AND THEIR IMAGES

By Suprit Patra

CONTEXTUAL TOPICS

• General Shift in Advertising and Branding

• Why the Shift?• Campaigns with photographic

imagery.• Using local photographer talent.• Personal Branding.

LET’S BEGIN WITH APPLE

Year 1983

• Large text

• Medium Sized

Product Photo

• Editorial Text

Year 1984

• Headline

• Product Photos

• Editorial Text

• This was for the

Apple modem

Year 1984

• Headline

• Large product

Photograph with

a personal touch

• They were still

figuring it out

Year 1984

• Getting there.

• Remember Steve was still at Apple.

Comes Year 1994

• People focused

campaigns begin

• But still not there

Comes Year 1997 and Bang

Think Different Campaign

Comes Year 1997 and Bang

• Steve came back• Apple saved it’s sinking

ship• Consumer’s started

buying Apple not for its products. They bought the idea.

And they followed it up

But also didn’t forget selling on there actual products

Who else did it (and even did it better in some cases)

Samsung Note3 + Gear

The gradual shift from commercial photography to advertising photography

• Fashion and lifestyle brands already

was using it.

• Technology, healthcare and product

companies are following suit and are

leading.

The shift in branding and advertising

• Brands are now selling concepts and

ideas.

• Want to touch consumers on a

personal front.

• And what better than photographs.

The gradual shift from commercial photography to advertising photography

• Fashion and lifestyle brands already

was using it.

• Technology, healthcare and product

companies are following suit and are

leading.

Coming to Social Media Campaigns

• Space is less.

• Attention span is low.

• What can be a good way to engage

audience

IMAGES 14KLike

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IMAGES7K

Likes

IMAGES7K

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IMAGES1.5k Likes

76 Shar

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IMAGES448 likes

27 likes

IMAGES437 likes

National and Local Brands151 likes

National and Local Brands

Touching people on their emotional chord

National and Local Brands

And sometimes scaring them a little.

But it’s working.

National and Local Brands

Engagement Increases manifold

Where do these photographs come from?

• Stock Photos sites like Shutterstock,

GettyImages and Images Bazaar

• Snapwire(but that’s still picking up)

• Custom Photo shoots at the head agency

studio.

Why not then use a local photographer and setup?

• Cheaper than stock photos.

• Your photo shoots are your own.

• Local, regional and ethnicity control.

• Can shoot regional celebrity cheaper.

• They can cover your local brand events

as well.

So how do photographers reach brands?

I’m the Super Photographer You’ve Been Looking For

PERSONAL BRANDING CAN HELP

2 Major Aspects of Personal Branding

CREATE SUSTAIN

What you can do to build it

• Be a part of the community

• Participate

• Advocate others

• Advocate quality work

• Showcase

• Follow others

What you can do to sustain it

• Lead in your niche. Be active.

• Be Insightful.

• Promote.

• Showcase.

Thanks for your time and interest.