SEM II SEMESTERPRINCIPAL

PROJECT

Branding Hough in the 21st Century

Introduce your team and team members Introduce why you’ve asked Dr.

Rosenbach to come out and what she can expect from your presentation

I. What is Branding?

What is Branding?Take this information from your notes,

activities, handouts ,class lectures, discussions, presentation from Davidson college and don’t be afraid to research on your own.

II. Why Brand Hough?

Why do you think it’s important to brand Hough?Take info. from your notes, lectures, class

notes, presentations and research on your own.

III. Hough Core Values, Mission and Vision Statement

Use info. found in your Core values activity for this part and research additional info. if needed.How you (your group) plan to brand Hough

around it’s core values, mission and vision statement?

William Amos Hough

Tie Hough’s values (in which the school was named after), into the schools core value, mission and vision statements.

Research Information 1.survey questions Results Interpret the data and make recommendations

for solutions-This is where you will discuss in length-how you see the school and how you would like others to see it.-ALSO, your course of action(what do you plan to do to get others to view the school in a positive way

(spread this information out in a few slides)-include print promotional materials

Research Info. continued

Make sure you talk about what people were saying in your surveys (slightly and why it’s important to brand the school BEFORE any type of negative connotation is attached to the school-how you want to change the mind set early and have future students, parents and staff view the school in a positive image

Branding Video

After you have discussed your recommendation, you will go on to say that you’ve come up with this video to assist in your efforts to brand and market the school

SHOW THE VIDEO

Branding Brochure

This is were you will present the brochure –again, this is what you’ve come up with as branding/marketing material for the school-Explain your brochure-reasoning behind

coming up with this idea, who’s going to benefit behind this.

Where you plan to put the brochures and why

Branding Poster

Introduce your PosterExplain the layout of the posterReason for the needWhere you plan to have it placedWho will benefit from its use

Sport Video This is where you will start to discuss your

sport video-Add in that since this is a Sport and Entertainment marketing class, that you’ve went the extra step to create a sport/promotional video (for your chosen sport) to assist in branding and marketing the schoolIntroduce your video-explain the reason why you

chose to put the things in your video that you did, song choice etc.

Why you plan to reach with this videoWho will benefit from it’s use.

2nd brochure

Introduce your brochureExplain the brochureReason for the needWhere you plan to have it placedWho will benefit from its use

Where you see Hough

Once Hough is permantely branded with a positive image where you see the school going

5 years from now 10 years from now

Why it’s important to brand your school, market and promote it

Thank You

Thank Dr. Rosenbach Thank any another staff present

Any Questions