bring the world to china! · important to know • china is huge, not necessary for you •...

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Bring The Worldto China! www.duhub.com

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Page 1: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Bring “The World” to China!

www.duhub.com

Page 2: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Agenda 

• China 2014 : What is happening? • China 2014:Online Vs Offline • Opportunity & Challenges of China Retail• Important to know • Duhub Intro• DUHUB and DTA 

Page 3: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

1st ‐ 2nd Tier 

3rd Tier China Map: Tier 1 ‐3 Province & Cities 

Page 4: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Facts about China 

• Population:  1.4 Billion• Beijing Population:  25 million • GDP: est 2014  10,000B, 2/3 of USA, 2nd in world • GDP per Capita:  6747USD,  ranking 84th behind world average 10516,  almost ½ of Brazil 11311, and 1/10 of USA 53101 • Era of Internet:  618 m internet user, ranked #1 in world with penetration rate 45.8% ; Mobile phone internet user: 500m with 81% using mobile internet • Online shopper: 302m in 2013,  Groupon type of purchasing is very popular.  

Page 5: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

China 2014  • In May, Sales of social retail for consumer goods total 343 B USD, with GR (y/y) hit 12.5%, higher than expected,  according to China Statistic Bureau. • Comparing to US in May:  0.3% monthly, lower than expected. (Total 427 B USD in Feb) 

Page 6: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Online Vs Office • Online retail 23.1B USD in May with GR: 53.2% • Online counts 7.4% of total retail of consumer goods• B2C grow faster than (44.6% Vs 18% ) C2C to 39.9%• Tmall (50.6%) , JD.com (23.3%) , VIP.com (3.0%), Yixun (2.6%) and Amazon.cn (2.1%)are top 5 players.

Page 7: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Opportunity & Challenges• Opportunity1. Growing demands 2. Consumption behavior is 

changing, especially for young generation 

3. Tier 2‐3 cities having huge potential 

4. Online & Social network provide fast to market opps 

• Challenges 1. Immature retail market2. Regulation & local 

policies 3. Culture differences 4. Logistic 5. Product Category 

management  

Page 8: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Important to Know• China is huge, not necessary for you• “Chinese are rich so I should sell more expensive” –this is a wrong assumption. • If you can, always entering into China offline first, and then online fast • Chinese regulation for consumer goods: 3C, inspection report, and etc • Free Trade Zone: great opportunity • Choose a local partner, and treat this cooperation seriously • Patents are important, brands even more… 

Page 9: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

What this meant to US companies? 

• Chinese like US brands, so China is good for US brands? • Especially great opportunity for made‐in‐China products 

Page 10: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Universal

United

+ HUB = DUHUB

Building Brand Behind Brands Unlimited Design Connecting the World.

All About Us 

Design   Unlimited

• Established in 2008• 2009 Online, 2010 Distribution, 2011 Concept Store, 2012 Franchise & Reseller, 2013 Integration 

Page 11: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Mission & Vision Mission & Vision 

Vision:1,DUHUB Is design;2,Customers benefit from good design;3,Good designs always come with great stories4,Design is for better life, and everyday life is better because of design.5,DUHUB is to be the most valuable brand for brands6,Let customer smile is our belief and ultimate goal 

Vision:1,DUHUB Is design;2,Customers benefit from good design;3,Good designs always come with great stories4,Design is for better life, and everyday life is better because of design.5,DUHUB is to be the most valuable brand for brands6,Let customer smile is our belief and ultimate goal 

One‐Stop Sales Platform For World DesignsCulture:1,Become No.1 Distributor for Better Home Product on Foreign Designs  2,Result‐oriented, Respect, Integrity3,Customer is always right. 

Culture:1,Become No.1 Distributor for Better Home Product on Foreign Designs  2,Result‐oriented, Respect, Integrity3,Customer is always right. 

Page 12: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

What do we do?What do we do?

DUHUB & 3rd Party:China Largest online distribution for Tmall, 360buy, 

Amazon China, and etc on foreign design 

Design Trade Alliance: Ally with over design and specialty shops, 

museum store, and etc

DU Show room & Concept Stores:2 in Beijing, 1 in Shenzhen

Distribution:KA, Chain Stores, Department Store, Food & Kitchen Shops, Lifestyle, Corporate and etc

Page 13: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

1st Tier 

2nd Tier 

Lifestyle Store

Corporate Gifts Customization 

Projects Hotel

Dept Store1. Counters2. Shop in Shop

Bank Points & Credit Card

DU  Concept  Store:1.Shinkong Place2.Capitaland 

Furniture Villages

Boutique Shops

Museum Shops

Sales Netw

ork across China

Distribution Cover Tier 1 & 2 Cities 500+

Food Stores & Kitchen Stores

50+

10+

50+

10+

100+10+50+

5+

3

100+20 +

Coffee & Wine

Page 14: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Our CustomersOur Customers

Chains of Food Market Chains of Lifestyle Department Store

Corner @ Cook Shops

Table @ Independent Shops

Design Shop Specialty Shop

Coffee & Tea House

Page 15: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Sample of Brand Corner @ CustomersSample of Brand Corner @ Customers

City Super IFCShanghai

CuisinaBeijing

LOL @ K11Shanghai

Page 16: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Work for Brand to Design Event & POSWork for Brand to Design Event & POS

Page 17: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

DUHUB is the official partner of Beijing 

Design Week.

Huisheji@Tmall; JD.com & China Amazon are the bridge for foreign designs sell 

directly to Chinese consumers

Organized by Ministry of Education, Ministry of Culture, Beijing Municipal Government

DUHUB.com Tmall.com  JD.com & Amazon.cn

Page 18: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Promoting Brands Online & Socially Promoting Brands Online & Socially Build Facebook Type of 

Page for BrandsRun Interactive Events on Twitter Like 

site to acquire crowd attention  

Page 19: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Promoting Brands Offline on EventsEducational & Experiencing  

Promoting Brands Offline on EventsEducational & Experiencing  

Presentation Brand Recognition

Making by Their Own 

Experience Themselves

Tasting Organized By Tutor 

Tasting Preparation

Cross Score 

Winners

Page 20: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Sponsor TV Program for Brands Sponsor TV Program for Brands 

Everywhere in showEverywhere in show Use it @ showUse it @ show

Page 21: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Working with Industry ProfessionalsWorking with Industry Professionals

Page 22: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Joint Event with Artist – Guo FengJoint Event with Artist – Guo Feng

Page 23: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

DU Show Room & Shop in BeijingDU Show Room & Shop in Beijing

Experiencing better home supplies!

Page 24: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

DU Stores:Experience of DesignersBeijing·Shanghai·Shenzhen

DU Stores:Experience of DesignersBeijing·Shanghai·Shenzhen

Page 25: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Media: Over 400 Magazines,Websites and NewspapersMedia: Over 400 Magazines,Websites and Newspapers

Page 26: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Exhibiting : Promoting Brands Exhibiting : Promoting Brands 

Page 27: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

DUHUB & DTA

• DTA is the service platform to help foreign brands quick entering into China by the right way• DTA is bridging the brands with thousands of quality shops of all kinds 

DTA 

Free Trade Zone (North, East, South)

Page 28: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Benefits of DTA • To Shops:1. Max Margin 2. Central marketing & 

branding services 3. Logistic: Door to Door 

including everything4. Shop design, or corner 

design 5. Finance services 

• To Brands:1. Direct to Shops 2. Direct feedback from 

customers3. One stop solution 4. Trusted 3rd party 

services 5. Easy to manage with 

full transparency  

Every DTA group has 3 persons: CSR + marketing + sales Every DTA group serve 20 brands in one product category

Page 29: Bring The World to China! · Important to Know • China is huge, not necessary for you • “Chinese are rich so I should sell more expensive” – this is a wrong assumption

Thanks for your attention!401A, Building E, Wangjing Hi-Tech Park No. 2, 2nd Lize Middle St. Chaoyang District Beijing, PR China. TEL 86 10 

64398386    Mobile 86 13381220399   E- mail [email protected]