british printing federation added value showcase brochure
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www.britishprint.com
British Printing Industries Federation
Adding value to business
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The printing industry is everything youve ever read.The printed word is a vital component o our society, o our culture, but most
crucially, o our economy. Printed goods support every element o business,
rom packaging to media, rom advertising to signage. It is an essential part o
trading and one that has added billions o pounds to the UK economy since
printing came to Britain in the late 15th century. Todays printing industry has
moved beyond ink on paper to total print solutions, with a strong ocus on
helping companies increase sales volume and reach new markets.
Michael Johnson
Chie Executive
BPIF
Foreword
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Seen rom the point o view o the customers, printing is essentially a service industry, acing increasing
demands rom customers or innovation in the development
o products and services that create new value and benets
or them. While the optimisation o eciency in the use o
complex technologies is still a prerequisite or a successul and
entrepreneurial printing company, this is insucient in itsel to
aord any company with long-term viability.
It is also essential to create additional customer value, and to do
so in an environment where specialised equipment (or example,
electronic image processing systems) is relatively inexpensive and
routinely installed in the premises o customers themselves, and
where technical know-how is increasingly being incorporatedinto intelligent sotware that is readily available to customers.
Servicing the customer
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Printing companies increasingly add value to their
customers by providing a wide range o services all o
which enhance the ability o those customers to market
their products to reach their own end-customers more
efectively, these services include:
Developing and bringing to market innovative products and
print solutions that will enable customers to access new markets.
Assisting companies to develop eective sales and
marketing strategies.
Image and brand enhancement and the development o
eective communications and public relations.
Advice on how to improve understanding o customers
markets and pre-empt customer requirements.
Assistance with inormation and acilities management
services or customers.
Developing service agreements and strategic partnerships
with customers based on a shared knowledge base and agreed
perormance, quality and delivery targets.
Developing the customer base through the assessment o
customer value, eective retention o key clients and the use o
management inormation systems to improve communications
with customers.
Use o e-commerce or marketing, procurement and payment.
Utilising digital workfows.
On-demand production and use o variable data to produce
personalised print.
Multi media inormation services, including digital assetmanagement, website design and hosting, CD Rom production
and print management.
Whats the latest?
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The British Printing Industry as part o the printing
and publishing, pulp, paper and paper products - is part
o the ourth largest manuacturing industry in the UK
with a turnover o 44.1 billion. The printing industry
has a turnover o 15.1 billion and employs approximately160,000 employees in around 12,000 companies
across the UK.
A leading gross value added sector
Strategic importance to the UK economy. As an integral
part o the print and publishing, pulp and paper industry, it has
the second largest Gross Value Added (18.6 billion) o all the UK
manuacturing sectors. It has harnessed technological innovationto make an increasingly positive contribution to the UK balance o
trade, and it supplies every sector o the UK economy.
An SME industry
Only 60 o the 12,000 printing companies in the UK
employ over 250 people. In these small companies, management
time is at a premium, with individual managers thin on the
ground and having a multitude o roles to perorm. In many
cases this will include production tasks, undertaken alongside
employees, alongside their responsibilities to ensure compliance
with employment and health and saety legislation, as well as
meeting international standards such as ISO 9001 and ISO 14001.
The British Printing Industryat a glance
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The British Printing Industries Federation is the trade
association and business support or the UK printing
industry.
BPIF has developed a range o business services critical todeveloping and growing healthy, sustainable businesses.
Through a team o around 50 advisors and consultants, all
industry experts, the BPIF is able to provide high quality,
bespoke advice and support to printing companies,
where, when and how they need it.
We oer a ull range o business support, advice and
development services and short courses essential to developing
businesses and making a real dierence to the protability o
companies. These include:
Health, Saety & Environment
Improvement projects
Lean manuacturing
Production training and management development
Management Accounting and nancial restructuring
Technical
Business Development
Human Resources Management
Legal Support
The BPIFrepresenting the industry
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Target support or UK manuacturing. When channelled
through existing networks, investment in manuacturing
companies reaps rewards or individuals and UK plc. This is the
link to better value added activity.
Encourage the idea o partnership in every section o
economic lie. Campaigns should promote the collaboration o
businesses with showcase examples. This will encourage SMEs
to interact with one another and to nd new ways o creating
business.
Recognise the versatility o the modern printing industry
and support this trend in widening the scope or innovation
across the UK. The success o the printing industry in rising to the
challenge o customer needs should be documented, supported,
transerred and taught by Government across the regions. UK
competitiveness depends on this approach.
Hone in on the positive lessons that can be learnt rom
print and to disseminate these across trade and industry as a
whole. Not only is the UK printing industry top o its game in
Europe, but also in terms o Gross Value Added, it is leading the
European pack by a considerable margin.
Increase the productivity o the creative industries,
raise their prole, and support their development so that the
UK can become the worlds creative hub. The Department or
Culture, Media and Sport recognises the importance o ostering
creativity in the UK and print is a vital part o this o this process.
Our examples show just how crucial print is to the UKs leading
creative industries
What can government do?
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The uture success o the printing industry thus revolves
around ar more than how well it manages the process o putting
ink on paper. In addition to the optimisation o productivity and
manuacturing perormance, the industry must address the
challenge o product innovation and the provision o integratedsolutions to customer needs.
Print is a quintessential part o Britains much talked
about creative economy. The UKs leading brands are dependent
on the highest standards o design and print to achieve high
impact with end customers. Creative works such as books,
magazines, advertising copy, newspapers etc all reach the mass
population by virtue o the print process.
The UKs world-renowned cultural economy is also highly
dependent on print. The designers and image-makers who
design the brochures, programmes and catalogues or high value
artistic goods depend on the medium o print to display their
works.
What can print companies do?
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Where there are people, there is print.
Print enables all parts o the economy schools,
fnancial services, retail, distribution, travel and
tourism and manuacturing industry. Because the
printing industry interacts with so many dierentsectors, it is tuned into the needs and the changing
environment o the business world. In act, print is
leading the way. This amiliarity with the supply chain,
marketing and the end product gives print a unique
insight into the added value economy. Printing
companies can see rst hand what the customer
is ater and that way, move in harmony with their
changing requirements. This is a constant learning
process and one that is continuously adding value
to service.
Why print leads in adding value
GVA as % o total turnover Source: ONS, Annual Business inquiry - June 2007
Transportequipment
Food,tobacco,drink
Wholeeconomy
Manufacturing
Rubber&plasticproducts
Electrical&opticalequipment
Textilesandtextileproducts
Wood&woodproducts
Pulp,paper,printing,publishing
Publishing
Printing&relatedservices
50
45
40
35
30
25
20
15
10
5
0
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Howitt DigitalThis rm has used digital print to produce targeted communications through a range o techniquesincluding personalised print and cross-media integrated marketing. It has developed Howitt d-Print,
a web enabled solution that lets clients publish high-quality materials on demand. The system was
developed to meet individual clients needs and ensure that marketing costs and turnaround times were
noticeably reduced.
Howitt Digital worked closely with client Everest to develop a successul marketing campaign using
the system. By doing so, the rm turned a simple, direct mail piece into an eye-catching, personalised
piece that contains all the relevant inormation. The ully personalised A5, 12pp booklet, which eatures
guarantee and maintenance inormation as well as a series o cross-sell adverts targeted at the recipient,
was achieved using digital print and a sophisticated data analysis system. The nished product was then
enclosed in a bespoke outer envelope branded to highlight the value o the document inside.
Targeted communications using digital print
Avalon PrintAvalon Prints e-business system has eliminated administration as well as having a visible aect on the
business bottom line. Its ully automated web-based estimation system, or internal and customer use,
allows even non-specialists to accurately quote or the most complex o jobs. Using the system, salessta can quickly produce quotes, which are automatically emailed to customers as PDFs to provide
an immediate response to queries. Through this highly secure site customers can view quotes online
and place orders or specic quantities as well as producing their own quotes without any intervention
whatsoever.
Providing ast and accurate quotes via the web
Case studies illustrating how printing companies add value to their clients
Printweek SME company o the year 2007
SV.TWOThe company has developed its own bespoke system to allow customers to order, monitor stock levels,edit artwork and maintain global brand conormity, all online.
AlphagraphicsThe Alphagraphics e-commerce solution MOJO is one o the most reliable in the industry. Developedspecically or its key corporate clients, the system can receive, process, print and track orders cost
eectively, to produce and deliver a large number o orders in minimal time. Integrated at its clients point
o dispatch, MOJO can handle a diverse range o jobs; processing them rom start to nish in as little as
two days. The system can also be used to provide e-billing, which slashes administration costs. All job
inormation is easily accessible and the system provides users with detailed data on job progression. As a
result, Alphagraphics can process large order numbers or a single customer without neglecting the rest
o its customer base.
Cost-eective order processing using e-commerce
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Printweek post-press company o the year 2007
NGS Print FinishersFor the use o a nishing process (or combination o processes) that would genuinely add value to aprinted product and NGS proved worthy winners. Standing out was its work on Premier Foods annual
report and accounts, as well as the rms own Discover A World O Print Finishing brochure, which
demonstrated a remarkable array o print nishes.
Using quality fnishing to create high impact promotions
Printweek label printer o the year 2007
AGI LabelsAGIs label or Dulux used 30-micron silver metallised PP to provide the sheen and oil detail, initiallyprinting a Sericol Supernova White on the illustrated area.
AGIs Dulux label achieved maximum standout using UV-fexo technology.
Innovative print processes deliver eye-catching products
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Printweek catalogue printer o the year 2007
Precision Colour PrintingThe ormat showcased each kitchen range across a double-page spread and any inaccuracies in thecolour consistency or olding would be glaringly obvious. The innovative design o the Centre Point
Creative catalogue meant PCP had to use large amounts o non-image space to showcase the ceramic
and metallic product shots. This demanded an exact balance between ink and ount to achieve the exact
inking levels.
Printweek innovative printer o the year 2007
Augustus MartinAnother year, another top innovative award goes to Augustus Martin. Following up on its 2006 success,the rm produced a comprehensive guide to screen print eects or Fespa. Sensations was a book
eaturing 33 o these eects to see, touch and even smell. Innovations included the slip case cover, which
was over printed using our screen processes, sealer, fuorescent ink, gloss varnish and high build varnish.
A metallics eect was achieved by coating the micra pigment o the pearlescent inks with titanium
dioxide ound in screen printing ink. It was a publication that wowed the judges, with one describing it as
an amazing conglomerate o printing processes.
Printed products that excite all the senses
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Printweek packaging printer o the year 2007
Print 4The Moet & Chandon Champagne box is simply beautiul and it uses a variety o techniques, materialsand nishes. The unusual shape, combined with the amazing use o colour and design to create a
product that was both user riendly and eye catching, wowed the judges. The ingenious Next Photo
Canvas Art (not shown) was also praised. The carton was designed to add value to a new product rom
the retailer. There is an aperture on the reverse o each unit to enable the card inside to be read by
barcode, eliminating the need to personalise each carton.
Conveying opulence and style through beautiul print
Printweek brochure printer o the year 2007
Hampton PrintingThe brochure or car manuacturer Lexus fagship model, the LS460, really stood out. The hardcovercase-bound threadsewn nishing makes a strong statement. Accurate paint swatch reproduction
was delivered using the LAB-based digital swatch system and printing in ve colours plus our special
metallics on a Heidelberg XL 105. The opulence o the Rolls-Royce Phantom (not shown) is conveyed
through its brochure, printed on triple-coated silk stock. The brochure is sheathed in a tactile matt paper
sleeve, emblazoned with a glossy silver- and black-oiled logo.
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Printweek fne art printer o the year 2007
Beacon PressFor ashion and portrait photographer John Swannell, the company produced his Nudes book, which hehad been working on or several years. Beacon worked closely with him to ensure the black and white
images were perect and an alluring cover was printed as a tritone over a silk material.
Wonderully crated books that people yearn to read
Printweek direct mail printer o the year 2007
Geo Neal LithoThe imaginative designs really engaged the end customer. The powerul and heart rending Save theChildren exercise book used the stripping unit on a Bobst to create authentic-looking bullet holes to
highlight the plight o children in the developing world. The mailer or the Mini Cooper diesel (not shown)
eatured an acetate outer sleeve with squashed bugs printed on, to give the impression o a windscreen
and promote the power o the new car in a un way. The VW Touran mailing also had to unction as a
board game. All o the designs had to be submitted to a toy-testing laboratory. They were then printed
on the rms Heidelberg CD carton presses using vegetable-based inks to ensure low toxicity as the game
was aimed at children.
Powerul print that makes you sit up and think
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Printweek report & accounts printer o the year 2007
Fulmar Colour PrintingFor Britvic, Fulmar produced a lenticular printed cover with uncoated materials or the text pages.
The brie was to keep the colours punchy, which gave rise to the use o stronger ink set.
Punchy colours used to enhance customers image
Printweek point-o-purchase printer o the year 2007
Creative Display GroupFor the second time in three years, Creative Display Group walks away with the top prize or its work with
household names including Boots, Superdrug and Nike. Being green was the key or Bourjois displays
in Boots and the unit was made wholly rom card with no plastic, acrylic or wood substrates. The client,
Michael John Design, also wanted to replicate the orm o the actual product in the display unit and the
conical shape required a complex inner carcass. A Dove unit or Superdrug was produced using screen
print processes to achieve the pearlescent maroon colours that needed to match the brands product
packaging. It was all given the thumbs-up by the judges with one describing the work as a consistent
high level o well-built solutions or PoP.
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British Printing Industries FederationFarringdon Point
29-35 Farringdon Road
LondonEC1M 3JF
T : 0845 450 1565F : 020 7915 8414
www.britishprint.com