breakthrough to profit v4
TRANSCRIPT
Breakthrough to ProfitBreakthrough to Profit
A WorkshopA WorkshopFor Business & Personal For Business & Personal
Improvement Improvement ProfessionalsProfessionals
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HousekeepingHousekeeping TimetableTimetable BreaksBreaks ToiletsToilets Fire DrillFire Drill MobilesMobiles WaterWater
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The Split on the DayThe Split on the Day MorningMorning
Assess the ChallengesAssess the Challenges AfternoonAfternoon
Assess the Solutions Assess the Solutions Understand the ProfiTune Opportunity Understand the ProfiTune Opportunity Begin Academy preparationBegin Academy preparation
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Why Are You Here?Why Are You Here? Who’s here to find out whether they Who’s here to find out whether they
can be a can be a good good Coach?Coach? Who’s here to find out whether they Who’s here to find out whether they
can be a can be a successfulsuccessful Coach? Coach? What’s the difference?What’s the difference?
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You Can Become You Can Become GoodGood - - EasilyEasily
1.1. Study ProfiTune’s SystemsStudy ProfiTune’s Systems2.2. Undergo coaching on them for 1 year Undergo coaching on them for 1 year 3.3. Follow the Operations ManualsFollow the Operations Manuals4.4. Master the Business Analysis Master the Business Analysis 5.5. Participate in Buddy Coaching for 1 yearParticipate in Buddy Coaching for 1 year6.6. Absorb business improvement ideas (read) Absorb business improvement ideas (read) 7.7. Win Clients (Win Clients (6 6 will provide $130,000 pa) will provide $130,000 pa)
We don’t have clients; we have “mirrors”We don’t have clients; we have “mirrors”
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It’s Not How Good A It’s Not How Good A Coach Coach You AreYou Are
Any 100 coaches 2 years after launch:Any 100 coaches 2 years after launch: 99 will be making six figures will be making six figures 1111 will be making >$50,000 a year will be making >$50,000 a year 5353 will be making <$20,000 a year will be making <$20,000 a year 4040 will have coached <20 clients will have coached <20 clients 2929 will have a job or another source of primary will have a job or another source of primary
incomeincome 1212 will have no clients or coaching income at all will have no clients or coaching income at all
Source: Source: www.accpow.com 80%80% can’t support their families after 2 years can’t support their families after 2 years 9% 9% reach a high level of coaching incomereach a high level of coaching income
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It’s How You Meet It’s How You Meet 6 Key 6 Key ChallengesChallenges
1.1. Client Client acquisitionacquisition2.2. Fee Fee justificationjustification3.3. Client Client retentionretention4.4. Client Client transformationtransformation5.5. Proof of Proof of valuevalue6.6. Practice Practice management management
1.1. Avoiding the wheelbarrow modelAvoiding the wheelbarrow model
Sales & Marketing
Coach PerformanceBusiness & Self
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It’s It’s NotNot About Your About Your Coaching SkillsCoaching Skills
It's about It's about the number of the number of customerscustomers
who will who will pay youpay you for them!for them!
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The Root of All 6 The Root of All 6 ChallengesChallenges
What’s stopping you from What’s stopping you from overcoming them?overcoming them?
““If what you are looking for If what you are looking for were where you are currently looking,were where you are currently looking,
you would have already found it.”you would have already found it.”
Isn’t it time to look somewhere else?Isn’t it time to look somewhere else?
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Could there be a 7Could there be a 7thth Challenge?Challenge?
The Devils within?The Devils within? Lack of Lack of ActionAction
No plan, no system – no Coach?No plan, no system – no Coach? Self Self limitinglimiting beliefs beliefs
Paralysis by analysisParalysis by analysis Pride Pride or or egoego
Do it all myselfDo it all myself Fear of Fear of failurefailure/fear of /fear of successsuccess Lack of Lack of confidenceconfidence
Afraid to ventureAfraid to venture
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Could it be me?Could it be me? Could it be my beliefs?Could it be my beliefs?
About marketing?About marketing? About selling?About selling? About what I am worth?About what I am worth? About what I am doing?About what I am doing? About how people work?About how people work? About pushing for measurement?About pushing for measurement? About what’s important?About what’s important?
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We Can Provide Systems, We Can Provide Systems, but . . .but . . .
You have to You have to apply apply them!them! As designed!As designed! All of the time!All of the time! Without leaving anything out!Without leaving anything out! Until you internalise them!Until you internalise them!
BreakBreak
After the Break:After the Break:Solutions to the Key Solutions to the Key
ChallengesChallenges
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11. Client Acquisition . Client Acquisition Soft Contact systems that workSoft Contact systems that work
eNewseNews Business AnalysisBusiness Analysis
Scripted presentationScripted presentation Fallback to the POW (Demo)Fallback to the POW (Demo) Integrates the “sell” into coachingIntegrates the “sell” into coaching
Product offeringsProduct offerings CoachingCoaching Group CoachingGroup Coaching TrainingTraining
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22. Fee Justification. Fee Justification Business AnalysisBusiness Analysis
Money-back guaranteeMoney-back guarantee Quantifies opportunity Quantifies opportunity Focuses on measurable resultsFocuses on measurable results Your fee looks smallYour fee looks small
The S&I SystemThe S&I System Displays the ROI Displays the ROI
Structure, substance, products and Structure, substance, products and systemssystems
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33. Client Retention. Client Retention Effective systemsEffective systems
GOLD Coaching system provides controlGOLD Coaching system provides control Clients repeat what worksClients repeat what works
Time Management system, 3BsTime Management system, 3Bs Represent value Represent value Close monitoring; maintains focusClose monitoring; maintains focus
ProfiTunityProfiTunity eNews eNews
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44. Client Transformation. Client Transformation ProfiTune Personal Development rootsProfiTune Personal Development roots
Personal Development & Goal Setting 3BPersonal Development & Goal Setting 3B The NLP side of the workThe NLP side of the work Structure that support these processesStructure that support these processes
GOLDGOLD DTSDTS MTLMTL
The S&I feedback loopThe S&I feedback loop
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55. Proof of Value. Proof of Value BA is the plan BA is the plan Goals set for each project Goals set for each project S&I system as the scoreboardS&I system as the scoreboard Profit orientationProfit orientation
Measure and take credit for new, Measure and take credit for new, additional profits additional profits
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66. Practice Management. Practice Management AcademiesAcademies Operations ManualsOperations Manuals Time Management SystemTime Management System GOLD Coaching SystemGOLD Coaching System Group CoachingGroup Coaching Professional Development eventsProfessional Development events
ProfiTunityProfiTunity Product evolution & support Product evolution & support
LunchLunch
After the Break:After the Break:The Coaching BusinessThe Coaching Business
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Investment ValueInvestment Value ProfiTune License Fee includesProfiTune License Fee includes
Academy TrainingAcademy Training 12 months group & individual Coaching12 months group & individual Coaching Accreditation as ProfiTune BISAccreditation as ProfiTune BIS Access to ProfiTune systems & productsAccess to ProfiTune systems & products Detailed turnkey solutions (Operations Detailed turnkey solutions (Operations
Manuals)Manuals) Complete Coaching Initial Product kitComplete Coaching Initial Product kit
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Investment ValueInvestment Value Access to powerful, low pressure Access to powerful, low pressure
selling systemsselling systems Automated administration and Automated administration and
accountingaccounting The support of dedicated The support of dedicated
professional coachesprofessional coaches Peer group supportPeer group support
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Investment ValueInvestment Value Putting all of that aside, you invest inPutting all of that aside, you invest in The best practical, no-nonsense, The best practical, no-nonsense,
results-producing, time-effective, results-producing, time-effective, high-income-producing, easy-to-high-income-producing, easy-to-manage, efficient, powerful coaching manage, efficient, powerful coaching system yet devised –system yet devised –
The ProfiTune GOLD Coaching The ProfiTune GOLD Coaching SystemSystem
Good Fortune!Good Fortune!Here’s to your success as a Here’s to your success as a
ProfiTune Business Improvement ProfiTune Business Improvement Specialist Specialist
[email protected]@profitune.com+61 7 5510 3555+61 7 5510 3555