breakfast meeting 2012
TRANSCRIPT
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News is becoming a shared social experience, with people swapping links in emails, posting on social networks, ‘retweeting’ news stories and haggling over the meaning of events in discussion threads. (PEW INTERNET & AMERICAN LIFE PROJECT, 2010)
“ ”
There is not something like an information overload, it’s Pilter failure. (CLAY SHIRKEY, 2010)
“ ”
Agenda 6 Digital Trends
News and the changing media landscape -‐ Channels -‐ Data
How do we reach the customer
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The consumer is CONNECTED … Always and everywhere able to read news … Better informed than ever
1.
… Always and everywhere able to read news 8 1.
9 1. … Better informed than ever
The consumer is POWERFULL … Experiences and opinions are shared directly (See Snack Share) … News from different sources
2.
11 2. … Experiences and opinions are shared directly (See Snack Share)
… News from different sources .
12 2.
The consumer is DISTRACTED … Information overload … Has no time and a short attention span
3.
14 … Information overload. 3.
15 … Has no time and a short attention span. 3.
The consumer demands SIMPLICITY … Demands simple design and clarity … EfPiciency of time and money
4.
17 …Demands simple design and clarity. 4.
18
… EfHiciency of time and money. 4.
The consumer is DIVIDED … Habits and experiences VS. Inspiration … Serendipity and new things VS. usual things
5.
20 … Habits and experiences VS. Inspiration 5.
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7 + ( < � $ 5 ( � 7+5((�7,0(6�$6�/,.(/< � 7 2 � 5 ( * 8 / $ 5 / <�5 ( $ ' � , 1 � ' ( 3 7 + � $ 5 7 , & / ( 6 � $ 6 � 7 2 � : $ 7 & + � 1 ( : 6 � 9 , ' ( 2 6 �… Serendipity and new things VS. usual things 5.
The consumer is an INDIVIDUAL … A unique and personal user experience … Wants to determine and create
6.
23 … A unique and personal user experience 6.
24 … Wants to determine and create 6.
News and the changing media landscape … News through social media is becoming increasingly import
… Different channels become different touch points
… News through social media is becoming increasingly import
… News through social media is becoming increasingly import.
30 07-03-12 © Sanoma Media … News through social media is becoming increasingly import
… News through social media is becoming increasingly import
NUjij NUlive NUfoto
33 … Different channels become different touch points
… Different channels become different touch points
35
… Different channels become different touch points
37
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… Different channels become different touch points
Het laatste nieuws het eerst
… Different channels become different touch points
How do we reach the CONSUMER? …Technical
…Data
42 Be Pirst or be fast.
43
To reach your customer you need to know your customer
44
Compared to touch, Clicking is boring.
45 What to do with data?
46
FREE TIPS
AUTOWEEK & SOCIAL HERITAGE
48 Proactive via Twitter
49
What happens with your ONLINE identity when you die?
TAKE AWAYS …1 story multiple touch points
…Invest in mobile and tablets …Invest even more in Interaction Design and User experience
…Social media is WOM on steroids (But also an unique chance to listen) …Be Pirst or be fast
…Know your customers (People don’t want a newspaper, they want to stay up-‐to-‐date)
