brand_guidelines.indd 1 30/07/2013 12:24

CONTENTS OF OUR VISUAL IDENTITY GUIDELINES

2. Why the need for guidelines? 3. The Signature Logo. 4. The Cover Logo. 5. Favicon and Social Media Avatar. 6.Do’sandDon’ts. 7.Do’sandDon’ts(examples). 8. Colours. 9. Typeface.

brand_guidelines.indd 2 30/07/2013 12:24

May 2013 2

Why the need for guidelines?

“Consistent brand image”

A brand image should be consistent across all forms of media, from business cards, to websites, across social media channels to your brochure.

Brandguidelinesareveryspecificclearandsimplerulesabouthowyourbrandshouldappearandbehave.Detailingeverything from colour, font and size.

Your brand is what helps your customers recognise and trust your business.

brand_guidelines.indd 3 30/07/2013 12:24

May 2013 3

TheSignature

LogoThe Signature Logo is the main logo of

Orange Graphics. Designed as a digital blot of ink which has dripped

away to reveal the company acronym.It represents development and natural

creativity.The exclusion zone:The logo must be reproduced with a clear area around it free from other elements.

Font:The font for the logo name should always be Helvetica.

The minimum size:The logo should always be clearly legible.

Colour:The logo will consist of a burnt orange, Pantone 165C and a Gray Pantone cool gray 9C.

brand_guidelines.indd 4 30/07/2013 12:24

May 2013 4

TheCover Logo

The Cover logo is the logo that would be used on the cover of any projects

which have been completed by Orange Graphics.

X

X

X1/2

X1/2

X1/2

The exclusion zone:Like before the logo must be reproduced with a clear area around it free from other elements.

Font:The font for the logo name should always be Helvetica.

The minimum size:The logo should always be clearly legible.

Colour:The logo will consist of a burnt orange, Pantone 165C and a Gray Pantone cool gray 9C.

brand_guidelines.indd 5 30/07/2013 12:24

May 2013 5

TheFavicon & Avatar

The Web-site Favicon and Social Media Avatar will consist of the logo minus any names or font bar the company acronym within the body of the logo. The reason for this is due to

legibility.

Avatar:The Avatar will be the main logo body minus the font. Placed on a gray background (C,M,Y,K 0,0,0,8) and centred in the Avatar frame / window.

Favicon:The Favicon will consist of the logo minus the font, on a clear background.

brand_guidelines.indd 6 30/07/2013 12:24

May 2013 6

LOGO INTEGRITY!

The Orange Graphics logo must be used properly for it to be effective. Whilst it doesn’tcovereveryscenarioyoucangetafeelofwhatisandwhatisn’tacceptable.

01:Always leave the logo some space to breath. Use white or neutral backgrounds.

TheDo’s&Don’ts

02:If this is unavoidable place the logo on a gray or black background.

03:Don’tplacethelogoontoloudandgarish colours.

04:Don’trotateorrepositionoffa90degreeaccess.

05:Don’taddanyembellishmentssuchasdrop shadows, embossing or stroke.

06:Don’tstretchordistort.

brand_guidelines.indd 7 30/07/2013 12:24

May 2013 7

The Do’s

The Don’ts

1 2

3 4 5

TheDo’s&Don’ts

6

brand_guidelines.indd 8 30/07/2013 12:24

May 2013 8

ColoursOrange is the prominent colour used in the logo and brand. For Orange

Graphics it is an essential part of the brands identity.

Combined with grey a distinct style is created which is powerful through its

simplicity.

Values for all media applications.

brand_guidelines.indd 9 30/07/2013 12:24

May 2013 9

TypefaceThe font used for the Orange Graphics

logo is helvetica regular with a letter spacingof200.Itisconfident,crispand

easy to read.

A aA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o q r s t u v w x y z> < . , ’ ; _ - \ | @ # $ &0 1 2 3 4 5 6 7 8 9

brand_guidelines.indd 10 30/07/2013 12:24