Branding Basics For EntrepreneursBy

08.02.2014

Business-Owners

Is your business a brand yet?

They say : Branding is for the big cats only

We say : Branding can help everyone – big or small

Floor BrandingTurning a metro

into a beachFor promoting holiday offers

Floor stickers

Intelligent placement

Use of Elevators in Branding

Use of Day to day to day objects to make brand presence

Bacterial Billboards

Landscape Branding• Experiential Design for offices/workspaces

Mossages

Sand

Inside Metros

Outdoor

Inside Shopping Cart

Transit

Through QR Codes

Collaborative Associations

Collaborative Associations

CommunicationBrand

Let’s get to the basics

You Idea

Customers

Target Audience

Brand‘Hunger’ =

USP

Objectives of Brand Communication

Long term - ‘Recall’ Short term - ‘Sales’

Increase frequency of use Increase period of buying

Increase word of mouth

Build Awareness

Increase Reach

Objectives of Brand Communication

Define Your Target Audience

Source : MURC India

Define Your Target Audience

Media Consumption Habits

Digital Consumption Patterns

USP

USP

Why should they go with your product/service

ONLY?

How you can sell?

Make a different product Sell it differently

Or

And when it is an ‘and’ you got an

Brand is

Experience built around your product

Intangible

BRAND COMMUNICATION

82% of Companies Ignore Branding Goals When Interacting With Customers

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

Brand Identity

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

THE MOST ESSENTIAL PART OF YOUR BRAND

• Simple• Easy to Remember

• No pun• Easy to pronounce• Short as possible

• Story Building• Relevant to Industry

HOW TO GO ABOUT YOUR BRAND NAME?

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

HOW TO GO ABOUT YOUR BRAND NAME?

• Simple

• Industry Specific

• Memorable

• Clear

ICONIC

WORD MARK

LETTER MARK EMBLEM

COMBINATION

BASIC LOGO TYPES

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

LOGO – FONT FAMILY

Tagline• Based on what USP your product/service

has to offer

• Revolves around the central positioning of

the brand in the market

• Can’t change every day

“Creative Agency Following Strategy. For A Change.” – Brand Diaries Creatives

ExampleAdvertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

Your 30 Seconds Company Intro (In Person)

“A creatively charged communications agency helping build brands from strategy to action.”

– Brand Diaries Creatives

Example

• WHO WE ARE? WHAT WE DO? In most crisp format

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

Visiting CardsNot an ordinary visiting card but what

people keep for a lifetime• Bold• Industry Relevant• Different yet pocket-sized

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

Quickies (Company Services Video)

• 60 - 120 seconds video like a company profile• Easy to introduce your product/service• Great tool for B2B businesses

Interactive websites

• Most Important Brand Touch Point today• Responsive Websites• Mini Website – interaction based • Break the basics and create something

new• Thematic and in sync with your Identity

Website Design

• Memorable• Responsive• User - Friendly• Where you want to be in 3 clicks or less• Appealing Design

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

Facebook Page Campaignhttps://www.facebook.com/dominospizzaindiaDomino’s Pizzas

Indus Pride https://www.facebook.com/induspride?fref=ts

Twitter Campaignhttps://twitter.com/HelloMeHippoHippo

#Clefttosmile :{to:)

Trident – Bangalore – order through twitter post contest

Bloghttp://www.dominos.co.in/blog/Domino’s Pizzas

Youtube - Viral VideosGangnam Style Kolaveri Di Flash Mob

Pinterest Campaignhttp://www.pinterest.com/veromodaindia/

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

Digital Identity

Marketing Collaterals

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

• Standees

• Direct Mailers

• Brochures / Pamphlets

• Danglers

• Newspaper Inserts

• Presentation Templates

• Posters

• Retail Experience Design

Advertising Campaigns

Advertising Campaigns

Marketing Collaterals

Digital Identity

Brand Identity

• Newspapers

• Magazines

• Radio

• Television Commercials

• Corporate Films

• Outdoor • Billboards• Bus – shelters• Banners• Pole Kiosks

IMC• Making sense of media

Play Video

Things to do after this

• Customise your target audience• Identify your media channels• Define your USP• Work on your communication mantra• Make a basic brand strategy action plan• Hire a good creative cum strategic

agency/freelancer

Do join us next week for our meetup, 15th Feb, Saturday 11 AM @CCD Janpath for

Shobhit (9911764488), Lily (9971832008)Our Contacts :