branding unlimited - intersec...exhibition bags to make sure they reach all the visitors to the...

SPONSORSHIP BROCHURE - 2016

BRANDING UNLIMITED

SPONSORSHIP BROCHURE - 20162 SPONSORSHIP BROCHURE - 20163

Introduction ....................................................4Types of packages ..........................................61. Pre-Show Opportunities ..............................8 1.1 Website Exposure A. Show Homepage Skyscraper Banner B. Visitor Registration Banner

1.2 E-Shot

1.3 E-Newsletter

2. On-site Opportunities ........................................10 2.1 Exhibition Bags

2.2 Bag Inserts

2.3 Exhibition Lanyards

2.4 Business Card Holder

2.5 Exhibition Badges

2.6 Branded Pens

2.7 Registration Staff T-Shirts

2.8 Visitor Registration Forms

2.9 Route Planner

3. Area Branding & Signage ..........................14 3.1 Double-Sided Hanging Banners

3.2 Pop-Up Banners

3.3 Directional Floor Stickers (Inside the Hall)

3.4 Directional Floor Stickers (Outside the Hall)

3.5 Registration Area Branding A. Registration Desk

B. Branding of Writing Desks

C. Foyer Columns

3.6 Bubble Lounge

3.7 WASL Glass

3.8 Curved Banner

3.9 Convention Gate Skyscrapers

3.10 Hall Gate Branding

3.11 Elevator

3.12 Escalator

3.13 Glass Entrance - Convention Gate

3.14 Glass Entrance - Exhibition Gate

3.15 Silver Panel - SP1

3.16 Window Strip - WS1

3.17 Window Strip - WS2

3.18 Convention Gate Branding

3.19 Canopy Banner - Plaza

3.20 Welcome Sign - Metro

3.21 Column Cladding

3.22 Foyer Exclusive Branding (4 Foyer Columns + 1 Video Wall)

3.23 Bridge Banner

3.24 Panoramic Banner

3.25 Grid Banner

3.26 Mezzanine Banner

3.27 Wall Banner

3.28 Branded Flags

3.29 Tower Box

3.30 Cube Sign

3.31 Monument Sign

3.32 Vertical Panels - Arena

3.33 Vertical Panels - Saeed Hall 1

3.34 Right Angle

4. Digital Signage .................................................. 45 4.1 LED – Exhibition Gate

4.2 LED - Novotel

4.3 Video Wall

A. Sheikh Rashid Hall D. Sheikh Saeed Hall 3

B. Sheik Maktoum Hall E. Trade Centre Arena

C. Sheikh Saeed Hall 1 F. Halls 1 to 8

5. Special Feature .........................................49 5.1 Exclusive Featured Branding

5.2 Arch (Options 1 & 2)

Contents

CONTENTS

Sponsorship increases the attraction of your target audience by 104%(Source: CEIR)

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Messe Frankfurt is one of the world’s leading trade show organisers with around 550* million euros in sales and more than 2,200* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe.

Dubai World Trade CentreHosting over 500 events a year and welcoming more than 2.45 million visitors from every corner of the globe, Dubai World Trade Centre is the region’s leading purpose-built event complex offering state-of-the-art facilities and services for conferences, meetings, trade fairs, concerts, product launches and other key events.

About Messe Frankfurt UAE

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1) Pre-Show Opportunities Announce your participation prior to the show and provide your potential clients with more

information about the products you will be showcasing during the exhibition. The sooner you promote your presence, the higher the chances of reaching more customers!

2) On-site Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to

expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors.

3) Area Branding and Signage Your gateway to raising your brand awareness and ensuring the maximum branding amongst

over 30,000 industry professionals, VIPs & media.

TYPES OF PACKAGES

Types of PackagesPRE-SHOW OPPORTUNITIES

ON-SITE OPPORTUNITIESAREA BRANDING AND SIGNAGE

PRE-SHOW OPPORTUNITIESSPONSORSHIP BROCHURE - 20168 PRE-SHOW OPPORTUNITIESSPONSORSHIP BROCHURE - 20169

Pre-Show Opportunities

1.1 WEBSITE EXPOSURE Advertising on the show website is one of your most valuable

advertising opportunities, providing information and accessibility to current and potential customers 24/7! This ensures visibility to a qualified professional audience looking for updates on the show.

a. Show Homepage Skyscraper Banner The show website is the most important source for buyers as

well as suppliers to obtain facts about the industry in the Middle East. With the use of the leading web portals like Google, the website attracts thousands of buyers and suppliers.

(Limited availability = 1)

Product Code: W-HSB

USD 8,000

b. Visitor Registration Banner Over 65% visitors at the exhibition pre-register online. Here’s

an excellent opportunity to ensure every visitor is aware of your presence at the show!

(Limited availability = 1)

Product Code: W-VRB

USD 7,000

1.2 E-SHOT Email alerts on your behalf can be sent out to the show visitor

database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand.

Product Code: W-ES

USD 5,000

1.3 E-NEWSLETTER Every month, our team sends out an e-newsletter to a carefully

selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures.

Product Code: W-ENL

USD 5,000

PRE SHOW OPPORTUNITIES

ON-SITE OPPORTUNITIES ON-SITE OPPORTUNITIESSPONSORSHIP BROCHURE - 201610 SPONSORSHIP BROCHURE - 201611

2.1 EXHIBITION BAGS Turn visitors into walking adverts for your company! Distributed from

all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag, along with the show logo.

Product Code: EBG (production to be done by the organiser, artwork to be submitted by

sponsor)

USD 43,000

2.2 BAG INSERTS You also have the option to insert any of your flyers into our

exhibition bags to make sure they reach all the visitors to the show. A successful medium to promote your presence at the show and to lead visitors to your stand.

Product Code: BI (25,000 bags to be given out)

USD 10,000

2.3 EXHIBITION LANYARDS Avail exclusive rights to have your logo printed on the official show lanyards*.

It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show.

(QTY: 35,000pcs)

*If the sponsor takes responsibility for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. The sponsor’s logo and stand number will be printed on the lanyard together with the show logo.

Product Code: EXL (production to be done by the organiser, artwork to be submitted by sponsor)

USD 45,000

On-Site Opportunities

ON-SITE OPPORTUNITIES

ON-SITE OPPORTUNITIES ON-SITE OPPORTUNITIESSPONSORSHIP BROCHURE - 201612 SPONSORSHIP BROCHURE - 201613

2.4 BUSINESS CARD HOLDER Take advantage of this opportunity for your logo to

be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all through the show.

Product Code: BCH

USD 25,000

2.5 EXHIBITION BADGES With over 30,000 participants in 2015, this is a

significant and exclusive branding opportunity where in every badge will prominently carry your logo.

Product Code: EXB

USD 18,000

2.6 BRANDED PENS Add more value to your company name by

providing branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor who attends the show.

Product Code: BP

USD 5,000

2.7 REGISTRATION STAFF T-SHIRTS On-site staff at all registration areas will be equipped

with t-shirts* branded with the sponsor’s logo. Sponsor’s logo will be printed on the front side of the t-shirts together with the show logo.

*The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member)

Product Code: RSS1 & RSS2

USD 5,000 (RSS1 - Per Hall) USD 25,000 (RSS2 - All Halls)

2.8 VISITOR REGISTRATION FORMS Create an impression right from the start by sponsoring the visitor

registration forms. Every visitor is required to complete the form prior to entering the exhibition hall. The sponsoring company’s logo and stand number will feature prominently at the top right hand corner of each page.

Product Code: VRF

USD 15,000

2.9 ROUTE PLANNER The route planner is distributed free of charge to all visitors at

each entrance point and at the information desks. Sponsorship of the route planner offers the most direct access to the visitors by clearly highlighting your stand on the entire exhibition floor plan.

Product Code: RP

USD 25,000

AREA BRANDING AND SIGNAGESPONSORSHIP BROCHURE - 201614 AREA BRANDING AND SIGNAGESPONSORSHIP BROCHURE - 201615

3.1 DOUBLE-SIDED HANGING BANNERS Located at the hall gates, this eye catching location ensures high exposure for

your brand and an unforgettable impression on the right audience.

Product Code: DS-HB

USD 2,500

Area Branding and Signage


3.2 POP-UP BANNERS Pop-Up banners can be positioned in prominent areas throughout

the show, subject to the organiser’s approval. Sponsors are responsible for the production of the banners.

Product Code: PUB

USD 2,000

3.3 DIRECTIONAL FLOOR STICKERS (Inside the Hall) Footprints, arrows, 3D sticker material, logo stickers; various ideas

to direct more visitors to your stand using application of floor stickers (maximum 50cm x 50cm).

Product Code: DFS

USD 3,500 (for 10 stickers)

3.4 DIRECTIONAL FLOOR STICKERS (Outside the Hall) These highly visible stickers can be placed either on the aisles or

throughout the exhibition floor to act as directional signages to your stand (maximum 1m x 1m).

Product Code: DFS

USD 5,000 (for 10 stickers)


b. Branding of Writing Desks The area between the entrance/exit and directly behind the

registration area can be branded by an exhibitor.

*Each sponsor is restricted to one area of this branding and must produce their own banner.

Product Code: WD

USD 3,000

c. Foyer Columns Very exclusive branding opportunity at the hall entrance,

visible for all the visitors entering the hall.

Product Code: FC

USD 3,000

3.6 BUBBLE LOUNGE A centrally located site that offers advertisers an incomparable

opportunity to reach the entire audience through impressive domination of the Concourse.

This strategic site is in a high traffic zone.

Product Code: BL

USD 45,000

3.5 REGISTRATION AREA BRANDING Create an impression right from the entrance!

*Every entrance occupies 2 registration desks, 2 writing desks and 4 columns.

a. Registration Desk

Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it is mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls.

The cost is per desk, not registration area. Sponsors must supply artworks 2 months before the event. The organiser will be responsible for the production.

Product Code: REG

USD 3,000


3.7 WASL GLASS Located at the center of the main plaza, it is a prime

location with high visibility as it is at the drop off point and the entrance area to the venue. Product Code: WG

USD 35,000

3.8 CURVED BANNER Maximise your impact by placing your brand at one of DWTC’s most visible

location. Situated at the Dubai World Trade Centre’s exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand. Product Code: CBE

USD 40,000


3.9 CONVENTION GATE SKYSCRAPERS Two spectacular display banners at the convention gate,

highly exposed to the main road and to incoming traffic from the open car park.

Product Code: CGS

USD 18,000

3.10 HALL GATE BRANDING This impactful site is a major opportunity for exhibitors keen to

associate their names with the exhibition.

Covering the front side of the Sheikh Saeed Hall entrance and plaza, your branding will be the first to be seen by visitors entering the show.

Product Code: HGB

USD 9,000


3.11 ELEVATOR These two spectacular displays grab the attention of all visitors walking

into the Concourse, as well as of visitors coming from the multi -storey parking, and the main and rear gates. These high impact sites leave a lasting impression on the target audience before entering the halls.

Product Code: EV

USD 7,000

3.12 ESCALATOR Wrapped with a vinyl sticker, the

escalator bottom and side area is a eye-catching site situated in a high traffic zone at the exhibition centre.

Product Code: ES

USD 6,000


3.13 GLASS ENTRANCE - CONVENTION GATE Covering the front side of the glass, your branding will be the

first to be seen by all the visitors entering the exhibition centre.

This offers a great opportunity or exhibitors keen to associate their names with the exhibition.

Product Code: GE1

USD 14,000

3.14 GLASS ENTRANCE - EXHIBITION GATE

Covering the front side of the glass, your branding will be the first to be seen by all the visitors entering the exhibition centre.

This offers a great opportunity or exhibitors keen to associate their names with the exhibition.

Product Code: GE2

USD 14,000


3.15 SILVER PANEL - SP1 One of the most strategic sites in the venue, located at

the Concourse for high exposure and reach.

This site is a must for exhibitors aiming to book any media with a long exposition time. Product Code: SP1

USD 7,000

3.16 WINDOW STRIP - WS1 Strategically positioned at the main exhibition

entrance just above the Concourse link area, between Halls 1 - 4 and 5 - 8. This huge site provides high exposure and visibility due to its unique location. Product Code: WS1

USD 9,000

3.17 WINDOW STRIP - WS2 Strategically positioned at the main

exhibition entrance, and above the entrance to Ibis Hotel from inside the trade centre. This huge site provides high exposure and visibility due to its unique location. Product Code: WS2

USD 5,000


3.18 CONVENTION GATE BRANDING This impactful site is a major opportunity for exhibitors keen to

associate their names with the exhibition. Covering the front side of the glass, your branding will be the first to be seen by visitors entering the exhibition area.

Product Code: CGB

USD 22,000

3.19 CANOPY BANNER - PLAZA

This site is a major opportunity for the exhibitors keen to associate their names with the exhibition.

Covering the front side of the entrance and plaza, your branding will be prominently visible to the visitors entering the exhibition centre.

Product Code: CB

USD 9,000


3.20 WELCOME SIGN - METRO First to be seen when coming out of the Dubai World

Trade Centre Metro Station, very large in size and visible to all incoming visitors using the metro. Product Code: WSM

USD 15,000

3.21 COLUMN CLADDING Located at the hall gates, this eye catching

location ensures high exposure for your brand and creates an unforgettable impression among the right audience.

Product Code: CC

USD 1,500

3.22 FOYER EXCLUSIVE BRANDING (4 FOYER COLUMNS + 1 VIDEO WALL)

Very exclusive branding opportunity at the hall entrance, visible to all the visitors entering the hall.

Product Code: FEB

USD 18,000


3.23 BRIDGE BANNER Placed at the entrance across the footbridge

that leads to the car parking area, this is the perfect site for advertisers aiming to deliver mass reach messages.

Product Code: BB

USD 4,000

3.24 PANORAMIC BANNER Placed at the entrance of the exhibition

centre for high visibility, this is the perfect site for advertisers aiming to deliver mass reach messages.

Product Code: PB

USD 8,000

3.25 GRID BANNER This exclusive network of sites is

situated in the Concourse area, right on top of the entrances of halls.

Targeted directly at visitors entering the halls, these sites provide a “super-site” location in the heart of the exhibition centre.

Product Code: GB

USD 3,500


3.27 WALL BANNER Tactically located in the Concourse on the two sides of the

bubble lounge and the entrances of Sheikh Rashid Hall, these banners have high visibility across the Concourse.

Product Code: WB

USD 5,000

3.26 MEZZANINE BANNER The large size of this site is designed for the exhibit of

creative and high impact campaigns.

Located in the Concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand.

Product Code: MZB

USD 3,000


3.28 BRANDED FLAGS A network of stand alone flags placed in the

“drop off” area of the main exhibition gate.

Product Code: BF

USD 1,750

3.29 TOWER BOX Four sided structure that guarantees maximum impact on one of the major

entrances of Sheikh Saeed Hall strategically positioned in front of food outlets.

A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station.

Product Code: TB

USD 3,000


3.30 CUBE SIGN Customised cube sign placed in the major

entrances as well as the Concourse for high visibility and impact.

This is an exceptional concept that can be distributed at the entrance areas of the venue as well as within the Concourses.

Product Code: CUS

USD 3,000

3.31 MONUMENT SIGN Spectacular display banner at the back of the Arena, highly

exposed to Sheikh Zayed Road.

Production is to be done by the Sponsor.

Product Code: MON

USD 9,000


3.32 VERTICAL PANELS - ARENA

Distinctive branding panels in the foyer area of the hall that create coherent and reinforced connections between your brand and the audience.

Product Code: VP - AR

USD 3,000

3.33 VERTICAL PANELS - SAEED HALL 1 Distinctive branding panels in the foyer area of the hall that create

coherent and reinforced connections between your brand and the audience.

Product Code: VP - SS1

USD 3,000

DIGITAL SIGNAGESPONSORSHIP BROCHURE - 201645AREA BRANDING AND SIGNAGESPONSORSHIP BROCHURE - 201644

3.34 RIGHT ANGLE A two sided display strategically positioned at the lobby of the

exhibition centre to guarantee exceptional domination and reach.

Product Code: RA

USD 5,000

4.1 LED – EXHIBITION GATE This impactful sign is a major show branding for targeting the

visitors coming through the Concourse.

Product Code: LED-EX

USD 15,000

4.2 LED – NOVOTEL An innovative digital advertising product that is big, bold and

simply cannot be ignored. Located at a major traffic light which gives your target audience a very high dwell time. Highly visible to all people coming to the paid and free car parks.

Product Code: LED-NS

USD 20,000

Digital Signage

DIGITAL SIGNAGE DIGITAL SIGNAGESPONSORSHIP BROCHURE - 201646 SPONSORSHIP BROCHURE - 201647

b. Sheikh Maktoum Hall This impactful sign is a major show branding

for targeting the visitors coming from the Hall entrance.

Product Code: VW - SM

USD 7,500

c. Sheikh Saeed Hall 1 This impactful sign is a major show branding


Product Code: VW - SS1

USD 7,500

d. Sheikh Saeed Hall 3 This impactful sign is a major show branding


Product Code: VW - SS3

USD 7,500

4.3 VIDEO WALL

a. Sheikh Rashid Hall This impactful sign is a major show branding for

targeting the visitors coming from the Hall entrance.

Product Code: VW - SR

USD 5,000

SPECIAL FEATURESPONSORSHIP BROCHURE - 201649DIGITAL SIGNAGESPONSORSHIP BROCHURE - 201648

e. Trade Centre Arena This impactful sign is a major show branding for


Product Code: VW - TCA

USD 7,500

f. Halls 1 to 8 This impactful sign is a major show branding for


Product Code: VW

USD 7,000

Special Feature

SPECIAL FEATURE SPECIAL FEATURESPONSORSHIP BROCHURE - 201650 SPONSORSHIP BROCHURE - 201651

5.1 EXCLUSIVE FEATURED BRANDING Enhance your brand through this exclusive opportunity. A

customised design will be created and strategically placed in the traffic spots targeting the maximum flow of visitors. Make your products come alive with this latest branding experience.

Product Code: EFB

TBC

5.2 ARCH (OPTION 1) Customised Arch Structure, strategically

located in the traffic spots targeting the maximum flow of visitors.

The Arch can be placed in the Concourse or outdoor locations.

Product Code: ARC1

USD 25,000

SPECIAL FEATURESPONSORSHIP BROCHURE - 201652

5.2 ARCH (OPTION 2) Customized Arch Structure, strategically located in the traffic spots

targeting the maximum flow of visitors.

The Arch can be placed in the Concourse or outdoor locations.

Product Code: ARC2

USD 17,000

Contact us now Arthur Tolentino

Head of Sponsorship Tel: +971 4 38 94 567

Mobile: +971 50 65 48 992 [email protected]

Ravi Ramchandni Sponsorship Sales Manager

Tel. +971 4 38 94 562 Mobile: +971 50 558 3036

[email protected]

Leslie Failano Sponsorship Sales Manager

Tel: +971 4 38 94 627 Mobile: +971 56 409 8512

[email protected]

Messe Frankfurt Middle East GmbHP.O. Box 26761Dubai, United Arab EmiratesTel. +971 4 389 4500 Fax +971 4 358 5511www.messefrankfurtme.com

branding unlimited - intersec...exhibition bags to make sure they reach all the visitors to the...

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