Presented by:Agcaoili, Jacel Anne A.Geslani, Knatashja Alecxandrea B.

Business Etiquette,

Customs and Protocol

BUSINESS PRACTICES IN BRAZIL

THE MOST COMMON GREETINGHANDSHAKES

NOT TOO MUCHUSE OF TITLES

ARE PREFERRED INSTEAD OF EMAILSMEETINGS

MORE IMPORTANT THAN THE COMPANYTHE INDIVIDUAL

SHOWS YOU ARE PAYING ATTENTIONEYE CONTACT

NEVER START BEFORE YOUR HOST DOESDISCUSSION

DO ACCEPT. SAYING NO CAN BE SEEN AS INSULTING

COFFEE

BRAZILIAN BUSINESS ETIQUETTE (DO´S AND DONT´S)

IT´S BETTER TO SCHEDULE BETWEEN MEETINGSEXTRA TIME

EXPECT TO BE WHILE YOU ARE TALKINGINTERRUPTED

TOPICS: SOCCER, FAMILY AND CHILDRENGOOD

CONVERSATION

DEALINGS: DON´T RUSHBUSINESS

AVOID PRESSING FORFINAL DECISIONS

IMPATIENCE OR FEELINGS: DON´T SHOWFRUSTRATION

TOPICS: CRIME, CORRUPTION, DEFORESTATION, ARGENTINA, POLITICS, POVERTY, RELIGION

BAD

CONVERSATION

DON´T MAKE IT PUBLICLYCRITICISE

MEETING ETIQUETTE Men shake hands when greeting one another, while

maintaining steady eye contact. Women generally kiss each other, starting with the

left and alternating cheeks. Hugging and backslapping are common greetings

among Brazilian friends. If a woman wishes to shake hands with a man, she

should extend her hand first.

GIFT-GIVING ETIQUETTE If invited to a Brazilian's house, bring the hostess

flowers or a small gift. Orchids are considered a very nice gift, but avoid

purple ones. Avoid giving anything purple or black as these are

mourning colours. Handkerchiefs are also associated with funerals, so

they do not make good gifts. Gifts are opened when received.

DINING ETIQUETTEIf you are invited to a Brazilian's house: Arrive at least 30 minutes late if the invitation is for dinner. Arrive up to an hour late for a party or large gathering. Brazilians dress with a flair and judge others on their

appearance. Casual dress is more formal than in many other countries. Always dress elegantly and err on the side of over-dressing rather than under- dressing.

If you did not bring a gift to the hostess, flowers the next day are always appreciated.

RELATIONSHIPS & COMMUNICATIONDoing business in Brazil:

Brazilians need to know who they are doing business with before they can work effectively.

Brazilians prefer face-to-face meetings to written communication.

The individual they deal with is more important than the company.

Since this is a group culture, it is important that you do not do anything to embarrass a Brazilian.

Criticizing an individual causes that person to lose face with the others in the meeting.

The person making the criticism also loses face, as they have disobeyed the unwritten rule.

Communication is often informal and does not rely on strict rules of protocol.

It is considered acceptable to interrupt someone who is speaking.

When it comes to business agreements, Brazilians insist on drawing up detailed legal contracts.

Business Negotiation:

Expect questions about your company since Brazilians are more comfortable doing business with people and companies they know.

Wait for your Brazilian colleagues to raise the business subject. Never rush the relationship-building time.

Brazilians take time when negotiating. Do not rush them or appear impatient.

Expect a great deal of time to be spent reviewing details.

Often the people you negotiate with will not have decision-making authority.

It is advisable to hire a translator if your Portuguese is not fluent.

Use local lawyers and accountants for negotiations.

Brazilians resent an outside legal presence.

Brazilian business is hierarchical.

Decisions are made by the highest-ranking person.

Brazilians negotiate with people not companies.

Do not change your negotiating team or you may have to start over from the beginning.

Business Meeting Etiquette:

Business appointments are required and can often be scheduled on short notice; however, it is best to make them 2 to 3 weeks in advance.

Confirm the meeting in writing. It is not uncommon for appointments to be cancelled or changed at the last minute.

In Sao Paulo and Brasilia, it is important to arrive on time for meetings. In Rio de Janeiro and other cities it is acceptable to arrive a few minutes late for a meeting.

Do not appear impatient if you are kept waiting.

Meetings are generally rather informal.

Expect to be interrupted while you are speaking or making a presentation.

Avoid confrontations. Do not appear frustrated with your Brazilian colleagues.

Dress Etiquette:

Brazilians pride themselves on dressing well.

Men should wear conservative, dark coloured business suits. Three-piece suits typically indicate that someone is an executive.

Women should wear suits or dresses that are elegant and feminine with good quality accessories. Manicures are expected.

Business Cards:

Business cards are exchanged during introductions with everyone at a meeting.

It is advisable, although not required, to have the other side of your business card translated into Portuguese.

Present your business card with the Portuguese side facing the recipient.

DO's and DON’T's IN BUSINESS

ETHICS

THE DO'SSeparate meetings to finalize Brazilian negotiations.

Demonstrate a strong character and enjoyable personality.

Develop a personal relationship before getting to business.

Prepare business cards in both English and Portuguese.

Expect informal and slow pace to Brazilian business affairs, despite a very formal meeting.

Begin with “small talk,” an important element to the Brazilian business protocol.

Make decisions based on the particulars of the unique situation.

Prepare to address the big picture

Prepare good visuals for any presentation.

Be positive during Brazilian business negotiations.

THE DON'T'SDon’t expect one productive meeting will be

enough to finalize any agreement.

Don’t attempt to build relationships in business negotiations which are considered to be arrogant and untrustworthy.

Avoid making changes to your negotiating team.

Don’t discuss about personal lives

Avoid focusing on individual details of the business proposal.

Avoid confronting a Brazilian negotiator

Don’t leave as soon as a meeting is completed!

Do not be alarmed if Brazilians only offer their word or a handshake to initially finalize an agreement.

THANK YOU!

References:

www.kwintessential.co.uk/resources/global-etiquette/brazil-country-profile.htmlhttps://holtandsons.wordpress.com/2013/09/19/brazil-dos-and-donts-3/