bring the world to china! · important to know • china is huge, not necessary for you •...
TRANSCRIPT
Bring “The World” to China!
www.duhub.com
Agenda
• China 2014 : What is happening? • China 2014:Online Vs Offline • Opportunity & Challenges of China Retail• Important to know • Duhub Intro• DUHUB and DTA
1st ‐ 2nd Tier
3rd Tier China Map: Tier 1 ‐3 Province & Cities
Facts about China
• Population: 1.4 Billion• Beijing Population: 25 million • GDP: est 2014 10,000B, 2/3 of USA, 2nd in world • GDP per Capita: 6747USD, ranking 84th behind world average 10516, almost ½ of Brazil 11311, and 1/10 of USA 53101 • Era of Internet: 618 m internet user, ranked #1 in world with penetration rate 45.8% ; Mobile phone internet user: 500m with 81% using mobile internet • Online shopper: 302m in 2013, Groupon type of purchasing is very popular.
China 2014 • In May, Sales of social retail for consumer goods total 343 B USD, with GR (y/y) hit 12.5%, higher than expected, according to China Statistic Bureau. • Comparing to US in May: 0.3% monthly, lower than expected. (Total 427 B USD in Feb)
Online Vs Office • Online retail 23.1B USD in May with GR: 53.2% • Online counts 7.4% of total retail of consumer goods• B2C grow faster than (44.6% Vs 18% ) C2C to 39.9%• Tmall (50.6%) , JD.com (23.3%) , VIP.com (3.0%), Yixun (2.6%) and Amazon.cn (2.1%)are top 5 players.
Opportunity & Challenges• Opportunity1. Growing demands 2. Consumption behavior is
changing, especially for young generation
3. Tier 2‐3 cities having huge potential
4. Online & Social network provide fast to market opps
• Challenges 1. Immature retail market2. Regulation & local
policies 3. Culture differences 4. Logistic 5. Product Category
management
Important to Know• China is huge, not necessary for you• “Chinese are rich so I should sell more expensive” –this is a wrong assumption. • If you can, always entering into China offline first, and then online fast • Chinese regulation for consumer goods: 3C, inspection report, and etc • Free Trade Zone: great opportunity • Choose a local partner, and treat this cooperation seriously • Patents are important, brands even more…
What this meant to US companies?
• Chinese like US brands, so China is good for US brands? • Especially great opportunity for made‐in‐China products
Universal
United
+ HUB = DUHUB
Building Brand Behind Brands Unlimited Design Connecting the World.
All About Us
Design Unlimited
• Established in 2008• 2009 Online, 2010 Distribution, 2011 Concept Store, 2012 Franchise & Reseller, 2013 Integration
Mission & Vision Mission & Vision
Vision:1,DUHUB Is design;2,Customers benefit from good design;3,Good designs always come with great stories4,Design is for better life, and everyday life is better because of design.5,DUHUB is to be the most valuable brand for brands6,Let customer smile is our belief and ultimate goal
Vision:1,DUHUB Is design;2,Customers benefit from good design;3,Good designs always come with great stories4,Design is for better life, and everyday life is better because of design.5,DUHUB is to be the most valuable brand for brands6,Let customer smile is our belief and ultimate goal
One‐Stop Sales Platform For World DesignsCulture:1,Become No.1 Distributor for Better Home Product on Foreign Designs 2,Result‐oriented, Respect, Integrity3,Customer is always right.
Culture:1,Become No.1 Distributor for Better Home Product on Foreign Designs 2,Result‐oriented, Respect, Integrity3,Customer is always right.
What do we do?What do we do?
DUHUB & 3rd Party:China Largest online distribution for Tmall, 360buy,
Amazon China, and etc on foreign design
Design Trade Alliance: Ally with over design and specialty shops,
museum store, and etc
DU Show room & Concept Stores:2 in Beijing, 1 in Shenzhen
Distribution:KA, Chain Stores, Department Store, Food & Kitchen Shops, Lifestyle, Corporate and etc
1st Tier
2nd Tier
Lifestyle Store
Corporate Gifts Customization
Projects Hotel
Dept Store1. Counters2. Shop in Shop
Bank Points & Credit Card
DU Concept Store:1.Shinkong Place2.Capitaland
Furniture Villages
Boutique Shops
Museum Shops
Sales Netw
ork across China
Distribution Cover Tier 1 & 2 Cities 500+
Food Stores & Kitchen Stores
50+
10+
50+
10+
100+10+50+
5+
3
100+20 +
Coffee & Wine
Our CustomersOur Customers
Chains of Food Market Chains of Lifestyle Department Store
Corner @ Cook Shops
Table @ Independent Shops
Design Shop Specialty Shop
Coffee & Tea House
Sample of Brand Corner @ CustomersSample of Brand Corner @ Customers
City Super IFCShanghai
CuisinaBeijing
LOL @ K11Shanghai
Work for Brand to Design Event & POSWork for Brand to Design Event & POS
DUHUB is the official partner of Beijing
Design Week.
Huisheji@Tmall; JD.com & China Amazon are the bridge for foreign designs sell
directly to Chinese consumers
Organized by Ministry of Education, Ministry of Culture, Beijing Municipal Government
DUHUB.com Tmall.com JD.com & Amazon.cn
Promoting Brands Online & Socially Promoting Brands Online & Socially Build Facebook Type of
Page for BrandsRun Interactive Events on Twitter Like
site to acquire crowd attention
Promoting Brands Offline on EventsEducational & Experiencing
Promoting Brands Offline on EventsEducational & Experiencing
Presentation Brand Recognition
Making by Their Own
Experience Themselves
Tasting Organized By Tutor
Tasting Preparation
Cross Score
Winners
Sponsor TV Program for Brands Sponsor TV Program for Brands
Everywhere in showEverywhere in show Use it @ showUse it @ show
Working with Industry ProfessionalsWorking with Industry Professionals
Joint Event with Artist – Guo FengJoint Event with Artist – Guo Feng
DU Show Room & Shop in BeijingDU Show Room & Shop in Beijing
Experiencing better home supplies!
DU Stores:Experience of DesignersBeijing·Shanghai·Shenzhen
DU Stores:Experience of DesignersBeijing·Shanghai·Shenzhen
Media: Over 400 Magazines,Websites and NewspapersMedia: Over 400 Magazines,Websites and Newspapers
Exhibiting : Promoting Brands Exhibiting : Promoting Brands
DUHUB & DTA
• DTA is the service platform to help foreign brands quick entering into China by the right way• DTA is bridging the brands with thousands of quality shops of all kinds
DTA
Free Trade Zone (North, East, South)
Benefits of DTA • To Shops:1. Max Margin 2. Central marketing &
branding services 3. Logistic: Door to Door
including everything4. Shop design, or corner
design 5. Finance services
• To Brands:1. Direct to Shops 2. Direct feedback from
customers3. One stop solution 4. Trusted 3rd party
services 5. Easy to manage with
full transparency
Every DTA group has 3 persons: CSR + marketing + sales Every DTA group serve 20 brands in one product category
Thanks for your attention!401A, Building E, Wangjing Hi-Tech Park No. 2, 2nd Lize Middle St. Chaoyang District Beijing, PR China. TEL 86 10
64398386 Mobile 86 13381220399 E- mail [email protected]