brian cobb, the horizon - the horizons – australia’s most watched web series goes global. what...

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AUSTRALIA’S MOST WATCHED WEB SERIES THE MOST WATCHED GAY WEB SERIES IN THE WORLD

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Brian Cobb delivered the presentation at the 2014 Multi-screen TV Summit. The 2014 Multi-screen TV Summit brought together the who’s who of video on demand and multi-platform content production for two high powered days – examining video on demand, cross platform release strategies, catch up TV, programmatic trading, new 'super' reality TV formulas, new cross platform drama/ immersive formats and high speed WebTV. For more information about the event, please visit: http://bit.ly/MSTV2014

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Page 1: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

AUSTRALIA’S MOST WATCHED WEB SERIES!

THE MOST WATCHED GAY WEB SERIES

IN THE WORLD

Page 2: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

Click to Watch Season 4 Teaser

Page 3: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

THE  HORIZON  is  an  Australian  Web  Series  that  has  taken  the  world  by  storm.    Currently  it  has  over  23  Million  Views  and  76,500  subscribers  on  YouTube.      !Made  in  conjunction  with  the  Aids  Council  of  NSW,    THE  HORIZON  SERIES  interweaves  safe  sex  messages.  It  also  raises  awareness  around  HIV  and  gay  issues  in  a  subtle,  sexy  and  most  importantly,  entertaining  way.          !    

Page 4: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

THE  HORIZON  brings  the  lives  and  loves  of  Sydney’s  urban  gay  community  to  millions  of  screens  around  the  world.    Hard  edged  and  tender,  or  both  at  once,  THE  HORIZON  has  captured  a  fiercely  loyal  and  ever-­‐expanding  audience,  through  its  contemporary  story-­‐telling  and  engaging  characters.  !    

Page 5: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

At  the  recent  LA  Webfest,  THE  HORIZON  was  proud  to  receive  the  following  awards:  + Outstanding  Drama  Series  + Outstanding  Writing  in  a  Drama  Series  + Two  Outstanding  Lead  Actor  Awards

Page 6: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

Stunning  subscriber  and  viewership  growth  !+ Season  1  (aired  since  Nov  2009)      7,000,000+  views  and  growing  by  an  average  of  10,000  views  DAILY  + Season  2  (aired  since  Dec  2012):    8,000,000+  views  and  growing  by  an  average  of  20,000  views  DAILY  + Season  3  (aired  since  Nov  2013):    4,000,000+  views  and  growing  by  an  average  of  20,000  views  DAILY  + Season  4  released  July  2014:  See  link  Season  4  Teaser  + For  latest  viewer  and  subscriber  figures  click  here:  http://youtube.com/TheHorizonSeries      

Page 7: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

The  stats  tell  the  story  !THE  HORIZON  is  a  proven  smash  hit,  attracting    audiences  across  the  world.  

TOP  10  COUNTRIES  PERCENTAGE  VIEWERSHIP  !1.  United  States     23%  2.  United  Kingdom     14%  3.  Saudi  Arabia     12%  4.  Australia        8%  5.  Brazil        8%  6.  Canada                          6%  7.  Germany      4%  8.  Indonesia     3.5%  9.  Philippines     3.4%    10.India          3%    

Page 8: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

NEXT  STEPS

Page 9: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

Next  Steps  !Having  completed  principle  photography  of  Seasons  5  and  6  in  Sydney  in  August  2014,  THE  HORIZON  SERIES  has  just  announced  an  international  co-­‐production  with  US  based  Frontiers  Media.    !THE  HORIZON:  LA  will  be  developed  in  the  next  3  months  and  shot  towards  the  end  of  2014.    !http://www.bandt.com.au/media/the-­‐horizon-­‐gets-­‐us-­‐co-­‐production-­‐deal  !

Page 10: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

We  are  pioneers  !This  is  a  historic  announcement  as  it  is  the  first  international  collaboration  of  an  online  series.  The  story  will  continue  in  Los  Angeles  with  our  key  Australian  cast  peppering  new  US  characters  and  story-­‐lines.  It  will  be  fronted  by  Emmy  Award  winning  actor,  Jai  Rodriguez  who  featured  in  Season  6,  recently  filmed  in  Sydney.    !!!

Page 11: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

And  we  aren’t  stopping  there  !The  aim  is  to  go  global.  To  create  an  online  empire  of  THE  HORIZON  brand.    !Whilst  continuing  to  produce  the  Sydney  series,    we  want  to  develop  international  version’s  of  THE  HORIZON  SERIES  in  major  cities  around  the  world.    !THE  HORIZON:  LONDON,  NEW  YORK,  MADRID,  TEL  AVIV,  BERLIN.      

Page 12: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

OUR  CREATIVE  TEAM

Page 13: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

BOAZ  STARK  Writer  !Boaz  has  worked  extensively  as  a  television  scriptwriter  for  25  years,  including  stints  on  such  internationally  successful  shows  as  Neighbours,  Home  &  Away,  Always  Greener  and  Packed  to  the  Rafters  .          

An  experienced  script  producer,  editor  and  copywriter,  Boaz  has  also  worked  on  animated  series  and  had  short  stories  published.    In  2008,  he  produced  The  Drag  Queen  Baby  Name  Book,  which  is  still  selling  well  internationally.  !In  2014,  Boaz  received  an  award  for    Outstanding  Achievement  in  Writing  at  the  L.A.  Webfest  for  his  work  on  The  Horizon.    

Page 14: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

BRIAN  COBB  Producer  !Brian  attended  AFTRS  (Australian  Film  Television  and  Radio  School)  and  graduated  from  Producing  and  Screen  Business  in  2011.  In  2012,  one  of  Brian’s  short  films  (The  Last  Match)  was  selected  &  screened  as  part  of  the  Cannes  Film  Festival's  'Cinemas  Des  Antipodes'.  This  was  followed  by  another  selection  for  the  same  festival  in  2013  (The  Adviser).  !In  2013  he  was  selected  for  The  Screen  Producers  Association  of  Australia’s  ‘Ones  to  Watch’  Mentorship  program.  Brian  focuses  on  projects  that  combine  his  love  of  story,  his  need  to  entertain  and  incite,  and  his  desire  to  leave  an  audience  wholly  satisfied.  

Page 15: Brian Cobb, The Horizon - The Horizons – Australia’s Most Watched Web Series Goes Global. What is the Multi Screen Strategy? Why Being Niche Works

CONTACT:  Brian  Cobb  Producer    +61  423  838  433    (AUS)  

 [email protected]     www.cobbstarproductions.com

!Watch  The  Horizon  Series  !Our  Website:  www.thehorizon.tv  !Our  YouTube  Channel:  www.youtube.com/user/TheHorizonSeries