branding case study: best sign systems
Post on 21-Oct-2014
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DESCRIPTION
Axia is an award-winning visual communications company specializing in wayfinding, branding and advertising for city, corporate and retail markets. Axia provides solutions to move people forward, companies upward and communities onward. Here, great ideas take flight. At Axia, we believe there is no such thing as a bad idea, just another step toward a winning solution. We encourage our Clients to participate in the design process because their input is based on insight and passion. Our motto is simple. “Provide the best creative solutions for the best clients for the best results– and have fun doing it”. Axia Creative, formerly known as Mayfield Creative, is located in West Palm Beach, Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories. Todd Mayfield is the President and cofounder of Axia Creative. He has over 29 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator. Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from California to the Caribbean and parts of Canada. AXIACREATIVE.COMTRANSCRIPT
Branding Case Study for Best Sign Systems
ImPressions™
bestsigns.com
Custom Configuration
bestsigns.com
MATERIAL DEPTHEnvironmental Performance Rating
BRAILLEPreferred Type 2 “California” Braille
COLORSSubstrate Material: 14 StandardText & Raised Characters: 73 StandardText & Raised Characters: Custom Colors AvailableText & Raised Characters: Black or White StampedText & Raised Characters: Metallic
SURFACE TEXTURESStandard Options: Matte, Stipple, Slate
EDGE DETAILINGBeveled edges available
EDGE PROFILESProfiles: 5 Standard ShapesProfiles: Customize any Shape
MOUNTING OPTIONSVFT Tape, Mounting Holes, Countersunk Mounting Holes
WINDOW SIGN OPTIONS Flat non-glare lens
FLAME & UV RESISTANCECLASS A FIRE-RATING at additional Cost (See Pricing)UV Resistant Coating
1/8”Interior
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237237 237 237237
Material Colors
Edge Profile Options
Color MatchingPrinted color examples are
CMYK approximations only and
should not be used for final
color-matching. Color samples
are available for accurate
proofing. Custom colors
available.
Integral surface textures add
an additional dimension to
the design. Stipple and Slate
textures hide fingerprints and
minor marring from excessive
handling.
Custom ProfilesComputer-guided routing
allows for virtually any
designer-specified custom
profile to be created.
Complete design freedom to
complement any surroundings
with limitless custom profiles.
Raised Edges and Backplates
Layers can be adhered together
to create a unique, dimensional
design.
Available Profiles
Surface Texture Options
Black
Green
Dark Brown
Canyon
Brown
Cadet
Monterey
Gray
Cabernet
Dark Gray
Beige
Pewter
Rouge
White
Classic Bull Nose 45 Degree Matte Stipple Slate
Rectangular Beveled Corner Radiused Corner Tombstone Ellipse/Round
Graphic Blast®
www.bestsigns.com
1Branding Case Study | Best Sign Systems, Inc. | Overview
Best Sign Systems has been a US based manufacturer of architectural signage products for over 40
years. The organization offers an innovative and flexible portfolio of products and processes to create
completely customized solutions and provides best-in-class, fast and reliable service to sign solution
providers in all 50 states.
Steve Savoy, the current owner and CEO, bought the company 6 years ago. He modernized
operations and fine-tuned marketing and business strategies, doubling production. Even though the
business was thriving, Mr. Savoy wanted to improve Best’s appeal to architects and environmental
graphic designers.
Axia was contracted to revitalise the Best brand with a new corporate identity, marketing collateral,
product catalogs, business papers, advertising, website, packaging and a line of new “designer”
products.
The Axia team assisted Best’s internal marketing coordinator with strategy recommendations and
process protocols to respond more efficiently to targeted audiences.
Overview
2Branding Case Study | Best Sign Systems, Inc. | The Logo
The design of the new corporate logo
followed several criteria. It had to be simple,
clean and formed primarily as a type
treatment.
The colors needed to be subtle and
understated. Since the company was
commonly known as Best Signs, but did not
have the name rights, “systems” was to be
included but de-emphasized.
Of the twenty concepts that were
considered, a final group was narrowed
down to six and tested in focus group
sessions.
The Logo
3Branding Case Study | Best Sign Systems, Inc. |
1202 N. Park Avenue
Montrose, CO 81401-3171
970-249-BEST (2378)
800-235-BEST (2378
Fax: 970-249-0223
www.bestsigns.com
Business Cabinet
Business Cabinet
A full suite of business papers were designed
to support Best’s corporate communications.
Included in the suite were business
cards, letterhead, envelopes, electronic
form templates, mailing labels and color
specification cards
1202 N. Park AvenueMontrose, CO 81401-3171
970-249-2378 office970-209-6962 mobile970-249-0223 [email protected] N. Park AvenueMontrose, CO 81401-3171www.bestsigns.com
Stephen D. SavoyPresident and CEO
4Branding Case Study | Best Sign Systems, Inc. | Catalogs & Brochures
Catalogs & Brochures
A series of catalogs and brochures were designed to represent specific product lines. One of the
primary objectives of the assignment was to increase designer and architect awareness. Axia
recommended that new product samples be designed, fabricated and professionally shot in a studio
setting.
ImPressions™
bestsigns.com
Custom Configuration
bestsigns.com
MATERIAL DEPTH
Environmental Performance Rating
BRAILLE
Preferred Type 2 “California” Braille
COLORS
Substrate Material: 14 Standard
Text & Raised Characters: 73 Standard
Text & Raised Characters: Custom Colors Available
Text & Raised Characters: Black or White Stamped
Text & Raised Characters: Metallic
SURFACE TEXTURES
Standard Options: Matte, Stipple, Slate
EDGE DETAILING
Beveled edges available
EDGE PROFILES
Profiles: 5 Standard Shapes
Profiles: Customize any Shape
MOUNTING OPTIONS
VFT Tape, Mounting Holes, Countersunk Mounting Holes
WINDOW SIGN OPTIONS
Flat non-glare lens
FLAME & UV RESISTANCE
CLASS A FIRE-RATING at additional Cost (See Pricing)
UV Resistant Coating
1/8”
Interior
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•••••
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1/4”
Interior
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•••••
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1/8”
Exterior
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1/4”
Exterior
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237
237237
237
237
Material Colors
Edge Profile Options
Color Matching
Printed color examples are
CMYK approximations only and
should not be used for final
color-matching. Color samples
are available for accurate
proofing. Custom colors
available.
Integral surface textures add
an additional dimension to
the design. Stipple and Slate
textures hide fingerprints and
minor marring from excessive
handling.
Custom Profiles
Computer-guided routing
allows for virtually any
designer-specified custom
profile to be created.
Complete design freedom to
complement any surroundings
with limitless custom profiles.
Raised Edges and Backplates
Layers can be adhered together
to create a unique, dimensional
design.
Available Profiles
Surface Texture Options
Black
Green
Dark Brown
Canyon
Brown
Cadet
Monterey
Gray
Cabernet
Dark Gray
Beige
Pewter
Rouge
White
ClassicBull Nose
45 Degree
Matte
Stipple
Slate
RectangularBeveled Corner Radiused Corner
TombstoneEllipse/Round
Lucent™
www.bestsigns.com
Request a complimentary
Lucent sample directly from
our website at www.bestsigns.com
237237 237 237237
Standard Profi les (Custom Available)
Rectangular Beveled Corner Radiused Corner Tombstone Ellipse/Round
MATERIAL CLASS
SUBSTRATE DEPTH
PERFORMANCE RATING
BRAILLE
Preferred grade-2 domed Braille
MATERIAL COLORS (EDGE)
Clear
Green
BACKGROUND & SURFACE OPTIONS
Metallic Subsurface
Clear or Standard Subsurface Color
Metalic Surface Color
Standard Surface Painted
TEXT & RAISED CHARACTERS
73 Standard Paint Colors
Metallic: Silver, Gold
SURFACE TEXTURES
Standard Options: Matte, Stipple, Slate
EDGE DETAILING
Polished Edges
Beveled Edges
EDGE PROFILES
Profi les: 5 Standard Shapes
Profi les: Customize any Shape
MOUNTING OPTIONS
VFT Tape, Mounting Holes
Premium
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Interior
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1/4”
Interior
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3/8”
Interior
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Custom
1/8”
Interior
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Interior
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About Best
Best Sign Systems is a US
manufacturer of proven
architectural signage products
that have been consistently
specifi ed by architects for more
than 40 years.
The organization offers an
innovative and fl exible portfolio
of products and processes to
create completely customized
solutions and provides best-in-
class, fast and reliable service to
sign solution providers in all 50
states.
The company was founded in
1924 and is located in Montrose,
Colorado.
1202 N. Park Avenue
Montrose, CO 81401-3171
970-249-BEST (2378)
800-235-BEST (2378)
www.bestsigns.com
©2008 Best Sign Systems, Inc.
Mounting Options
Architectural offsets
create an elegant and
contemporary fl oating
panel that offers added
dimension to your sign.
Standard Profi les (Custom Available)
Mount
Archite
create
contem
panel t
dimens
Standard
1/8”
Interior
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Standard
1/4”
Interior
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3/8”
Interior
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Graphic Blast ®
www.bestsigns.com
www.bestsigns.com
10 14 00/BESBuyLine 5506
Sweets Bro-Facing pages.indd 1
8/15/08 11:11:29 AM
5Branding Case Study | Best Sign Systems, Inc. | Catalogs & Brochures
Catalogs & Brochures
©2008 Best Sign Systems, Inc.
Custom Design ConfigurationLucent offers a versatile assortment of configuration
options to consider in the design of any sign system.
Combined with light from natural or artificial sources,
subtle shadows and reflections offer dimension that
adds visual interest while ensuring clarity, contrast
and readability in your sign.
Lucent™
Graphic detail
Precise rendering of logos,
text and other decorative
elements and raised
graphics.
Styling
Beveled, polished edges and
an oversized, layered acrylic
backplate.
Rich second-surface colors behind jewel-like
polished edges of an elegantly shaped sign,
reflect ambient light and tastefully harmonize
with contemporary interiors. Our custom Lucent
solutions add new dimensions to interior signage
while supporting function and meeting ADA
requirements.Braille
Standard grade-2 domed
Braille.
Layered styling exampleSurface texture detail
Stipple surface texturing is
fingerprint resistant.
www.bestsigns.com
Metallic Text
Silver or gold options.
Product Configuration
237
237237
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Material Colors
Bevel Options
About BestBest Sign Systems is a US
manufacturer of proven architectural signage products
that have been consistently specified by architects for more
than 40 years. The organization offers an
innovative and flexible portfolio
of products and processes to
create completely customized
solutions and provides best-in-
class, fast and reliable service to
sign solution providers in all 50
states.
The company was founded in
1924 and is located in Montrose,
Colorado.
Standard Profiles (Custom Available)
Surface Texture Options
Black
Green
Dark Brown
Canyon
Brown
Cadet
Monterey
Gray
Cabernet
Dark Gray
Beige
Pewter
Rouge
White
ClassicBull Nose
45 Degree
MatteStipple
Slate
Rectangular Beveled Corner Radiused CornerTombstone
Ellipse/Round
MATERIAL DEPTHPerformance Class BRAILLEPreferred Type 2 “California” Braille
COLORSSubstrate Material: 14 Standard
Text & Raised Characters: 73 Standard Colors, Custom Available
Text & Raised Characters: Metallic: silver and Gold
SURFACE TEXTURESStandard Options: Matte, Stipple, Slate
EDGE DETAILINGBeveled edges (Not Available in 1/8”)
EDGE PROFILESProfiles: 5 Standard ShapesProfiles: Customize any Shape
MOUNTING OPTIONSVFT Tape, Mounting, Countersunk Holes
WINDOW SIGN OPTIONS Flat non-glare lens FLAME & UV RESISTANCE
CLASS A FIRE-RATING
1/8” Standard
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1/8” Premium
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1/4” Premium
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3/8” Premium
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1202 N. Park Avenue Montrose, CO 81401-3171
970-249-BEST (2378)800-235-BEST (2378)970-249-0223 [email protected]
©2008 Best Sign Systems, Inc.
New products were featured in full size, high
resolution imagery. Detail images highlight key
attributes with to-the-point specifications.
6Branding Case Study | Best Sign Systems, Inc. | Web Media
Web Media
A website was created with a robust back-end
user interface for frequent internal administrative
access and information updates.
7Branding Case Study | Best Sign Systems, Inc. | Product Development
Product Development
A series of new signage samples
were designed and fabricated to
represent Best’s product lines.
They were professionally shot in a
studio to maximize visual appeal to
designers and architects.
Included were small 2”x 3” samples
for customers, dealers and
resellers.
8Branding Case Study | Best Sign Systems, Inc. | Packaging
Packaging
Packaging was created for product samples
provided to qualified customers, dealers and
resellers. The mailer included a requested
sample type, product specifications and a
catalog.
9Branding Case Study | Best Sign Systems, Inc. | Advertising
Advertising
ADA Sign InnovationHospitals, Schools & Hotels
Providing architectural signage for more than 50 years.
www.bestsigns.com
Best Impressions Are Always the First.
ImPressions™
800-235-BEST (2378)www.bestsigns.com
Architects and designers specify Best Sign Systems because of our proven reputation as an industry leader.
Our ImPressions line provides superior options for ADA signage including life-of-the-building warranties and unparalleled customer service.
Our Lucent™ and GraphicBlast™ products are equally impressive offering the Best options for a broad range of design solutions.
ArCat Alert Ad3 6-26-09.indd 1 6/26/09 2:00:44 PM
Best Signs advertises in industry publications such as McGraw Hill’s
Sweets catalog, Architectural Digest and Society for Environmental
Graphic Design’s Messages quarterly magazine.
Axia is an award-winning visual communications company
specializing in Branding, Advertising and Wayfinding for City,
Corporate and Retail markets.
We provide solutions to move people forward, companies
upward and communities onward. Axia is a place where great
ideas take flight. We believe that there are no bad ideas, just
steps in the process of creating winning solutions. Our clients
are always encouraged to participate in the design process.
Our motto is simple. “Provide the best creative solutions for the
best clients for the best results– and have fun doing it”.
Branding is the practice of creating a strategic identity to
promote a desired message to a targeted audience. Beyond
the development of a Brand Promise and a Marketing Plan,
visual communications are designed to deliver it’s message.
Axia Creative has established long term strategic partnerships
with brand specialists and marketing consultants who we
collaborate with on small to large branding assignments.
For more information, contact an Axia representative by calling
561.282.6205 or visit us online at axiac.com.
C R E A T I V E