ANNA demographic interests

checked-in ARMANI CAFE’ 28

fan GUCCI

WORKS for CISCO

talked about IPHONE 5391 FRIENDS

likes NEW YORK

ROSSI

Advertize exactly where your customers hang out

Capture attention with targeted advertizing

Develop brand ambassadors by rewarding your loyal customers

Make product recommendations based on user interests

> 10 FASHION PAGE FAN < 5 FASHION PAGE FAN> 5 FASHION PAGE FAN

< 500 FRIENDS ANY> 500 FRIENDS

> 20 SHARES ABOUT FASHION ANY

> 10 SHARES ABOUT FASHION

FASHION ADDICT OUT OF FASHION

FASHION INFLUENCER

AGE 18-35 AGE >35AGE 25-35

Create customized communications and offerings

Create smart partnerships to build your customer base

activities shared U2 VIDEO SINGLE

plays VOLLEY

UNDERSTAND YOUR CUSTOMER’S HOBBIES AND INTERESTS TO FIND MORE LIKE THEM.

01GROW YOURCUSTOMER BASE

ACQUIRE

ACT

ANALYZE

VODAFONE USED THEIR FACEBOOK PAGE TO LAUNCH AN ONLINE CONTEST FOR THEIR FANS AND CUSTOMERS.

VODAFONE USED CUBEYOU’S INSIGHTS TO MODIFY THE MESSAGE AND MEDIUM OF ITS ADVERTISING AND PROMOTIONS TO MARKET TO DIFFERENT COUNTRIES, CLUSTERS AND CUSTOMER SEGMENTS.

CUBEYOU SHOWED VODAFONE THAT A HIGH PERCENTAGE OF ITS TARGET CUSTOMERS IN

LONDON FREQUENTLY GO TO THE MOVIES AND ARE PASSIONATE ABOUT ADVENTURE FILMS.

MEANWHILE, ITS INCREASING CUSTOMER BASE OF YOUNG PROFESSIONALS IN MADRID ARE SPORTS FANATICS WHO DON’T MISS AN

OPPORTUNITY TO CATCH REAL MADRID IN ACTION.

_LIVES IN LONDON _CHECKED IN AT SILVERCITY THEATRE _LIKES JAMES BOND, SPIDERMAN AND INDIANA JONES

_LIVES IN MADIRD _CHECKED IN AT SANTIAGO BERNABEU STADIUM_LIKES KAKA, XAVI ALONSON AND MODRIC

WHY USE IT

INCREASE02CUSTOMER RETENTION

ACQUIRE

ACT

ANALYZE

COSMOPOLITAN MAGAZINE ENCOURAGES ITS ONLINE

READERS TO SIGN-IN WITH THEIR FACEBOOK ID.

COSMO REGULARLY USES THE INSIGHTS IT OBTAINS

FROM CUBEYOU TO GUIDE THE CONTENT, PHOTOS,

LANGUAGE AND FORMATTING STRATEGY OF ITS VARIOUS

ARTICLES AND FEATURES TO APPEAL TO ITS DIVERSE

CUSTOMER SEGMENTS.

CUBEYOU SHOWED COSMO THAT THERE WAS A STRONG CORRELATION BETWEEN CERTAIN DEMOGRAPHIC CHARACTERISTICS OF ITS TARGET READERS AND THEIR INTERESTS AND BROWSING BEHAVIOURS.

_20-29 YEARS OLD _SINGLE

_DEGREE IN BUSINESS _LIVES IN AN URBAN AREA

_PRIMARILY USES HER SMARTPHONE

_REGULARLY LIKES AND SHARES COSMO’S FASHION

TRENDS ON FACEBOOK _READS COSMO FOR

CELEBRITY NEWS, FASHION TRENDS AND LOVE ADVICE

_30-35 YEARS OLD _MARRIED

_DEGREE IN HUMANITIES _PRIMARILY USES HER PC

_OCCASIONALLY LIKES AND SHARES COSMO’S “DAILY GIVE

AWAYS” ON FACEBOOK _READS COSMO FOR

BEAUTY TIPS, PRODUCT REVIEWS, FOOD/COCKTAILS

SUGGESTIONS

DON’T LOSE YOU FANS TO A

GENERIC MESSAGE. CREATE TARGETED MESSAGES BASED

ON WHAT THEY VALUE.

UNDERSTAND THE IMPACT OF YOUR MARKETING ACTIVITIES. STOP GUESSING AND START MAKING INFORMED DECISIONS.

03CALCULATE YOUR ROI

ACQUIRE

ACT

ANALYZE

IN THE SUMMER OF 2012, AMADORI, A LEADING COMPANY IN ITALY’S FOOD SECTOR, DEVELOPED GAMIFICATION ACTIVITIES, ONLINE CONTESTS AND PROMOTIONAL EVENTS AT BEACHES AND WINERIES TO ENGAGE ITS CUSTOMERS.

CUBEYOU ENABLED AMADORI TO MEASURE THE EFFECTIVENESS OF EACH MARKETING ACTIVITY BY ANALYZING THE QUANTITY AND QUALITY OF CUSTOMER REACHED BY EACH CHANNEL.

BY USING FACEBOOK CONNECT AND CENTRALIZING

DATA ON CUBEYOU’S PLATFORM, AMADORI, FOR

THE FIRST TIME EVER, COULD MEASURE THE REACH AND

SOCIAL IMPACT OF THEIR CAMPAIGNS BY HOW MANY

PARTICIPANTS:

_BECAME AMADORI FACEBOOK FANS _VISITED AMADORI’S CORPORATE WEBSITE _TALKED ABOUT AMADORI ON FACEBOOK _SHARED INFORMATION ABOUT AMADORI’S CAMPAIGNS WITH THEIR NETWORK.

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