brief understanding of branding
DESCRIPTION
Why brand is very important in business?what is actually branding?TRANSCRIPT
Brand as Creative Attachment
to Leverage Business Value
Bije Widjajanto Founder Ben WarG Consulting – Business Coach
Ph. +62 (21) 8636-9631, Fx. +62 (21) 8249-2364, SMS. +62 (813) 8774-4696
Email: [email protected] Web. www.benwarg.com
Brand ? ………
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
What brand is?
People say, brand is NAME
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
What brand is?
People also say, brand is TOKEN
or MARK
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
What brand is?
More than that, I see brand is
the most valuable ASSET
Start 1927
Peak performance 1950 – 1970
Declining 1973 – 1990
Bankrupt 1991
1st Re-operation 1996 – 1998
2nd Re-operation 1998 – 2005
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
What brand is?
Brand is a PERCEPTION of the product
in customer’s mind
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
What brand is?
Brand is a INTANGIBLE VALUE
beyond the product itself
Majalah SWA
reported: royalty
calculated to be
paid to Sosrojoyo
Family for 2004’s
production was
Rp. 30 Bill
About Branding ……
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
What branding is?
Branding is understood as marketing activities
that makes people recognize, understand,
REMEMBER and ABLE TO RECALL
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
Awareness: Do you recognize?
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
Association: What brand are you thinking when you need?
Tooth Paste
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
Association: What brand are you thinking when need?
Detergent
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
Association: What brand are you thinking when need?
Shampo
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
What branding is?
Branding is writing INDENTITY of the product
in customer’s BRAIN
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
What branding is?
Branding is printing IMAGE of the product
In customer’s HEART
Reason for Branding …..
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
Why should branding?
1. Brand is a
PRESENTATION
and IDENTITY of
products or
business that
makes market
able to
RECOGNIZE
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
Why should branding?
2. Brand is a REFLECTION of image, character
and personality of that MATCH with market’s
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
Why should branding?
3. Brand is INCREASING value of product to
compensate it’s image
The Road from Value to Money the guide to develop business through maximizing values delivered to customers
Thank You
Ph. +62 (21) 8636-9631, Fx. +62 (21) 8249-2364, SMS. +62 (813) 8774-4696
Email: [email protected] Web. www.benwarg.com