BRANDS, BLOGGING &

THE BUSINE$$ OF INFLUENCE

Manu Prasad @manuscrypts www.manuscrypts.com

> 100 book reviews

MidDay

The Times Group

Myntra

www.manuscrypts.com 2003-

WorldSpace

~ 100 Bangalore startups

~ 200 Restaurant reviews

HELLO WORLDS Brands, blogs, and a collision of my identities

#BRANDS #BLOGGING

GroupM

ALOK TO ALCOHOL

#INFLUENCE

Over time, the factors that influence us have rapidly multiplied.

WE ARE HERE

#INFLUENCE

Influence is complicated phenomenon and works differently in different contexts.

BREAKING BRAND

#INFLUENCE #BRANDS

Brands can’t buy influence easily now. Consumers have more options and lesser attention spans.

PWNED BY SOCIAL

#BRANDS #BUSINESS

In a fragmented media environment, brands try Paid, Owned, Earned options, and yet, get Spurned! Images courtesy: http://tomfishburne.com/

CHILL PILL

#BRANDS #BLOGGING

An owned platform can be of help in the influence matrix

THE BIG BLOG THEORY

#BRANDS #BLOGGING

A brand’s blog can help build relationships with customers, partners, employees and other stakeholders

DIY CHALLENGES Image courtesy: http://searchfactory.com.au/

#BRANDS #BLOGGING

Brands aren’t equipped for this kind of content creation/curation

IRL

#BRANDS #BLOGGING #INFLUENCE

@Myntra : Two blogs for two different business outcomes

POSTER BOYS

#BRANDS #BLOGGING #INFLUENCE

Blogs that help create/change perceptions, and contribute to business outcomes

HAT TRICKS ARE FOR WIZARDS Image courtesy: http://www.techwyse.com/blog /

#BRANDS #BLOGGING

Due diligence versus SEO gaming

NO NEED TO BE #FOREVERALONE

#BRANDS #BLOGGING #INFLUENCE

Image courtesy: http://www.traackr.com/ Take help from influential bloggers

FRIENDS WITH BENEFITS

#BRANDS #BLOGGING #INFLUENCE #BUSINESS

Many nodes make a network

P’S LOVING

#BLOGGING #INFLUENCE

Things a blogger can do to get a brand’s attention

BLOGGING #FTW

#BLOGGING #INFLUENCE

A few successful examples

THE TRUST ECONOMY Image courtesy : http://www.newworldofwork.co.uk /

#INFLUENCE #BUSINESS #BRANDS

"Relationship before conversation before transaction."

IT’S OFFICIAL

#INFLUENCE #BUSINESS #BRANDS #BLOGGING

A working relationship that benefits everyone