brj jan/feb 2011

brangusj o u r n a l

January/February 2011

Brangus in the Coming Year

Ms Southern Patton 468W34

Call or better yet, come see us in Houston at the Global Collection.

This pair of full sisters will not only be one of the hardest deci-sions you’ll ever make (trying to pick just one), but will be one of the best decisions you’ll ever make. Both are bold in their de-sign, broody yet attractive. Both also throw out monster stats for EPD’s.

They are also sired by Hombre, one of the most consistent sires the breed has seen in years, and a superb Bear Bryant daughter that ads a different twist to the pedigree. Give us a call to find out more about the unlimited potential in this pair.

Ms Southern Hombre 795W9


The Stars Come Out at Night in HoustonSelling pick of the Grand

Champion Pen of Two at the 2010 GeneTrust

Challenge

R10169738 l 11/27/2009Hombre x Ms Brinks Bear Bryant 795S35

R10169731 l 11/23/2009Hombre x Ms Brinks Bear Bryant 795S35

PerformanceBW 79 Adj WW 571

EPD’sBW 2.9WW 31 15%YW 54 20%Milk 10 35%TM 26 15%SC 1.1 15%REA .47 30%IMF -.02Fat .005

EPD’sBW 2.9WW 37 5%YW 54 20%Milk 4TM 28 10%SC 1.1 15%REA .47 30%IMF -.02Fat .005PerformanceBW 76 Adj WW 630 108%

EPD’sBW .1WW 22YW 58 10%Milk 13 15%TM 24 20%SC 1.1 15%REA .76 2%IMF .12 20%Fat .008

R10169770 l 11/23/2009Patton x Ms Brinks New Era 468P22

PerformanceBW 76 Adj WW 531

Also offered in the Global Collection, a Patton daughter with all of the right pieces!

GeneTrust Challenge 2010 (L-R): Bill Davis of Chimney Rock; Shawn Johnston & Kyle Devoll of Southern Cattle Co.; Gayle Davis of Chimney Rock

For those wanting style and power with an extra shot of maternal, be sure you take a look at this donor prospect. She has done everything right so far and comes by it honestly with her pedigree. Her dam, 468P22 (New Era X 468G15), stacks some of the stoutest EPD’s ever: BW -2.2 (3%) WW 26 (20%) YW 52 (15%) Milk 15 (15%) TM 28 (10%) SC .7 (25%) REA .78 (1%) IMF .13 (10%). Combine this with the power and performance of her sire Patton, and this heifer easily goes to the top of your list.

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R10112338 l 10/30/2007Affirmed x Ms Brinks Bright Side 541K28

bw ww yw Milk M&g sc rea iMf fat ePD’s 2.7 44 66 8 30 1.5 .44 .02 .011 %Rank 3% 10% 10% 2% 35%

PerformanceBW 85 Adj WW 775 Adj YW 1266 SC 41 Adj REA 14.11 Adj IMF 4.016

122% 108% 102% 100%

Coming this Spring...Hombre is offered to the

highest Bidder

Hombre is the bull of the future. He offers the phenotype that the industry is clamoring over and genetically he’s superior across the board. Hombre’s dam is an amazing bright side daughter that offers ePD tabulations through the roof: ww 46 (1%), yw 70 (1%), Milk 20 (4%), TM 44 (1%), sc 1.2 (3%), rea .59 (10%), iMf .02 (35%). it’s obvious that bright side daughters with this kind of maternal value are few and far between!

To date Hombre has proven himself to consistently sire calves with added value. His daughters on the previ-ous page are a testament to his reliability and capability. Don’t miss out on one of the greatest opportunities of 2011!!!

Visit us at:www.southerncattlecompany.com

Southern Cattle CompanyJohn E. Downs, Owner

Lamont Ennis, Gen. Manager 850/352-2020Kyle Devoll, Marketing 979/820-8362

Doug Williams, Sales Agent 336/745-5252 Marianna, FL

Still searching for the right bulls to maximize your calf crop?Come to Caldwell, Texas this Spring!

Saturday, March 12, 2011Caldwell Livestock Commission l Caldwell, TX

Your top source for feed efficient bulls backed by REAL-WORLD

data collection.

We will offer a select set of Angus, Brangus, Ultrablack , Beefmaster •& Charolais bulls.Southern bulls will offer the very best in Brinks genetics.•Genuine Cow Creek genetics offered through the Southern/Cow •Creek merger.Many bulls are Texas bred and raised by our Alliance members •and will be backed by feed efficiency data gathered at Texas A&M University, one of our new partners in our relentless quest for feed & forage efficient genetics.

Selling 100 Bulls

Ask about our Sight Unseen Guarantee

View Auction Live at:www.dvauction.com

Watch for future ads with more information.

Brangus Journal January/feBruary 2011 | 1

2 | January/feBruary 2011 Brangus Journal

Subscriptions:Frances Miller 210.696-8231 [email protected]

The Official Publication of the International Brangus® Breeders AssociationThe Brangus Journal is an international news magazine serving the Brangus breed of beef cattle including Brangus crossbreds and Brahman and Angus stock necessary to produce Brangus cattle. Published six times a year by Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249. This publication is designed to promote and develop the Brangus breed and serve the best interests of the producers. Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.Contact: Address: 5750 Epsilon, San Antonio, Texas 78249Tel.: 210.696.8231Fax: 210.696.8718Web site: www.brangusjournal.comEmail: [email protected]

The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI OffICeRS and BOaRd Of dIReCtORSChairman : Angelo Zottarelli (512.422.3123)President : Dr. Joseph Massey (210.696.8321 x212)Secretary/Treasurer : Bill Davis (336.210.1222)Director : R.L. Robbs (520.384.3654)Director: Don Cox (281.395.1277)

StaffElma Ryan: Administrative Assistant to the Executive VP (x211, [email protected])Frances Miller: Controller (x203, [email protected])Grant Keenen: Director of Commercial Marketing Programs (x202; [email protected])Ben Spitzer: Marketing Programs Director (x215; [email protected])Rosanne Sralla: Registry Specialist (x206, [email protected])Patti Teeler: Accounting (x205, [email protected])Jim Bulger: Information Technologies Manager (x207, [email protected])Emilio Silvas: Application Developer (x204, [email protected])

adVeRtISInGMelanie Fuller: (979.828.5300), [email protected]

LaYOUt/aRt dIReCtORCattle Solutions Crystal Devoll: (979)820-8358, [email protected]

Address: 5750 Epsilon, San Antonio, Texas 78249Tel.: 210.696.8231Fax: 210.696.8718Web site: www.GoBrangus.com

OffICeRSPresident: Don Cox (281.395.1277)1st Vice President: Angelo Zottarelli (512.422.3123)2nd Vice President: R.L. Robbs (520.384.3654)Secretary/Treasurer : Bill Davis (336.210.1222)Member At Large : Dale Kirkham (620.583.5247)Executive Vice President : Dr. Joseph Massey (210.696.8231)

2010-2013 IBBa BOaRd Of dIReCtORS

term expires 2011Don Cox, Katy, Texas (281.395.1277)Bill Davis, Concord, Arkansas (336.210.1222)Joe Kassler, Newnan, Georgia (770.251.6522)Dale Kirkham, Eureka, Kansas (620.583.5247)

term expires 2012Bill Felton, Holly Springs, MS (662.252.1314)R. L. Robbs, Wilcox, AZ (520.384.3654)Robert S. Vineyard, Wharton, TX (979.532.4243)Doug Williams, Mocksville, NC (336.998.8125)

term expires 2013Steve Densmore, Bryan, Texas (979.778.1055)Fred McCreary, Evergreen, Alabama (251.578.4750)Larry Parker, San Simon, Arizona (520.508.3505)Frank Perry, Pauls Valley, Oklahoma (405.833.5189)Angelo Zottarelli, Austin, Texas (512.422.3123)


6Don’t Miss the 2011 IBBA Annual Meeting in Houston, Texasby Dr. Joseph M. Massey

10Moving Ahead in 2011by Don Cox

14Increasing Your Profitsby Grant Keenen

18The Top Three Free Promotional Tools Every Rancher Should Be Usingby Rachel Cutrer

22Heifer Pregnancy - Influences on Profitabilityby Dr. Mark Enns

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4. New Members26. Associations featuring TBBA30. IJBBA: Journey to the Prize32. How To - Report Heifer Exposure34. IBA: Well, how’d we do?36. Sale Reports40. News & Noteworthy41. Show Results

42. State Directory46. Services48. Advertiser’s Index48. Calendar of Events

On the Cover:Celebrate 2011 with another great year in the Brangus breed!

This youngster is off to a great start in the Brangus breed!


HOteL dISCOUnt fOR IBBa MeMBeRS

IBBA members, their families and friends can now receive specials rates* (12% discount) at over 650 La Quinta Hotels** nationwide for business or leisure travel. HOW tO MaKe ReSeRVatIOnS:

Go to: www.lq.com1. Select City, and Specific Hotel; Type in Promotional Code: IBBa Or2. *Call 1-800-753-3757 (1-800-SLEEPLQ). Toll Free Reservations; Request: “ International Brangus Breeders Association Rate” Or3. *Call Hotel’s Direct Number; Request: “International Brangus Breeders Association Rate”

*Not available at some locations during special events or holidays**Limited # of Hotels do not participate in “Texas State Rates”

Total Herd Reporting (THR) is rapidly becoming the industry standard for reporting beef seedstock perfor-mance information, and the IBBA is emerging as a leader in THR. IBBA membership is full featured, not complex.

IBBA membership provides flexibility.

IBBA membership includes a subscription to the Brangus Journal, the official publication of the IBBA, and to the FRONTLINE Beef Producer, the IBBA's commercially-focused publication.

IBBA members receive a complimentary copy of the IBBA Breeder Handbook. Brangus®, Red Brangus, Ultrablack® or Ultrared, it’s your choice. You choose the genetics that best fit your custom-ers’ needs. The Brangus Automated Registry Network (BARN) is the most advanced and user friendly registry system in the industry. In fact, for most breeders the BARN can eliminate the need for other herd management software.IBBA membership provides access. The IBBA is an active participant in the development of Multi-Breed EPD, and participates in the Beef Cattle Deci-sion Support web-based software developed by Colorado State University and the National Beef Cattle Evaluation Consortium. Sorting and selecting genetics based on real economics positions IBBA members and their customers for increased profitability.IBBA membership is global. IBBA is an active member of US Livestock Genetics Export, Inc., allowing members to leverage their ability to market IBBA genetics worldwide. IBBA currently provides services to breeders in Australia, Brazil, Colombia, Costa Rica, and Mexico.IBBA membership creates opportunity. The IBBA Business Plan adopted January 8, 2006 in-cludes the following purpose statement:

“Enable IBBA members to serve the commercial cattle industry.”

The beef seedstock business is becoming increasingly competitive, and today’s breeders need an associa-tion that is truly dedicated to the needs of its members’ customers.

memBershipbenefits

Circle L FarmsMike LagasseQuitman, AR

Fred or Bety DillahuntyMangum, OK

Phillip GuajardoVon Ormy, TX

Brooks CattleTravis BrooksPonce De Leon, FL

Rodney BallardMontgomery, TX

John GalyonBonham, TX

SD Cattle Company LLCSteve DavidsonDubach, LA

Gosha BrangusJason GoshaImboden, AR

Barbara WilsonCalvin, OK

Bill WaltherMilton, FL

WeLCOMe OUR neW MeMBeRSPlease contact members in your area and welcome them to the IBBA. Thank you!

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The Cattle industry has been going through many changes over the last several years and while the state of economics is fore-front in our thoughts, there has been great

technology development to think about as well. This year, at our convention, we will have several speakers addressing how we should be thinking about DNA information and what we should ex-pect over the coming years. I know that many of our members would rather have advancements slow down and stay the way they are. This has not been the case and will probably never be the case. We must embrace the fact that more and more information will come from different tech-nologies that will be incorporated into our daily production thoughts.

The key to embracing technology is getting more and more of our members to become exposed to it and to begin the process of learning how to use it. The information lineup scheduled for our March 2011 meeting will provide some of the best sources of technological data that we need to help insure the growth of our breed. We need

you to be part of our annual meeting where we can all learn and together make use of these new technologies. Communications of these ideas are a first step in the right direction.

The IBBA Annual Convention will, in addition to our meeting have two cattle shows. The bulls will show on Friday afternoon March 4th and the females will show Saturday afternoon, March 5th. We will have our annual banquet Friday evening. We will also have our third annual Global Bran-gus RoundUp on Sunday, March 6th at the Fort Bend County Fairgrounds. Last year we had over 270 international guests and members attend the Brangus RoundUp. This year we anticipate a larger crowd giving our members the opportu-nity to not only meet and visit with our interna-tional guests but also for our members to exhibit their cattle and ranching operation. We look for-ward to seeing all our members and visitors at the 2011 International Brangus Breeders Associa-tion Annual Convention and shows.

Don’t Miss the 2011 iBBA AnnuAl Meeting in houston, texAs – MArch 2nD to 6thby DR. JOSEPH MaSSeY

ABout the AuthorDr. massey has served as ex-ecutive Vice president of the iBBa since 2004. in 2007, he started genetic performance solutions, llc, a breed registry services and per-formance analysis company serving the cattle and breed association industry— an iBBa owned company. gps manages online registry pro-grams for breed associations and the data base manage-ment of performance data like multi-breed epDs.

BJ

the 2011 IJBBA Foundation Female

KK Miss Diamond 33XFebruary 12, 2010 R10170972

Sire: WSK Bright Powerstroke 726RDam: Ms Brinks Blackhawk 33S2

offered by: Diamond K Ranch, Hempstead, Texas

International Junior Brangus Breeders AssociationPO Box 696020, San Antonio, Texas 78269-6020

You are invited to participate in a group effort to purchase this female. For more information, please contact Tyler Dean (405)207-6921. All proceeds go to benefit the Brangus juniors! Don’t miss this unique buying opportunity that supports a

great cause. We’ll see you in Houston!

Selling in the

Global Collections Salein Houston, Texas on March 4, 2011

Diamond K Ranch is proud to offer this exceptional female to the IJBBA in support of the outstanding youth within the Brangus breed. This heifer was chosen from the top females of the 2010 Diamond K heifer crop. She is sired by Bright Powerstroke 726R, a son of Brinks Bright Side 607L11, the multiple IBBA Show Sire of the Year. Her dam is Ms Brinks Blackhawk 33S2, a Diamond K Ranch former show champion, originally purchased from Camp Cooley Ranch. KK Miss Diamond 33X is the kind of female that will make an awesome addition to any breeder’s herd.

Shawn, Wayne, & Katy KnoxHempstead, Texas

(281) [email protected]

March 4, 2011Social beginning at 7:30pm, sale to begin 8:30pm.

Join us under the tent in Houston, TX

for a history making event!

A collection of the finest Brangus and Red Brangus genetics from across the nation will be unveiled. Featuring picks of the herd, embryos, donors and flushes, pairs, bred females, and open heifers.

The Global Collection

View Auction Live at:www.dvauction.com

Watch videos at:www.idealvideoproductions.com/globalcollection

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Sale Headquarters: Holiday Inn South Loop Reliant Park 713/576-5075

Ask for the Global Collection room block untilFebruary 3, 2011.

For moreinformation contact:

Kyle Devoll 979/[email protected]

Blackwater Cattle Co.Lake Park, GA

Cavender RanchesTroup, TX

Chimney Rock Cattle Co.Concord, AR

Corlay Farm & Cattle Co.Huntsville, TX

Doguet’s Diamond D RanchBeaumont & Poteet, TX

Draggin’ M RanchEl Dorado, AR

Gariss RanchLamar, MO

Genesis RanchColumbus, TX

Hengst BrothersBrangus

Giddings, TX

Indian Hills RanchCranfills Gap, TX

Iron Farm Cattle Co.Kilgore, TX

La Copa RanchRockdale, TX

Miller BrangusWaynesboro, TN

Rafter J BrangusMarianna, FL

Red Bird MeadowsMontgomery, TX

Schmidt Farms BrangusTexarkana, TX

Schoenig Land & CattleHoney Grove, TX

Southern Cattle Co.Marianna, FL

Star G RanchesBen Wheeler, TX

Suhn Cattle Co.Eureka, KS

Telpara HillsQueensland, Australia

Thomas Show CattleShepherd, TX

Trio Cattle &Genetics, LLC

Madisonville, TX

Vanna FarmsRoyston, GA

Wyman Creek BrangusPalermo, CA

Global Collection Family

Proud to support the Juniors!

Thank you Diamond K Ranch forproviding the IJBBA Donation Heifer this year!

KK Ms Diamond 33X

CB Ms Patton 468X

Be sure to look for other ads in the Journal featuring top genetics selling in the Global Collection!

MC Ms 338 Right Time 889R6




PersOntOPersOn by DON COX, IBBA PRESIDENT

Moving Ahead in 2011

ABout the AuthorDon cox has a true and dedi-cated interest in the breed and association. he spent two years as a transition board member, and in 2008 was elected for area 7. he has served on the Breed improvement, mem-bership and education, show advisory, and finance com-mittees. he is on the board of the tBBa and an ncBa member. Domestically he has been involved with the breed for 27 years and first marketed internationally in 1988.

• Graduating High School Seniors and Current Undergraduate College Level or Vocational/Trade School students

• Must have direct involvement in the Brangus breed.

• Open for national applications

• Entry Deadline is April 15, 2011

• Scholarship to be awarded at the IRBBA Annual Meeting, May 14, 2011 at Texas A&M University

• For applications contact: 2405 Terrace Victoria, Texas 77901 281-748-2399

Established in memory of

legacy to their lives and contributions.

Additional Scholarship Information and Tickets are available from the

, 281-748-2399Allen Goode, , 214-679-6426

Stacey CostelloKay Gibson

Rhumina Stofa

Application Eligibility Help Us Build the Program

A Browning X Bolt Ri�e will be ra�ed at the IRBBA Annual Meeting.

Tickets are $10 each or 3 for $20.

Tracee Buffaloe Price

Tracee Buffaloe Price,

The IRBBA invites you to support the fund.

Let me first say I hope everyone had a great New Year and are ready to take Brangus to the next level. You as members and breeders of this as-sociation are responsible for helping our Breed

have a tremendous year. Your Board of Directors just had a conference meeting on January 18th and Dr. Massey and his staff prepared the financials for the Board to review. As we went through the financials, I am sure all members will be proud that in 2010, the IBBA had profits in all three entities, GPS (Genetic Performance Solutions), BPI (Brangus Publications Inc.), and the IBBA, (The Association). Your staff at the IBBA is dedicated to you and making our association the best in the cattle industry. Let me brag on them a moment. I have been associated with, and have had many years of reviewing my clients companies and I have never seen a company go through an independent audit without having make corrections and or changes. The IBBA just completed its independent audit and came through without the audi-tors having to make any changes or corrections. We all owe Dr. Massey and especially Frances a special thank you for a job well done.

On another subject, the cattle business, we are all prob-

ably wondering when are the high prices on feeder and fed cattle going to come down. Well, probably not anytime soon. We are currently experiencing feeder and fed cattle at or near all time highs. The current fu-tures on both suggest higher prices to come. With the total herd consolidation in the U.S. over the last several years and the strong export demand and demand for beef domestically, we should continue to see higher beef prices. Supply and demand, no matter what in-dustry, has always been the best judge on pricing, and with fewer cattle and more demand for beef around the world, enjoy the higher beef prices.

Our three main goals for 2010 remain the same and here is an update on them.

1. Brangus Branded Beef, why this is so important and what have we accomplished. We all know how good the Brangus cow and bull are, but our goal is to inform more cattleman and consumers, the importance of Brangus Beef. By establishing a Branded Program, people will become more aware

Continued on page 46


Happy new Year everybody! 2011 is officially here and the cattle business looks really good. We are seeing record prices for fat and feeder cattle as beef demand stays strong and supply continues to shrink. I expect this trend to con-

tinue which should translate into profits for the commercial producer as well as the seedstock supplier.

In the last issue of the Brangus Journal I mentioned several things I hoped that we as a breed and you as the seedstock pro-ducer would work on. One of the most important was that I encouraged you to build relationships with your customers. How is this coming? Have you been in contact with them? Spring production sales will be here soon and I know that if you are making a conscious effort to do this you will be rewarded.

Here are a few things you might think about as you are visiting with your com-mercial cow-calf customers…

What are their long-term goals?•How do they currently market their calves?•

Do they retain ownership beyond •weaning through the back-ground-ing or feeding stage?What are their marketing goals?•Do they retain female replacements?•

Where does •the customer’s herd exist on the genetic horizon and where does he want to ex-ist?

What are •their nutritional and management resources?

How can the •IBBA’s commercial marketing pro-grams benefit your customer?

And, most •importantly, are they comfortable

enough with you? Have they seen you and heard from you enough that they will continue using you as their seedstock provider and contact you if they have problems?

I honestly believe that every seedstock pro-ducer should be able to answer the above questions about each of their customers. If you can do so, then you have success-fully built a friendship/partnership that will increase the profitability for each of your operations. The old saying “you scratch my back, I’ll scratch yours” is one way of think-ing about this. If you help your customer reach his goals and objectives, he will in turn take care of you by purchasing his seedstock needs from your operation.

If you have not made contact with your cus-tomers, I encourage you to do so at your earliest convenience. Customer service is the key to success of any business and your ranching operation is no different. Build lasting relationships that will benefit each of you. I am here to help in any way I can. If your customers are interested in the IBBA’s commercial marketing programs and would like to visit with me, I am at both their and your disposal.

Best of luck in 2011 and here’s to a profit-able year in the cattle business! BJ

If you help your customer reach his

goals and objectives, he will in turn take care of you by purchasing his seedstock needs from

your operation.

the bOttOm lineby GRANT Keenen

ABout the Authorgrant Keenen is the Direc-tor of commercial martking programs for the iBBa. for any questions or inquiries regarding iBBa commercial programs, such as optimaxX and Brangus gold, grant can be reached by phone at 210.696.8231 or by email at [email protected].

The Top Three Free Promotional Tools Every Rancher Should Be Using

FreeBy Rachel Cutrer

Part of the Modern Livestock Merchandising Series

Regardless of the size or top of your livestock operation, there are certain basic tools that every livestock producer should be using in order to help create their own unique brand identity: a name, a color, and a tagline or slogan.

Fortunately, these “must use” marketing tools are completely free. These tools are the framework for establishing a marketing and promotion plan. Ultimately, they are used to help potential cli-ents learn about your product, begin to recognize your business, and be able to distinguish it from others.

Name: Creating a name for your operation is the first and per-haps most important step in beginning any business promo-tional plan. Your business name is the primary unique way that consumers will identify you in the marketplace, and distinguish you from others.

For those of us involved in the agricultural industry, choosing a name can be the easiest or most difficult decision we will make in our marketing quest. For those preferring a more traditional business name, the task is easy. Many choose to incorporate their own name combined with the words farm, ranch, cattle, or a spe-cific breed. Examples of these traditional names are Smith Ranch, Jones Brangus, Williams Cattle Company, and similar choices. Us-ing a ranch brand in your name is also common, such as Rocking B Ranch, or Bar L Quarter Horses. Simplicity and clarity is a ben-efit of choosing a more traditional name, however, some name choices may be limited, especially for those with more common last names, such as Smith.

If you prefer a more non-traditional title, consider thinking out-side of the box and creating a unique name that tells a story while creating your brand identify. For example, Tennessee River Mu-sic is a registered Hereford operation in Alabama, owned by the Randy Owen family, of the famed country music band Alabama. The ranch name can be found in the lyrics of one of their popu-lar songs, “Tennessee river and a mountain man, we get together anytime we can…”.

When you have chosen a few potential business names, it’s a good idea to search the Internet to determine if your name is al-ready in use by someone else, and if it may be available in the form of a .com domain name.

While creating a business name is at no cost to the producer, it is a wise decision to trademark or copyright the business name, which may result in additional fees.

Color. Another marketing tool that is completely free. Every business should have a set of signature colors. If one were to walk through a drug store and spot a bright pink liquid in a bottle, chances are they would instantly think of the Pepto Bismol prod-uct. Similarly, if two soda cans were placed side by side, with one being red and white, and the other green and white, you could most likely identify which one was the Coca-Cola brand and which was the Sprite.

The same principles apply to agricultural marketers. If a farmer sees two tractors, one green and the other red, chances are they will quickly recognize their favorite tractor manufacturer. Every business should choose a specific color and use it everywhere: on equipment, business apparel, caps, tack signs, and in all of their advertising. When choosing your operation’s signature color, choose one that is substantially different from any close business competitors you may have. This will help consumers begin to dis-tinguish the difference between your business and others.

Color psychol-ogy can also play a role in choosing your operation’s signature colors. For example, the color red often conveys excite-ment, where blue signifies a calm and stable feeling. Green is associat-ed with money or the environment, and black is asso-ciated with luxury. For those involved in competitive show operations, purple can give a feeling of royalty and championships.

Tagline or Slogan. A tagline or slogan is a set of words that describes your business and identifies the service you offer. Typi-cally, slogans are used for temporary advertising campaigns, and taglines tend to be the permanent set of words describing the business. When presented with the words “eat fresh”, many will immediately think of this trademarked tagline of the Subway restaurants. Most everyone can identify the product that “melts in your mouth, not in your hands.” Usually, slogans and taglines range from one to seven words. When choosing a tagline, longev-ity is the goal. Choose a set of words that are timeless and can be used in your business for years to come.

When trying to create a tagline, jot down a few key phrases that describe your business, your product, your values, and ways that your business is different from others. These phrases may help ignite an idea to become your slogan.

For traditional operations, a tagline can be as simple as de-scribing the service or product you offer. Examples of this would be Smith Ranch: Registered Brangus Cattle, or Johnson Farms: Family Owned and Operated Since 1850. These phrases tell the consumer about your operation and your business values.

Non-traditional taglines can also be used to convey the overall goals or values of your operation. For example, V8 Ranch, a suc-cessful Brahman cattle operation, uses the slogan of “Producing Champions Year After Year.” This five-word phrase instantly cre-ates an image that the ranch has enjoyed a history of show ring success.

Like a name, the cost of creating a slogan and tagline is free, however it is recommended that businesses using a non-tradi-tional slogan make the investment to trademark their creation.

Getting Started With Your Marketing Tools Whether you’re an operation that has been in business for 50 years, or just starting from scratch, it’s a basic marketing necessity to create and uti-lize a name, a color, and a tagline in your business. Once created, these three tools will offer the foundation for a successful market-ing campaign that can be used for years.

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Rachel Cutrer, M.S., is president of Ranch House Designs, Inc., a leading national graphic design and communications firm. Copyright 2010.

NAME

COLOR

TAGLINE or SLOGAN


Brangus Journal noVemBer/DecemBer 2010 | 21

2011 A.I. and Palpation Clinic Dates:April 5-8 • May 10-13

BW WW YW MM M&G SC REA %IMF FT

2.5 24 40 9 21 0.60 0.53 0.09 0.012

MC Rock Star 924U6


3.1 58 109 18 47 1.70 0.99 0.04 0.014

MC Revelation 129TBW WW YW MM M&G SC REA %IMF FT

2.5 40 52 0 20 0.70 0.64 -0.05 -0.009

Doguet’s Hercules 88S3


1.4 29 65 8 22 1.5 0.74 0.12 0.011

Patton Of Brinks 30T22BW WW YW MM M&G SC REA %IMF FT

-0.5 21 42 19 30 0.30 0.30 -0.01 -0.007

Suhn’s Distinction 331T48


0.1 7 8 2 5 N/A N/A N/A N/A

CX Home Run 135P


4.3 44 72 8 30 1.10 0.80 0.26 0.017

MC Something Special 129W14


-0.7 18 44 6 15 1.30 0.45 0.03 0.004

LTD Of Brinks 415T28

Sex Sorted


-0.9 9 11 4 9 N/A N/A N/A N/A

TJR Rojo Grande 540N


2.7 44 66 8 30 1.50 0.44 0.02 0.011

CB Hombre 541T3Sex Sorted

BLACK BRANGUSBackside of Brinks 14k5 ET R778499Blackhawk of Brinks 607M12 R824972Brinks Brightside 589l1 R804488Brinks Brightside 607l1 R700597Brinks CEO 468N17-ET R9670040BT Mercedes 196x2 428229BT’s Summit 201N5 R9682108Burtins Transformer 803G3 R711683CB Hombre 541T3CCR Update 314C R557102Chief of Indain Hills 23P68 R9693019Cody of Brinks 795P12 R9686106DC Target 27H12 R721774DDD Black Gold 804S25 R10063991DDD UC Gentleman 804S21 R10048617Doguet's Hercules R10048645Grant of Brinks 607n17 R9662984Henderson of Brinks 30S7 R10046013IFCC Waylon 1233R2 R10044188Jack of Brinks 209P10 R9685874JC Power Stroke 582F R664607JG Mr. 747 Black Jet R10095245Lambert of Brinks R10004287Lead Gun of Brinks 222k14 R778561LTD Of Brinks 415T14 R10082892Luke of Brinks 784P14 R9694111MC Abrams 468T22 R10085458MC Hank 129T98 R10096340MC John Wayne 16P3 R9684484MC Net Gain 000T58 R10080394MC New Direction 624R R10037892MC Newsman 2K4 R777965MC Newsman 81H13 R712154MC Onstar 924W4 R10154395MC Real Deal 541R3 R10038652MC Revelation 129T R10080394MC Rock Star 924U6 R10123855MC Something Special 129W14MC Stryker 2S R10043758MC Tank 165N3 R9679417MC Too Cool 1420W30MC True Grit 889T20 R10080564Morgan of Brinks 795P60 R9694176

Mr. ACCO C10053187 (3/4 Angus)Mr. CR Fred 99/n26 R9665002Mr. Townsend Lucky 13/7 R695474Patton of Brinks 30T22 R10082758Polk Creek Patton 937S2 R10031521Prestige 44L3 R787374Sankey’s Revolution 860K R768893Suhn’s Affirmed 416N4 R9678800Suhn’s Alydar 416N3 R9678799Suhn's BT 416S5 R10052962Suhn's Distinction 331T48 R10114681Suhn’s Next Step 331R7 R10015200Suhn’s Northern Dancer 416R4 R10015207Sundance of Brinks 392G9 R679961SVF Bright Future 23M6 R805525TJM Insurrection 544T R10091094Tyson of Brinks R460092Unitas of Brinks 361R6 R10004418Warfield of Brinks 409R7 R10034749WAT Lead Gun 33P6 R9692850WB Target 804D32 R613376WBR Macho of Brinks 675Z9 R486837

RED BRANGUSCX Excaliber 19/M RR602809CX Home Run RR603694*CX Legend 46/P2 RR603482*CX Paymaster 54/J RR603694*CX Tanque23/T RR10105443Lazy 3 Statesman RR10049684 Marvel's Red Gator C10061226Mr. CR Red Chief 485/M1 RR602752*Mr. NOB Forte RR602644Sensation RR525354SR Celebration 75R RR603640Sureway's Legacy Mr. 060S RR10050321Sureway’s Rocky Street 227N RR603167Sureway's Talent RR603460Thorpe of Brinks 406R RR10037417TJR Mr. Rojo Grande 540N RR603068*Trio's Triump 175T RR10049684Windac Mr. Predominate 706/0 RR525406

*denotes semen sales foreign only

Bovine Elite has a stable 20 year historyof indentifying and providing breed

leading genetics,exemplary service andthe highest quality AI and ET products.

Bovine Elite BJ 1-11 1/10/11 11:57 AM Page 1


Beef cow numbers in the U.S. are at their lowest in over 40 years and all indications are that the national cow herd will continue to contract with cattle prices increasing accordingly. Given the current market, many cow-calf

producers are taking advantage of record high calf prices and retaining few replacement heifers with this ap-proach likely to continue until prices reach a level that stimulates growth of the cow herd. With commercial producers taking advantage of high prices, and wanting to retain as few replacement heifers as possible, the pregnancy rate of those heifers that are kept is more important than ever.

Heifer pregnancy is one of the two traits typically categorized as repre-senting cow herd “fertility” with the other being cow longevity or stayabil-ity (with the cow producing a calf every year). Both are traits that can be im-proved with selection. In the short and long term, there are eco-nomic benefits to getting more heifers pregnant at a year of age. Short-term getting the highest heifer conception rate possible results in excess heifers to sell as well as the ability to capital-ize on current market highs. Long-term higher heifer pregnancy allows breeders to be more selective in the heifers they retain. Producers with breeding programs that have emphasized genet-ic improvement of heifer pregnancy need to keep fewer heifers to meet their replacement needs. With increased heifer preg-nancy rates there is also a reduction in feed costs associated with developing replacement heifers before breeding season.

In total, heifers that are genetically superior when it comes to first service conception result in the need to retain fewer in order to maintain herd num-

bers, increased numbers of excess heifers available for sale, reduced heifer develop-ment feed costs, and ultimately in-crease profitability. But by how much? At Colorado State University we sim-ulated a cow-calf producer retaining female replace-ments and selling calves at wean-ing. Depending upon the current

yearling pregnancy rates, the value of improving heifer pregnancy varied from $12 to $212 per percentage point increase in heifer pregnancy EPD of sires—improving profitability in all sce-narios. This fact is reinforced with evi-dence from scientists involved with de-veloping economic selection indexes. These indexes typically show that herd fertility (both heifer pregnancy and stayability) is from 3 to 10 times more important than growth

or carcass performance further reinforcing the value of heifer pregnancy.

Expected progeny differences for heifer pregnancy are becoming more widely adopted by breeding organiza-tions. Our research shows that the heritability of heifer pregnancy ranges from about .14 to .24—putting it in a similar range as milk production in beef cows. As a reminder “heritability” represents the proportion of dif-ferences we observe in a trait that are due to underlying genetic control. If we use milk to illustrate the possibil-ity for genetic improvement at this level of heritability, in Brangus over the last 25 years the milk EPD has in-creased nearly 71%! While heifer pregnancy may not be as heritable as milk production in Brangus there is likely considerable room for genetic improvement of heifer pregnancy.

Given the economic importance of heifer pregnancy and fertility as a whole, breeders should consider this in their selection program. As a breed, given the progres-sive approach of the THR program, there may be oppor-tunities to investigate the development of a heifer preg-nancy EPD to aid breeders in selecting the most fertile females and in improving profitability.

ABout the AuthorDr. enns’ research focuses on methods to genetically evaluate and select animals that fit their production environment both biologically and economically. These efforts include development of new methods for evaluating and improving cow and heifer fertility, cow maintenance requirements, time to finish in the feedlot; and development of methods to better use economic information in selection decisions for increased profitability of beef production.

heifer Pregnancy - influences on Profitabilitygenetic strategies

Heifer pregnancy is one of the two traits typically categorized as representing cow herd “fertility” . . .

BJ

AssociationsBringing People Together &

Working for Them

The Texas Brangus Breeders Association’s purpose as defined in the bylaws, “to serve and promote the interest of its members in the breeding, rais-ing and marketing of Brangus Cattle”. With this

purpose clearly in mind, the Board of Directors has taken several steps during 2010 and 2011 to move the Associa-tion forward. We have labeled this effort - Blazing a New Trail!

We have tried to focus a great deal of effort on reaching breeders of Brangus cattle in different areas of the State as well as giving our members new areas in which to market their cattle. This effort has been and will continue to be an effort to reach both registered and commercial Bran-gus breeders. We are committed to increasing the num-ber of commercial Brangus breeders who are members of the TBBA. This will force us to look at new and different programs to satisfy the needs of the commercial breeder.

In an effort to meet these goals, we have developed two new sales this year. In December, we held a bull Sale at San Saba in conjunction with Jordan Cattle Company. On January 8, 2011 we held a bull and commercial female sale in Beeville. These are both new and exciting opportuni-ties for our members to reach customers in different areas of the State and it gives us the opportunity to spread the word about Brangus cattle.

Another change is the location and time of our Annual Meeting and Select Female Sale. We have moved this event to Tenroc Ranch in beautiful Salado on February 18 & 19. In response to our membership survey, we have changed the location, added educational seminars, entertainment, a great meal and improved the quality of the cattle being offered for sale. We encourage everyone to come and see

the differ-ence! You don’t have to be a m e m b e r, just come and we will con-vince you to become a part of the TBBA.

In looking at the data on the TBBA and IBBA member-ship, it became obvious that we need to develop pro-grams for breeders with under 50 head of cattle. One of the first steps is a bull test being conducted at the Texas A&M McGregor Research Center. This provides the small breeder the opportunity to develop data on their own cat-tle, which previously has not been available. We are very encouraged about the response to this program and will keep you updated.

As we continue to Blaze a New Trail, we will have suc-cesses and failures but please know we are trying to help you, the Brangus Breeder. It is also very important that you realize this requires a commitment on the part of each breeder to get involved. If we sit back and do nothing, then we have no room to criticize the Association for not working to help us develop our own operations. The suc-cess of the TBBA is dependent upon your commitment to being involved by participating in sales, research and de-velopment of new programs to promote Brangus cattle. We have to encourage our friends and colleagues to try the best cattle in the industry.

We ask you to help us promote the Brangus Breed and Blaze a New Trail!

In the coming months, the Brangus Journal will highlight various State and Regional Associations. In this Issue, the Texas Brangus Breeders Association is featured. To have your Association highlighted, contact Ben Spitzer at the IBBA office.



ijbbaonthehoriZonJourney to the Prize

“Happiness is not found at the end of the road, it is experienced along the way. So take not for granted each moment of your life, and you will find a reason to be happy each day.” -Unknown.

I personally cannot think of one person who genu-inely ENJOYS getting up every morning and heading out in the snow and ice to feed cattle, or braving the negative-degree weather and cold winds to give shots and wean calves. Now, of course we all care about our cattle and want them to be well taken care of, and the end result, whether it be taking them to the Houston Show or simply selling your bulls, is always a nice reward at the end of the journey. But have you ever stopped to think, that maybe, it’s the journey to get to the prize that is the most rewarding?

Individually putting work, time, sweat (and with Brangus – sometimes blood!!) into the finished prod-uct, gives a feeling of accomplishment and pride like no other. On one of my favorite TV shows ‘Grey’s Anatomy’, main character Meredith Grey says: “Standing over that table saving a life is such a high. I don’t know why any-one does drugs!” Walking into the ring and setting the heifer just perfectly gives a heart-racing, hand-shaking, eyes-on-the-judge kinda high.

Next month is the one and only Houston Livestock Show and Ro-deo. I know many of you are working hard with your show animals so they will look their best at Houston. The National Junior Brangus Board is in full speed as well. If anyone is anxious to get a head start and purchase a Herd Raffle Ticket or advertisement in the National Show Program, or if you just need some information, feel free to call any of the junior directors or advisors!

On behalf of the National Junior Board, we can’t wait to see y’all in Houston! And good luck to everyone!!!

Emily Jackson2010 - 2011 IJBBA Board of Director

OffICeRSPresident: Justin Shrader, texas

ex-Officio: Chelsie Meyer, Oklahoma

BOaRd Of dIReCtORS:alex Brull, KansasKaty Knox, texas

Jessica Brumley, Louisianaemily Jackson, texas

emily Smith, texasallison deshotel, Louisianathad Gorczyca, Oklahoma

IBBa YOUtH [email protected]

adVISORS

tyler [email protected]

Mary [email protected]

damon [email protected]

Rhumina [email protected]

Steve [email protected]

Janet [email protected]

Chip [email protected]

Bringing the best for our first

time out

We are offering the pick on two full sisters to one of the popular lots last year at the Global Collection, Ms Iron Farm Jethro 248W. These females exemplify the power and broodiness

that has come to be expected from this mating.

Ms Iron Farm Jethro 248W

Roy & Debbie Schoenig, OwnersPO Box 88 l Honey Grove, TX 75446903/249-4352 (Roy) l 214/679-5474 (Debbie)Joe Parson, Ranch Manager 903/495-3618

Swift &Goodnight will be on display at the Global Roundup!

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Hengst Brothers BrangusGiddings, TX

Dennis & Helen Hengst 979/366-2431Karl Hengst 210/667-5869

Greg & Heather Hengst

Global Opportunity

bw ww yw Milk M&g sc rea iMf fat-1.1 25 39 14 27 0.4 0.47 -.01 .00415% 25% 20% 15% 20%

DOB 1/20/2005 R10020356 Gen: 1st PolledSire: Hyline Right Time 338 (Angus) Dam: MC Ms Madison 889J6 (3/4 blood)

bw adj ww adj yw adj rea adj iMf 68 645 880 11.67 3.280 104% 108%

MC Ms 338 Right Time 889R6

Here’s your chance to own some of the most exciting

genetics the breed has to offer.

MC Ms 338 Right Time 889R6 is a 5/8’s sister to MC Ms Extravagant 889P4, the

famous donor cow owned by Blackwater Cattle Company and Mound Creek Ranch,

and dam of MC Nuff Said 889T50 and BWCC Ms Real Deal 889W8. Hyline Right Time 338, a popular Angus bull is the sire of 889R6; he is known for siring powerful growth, high quality replacement females while keeping birth weights low. 889R6 fits this to a tee, Top 15% BW & TM, Top 20% REA & Milk, and Top 25% WW. She is a deep bodied, wide based, powerful made brood cow who exhibits a great deal femininity in a package with exceptional mass. The quality of progeny she can produce can be displayed by the heifer calf currently at side.

Selling: One embryo collection to the herd sire of buyer’s choice or two half flushes to the sires(s) selected by Hengst Brothers Brangus and the purchaser of this lot. The buyer will be responsible for embryo collection costs for one complete flush or half of embryo collection costs for each of two flushes. The buyer will be guaranteed a minimum of six embryos.



rePOrt heifer exPOsure

How To:

With the adoption of Total Herd Reporting (THR), the Brangus breed turned many heads in the industry. To this point, we as a breed have not capitalized on all the tools that THR can offer. There are many more economically relevant EPDs that we should adopt to assist Bull Buyers in their selection process.

To implement Stayability EPD, Maintenance Energy (Efficiency) EPD, Calving Ease Direct EPD, Calving Ease Maternal EPD and Heifer Preg-nancy EPD we need a minimum amount of data to calculate the EPDs. Once that is accomplished, we will see an increase in uptake of the tool and use of Brangus genetics by the industry.

Much of the data needed are already collected by Brangus Breeders, they just fail to report it to IBBA. For example, Heifer Pregnancy EPDs are calculated using Heifer Exposure data. You already keep track of breeding dates and exposure dates on all of your herd. Those are the data needed to calculated. (To see the value of having a Heifer Pregnancy EPD, read Dr. Mark Enns’ article on page 22.)

The process of reporting those data is fairly simple as shown below. Help us help you in adding more tools for your customers. You already record the data needed. Just report them!

Q To report heifer exposure information or AI information, simply pull up the animal from your list of animals and click on the registration number to view the animal details. Once you have the animal screen displayed, scroll down the page to the areas titled “Artificial Insemina-tions on File” and “Pasture Exposures on File”, located just past the ownership history.

Q To add AI information, list the registration number of the bull and the date AI’d and click add. The bull registration number and date should immediately appear on the screen.

Q To report on pasture exposures, type the registration number of the bull and the date the bull was put in with the animal and when he was pulled. It is possible to list a future end date if the bull has not yet been pulled.

Q The exposure information will immediately appear.

Q The back of the registration certificates also allow for this information to be recorded when transferring a female. Entering this informa-tion will aid your buyer when recording a calf from this mating.


ibareflections&reVelations

My godmother, Mary Lou, grew up on the Northern California ranch homesteaded by her family in the early 1800s. Her no-nonsense mother was my 4-H leader who taught me how to sew and cook -- and be on time for 4-H meetings. If you were late, you had to cook on the wood stove instead of the electric stove! We had heavy cream on the top of the fresh milk; we ate beef tongue sandwiches after the meetings. I still use the sewing basket I won as a state Dress Revue winner under Grandma Ruff ’s tutelage.

Now Mary Lou’s grandkids drive out to the ranch, past the palm trees where “Little Red” the horse is buried, down the gravel road, through the gate, and out to the house Mary Lou and my godfather built when we were kids playing hide-and-go-seek in the dark behind the sheds, in the dry ditches and under the farm equipment. Mary Lou plunks her oxygen tank into the jitney along with hay for the cows, feed for the goats, a wrench or two to change the water and a faithful dog, too old to trot alongside riding shotgun. She usually has one of those grandkids in tow as well to help with chores.

Mary Lou became my son Brendan’s mentor, and the year he had the CalExpo Brangus Champion, she bought him his own “Brendan’s Brangus” carved wooden sign as a special gift complete with his own brand. We always talk after a show and she asks, “Well, how’d we do?” She has a soft spot for the boy who would go out to her ranch and talk cows.

Mary Lou was the first person I called after the Arizona National Livestock Show held between Christmas and New Year’s in Phoenix, AZ. A few months earlier, unbeknownst to both of us, Mary Lou and I found ourselves bidding on the same yearling bull at a Cali-fornia sale. She bought the bull then sold me a half-interest. We thought he was awfully nice, so I named him “Robert” after my godfather, got him halter-broken and took him to the Arizona National show.

“Well, how’d we do?” she asked. I told her “Well, my half got first in his class, but your half got Reserve Champion in his division,” I replied. After a second she laughed at our shared joke. Years ago, her grandson introduced me to his buddy, Cruz Valdez, now my ranch

manager, herdsman, geneticist, sales direc-tor, et. al., (who halter broke and showed the bull). We do indeed share so much!

The cattle world that my godparents knew is so different from the one we and our children know. And while the older generation has so much knowledge and ex-perience, today’s information moves so fast that at times it is like we are in two different worlds. We routinely DNA and ultrasound test our bulls and registered females, tech-nologies unavailable to earlier generations. We harvest embryos and reserve semen to protect genetic heritage and investment. This was beyond their wildest dreams. But what does the future hold for our next gen-eration of ranchers? An advanced educa-tion is now mandatory for successful cattle ranching. To be successful today’s ranchers need to know agribusiness, biology and genetics, ecology and conservation, poli-tics and economics. You don’t learn that only from driving tractor which has its own charm, or cowboying which is an experi-ence all its own.

Think about giving to the future and the youngsters who will manage our future when we are in our 80s. Even a modest donation to the International Brangus As-sociation Scholarship Fund will help send a cattle kid to college, and ensure that we will have our ranches in good hands -- so we can all load the jitney, call up the old dog, then phone to ask, “Well, how’d we do?”

“Well, how’d we do?”by PAM dOIROn

OffICeRSPresident: Pamela doironP.O. Box 1029, Santa Ynez, California 93460 (805.688.8310)first Vice-President: Karen Lucherk2278 CR 213, McCoy, Texas 78113 (830.484.0209)Second Vice-President : Marlene Schwerin 11897 Schwerin Lane, Gentry, Arkansas (409.790.2355)Secretary: tracee Buffaloe2405 Terrace, Victoria, Texas 77901 (281.748.2399)treasurer: Sharon McCrearyHC 34, Box 125, Evergreen, Alabama (251.578.4750)Historian: Jodi Jackson 3099 Horseshoe Bend Road, Waco, Texas 76708 (254.836.4320)

dIReCtORSMary Beth farris, TexasKay Gibson, TexasKaren Lucherk, TexasJoy Reznicek, AlabamaBarbara Watson, LouisianaSusan Vaughan, Georgia

InteRnatIOnaL BRanGUS aUXILIaRY

Jesse

of Brinks 392P105

Owned by McCreary Farms &John and Debbie Maurer Group

Semen $40Semen Marketed By:

Richard Hood - cell 979/224-6150office 979/828-2722

www.AMSCattle.com

Economic Traits Where They Matter

EPDsBW -2.2 10%

Milk 7IMF .23 4%

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The King of Calving Ease...with these bonus traits built in

Superior milking daughters•Incredible IMF•Gentle disposition•

DOB 2/6/2010 R10170052Sire: Jesse of Brinks 392P105 Dam: MF Miss CEO 129 337S7

MF Miss Jesse 337X

Offering get & service of Jesse progeny at the Quail Creek 2011 ‘Cut Above’ Sale

March 11th n Cullman, AL

bw ww yw Milk M&g sc rea iMf fat1.2 31 48 8 24 0.3 0.32 .16 .005 15% 30% 20% 10%


SF Miss Next Step 40W3

Schmidt Farms Brangus91 CR 2308 l Texarkana, TX 75503-6413Randy Schmidt, Owner: (903)278-7777E-mail: [email protected] Norris, Manager: (903)276-1804

Your Brangus Source in Northeast Texas

Buy into somethingworth writing home about

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SF Miss Blanda 535W8


SF Miss Angelo 909U4


SF Miss Austin 541W2SF Miss Singletary 166U5 SF Miss Abrams 541W9

SF Ms Newsman 535R3

Featuring 10 daughters by LTD, Next Step & Suhn’s BT 535R15 “Tin Man” x SF Miss News-man 535R3, the $30,000 donor that sold at Chimney Rock in the Fall 2010.

SF Miss Next Step 535U29 brought $9800 in the Spring of 2010 to Roy Schoenig and SF Miss Blanda 535W8 sold to Mike Burke in the Fall of 2010 for $7500.

EPD’sBW 2.6WW 35 5%YW 59 5%Milk 5TM 22 30%SC 1.0 10%REA .24IMF -.11Fat -.004

Schmidt Farms genetics have written a great and reliable history in recent years. They have consistently topped sales and proven the quality runs deep. We will be offering maternal and full siblings to these outstanding progeny:

40U2: The $12,500 Next Step daughter purchased •by Cavender Ranch909U4: The $6000 Angelo daughter sold as a •yearling to Corlay Cattle CompanyThree full sisters to SF Committment 468U15, the •$13,500 Singletary sons that sold to Cain Cattle Company.Over 60 heifers will be from our 2010 ET calves with •sires to include Abrams, Lambert, Patton, Affirmed, LTD, Next Step, Singletary, Austin and 535R15 “Tin Man”

We invite you to come by to view the offering before the sale. Please give us a call and we will be happy to meet with you and give you a tour!

Selling Pick of theEntire 2010 Heifer Crop

535R3 ProgenyR


salereports Continued on page 38

Quality beef starts with quality forage. Quality beef starts with quality forage. Quality beef starts with quality forage.

Cattlemen have numerous roles to play and soil fertility manager is just one of them.

• Fertilizer additives add fl exibility to your application schedule, which not only saves you precious time and money, but gives you peace of mind that your nutrients will be available when and where you need them.

• AVAIL® Phosphorus Fertilizer Enhancer helps protect phosphorus, keeping it available to plants throughout the growing season.

• NutriSphere-N® Nitrogen Fertilizer Manager reduces nitrogen leaching and volatilization for a better return on your nitrogen fertilizer investment.

• AVAIL and NutriSphere-N are proven to boost forage yields, crude protein and TDN.*

To learn how to get the most out of your fertilizer investment talk to your fertilizer supplier, visit sfp.com

or call 888-446-GROW.

*Data on fi le.

AVAIL and NutriSphere-N are registered trademarks of SFP. NutriSphere-N is not approved for use in California. ©2010 SFP. All rights reserved. 1012 41565AVAIL and NutriSphere-N are registered trademarks of SFP. NutriSphere-N is not approved for use in California. ©2010 SFP. All rights reserved. 1012 41565AVAIL and NutriSphere-N are registered trademarks of SFP. NutriSphere-N is not approved for use in California. ©2010 SFP. All rights reserved. 1012 41565

salereportstHe COWMan’S KInd SaLe at BLaCKWateR CattLe CO.Date: November 13, 2010Location: Lake Park, GAAuctioneer: Andrew ConleySale Manager: Cattle Brokers Inc, Tracy Holbert

118 Registered Brangus Bulls Grossed $580,796 to Average $4,92215 Registered Brangus Females Grossed $150,000 to Average $10,000150 Commercial Females Grossed $141,750 to Average $945

Proven Herd SireLot 1: MC Real Deal 541R3 was purchased by Southern Cattle Co. (Marianna, FL) for $40,000; 3/4 interest & full possession

High Selling BullsLot 101: MC Big Deal 889W6 was purchased by Enzor Brangus (Frisco City, AL) for $24,000; 2/3 interest & full possessionLot 129: MC Redemption 192W22 was purchased by Iron Farms (Kilgore, TX) for $18,000; 2/3 interest & full possessionLot 145: MC Double Take 889W38 was purchased by Red Bird Mead-

ows (Montgomery, TX) for $17,000; 2/3 inter-est & full possession

embryo flushMC Ms Extravagant 889P4 mated to herd sire of buyer’s choice was purchased by Iron Farms (Kilgore, TX) for $19,000

High Selling Registered femalesLot 5/5a: BWC Ms Lead Gun 129T8 and bull calf 129X11 were purchased as a pair by Van-na Farm (Royston, GA), for $25,000; 2/3 inter-est and full possessionLot 3: BWCC Ms Real Deal 889W8 was pur-chased by Red Bird Meadows (Montgomery, TX) for $17,000

Registered Breeders and Commercial Cow-Calf Producers Represented Ten States

GenetRUSt @ CHIMneY ROCK CattLe CO.

Date: November 5&6, 2010Location: Concord, ARAuctioneer: Doak Lambert

130 Registered Brangus and Ultrablack Bulls Grossed $443,690 to Average $3,413112 Registered Brangus Females Grossed $532,000 to Average $4,750326 Commercial Females Grossed $390,548 to Average $1,198

Proven Herd SireLot 1: Suhn’s Next Step 331R7 was con-signed by Chimney Rock & Suhn Cattle Co. and purchased by 101 Ranch, managed by Scott Broadus (Palo Pinto, TX) for $36,000; 2/3 interest & full possession

High Selling BullsLot 150: DMR Goodnight 607W3 was con-signed by Draggin’ M Ranch (El Dorado, AR) and purchased by Roy Schoenig (Honey Grove, TX) for $35,000; ½ interest & full pos-sessionLot 151: CRC North Star 9U8W3 was con-signed by Chimney Rock (Concord, AR) and purchased by Cavender Ranches (Troup, TX) for $25,000; ½ interest & full possession


Schmidt Farms Brangus91 CR 2308 l Texarkana, TX 75503-6413Randy Schmidt, Owner: (903)278-7777E-mail: [email protected] Norris, Manager: (903)276-1804

Your Brangus Source in Northeast Texas

Buy into somethingworth writing home about

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SF Miss Blanda 535W8


SF Miss Angelo 909U4


SF Miss Austin 541W2SF Miss Singletary 166U5 SF Miss Abrams 541W9

SF Ms Newsman 535R3

Featuring 10 daughters by LTD, Next Step & Suhn’s BT 535R15 “Tin Man” x SF Miss News-man 535R3, the $30,000 donor that sold at Chimney Rock in the Fall 2010.

SF Miss Next Step 535U29 brought $9800 in the Spring of 2010 to Roy Schoenig and SF Miss Blanda 535W8 sold to Mike Burke in the Fall of 2010 for $7500.

EPD’sBW 2.6WW 35 5%YW 59 5%Milk 5TM 22 30%SC 1.0 10%REA .24IMF -.11Fat -.004

Schmidt Farms genetics have written a great and reliable history in recent years. They have consistently topped sales and proven the quality runs deep. We will be offering maternal and full siblings to these outstanding progeny:

40U2: The $12,500 Next Step daughter purchased •by Cavender Ranch909U4: The $6000 Angelo daughter sold as a •yearling to Corlay Cattle CompanyThree full sisters to SF Committment 468U15, the •$13,500 Singletary sons that sold to Cain Cattle Company.Over 60 heifers will be from our 2010 ET calves with •sires to include Abrams, Lambert, Patton, Affirmed, LTD, Next Step, Singletary, Austin and 535R15 “Tin Man”

We invite you to come by to view the offering before the sale. Please give us a call and we will be happy to meet with you and give you a tour!

Selling Pick of theEntire 2010 Heifer Crop

535R3 ProgenyR



INDIANNATION

Saturday, March 12, 201112:00 Noon

Southern Oklahoma Livestock Auction, Ada, OK

Selling

50 Registered Brangus Bulls50 Registered Brangus Females

200 Commercial Brangus Replacement FemalesStill Taking Commercial Sale Consignments

Sponsored by Oklahoma Brangus AssociationWWW.OKBRANGUS.ORG

For more information or to request a catalog please contactWes Dotson, Sale Manager/Auctioneer - 580/541-3799

Tyler Dean, Sale Manager - 405/207-6921Jack Gorczyca, OBA Sales VP - 405/760-9057

Annual Spring Brangus Sale

salereports Continued from page 36.

Lot 251: Suhn’s Chisholm 331W45 was consigned by Suhn Cattle Co (Eureka, KS) and purchased by Cavender Ranches (Troup, TX) for $18,000; ½ interest & full possessionLot 250: CRC Matamores 55W7 was consigned by Chimney Rock (Concord, AR) and purchased by Schmidt Farms (Simms, TX) for $10,000; 2/3 interest & full possession

High Selling Registered femalesLot 59: SF Miss Newsman 535R3 was consigned by Schmidt Farms (Simms, TX) and purchased by the partnership of Platte Valley Bran-gus (Columbus, NE), TJM Ranch (Kerrville, TX) and Suhn Cattle Co. (Eu-reka, KS) for $30,000

Lot 10/10a: Miss CRC Cadence 55R18 & Ms CRC Specialist 55X5 were consigned by Chimney Rock (Concord, AR) and purchased by Drag-gin’ M Ranch (El Dorado, AR) for $28,000Lot 6: Ms Csonka 9U8U3 was consigned by Chimney Rock (Concord, AR) and purchased by Gary Clem & Michael Bennett for $15,000Lot 72: WR Ms Duke 594S7 was consigned by Wynne Ranch (Port Saint Lucie, FL) and purchased by Draggin’ M Ranch (El Dorado, AR) for $15,000Lot 90: Ms CRC John Wayne 881R9 was consigned by Chimney Rock (Concord, AR) and purchased by Santa Rosa Ranch (Navasota, TX) for $15,000

High Selling Commercial femalesFour year old Commercial Brangus Females with GeneTrust sired calves at side con-signed by Chimney Rock (Concord, AR) were purchased by Corlay Cattle Co. (Huntsville, TX) for $1,500/pair Heavy Bred Commercial Brangus Females bred to GeneTrust bulls were purchased by Mike Vorel (Luther, OK) for $1,400/head

Volume Bull BuyersDanny Wright (Hinton, OK), Wat Johnson (Montgomery, AL), Trent McKnight (Throck-morton, TX)

aBBa HeaRt Of aLaBaMa BULL SaLeDate: November 20, 2010Location: Uniontown, ALAuctioneer: Lakin OakleySale Manager: Doug Williams & Patrick Sim-mons

60 Registered Brangus Bulls Grossed $165,850 to Average $2,764

High Selling BullsLot 46: L & W 535P23/956W2 consigned by L & W Cattle (Mocksville, NC) and purchased by Mount Farms (Rutledge, AL) for $5,000Lot 47: L & W 535P23/956W1 consigned by L & W Cattle (Mocksville, NC) and purchased by Charles & Donna Downey (Meridian, MS) for $4,500

Volume BuyersRoy Etheridge (Thomaston, AL)Austin Clyde Boyd (Livingston, AL)

Thirty-seven buyers from 4 states purchased cattle


Show the world what you have to offer. Advertise in the

Brangus Journal. 979.828.5300



GenetRUSt @ CaVendeR’S neCHeS RIVeR RanCHDate: December 4, 2010Location: Jacksonville, TXAuctioneer: Doak Lambert

130 Registered Brangus Bulls Grossed $442,986 to Average $3,408229 Commercial Bred & Open Females Grossed $261,130 to Average $1,140200 Commercial Pairs Grossed $272,200 to Average $1,361

High Selling BullsLot 2: GR Swift 209W3 consigned by Genesis Ranch (Columbus, TX) and purchased by Roy Schoenig (Honey Grove, TX) for $20,000Lot 3: WW Cherokee 535W36 consigned by Double W Ranch (Hous-ton, TX) and purchased by Salacoa Valley Farms (Fairmount, GA) for $8,000Lot 26: CB Next Step 222W consigned by Cavender Ranches (Troup, TX) and purchased by Ray Johnson (Montgomery, AL) for $6,500Lot 133: CB Affirmed 767W10 consigned by Cavender Ranches (Troup, TX) and purchased by Ray Johnson (Montgomery, AL) for $6,250

High Selling Commercial femalesTen Braford females with GeneTrust Brangus sired calves at side were purchased by Robin Liles (Tatum, TX) for $1,685/pairTen Brangus females with GeneTrust Brangus sired calves at side were purchased by Danny Wright (Hinton, OK) for $1,600/pair

Volume BuyersStan Thompson (Talco, TX), Trent McKnight (Throckmorton, TX), Jason Jones (Brandon, MS), Wat Johnson (Montgomery, AL) Danny Wright (Hinton, OK) Jimmy Acker (Greensboro, AL), Robin Liles (Tatum, TX)

Purchaser of High Selling Bull: Roy Shoenig, Schoenig Land & Cattle L>P> Honey Grove, TX, purchased Swift for $20,000

Volume Buyers: Pee Wee and Rinda Brookshire of Hin-ton, OK IndIan natIOnS faLL BRanGUS SaLe

Date: November 6, 2010 Location: McAlester, OK Auctioneer: Wes Dotson Sale Manager: Dotson & Dean

30 Registered Brangus Bulls Grossed $58,550 to Average $1,95219 Registered Brangus Females Grossed $24,500 to Average $ 1,28940 Commercial Females Grossed $40,110 to Average $1,002

High Selling BullsLot 16: JG Mr Bright Tender 55 consigned by Gorczyca & Son (Harrah, OK) and purchased by Christine Sharp (Konawa, OK) for $3,100Lot 29: W&WB Blizzard 405/W5 consigned by Wilson & Wilson Brangus (Troup, TX) and purchased by Gordon Bird (Stigler, OK) for $3,000

High Selling Registered femalesLot 52: RWB Mrs 802U consigned by Walters Brangus (Noble, OK) and purchased by J-J Brangus Ranch (Stratford, OK) for $2,100Lot 33: 5K Lady Grindstone 675W consigned by 5K Brangus (Purcell, OK) and purchased by Perry Ranch (Pauls Valley, OK) for $1,900

Volume BuyersGordon Bird (Stigler, OK), Rafter B Livestock (Byars, OK), Barbara Wil-son (Calvin, OK), DJM Farms (Byars, OK), Robert Dutton (Pottsborro, TX)

Twenty-six buyers from 3 states purchased cattle

GORCzYCa & fRIendS nORtHeRn StaRS BRanGUS SaLeA great crowd of energetic young cattleman made their way from 4 states to be present at the first Annual Gorczyca and Friends Northern Stars Brangus Sale which was help October 16, 2010 in Harrah, Okla-homa. This sale was the first oppurtunity to purchase Mr. JG 747 Black Jet females. The sale was fast and furious with the 1st female in Lot #4



going for $4950 to Hailey Nelson of Coalgate, Oklahoma followed by Lot #1 for $4950 to Dil-lard Cattle Company of Katy, Texas and Lot #2 also demanding $4950 to Austin Harkrader of Tonganoxie, Kansas. Other buyers included Rachel and Christine Sharp of Konawa, Oklahoma, Alexandra Ac-cord of Madisonville, Texas, Annie Jo Gilbert of Tecumseh, Oklahoma, Jake Jones of Still-water, Oklahoma, Ashley Bourne of Durant, Oklahoma, Andreya Mitchell of Strother’s, Oklahoma, Payton Acord of Bedias, Texas, and Robert Roulston of Konawa, Oklahoma. The Gorczyca’s and guest consignors would like to thank everyone who attended the sale and wish these young juniors a successful fu-ture in the show ring.


abba lifetime member-shiPOn November 20, 2010, the Alabama Bran-gus Breeders Association awarded a Lifetime Membership award to R. A. (Pete) Griffin of Lincoln, Alabama. The ABBA thanked Pete for years of loyal service to the Brangus Breed and to the Association. He is a longtime breeder and charter member of the Alabama Brangus Breeders Association, as well as a longtime member of the Southeast Brangus Breeders Association. He and his wife, Katherine, own and operate Mohawk Farms. Shown pictured is Daren Bosarge, Alabama Brangus Breeders Association President, presenting the award.

news&noteworthy Continued on page 41

news&noteworthy


2011 Arizona National Brangus ShowGrand Champion female & Champion Summer Heifer

Sankeys Cheza Pepper 698WExhibited by: Chris Sankey - Council Grove, KS

Res. Grand Champion female & Champion Junior HeiferWC Miss Catherine 240WExhibited by: Wyman Creek Catttle Co. - Palermo, CA

Champion Junior Heifer CalfWC Miss Jolie 556XExhibited by: Wyman Creek Catttle Co. - Palermo, CA

Reserve Champion Junior Heifer CalfJGB Ms Rose 059Exhibited by: Wayne Glasgow - Santa Ysabel, CA

Champion Senior Heifer CalfWC Miss Indie 302W5Exhibited by: Wyman Creek Catttle Co. - Palermo, CA

Reserve Champion Senior Heifer CalfCuyama Sundance 9331WExhibited by: El Rancho Espanol de Cuyama - Santa Ynez, CA

Reserve Champion Junior HeiferGB Ms Chloe 968Exhibited by: Wayne Glasgow - Santa Ysabel, CA

Champion Cow/Calf PairCuyama Van 7207TExhibited by: El Rancho Espanol de Cuyama - Santa Ynez, CA

Grand Champion Bull & Champion IntermediateSenior Bull

Daltons EliExhibited by: Chris Sankey - Council Grove, KS

Res. Grand Champion Bull & Champion Junior Bull CalfGB The Wizard 057Exhibited by: Wayne Glasgow - Santa Ysabel, CA

Reserve Champion Bull CalfWC Rooster 240XExhibited by: Wyman Creek Catttle Co. - Palermo, CA

Champion Senior Bull CalfCuyama Sr Focus 9327WExhibited by: El Rancho Espanol de Cuyama - Santa Ynez, CA

Champion Junior BullGB Mr Echo 966Exhibited by: Wayne Glasgow - Santa Ysabel, CA

Champion Senior BullBD Cuyama Bright Side 7201TExhibited by: El Rancho Espanol de Cuyama - Santa Ynez, CA

Produce-of-damGB Jessie 557Exhibited by: Wayne Glasgow - Santa Ysabel, CA

Junior Get-of-SireWC Mr Merlin 79P2Exhibited by: Wayne Glasgow - Santa Ysabel, CA

Senior Get-of-SireBrinks Ditka 240S21Exhibited by: Wyman Creek Cattle Co. - Palermo, CA

Best four HeadExhibited by: Wyman Creek Cattle Co. - Palermo, CA

Everyone knows that Brangus influenced females are highly desir-able. They are some of the most productive and maternal females in the business. Couple those traits with their longevity and adaptabil-ity and a person has the ideal commercial female.

The Arkansas Cattlemen’s Association held their Bred Heifer Sale this past December where the bred heifers averaged $1179. The Brangus influenced bred heifers averaged $1450! Talk about added value for proven Brangus genetics as these types of females are some of the most sought after replacements in the cattle industry.

So, why not identify them? Put a Brangus Gold tag in their ear so the

rest of the industry knows exactly what they are. These females are one of the best products you as a Brangus breeder and your com-mercial customers have to offer. Be proud and represent your prod-uct as you are raising the kind of females the commercial cow-calf producers yearn for.

Be proud and identify them! After all, a person will not see a Dodge truck without the trademark Ram, a Ford without the Blue Oval, or a Chevrolet without the Bow-tie!

Tag ‘em and mark ‘em Brangus Gold!!!

Brangus Gold. . . We are identifying the Best commer-cial females in the

business! Visit us at:

www.GoBrangus.com

news&noteworthy Continued from page 40.

BRanGUS GOLd

news&noteworthy Continued on page 47


of what Brangus cattle can do, and the demand for our cattle will go up. Our meetings with Cargill have proceeded very well and we hope to have some information to you by March at the annual meeting in Houston. Our meeting and work with Heartbrand Beef has produced an agreement that the Board approved at our last meeting. Both these programs give our customers more op-tions to sell their calves through, and will help create awareness and demand for Brangus cows and bulls.

2. DNA-Genome project is moving along with the signing of Pfizer to do our parent verification. More programs with Pfizer to follow with our association working out an agreement so our members can take advantage of Pfizer’s DNA marker identifica-tion area. Our goal is to sign an agreement for our members to take advantage of Pfizer’s products at a reduced price. The more data we can gather as breeders on our cattle, the better decisions we will be able to make in future breeding decisions.

3. Our members services goal is to try and provide a Group Health Insurance Plan that would eliminate pre existing conditions and lower cost to members for health insurance. Many members have to buy their health insurance on an individual basis and at very high premiums. With a large group we should be able to reduce those costs substantially. Our intentions are to have this program to present in Houston at our Annual meeting

One last thought, any group, organization, or association is only as strong as its members. I have always believed that we should spend most of our time concentrating on the positives and let the nega-tives fix themselves. If we as members of the IBBA do all we can to help promote and grow this great breed, it will help everyone sell more Brangus. Life is very short and we all need to make a difference. Be proud of what you accomplish each day and be thankful for your family and friends around you. Go Brangus BJ

Continued from page 10.


Age and Source Verified (ASV) beef is in high demand creating premi-ums for cattle that fit the USDA’s ASV guidelines. We are seeing prog-ress on almost a daily basis in gaining access again to markets closed to US Beef. Most countries immediately ceased imports border after the first case of BSE in the US just before Christmas in 2003.

While we have made great progress in export markets, we have yet to reach pre-2003 levels. It is expected that South Korea and China will resume full US imports in early 2011. The Pacific Rim (expecially China) is an emerging market for Beef. We should see China as a large market for years to come. Currently, most countries’ import guidelines man-date beef from the US must be age and source verified and come from cattle less than 30 months of age. As this market re-establishes itself we should expect to see ever-increasing demand for ASV cattle.

IBBA’s OptimaxX can help cow-calf producers reach those premiums. OptimaxX is a USDA approved Age, Source and Genetic process verifi-cation program. Cattle approved for OptimaxX are eligible for feeder and packer premiums. 2010 yielded $25-$60/head premium for age verification alone. This year should see the same kind of money added, and perhaps more to those ASV cattle due to increased demand from the shortage of fed cattle supplies and increased foreign demand.

You and your commercial customers can benefit from OptimaxX and the IBBA is here to assist. For further information about OptimaxX and the commercial marketing programs or to enroll in OptimaxX, contact Grant Keenen at the IBBA office.

news&noteworthy Continued from page 41.

OPtIMaXX

Visit us at:

www.GoBrangus.com

OptimaxX is. . . the Optimum Age & source

Verification Program forMaximum Profit.

tilt the scales in your favor for just the cost of a tag!

No enrollment fees!

No data management fees!


aDVertisersinDexADVERTISER PaGe ADVERTISER PaGe ADVERTISER PaGe

5K Cowbelle 23 Elgin Breeding Service 46 Purina 5

American Marketing Services 7, 46 GeneTrust 33 Quail Creek Brangus 12

Barnes, Tommy 46 Global Collection 8 Red Bird Meadows 9

BKC Ranch 11 Global Roundup IBC River Bend Ranch 13

Blackwater Cattle Co 16 Hengst Brothers Brangus 31 RRR Ranch 13, 20

Bovine Elite 21 Ideal Productions BC Salacoa Valley Brangus 20

Cattle Connections 46 IJBBA 6 Schmidt Farms 37

Cattle Solutions 46 Indian Hills Ranch 40 Schoenig Cattle Co 30

CattleMax 46 Indian Nation Brangus Sale 38 Southern Cattle Co IFC, 1

Cavender Ranches 17 IRBBA 10 Specialty Fertilizer Products 36

Chimney Rock Cattle Co 29 JLS International 14, 19 Star G Ranch 25

Chisum Trail 25 JM Cattle Co 39 Suhn Cattle Co 33

Corlay Cattle Co BC Lambert, Doak 46 TBBA 24

CUP Lab 46 Livestock Photos by Nancy 46 Triple JR Cattle Co 14

Diamond K Investments 15 McCreary Farms 35

Dotson, Wes 46 Mound Creek Ranch 28

Double W Ranch 27 Oakley, Lakin 46

Draggin’M Ranch 29 Ottmann/Valley View 34

calenDarofeVentsFEBRUARY• 2011 19 TBBA West Sale - West, TX

6 San Antonio Open Brangus Show - San Antonio, TX 19 Mound Creek’s ‘Cowman’s Kind Bull Sale’ - Leona, TX

12 San Antonio Jr Brangus Show - San Antonio, TX 22 GeneTrust @ Suhn Cattle Co - Eureka, KS

12 Third Annual Best in the West Sale - Marana, AZ 26 Austin Jr Brangus Show - Austin, TX

18-19 TBBA Annual Covention & Spring Time Sale - Salado, TX 26 16th Annual West Texas Springtime Sale - Abilene, TX

20 San Angelo Jr Brangus Show - San Angelo, TX APRIL • 2011

25 Salaco/Triple RRR/Fluharty Farms Bull Sale - Gause, TX 23 GeneTrust @ Cavender Ranches Bull Sale - Jacksonville, TX

26 Spitzer Ranch Pro. Cattlemen’s Bull & Com. Female Sale - Fair Play,SC MAY • 2011

MARCH • 2011 7 Winning Tradition IX Sale JLS Int. - Devine. TX

4 Houston International Brangus Bull Show - Houston, TX 14 The Stars & Stipes Sale VII - Raymond, MS

4 Global Collection Sale - Houston, TX 14 Triple RRR Ranch Female Sale @ Camp Cooley - Franlin, TX

5 Houston International Brangus Female Show - Houston, TX 27-28 Southern’s Dams of Distinction Female Sale - Marianna, FL

5 Genetic Edge Sale - Houston, TX JUNE • 2011

6 Global Roundup - Rosenberg, TX 11 Salacoa Valley Top Quality Brangus Female Sale - Fairmount, GA

12 Quail Creek Brangus - Cullman, AL JULY • 2011

12 Southern Bull & Commercial Female Sale - Caldwell, TX 10-16 National Jr Brangus Show - West Monroe, LA

19 Houston Jr Brangus Show - Houston, TX 16 The Brangus Futurity - West Monroe, LA

10:00 am Buses depart Holiday Inn Astrodome Hotel for the George Ranch Historical Park in nearby Richmond, TX

11:00 am IBBA Welcome Presentation Advances in Breed Improvement Technologies Opportunities for the Global Brangus Community

11:30 am Texas Style Lunch

2:30 pm IBBA Breeder Roundup

We bring the ranches to you! Leading IBBA breeders of Brangus and Red Brangus from across the US will display example females and herdsires from their breeding programs.

5:00 pm Board Buses for Return to Holiday Inn Astrodome Hotel

Sunday, March 7th

Plan to join the IBBA and the rest of the Brangus Global Community at the Houston Livestock Show and Rodeo. The International Brangus Breeders Association Bull Show is Friday

afternoon, March 5, 2010 and the IBBA Female show is on Saturday, March 6, 2010. Then stay over for the….

GLOBAL BRANGUS ROUNDUPPresented by:

International Brangus Breeders Association

2011GLOBAL BRANGUSRoundUp

For more information contact Grant Keenen210.696.8231

www.GoBrangus.com

Dr. Jody Crawford901 Normal Park, Suite 200 l Huntsville, TX 77320cell: 936/714-3499 l office: 936/295-3700 l ranch: 936/295-5300Jonathan Weiss - manager936/662-8058 l [email protected] Mason - consultant979/540-7878 l [email protected]

www.corlaycattlecompany.com

Coming soon:New Website& Facebook Page

R754170

Productivity inVolumeMs Brinks Typesetter 392J11

Doc

Who Dat

R10156097

Anita Kay R10090164

Doc 392W51 (full brother to Conviction, a son of 392J11) is an exciting new herd sire that Corlay Ranch has raised and will be on display at the Global Round Up in March.

We are excited to add Anita Kay as one of our newest foundation donors from JOJ Brangus. This grand-daughter of 392J11was sired by WhoDat and has been oneof the most dominant females in the show ring in the past few years. We look forward to her helping us continue this winning tradition.

Exceptional sire by Tracker x 392J11. Sire of the 2010 Brangus Show Bull of the Year (Amos) & Int. Grand Champion Brangus Bull (Amos) and sire of the 2009 Show Heifer of the Year.

Come by Corlay’s booth at the Houston Show to see the current videos

of our powerful line-up of cattle.

If a great picture is worth $1,000 imagine

the value of a greatvideo.

Wade Fisher 254.319.5349

www.idealvideoproductions.com

Corlay Cattle Company is offering the opportunity to own the great Ms Brinks Typesetter 392J11, who has earned her spot as the lead-ing foundation donor at the ranch and still has more to prove. She will be safe in calf to the $49,000 MC OnStar 924W4 for the fall and ready to continue her track record of averaging 19 good embryos per flush. You can search the Globe and never find another donor that matches 392J11’s prolific embryo production, eye appeal, and powerful show lineage.

Sire: Typesetter of Brinks 535G7Dam: Miss Brinks Custer 392F40

Cat

tle

Solu

tio

ns

R10004399

Selling at theGlobal Collection in

Houston, TX ~ March 4, 2011

brj jan/feb 2011

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