brand strategy + design

branding + designbranding + design

brand strategy + design

F O L L O W A L O N G W I T H U S L I V E E A C H D A Y

T O C O M P L E T E T H I S W O R K B O O K !

workbook

session #1

This workbook will be your notes, planner and your roadmap to lever-

age your positioning and create content and conversion events that

captivate your ideal clients while generating more sales.

B U I L D I N G T H E B R E A K T H R O U G H B R A N D F O U N D A T I O N

J a n u a r y 2 0 t h a t 1 2 p m E S T :

The 4 P i l lars of the Breakthrough Brand Method:

The reason th is method a l lows you to have break throughs in your bus i-ness is because you answer the quest ion :

you create and you get people to

P i l lar #1 :

P i l lar #2 :

P i l lar #3 :

P i l lar #4 :

brand strategy + design

The parts of the Brand Strategy Pyramid

K E Y T A K E A W A Y :

A D D I T I O N A L N O T E S :

The c learer you are at bu i ld ingthe better your

brand strategy + design

O N Y O U R O W N :Write out your Brand Elevator P i tch :

I am a (your t i t le)

Example : I ’m a Brand Strategy and Onl ine Bus iness Coach and I help entreprenei rs pos i t ion themselves as author i t ies onl ine by creat ing for them a brand and market ing st rategy that at t racts so that they can have conf idence and create mass ive breakthroughs in the i r bus inesses .

and I help (your audience)

(what you do)

by (how you do i t )

so that (b ig outcome)

A C T I O N I T E M :

Write out your own Brand Elevator P i tch and star t to understand what your brand stands for and how to br ing the d i f ferent e lements of the Brand Strategy Pyramid together.

WE ARE HERE TO WORK WITH YOU AND GUIDE YOU THROUGH THIS EN-TIRE PROCESS! HAVE QUESTIONS OR FEEL STUCK? DM DEBB COBB OR MELODY NICHOLE FOR HELP.

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brand strategy + design

session #2P O S I T I O N I N G Y O U R S E L F

A S A N A U T H O R I T Y

J a n u a r y 2 1 s t a t 1 2 p m E S T :

The reasons why pos i t ion ing yourseld as an author i ty matters :

You leverage what makes you d i f ferent by answer ing :

Look for the common themes that keep on repeat ing themselves .

Your WHY is def ined by

Let these become the dr ivers that move you forward .

Reason #1 :

Reason #2 :

Reason #3 :

Reason #4 :

Reason #5 :

Reason #6:

brand strategy + design

The 6 C ’s to establ ish ing author i ty :

C#1 :

C#2 :

C#3 :

C#4:

C#5:

C#6:

A C T I O N I T E M :

Write out the th ings that make you d i f ferent and that a l ready do a good job at establ ish ing you as an author i ty. How do you f i l l a gap in the mar-ket?

WE ARE HERE TO WORK WITH YOU AND GUIDE YOU THROUGH THIS EN-TIRE PROCESS! HAVE QUESTIONS OR FEEL STUCK? DM DEBB COBB OR MELODY NICHOLE FOR HELP.

K E Y T A K E A W A Y :You are and those d i f ferences are part of your

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brand strategy + design

session #3C R E A T I N G A N I R R E S I S T I B L E

M E S S A G E T H A T S E L L S

J a n u a r y 2 2 n d a t 1 2 p m E S T :

Your job is to become

You want to create an

Your pr ice needs to ref lectbecause you are sel l ing the

between where your c l ients are and where they want to be .

that gets people real

brand strategy + design

When you can bui ld an

because you leverage

and are focused on

compet i t ion becomes

that ’s tota l ly

A C T I O N I T E M :

Make a l i s t of the top 3-4 outcomes that you del iver for your c l ients .

WE ARE HERE TO WORK WITH YOU AND GUIDE YOU THROUGH THIS EN-TIRE PROCESS! HAVE QUESTIONS OR FEEL STUCK? DM DEBB COBB OR MELODY NICHOLE FOR HELP.

K E Y T A K E A W A Y :

T O M A K E M O R E S A L E S :

You have to get c lear on

#1

#2

#3:

#4 :

#5 :

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brand strategy + design

session #4C A P T I V A T I N G Y O U R A U D I E N C E

W I T H C O N V E R S I O N M A R K E T I N G

J a n u a r y 2 3 r d a t 1 2 p m E S T :

What you want f rom your market ing :

The 3 types of audiences :

Automated convers ion events a l low you to

L ive convers ion events a l low you to

The Breakthrough Market ing Formula takes

and repurpose them into

Thing #1 :

Audience #1 :

Th ing #2 :

Audience #2 :

Th ing #3 :

Audience #3 :

brand strategy + design

Your convers ion event needs to have one

fol lowed by your

Y O U R N E X T C O N V E R S I O N E V E N T

What your event wi l l be :

The major outcome:

3-4 content p i l lars :

Promot ion per iod :

A C T I O N I T E M :

Give us a t imel ine for your convers ion event ! What are you doing? What wi l l i t be cal led? When wi l l you star t promot ing?

WE ARE HERE TO WORK WITH YOU AND GUIDE YOU THROUGH THIS EN-TIRE PROCESS! HAVE QUESTIONS OR FEEL STUCK? DM DEBB COBB OR MELODY NICHOLE FOR HELP.

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brand strategy + design

session #5G E N E R A T I N G Q U A L I F I E D L E A D S

A N D M A K I N G S A L E S

J a n u a r y 2 4 t h a t 1 2 p m E S T :

You dr ive t raf f ic and leads through:

8 places to f ind qual i f ied leads :

Expectat ions when generat ing leads organical ly :

Expectat ions when generat ing leads through ads :

#1 :

#5 :

#3 :

#7 :

#2 :

#6 :

#4 :

#8 :

brand strategy + design

I t i sn ’ t about i t ’s about

A C T I O N I T E M :

What wi l l you do to dr ive more people into your convers ion event?

WE ARE HERE TO WORK WITH YOU AND GUIDE YOU THROUGH THIS EN-TIRE PROCESS! HAVE QUESTIONS OR FEEL STUCK? DM DEBB COBB OR MELODY NICHOLE FOR HELP.

To dr ive more qual i f ied leads you need to

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