMAND THIERRY, ARMOR LUX, AUBADE, AUBERT, BA&SH, BABOU, BEAUMANOIR, BENETTON, BRICE, BURTON OF LONDON, C&A, CACHE CACHE, CAMAÏEU, CAROLL, CATIMINI, CELIO, CHANTELLE, CHRISTINE LAURE, COMME DES GARÇONS, COMPLICES, COMPTOIR DES COTONNIERS, COP.COPINE, COTON DOUX, CYRILLUS, DAMART, DARJEELING, DE FURSAC, DEGRIFFSTOCK, DEVANLAY, DEVERNOIS, DEVRED, DIESEL, DISTRI CENTER, DU PAREIL AU MÊME, EDEN PARK, ELEVEN PARIS, ESPRIT, ETAM, ETAM LINGERIE, EURODIF, FAST RETAILING, FATHER AND SONS, GAP, GEMO, GÉRARD DAREL, GRAIN DE MALICE, GROUPE ZANNIER- ZGENERATION, G-STAR, H&M, H3M - LA COMPAGNIE DES PETITS, HAPPYCHIC (BRICE), HOLLISTER, ID GROUP, IKKS, INDITEX - ZARA, ISABEL MARANT, JACADI, JACQUELINE RIU, JENNYFER, JONAK, KAPORAL, KENZO, KIABI, KOOKAÏ, LACOSTE, LE SLIP FRANÇAIS, LISE CHARMEL, LITTLE MARCEL, MAT DE MISAINE, MERCI, MIM, MINELLI, MISE AU GREEN, MOA, NAF NAF, NEW LOOK, NOZ, ORCHESTRA, PAUL & JOE, PAULE KA, PETIT BATEAU, PIMKIE, PRINCESSE TAMTAM, PROMOD, SERGENT-MAJOR / NATALYS, SIMONE PÉRÈLE, SYMPA, TALLY WEIJL, TAPE À L’ŒIL, TARA JARMON, TARTINE & CHOCOLAT, TERRITOIRE REDSKINS, THE KOOPLES, VET AFFAIRES, VIVARTE, ZADIG & VOLTAIRE, ZAPA, ZARA

FOOD & BEVERAGESBANETTE, CHOCOLATERIE MONBANA, COCA COLA FRANCE, COMPTOIR COMMERCIAL D’ORIENT, COMPTOIR DU CAVIAR, CONFISERIES LEONIDAS, CONSERVERIE LA BELLE ILOISE, DE NEUVILLE, FAUCHON, FERRERO FRANCE, GENERAL MILLS, HARIBO, HEINEKEN, JEFF DE BRUGES, LA GRANDE EPICERIE DE PARIS, LA MAISON DU CHOCOLAT, LENÔTRE, MAXIMO, MONDELEZ, NESPRESSO, NESTLÉ PURINA, NICOLAS, PICARD SURGELÉS, PIERRE HERME, ROYAL CANIN, RUNGIS MARCHE INTERNATIONAL, SEGAFREDO ZANETTI, ST MICHEL, THIRIET, THOMAS TRAITEUR, VALETTE FOIE GRAS, YOPLAIT

HANDIWORK, GARDENING, PETSANIMALIS, BIGMAT, BOTANIC, BRICO DÉPÔT, BRICOMAG, BRICOMAN, BRICOMARCHÉ, BRICORAMA, CASTORAMA, COULEURS DE TOLLENS, ÉQUIP’JARDIN, GAMMVERT, GEDIMAT, INTERFLORA, JARDILAND, LA PLATEFORME DU BÂTIMENT, LAPEYRE, LEGRAND, LEROY MERLIN, MONCEAU FLEURS, MR. BRICOLAGE, POINT P., TRUFFAUT, WELDOM

HIFI, VIDEO, PHOTO, MULTIMEDIABANG & OLUFSEN, BIGBEN CONNECTED, CULTURA, EASY CASH, LOEWE, PHOTOMATON

HOUSEHOLD EQUIPMENT, FURNISHING, DECORATION, HOUSEHOLD APPLIANCESADEO SERVICES, 4 MURS, ALINÉA, BATH BAZAAR, BRISACH, BUT, CARRÉ BLANC, CASA, CONFORAMA, CUISINES CENTER, DU BRUIT DANS LA CUISINE, ESPACE REVÊTEMENTS, FLY, GAUTIER, GIFI, GROUPE SEB FRANCE, GUY DEGRENNE, HABITAT, HEMA, IKEA, LOGITEC, L’UNIVERS DE LÉO, MAISONS DU MONDE, MOBILIER DE FRANCE, MUJI FRANCE, PYLONES, ROCHE BOBOIS, SAINT-MACLOU, TISSUS DES URSULES, YELLOWKORNER, ZODIO

JEWELLERY & HOROLOGYCLEOR, DIDIER GUÉRIN, FRED PARIS, LOUIS PION, PANDORA, SWAROVSKI, SWATCH GROUP FRANCE, TEMPKA, TIFFANY&CO

LUXERYBOUCHERON, CHANEL, CHRISTIAN DIOR COUTURE, CHRISTIAN LOUBOUTIN, ÉRIC BOMPARD, FENDI, GUCCI FRANCE, HERMÈS, LANCEL, LANVIN, LONGCHAMP, LOUIS VUITTON, LVMH, MARC JACOBS, MONTBLANC, NINA RICCI, SISLEY, VANESSA BRUNO

MASS DISTRIBUTION8 A HUIT, ALDI, ATAC, AUCHAN, BIO C’ BON, BIOCOOP, CARREFOUR, CARREFOUR MARKET, CASINO, CHRONODRIVE, COLRUYT FRANCE, COOP, CORA, DELHAIZE, DIA, E. LECLERC, FRANPRIX, GRAND FRAIS, GROUPE MAGASIN GÉNÉRAL, GROUPEMENT DES MOUSQUETAIRES INTERMARCHÉ, LEADER PRICE, LIDL, METRO CASH & CARRY, MONOPRIX, NATURALIA, NATUREO, NETTO, OOSHOP, PROMOCASH, PROXI, SIMPLY MARKET, SUPERMARCHÉ SITIS, SUPERMARCHÉS G20, SUPERMARCHÉS MATCH, SYSTÈME U

OFFICE EQUIPMENT, TELEPHONY, ITBOULANGER, BOUYGUES TELECOM, BUREAU VALLÉE, CANON, CARTRIDGE WORLD, CASH CONVERTERS, COPYMAGE, COPY-TOP, COYOTE, DARTY, GROSBILL, LICK, NUMÉRICABLE, OFFICE DÉPÔT, ORANGE, PHONEVALLEY, PIXMANIA, SFR, THE KASE, THE PHONE HOUSE, TOPOFFICE, VIRGIN MOBILE

PERFUMES, COSMETICS, BEAUTYALEXANDRE DE PARIS - BAILLY CREATIONS, BEAUTY STORE, BEAUTY SUCCESS, BOURJOIS, CINQ MONDES, CLARINS, COTY, DESSANGE INTERNATIONAL, DOUGLAS, DR PIERRE RICAUD,

ESTÉE LAUDER, HUYGENS, LANCÔME, L’OCCITANE EN PROVENCE, L’ORÉAL, MAC COSMETICS, MAKE UP FOR EVER, MARIONNAUD, NOCIBÉ, PARFUMS CARON, PARFUMS DIOR, PEGGY SAGE, POINT SOLEIL, SEPHORA, YVES ROCHER

PHARMACY, HYGIENE, HEALTH, OPTICSALAIN AFFLELOU, AMPLIFON, ATOL, AUDIKA, AUDIOPTIC, CRAMIF, GENERAL D’OPTIQUE, GRANDVISION, KRYS, LISSAC OPTICIEN, NOVARTIS, OPTIC 2000, OPTICAL CENTER, PARASHOP, SOLARIS

PUBLISHING, DISKS, STATIONARY, MEDIABIC, CHAPITRE, FRANCE LOISIRS, GIBERT JEUNE, LAMARTINE, LIBRAIRIE EYROLLES, PRISMA MEDIA, RELAY, FNAC

RESTAURANTS, BARS, TOBACCO, HOSTELSACCOR, AGAPES RESTAURATION, AU BON COIN, AUTOGRILL, BRASSERIES KRONENBOURG, BUFFALO GRILL, CLASS CROUTE, COURTEPAILLE, DOMINO’S PIZZA, ELIOR CONCESSIONS, EXKI, FLUNCH, GROUPE FLO, HOTEL BEST WESTERN, IL RISTORANTE, ILLY CAFFE, KFC, LA CROISSANTERIE, MC DONALD’S, PLANET SUSHI, POMME DE PAIN, PRÊT À MANGER, QUICK, RITZ PARIS, SUSHISHOP

SERVICESAIR LIQUIDE, 5 A SEC, ALTAREA COGEDIM, BUTAGAZ, CENTURY21, HOMEBOX, KIALA, MAIRIE DE PARIS, MANPOWER, ROC ECLERC, SODEXO, TOTAL

SHOES, LEATHERWORK, ACCESSORIES ANDRÉ, ARTHUR & ASTON, BATA, CHAUSSÉA, CHAUSS-MARQUES, COMPAGNIE EUROPEENNE DE LA CHAUSSURE, DESMAZIERES, ERAM, FINSBURY, LA HALLE AUX CHAUSSURES, LANCASTER, MAC DOUGLAS, RAND FRÈRES - LOLLIPOPS, SAN MARINA - MINELLI, TIE RACK FRANCE

SPORTS, LEASURE, TOYSBILLABONG, CULTURE VÉLO, DECATHLON, DISNEYLAND PARIS, FABER-CASTELL, FDJ, FOOTLOCKER, FUTUROSCOPE, GAUMONT PATHÉ, GO SPORT/COURIR, INTERSPORT, JOUÉCLUB, KING JOUET, LA GRANDE RÉCRÉ, LE COQ SPORTIF, LUDENDO GROUPE, MICROMANIA, NATURE ET DÉCOUVERTES, NIKE, OXBOW, OXYBUL ÉVEIL & JEUX, OXYLANE, PARC ASTÉRIX, PARC DU FUTUROSCOPE, PMU, PUMA, QUIKSILVER, REPETTO, ROLAND GARROS, SALOMON, SPORT 2000, STADE DE FRANCE, TOYS’R’US, VTECH, WONDERBOX

TRAVELS, TOURISM, TRANSPORTSAÉROPORTS DE PARIS, AIR FRANCE, BRITTANY FERRIES, CENTRE POMPIDOU, CLUB MED, COMITÉ REGIONAL DU TOURISME PARIS IDF, EUROPCAR INTERNATIONAL, HERTZ FRANCE, IDTGV, KEOLIS, PIERRE ET VACANCES, CENTERPARCS, PROMOVACANCES KARAVEL, RATP, RELAIS ET CHÂTEAUX, SNCF, THOMAS COOK

Sample list of EQUIPMAG 2014 visitors.

We met many clients, prospects and suppliers at the standwith quality contacts and real projects.

Tristan De SevinPresident, Lindera Group

SES exhibits all over the world from New York to Hong Kong. The “Paris step” with its show Equipmag is always a special time for us. This is our home: the company is French and the electronic shelf label market started in France and is still the top international market as most French distributors now use it. It’s a unique opportunity to present our latest innovations to the market, some of which have already won awards from prestigious panels put together by the Equipmag organisation.

Guillaume PortierMarketing Director, Store Electronic Systems

Equipmag is still a reference for all supply sectorsin France: we enjoy meeting a large number of distributors who are looking for a wide variety of solutions for their points of sale. The 3-day formatis e� cient and the biannual event is perfect for tracking innovations in the market.

Marie-Hélène PigisMarketing Manager, Toshiba Global Commerce Solutions

TRATO welcomed many quality contacts, clients and prospects. We signed new dealsright after the show.

Guillaume PICHAManaging Director, Groupe Trato - TLV

TESTED AND APPROVED BY EXHIBITORS

BREAKDOWN OF EXHIBITORS BY SECTOR

82% OF EXHIBITORS HIGHLY PRAISEDTHE STANDARD OF VISITORS IN 2014

3/4 PLAN TO RENEWTHEIR PARTICIPATION IN 2016

MARKETING - POS

LAYOUT - EQUIPMENT

TECHNOLOGY37% 50%

13%

INTERNATIONAL REACH

The most prominent exhibiting countries outside France: Belgium, Germany, China, United Kingdom, The Netherlands

Plus: Spain, Italy, Turkey, USA, Austria, Poland, Switzerland, Portugal, Taiwan, Hong Kong, Japan, Canada, Israel, Greece, Sweden, Norway, Luxembourg

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Station de tramway / Tramway station

Station Vélib’ / Cycle hire point

Arrêt de bus / Bus stop

Station de métro / Metro station

Borne de taxis / Taxis stand

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IN 2016, ENTER IN THE NEW WORLDOF EXPERIENTIAL RETAIL

• Fittings / Shop window fittings• Experiential fittings• Internal architecture• Decoration / Ambience• Eco-design• Presentation / Event stand • Project management • Materials / Floor / Wall / Ceiling

• Automatons• Beacon / NFC / RFID / Wifi• Body scanners / Heightened reality• Checkout & POS terminal / Self-checkout • Labelling / Coding • Software programmes / Packages / ERP• Computerised banking / Contactless payment / Digital

wallet / E-payment / M-payment / Secure payment• Self-scanning• Card and payment solutions• Printing solutions: software, 3D… • Weighing systems• Data entry systems• Security and sending systems

FITTINGS

TECHNOLOGY

• Click and collect• Air conditioning / Ventilation / Heating• Vending machines• Lighting / LEDs • Safety Equipment• Kitchen equipment• Drive equipment• Specialised retail store equipment (trolleys, baskets,

etc.)• Specialised textile industry equipment (mannequins,

coat hangers, racks, etc.)• Display chillers• Furnishings / Shop windows• Shelving

• Promotion / Sales presentation• Interactive terminals• POS advertising components / Accessories • Digital media / Digital signage• POS advertising and information• Touch tables / Touch screens• Signs• Digital printing• Olfactory marketing• Commercial furniture• POS social marketing• Promotional items / Bags • Signage• Sound marketing • Interactive shop window

EQUIPMENT

MARKETING - POS ADVERTISING• Audit / Consultancy• Advertising agency• Consulting fi rm / Agency • Design agency / Commercial architecture

consulting fi rm• Merchandising agency / Category management• E-retail agency (web to shop)• Relationship marketing agency• Strategy consulting / Management consulting• Education / Sales forces / Recruitment• Study / Survey institutes• Maintenance companies

SERVICES

• Return management (reverse logistics)• Warehouse management / Stock management /

Financial management• Predictive tools / Statistical tools /

Multi-channel analysis • RFID / Traceability• Multi-channel distribution logistics• Logistics software / Supply chain • Transport / Deliveries / Order management /

Handling

LOGISTICS - SUPPLY CHAIN

• Mobile applications• Business intelligence• Coupons / Gift vouchers• CRM / Loyalty systems • Data / E� ectiveness measurement / Processing / BDD• Decision-making software / Cloud• Global positioning• Geomarketing • Mobile shopping / M-commerce• Full multi-channel internet solutions web in-store• Social commerce / Email marketing

CUSTOMER RELATIONS - DIGITAL MARKETING - M-COMMERCE

• Associations• Institutional bodies• Risk prevention organisations and control• Financial bodies• Professional bodies / Professional associations• Press

INSTITUTIONSPROFESSIONAL BODIESASSOCIATIONS - PRESS

n

NEW HALL!See you in Pavilion 3 at the Paris expo Porte de Versailles Exhibition Centre

JOIN THE 500 EXHIBITORSBROUGHT TOGETHERto meet retailers’ needs in terms of marketing, equipment, layout, design and technologies for points of sale.

SYNERGY OF 2 TRADESHOWS

FOR A BETTER VISION

OF THE SECTOR’S

FUTURE CHALLENGES

Pavilion 3 Pavilion 2

DESTINATION PARIS,CAPITAL OF EXPERIENTIAL AND CONNECTED COMMERCE

+

EQUIPMAG joins PARIS RETAIL WEEK dynamic,

the global event for off- and on-line retail launched

in 2015 which will reach its full magnitude in 2016.

This unique concept of «brick and click» presents all faces of

today retail and takes into account the entire value chain which

is the future of the sector: big data, omnichannel CRM, mobile

interactions, indoor geolocation, new distribution models...

From 12 to 14 September 2016, Paris Retail Week

will highlight the French Expertise and will be the only event

in Europe to meet the cross-channel challenges of retailers

and e-retailers, for a global commerce.

ANDSO MUCH

MORE!

1,000 PARTICIPATING COMPANIES

50,000 VISITORS EXPECTED

OVER 300 CONFERENCES

+ Awards

+ Store tours

+ Partners events

+ A networking evening

STRONG ENTERTAINMENTFOR AN EXCEPTIONAL SHOW!

Live the Digital & Physical Experience!

EQUIPMAG 2016 is the must-visit event

in France to decipher trends through

exhibitors, experts and partners.

START-UP VILLAGE

A tailor-made service for innovative start-up

who want to meet retail decision-makers (subject

to eligibility).

DIGITAL(IN)STORE AREA

The most technological POS products and

services: digital marketing and mobility, social

commerce, new payment systems, business

intelligence plus intelligent furniture, innovative

merchandising and special lighting.

RETAIL CONSULTING AREA

Companies working in retail design, brand image,

e-retail, web marketing, merchandising, category

management and more are here to help visitors

create a consistent and fl uid brand experience at

all points of contact.*Among Equipmag 2014 partners: Club Enseigne & Innovation, CCI France, Club Génération Responsable,CNCC, CMD, Commerce Magazine, E-Commerce Magazine, FCA, FEVAD, FFF, IFLS, INfl uencia, Institut Françaisdu Design, Institut pour la Ville et le Commerce, Journal du Net, Journal du Textile, Les Echos, LSA, NielsenTradedimension, Perifem, Points de Vente, Procos, Retail Design Institute, UDA…)

PARTNER VILLAGES

Members of these two associations, EQUIPMAG’s

long-term partners, will showcase their expertise

to help retailers to invest smarter and share their

views of current and future retail challenges.

UNPRECEDENTED ENTERTAINMENT

WILL HIGHLIGHT THE VARIOUS

ASPECTS OF TRADE AND THE FUTURE

CHALLENGES OF RETAILERS

to o� er to consumer a seamless client path:

design, circular economy, lighting, window, pop-

up store, experiences, connected store...

A TARGETED COMMUNICATION PLAN

AN OVERDRIVE COMMUNICATION

PRESS AND INSTITUTIONAL PARTNERSHIPS*

DIRECTMARKETING INTERNATIONAL

PROMOTION

SOCIAL NETWORKS

MEDIARELATIONS

Over 1,000 contacts (journalists and bloggers)

Targeted campaigns in Germany, Belgium,

Spain, the Netherlands, United Kingdom

WEBSITE MOBILE SITEMOBILE APP

www.equipmag.com

Mailing, emailing and phoning towards +300 000 contacts in France and abroad

Promotion built on the influence of 2 renowned shows:

EQUIPMAG and E-Commerce Paris.

An on- and o� -line communication campaign declined spread

from July 2015 to September 2016.

STRONG COMMUNICATIONIN LINE WITH THE EVENT

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YOUR KEY CONTACTS

Gracinda DE JESUS BRUNO

Exhibition Deputy Director

Tel: +33 (0)1 76 77 12 94

gracinda.dejesusbruno@comexposium.com

Jérôme PRAUD

Account Manager

Tel: +33 (0)1 76 77 12 69

jerome.praud@comexposium.com

STAY CONNECTED!

ONLINE REGISTRATION

Save time! Check out our rates, run

your simulations and register online at

services.equipmag.com

Benefi t from special rates!

1st early bird rate if you register

before 29/12/2015

2nd early bird rate if you register

before 15/03/2016

@EquipmagShow - #equipmag

COMEXPOSIUM

70, avenue du Général de Gaulle - 92058 Paris La Défense Cedex

T +33 (0)1 76 77 11 11 - F +33 (0)1 53 30 95 34 - contact@comexposium.com

SAS au capital de 60 000 000 euros – 316 780 519 RCS Nanterre

an event byParis, capital of connected commerce

#ParisRetailWeek

www.parisretailweek.com