B R A N D E D C O N T E N T E V E N T

PARTNERS

BRANDS

FANS

MUSICMARKET

VS S T R E A M I N GP H Y S I C A L

VS I N V O L V E M E N TR A N G E

B.F.F.

WHAT WE DO

STORYTELLERS STORY AUDIENCE DISTRIBUTION

RIGHTS

THE PROCES

INSIGHTS& BIG DATA

V A L U E S

CONSUMERS

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Very passionate,high valuesegment. Truly love their artists

and active lyadvocate. Digitally active but also consume

physical formats.Very active on social media and.

Very passionate,experts on music. Tend to be older and

seeking quality. Love their treasured physical collection but

also open to digital. Very willing to spend.

Very engaged with music. Early adopters in general and

tech savvy. Affluent, willing to pay for music and high value.

Heavy users of paid digital formats. Like to be up to date on

music.

Engaged with music, but very unwilling to spend on music

they can get for free - tend to stream and pirate. No desire

to own music.

Engaged with music, but music is less of a priority in their

life. Open to purchasing, but only spend small amounts.

Tend to exchange music with friends.

Low spend but regular radio exposure to more mainstream

music. Lean back/ followers. Unwilling to spend.

Little or no interest in music. Includes nonlisteners of

music. Low awareness and have few touchpoints. Tend to

be older.

BRAND

ARTIST

B R A N D SF I N D I N G

F A N S

C A S E S

AFT

ERB

EFO

RE

B I G D A T AC O N S U M E R S

MUSIC PERSPECTIVE

FANS INSIGHT & BIG DATABack ground listener, Disengaged

SET UP

B I G D A T AC O N S U M E R S

STORYTELLINGWITH CONTENT

STORIES WE WILL TELL IN 2017

SO… WANNA TELL A STORY TOGETHER?