BRANDING FOR YOUR COMPANYThink About It -Suitable for your development/games style-Interesting Design logo-Something a potential target audience can associate with.

MARKETING OBJECTIVES -People to play game (twine users, non-twine users, as many people as possible)-Monetizing the game (Advertising; appeal to advertising, -Develop brand (company, game franchise; characters- transmedia storytelling)-Twine Games ( Awareness, do it yourself gaming, chose your own adventure; sell to a community.) -New Gameplay Style-Develop a community, a round game or twine

Marketing Segmentation For Red Run. (identifying the target audience)

• Twine Users• Text based game users, both digital and book related. • Story Driven Fans (adventure games e.g, walking dead) (RPGS)• Indie Game Fans • Social Gamers• Hardcore• Casual• Fans of the genre (of your game) This breaks of into different aspects including, films,

roleplay, cosplay, literature and games. • Richard Barticles (DMG) Gamer Type

Unit 04-A02 Lucy Taylor