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Page 1: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

BRAND STANDARDS

Page 2: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

2.BRITISH ROWING BRAND STANDARDS

Our Brand .................................................................................................................................3 Values .........................................................................................................................................5 Strategic Objectives ..........................................................................................................6Our Identity ............................................................................................................................7 Masterbrand ..........................................................................................................................8 Masterbrand Elements ....................................................................................................9 Logo Formats ..................................................................................................................... 10 Colour Formats ................................................................................................................ 11 Logo Sizing ........................................................................................................................... 12 Colour Palette ................................................................................................................... 13 GB Rowing Team .............................................................................................................. 14 England Rowing ................................................................................................................ 15 Not Permitted ................................................................................................................... 16Typography .........................................................................................................................17 Heading Typeface ............................................................................................................. 18 Body Copy Typeface ...................................................................................................... 19Relationships .....................................................................................................................20 Descriptors ......................................................................................................................... 21 Programmes ........................................................................................................................ 22 Partners .................................................................................................................................23Events ........................................................................................................................................25 Event Branding .................................................................................................................. 26Frameworks ........................................................................................................................28 Together, We Are Rowing ........................................................................................... 29 Go Row Indoor ................................................................................................................ 30 Clubhub Guides................................................................................................................ 31Owned Brands .................................................................................................................32Applications ........................................................................................................................34

CONTENTS

BRAND STANDARDS – CONTENTS

Page 3: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

3.BRITISH ROWING BRAND STANDARDS

OUR BRAND

Page 4: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

4.BRITISH ROWING BRAND STANDARDSOUR BRAND

OUR BRANDBritish Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.

We are committed to ensuring that the sport continues to thrive from the grass roots to elite level.

The British Rowing masterbrand is synonymous with the success and development of the sport.

As the most important part of our visual identity it is essential that, where approval is granted to use the British Rowing logo and related marques, configurations and frameworks, that the standards outlined in this document are strictly adhered to.

Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by a person authorised by the Director of Partnership & Communications, prior to production.

An artwork proof of the use and placement of the logo should be emailed to [email protected]. We aim to respond to all approval requests within three working days.

If you would like to be supplied with brand artwork or have any questions please contact [email protected].

Issued June 2018.

Page 5: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

5.BRITISH ROWING BRAND STANDARDSOUR BRAND - VALUES

Working together to enable British Rowing to achieve a common set of goals with the highest standards of trust and integrity

Everyone in British Rowing will always give their best and strive for continuous improvement

Rowing is an accessible and inclusive sport that provides opportunities for enjoyment and achievement at all levels

TEAMWORK OPEN TO ALL COMMITMENT

Page 6: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

6.BRITISH ROWING BRAND STANDARDSOUR BRAND - STRATEGIC OBJECTIVES

GROW THE NUMBER OF PEOPLE IN ROWING

CREATE AND EMBED PATHWAYS TO IDENTIFY AND DEVELOP TALENT

MAXIMISE THE VALUE OF

THE SPORT

PULL TOGETHER: ONE TEAM WITH A SHARED

PURPOSE

Engage volunteers, staff and leadership behind the unified strategy

Develop the capability to be a leading National Governing Body through efficient and effective internal structures and systems

Develop an open and welcoming environment that encourages everyone to join and stay in the sport

Retain current participants and attract new ones

Identify, engage and develop new markets and opportunities

Facilitate a life-long involvement in the sport

Raise the profile of the sport

Enhance existing partnerships and develop new ones

Secure funding, generate new sources of revenue and encourage efficiency across the sport

Maintain the status and influence of British Rowing on the International stage

Create a collaborative climate committed to excellence

Uphold a robust performance strategy and track performance against targets

Provide optimum conditions and support to ensure all rowers reach their potential

Assess and improve access to GB Rowing Team pathways

Provide sustainable development opportunities for everyone in the sport

Establish a cohesive pathway from community sport to performance through ‘Performance Foundation’

Align the Talent Pathway to Olympic and Paralympic Programmes to ensure continuity

BE ONE OF THE LEADING ROWING NATIONS AT

THE OLYMPIC AND PARALYMPIC GAMES

Page 7: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

7.BRITISH ROWING BRAND STANDARDS

OUR IDENTITY

Page 8: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

8.BRITISH ROWING BRAND STANDARDSOUR IDENTITY - MASTERBRAND

MASTERBRANDThis is the British Rowing masterbrand and is the property of British Rowing.

The British Rowing masterbrand is trademarked and should always appear in its trademarked form, shown left.

It is not permissible to change any part of the British Rowing masterbrand.

The logo marque and logo type must always be used together.

All use of the British Rowing masterbrand or configurations is subject to completion of the approval process detailed on page 4.

Trademark details:British Rowing, UK00002526214 Expiry date: 16/09/2019

Logotype

Logo marque

Page 9: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

9.BRITISH ROWING BRAND STANDARDS

These are the elements that together form the basis of British Rowing’s brand identity.

Logo

Typefaces

Colour palette

The way these elements are applied and used, and their relationship to each other is important. Consistent use of these elements is how we can ensure our brand retains its integrity.

MASTERBRAND ELEMENTS

OUR IDENTITY - MASTERBRAND ELEMENTS

FRANCOIS ONEGill Sans

Page 10: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

10.BRITISH ROWING BRAND STANDARDS

The British Rowing masterbrand should be used in its primary format, wherever possible.

If this is not possible due to lack of space for example, the alternative extended format may be used.

LOGO FORMATS

OUR IDENTITY - LOGO FORMATS

Extended logo

Primary logo

Page 11: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

11.BRITISH ROWING BRAND STANDARDS

Wherever possible, you should use the British Rowing logo in its primary, full colour format. When this is not possible, alternative colour formats can be used, seen left. The usage instance for each type of alternative colour format is described below.

Monochromatic logoTo be used on applications that are produced in black and white.

White logo To be used on applications that are produced in black and white.

Reversed logoTo be used in instances where the British Rowing logo sits on a coloured background. The white keyline ensures the iconic British Rowing logo marque is seen at all times.

Logo use on photographsPlacing the British Rowing logo over a photograph should be avoided. If this scenario is unavoidable the logo must sit in a simple, uncluttered part of the image to maximise legibility. In this instance, it is recommended that the reverse logo is used.

If you are unsure of which format of the logo to use, please contact [email protected] in the first instance.

COLOUR FORMATS

OUR IDENTITY - COLOUR FORMATS

Reversed logo

White logo

Monochromatic logo

Page 12: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

12.BRITISH ROWING BRAND STANDARDS

Clearance zoneThe British Rowing logo must be surrounded by clear space to ensure the logo stands out and is legible.

The defined clear space is the width of ‘O’ contained within the British Rowing logotype. This clear zone must be kept empty and must not contain any other elements such as graphics, text or logos.

The clearance zone is relative to the size of the logo, so as the logo size increases, so does the clearance size.

To ensure the British Rowing logo is always legible it must not be reproduced in print below 14mm in it’s primary formation and 5mm in its landscape formation. On-screen formations should not be seen below 40 pixels in it’s primary formation and 14 pixels in its landscape formation.

LOGO SIZING

OUR IDENTITY - LOGO SIZING

Clearance zone extended logo

Clearance zone primary logo

Minimum size print and screen

14mm 5mm

40px 14px

Minimum size screen

Page 13: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

13.BRITISH ROWING BRAND STANDARDS

The British Rowing masterbrand consists of six colours, British Rowing Blue, British Rowing Red and four blue variations. None should be altered or substituted for different colours or tints.

COLOUR PALETTE

OUR IDENTITY - COLOUR PALETTE

PMS – 485CCMYK – 6, 93, 87, 1RGB – 220, 43, 40HEX – # DC2B28

PMS – 295CCMYK – 100, 80, 37, 29RGB – 23, 53, 90HEX – # 17355A

PMS – 283CCMYK – 42, 12, 0, 0RGB – 134, 195, 247HEX – # 8DC1E8

PMS – 2915CCMYK – 59, 9, 0, 0RGB – 85, 185, 233HEX – # 55B9E9

PMS – 549CCMYK – 66, 22, 22, 0RGB – 86, 161, 183HEX – # 56A1B7

PMS – 660CCMYK – 91, 61, 0, 0RGB – 0, 102, 179HEX – # 0B67B2

Page 14: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

14.BRITISH ROWING BRAND STANDARDSOUR IDENTITY - GB ROWING TEAM

Great Britain encompasses any individual or crew that represents Great Britain at any competition and within any discipline of rowing. The logo should only be used for Great Britain representation at events and on official and licensed merchandise.

The GB Rowing Team logo combines the British Rowing logo marque with Great Britain logotype centralised beneath.

It is not permissible to change any part of the GB Rowing Team logo, and the graphic and logotype must always be used together.

The GB Rowing Team logo is trademarked.

All the information and instructions detailed on pages 8, 9, 10, 11, 12 and 13 for the masterbrand apply to the GB Rowing Team logo.

GB ROWING TEAM

Page 15: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

15.BRITISH ROWING BRAND STANDARDSOUR IDENTITY - ENGLAND ROWING

England Rowing encompasses any individual or crew that represents England at any competition and within any discipline of rowing. The logo should only be used for England representation at events and on official and licensed merchandise.

Specifically, this applies to representation as a Commonwealth Nation and a Home Nation.

The rose within the England Rowing logo can be used on its own on certain, pre-approved assets. Any use of the rose on its own must be approved by the Director of Partnerships & Communications.

All the information and instructions detailed on pages 8, 9, 10, 11, 12 and 13 for the masterbrand apply to the England Rowing logo.

ENGLAND ROWING

Page 16: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

16.BRITISH ROWING BRAND STANDARDS

NOT PERMITTED

OUR IDENTITY - NOT PERMITTED

To ensure the correct and consistent application of the British Rowing identity the logo must not be altered. The examples opposite show how not to treat our logo.

This list is not exhaustive. If you’re not sure how to use the British Rowing logo, please contact [email protected] in the first instance.

Do not add elements Do not rotate Do not rearrange elements

2018

Do not use drop shadows Do not contain in a shape Do not outline

Do not separate elements Do not use alternative typefaces Do not add effects

BRITISH ROWING

Do not scale / skew / stretch Do not re-colour Do not redraw

Page 17: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

17.BRITISH ROWING BRAND STANDARDS

TYPOGRAPHY

Page 18: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

18.BRITISH ROWING BRAND STANDARDS

British Rowing uses Francois One for all headings so as to deliver a consistent identity. This font can be used in upper and lower case and for sub headings, as appropriate.

The heading font colour should always be in British Rowing blue, or in white when on a blue background. Sub headings can be any other colour from our colour palette.

Francois One is not to be used for body copy.

Web typefaceOur web type is Lato.

HEADING TYPEFACE

TYPOGRAPHY - HEADING TYPEFACE

A B C D E F G H I J K L M N O P Q R S

T U V W X Y Z0 1 2 3 4 5 6 7 8 9 0

! ? + & * ( ) : £ # % , . “ ”

Page 19: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

19.BRITISH ROWING BRAND STANDARDSTYPOGRAPHY - BODY COPY TYPEFACE

BODY COPY TYPEFACEAaGill Sans Bold

AaGill Sans Semi Bold

British Rowing uses Gill Sans as it’s body copy typeface so as to deliver a consistent identity. This font can be used in upper and lower case and for sub headings, as appropriate.

The body font colour should always be in British Rowing Blue. For sub headings within the body copy, any other colour from our colour palette can be used.

Gill Sans is not to be used for heading copy.

Web typefaceOur web type is Lato.

AaGill Sans Regular

AaGill Sans Light

AaGill Sans Bold Italic

AaGill Sans Semi Bold Italic

AaGill Sans Regular Italic

AaGill Sans Light

Page 20: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

20.BRITISH ROWING BRAND STANDARDS

RELATIONSHIPS

Page 21: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

21.BRITISH ROWING BRAND STANDARDSRELATIONSHIPS - DESCRIPTORS

Our logo can go hand in hand with descriptors to represent specific programmes, qualifications, accreditations and governance structures.

When these relationships are represented in a logo format, as shown to the left, the presentation should always follow the information and instruction detailed on pages 8, 9, 10, 11, 12 and 13.

The following areas have a descriptor logo, which are available on request from [email protected]:

• Affiliated Club• Affiliated Competition• British Rowing Region• British Rowing Committee• World Class Start• British Rowing Umpire

If a new configuration is required this must be agreed in advance and in writing with the Director of Partnerships & Communications before the artwork will be supplied.

Any use of a descriptor logo is subject to completion of the approval process detailed on page 4.

DESCRIPTORS

Umpire

Page 22: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

22.BRITISH ROWING BRAND STANDARDSRELATIONSHIPS - PROGRAMMES

Areas of work have an identifier to mark the relationship to British Rowing. When this is the case, a programme lock-up is created.

The following areas have a programme lock-up, which are available on request from [email protected]:

• Go Row Indoor (incl. Instructor and Provider)• RowHow• High Performance Programmes in Club• BRTV

PROGRAMMES

Page 23: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

23.BRITISH ROWING BRAND STANDARDS

Partner lock-up For commercial partners of British Rowing, a special lock-up will be created to celebrate the partnership. It can only be used by organisations with an official relationship with British Rowing.

The British Rowing logo should be prominent and always used to the left hand side. There should be a line separating the British Rowing logo and the partner’s logo, with the designation of the partnership written below.

The typeface size and hierarchy to the British Rowing logo is to be kept consistent throughout. The typeface for the designation should be Francois One, with the clearance space as shown to the left.

PARTNERS

RELATIONSHIPS - PARTNERS

1/10 of X

X

OFFICIAL XXX OF BRITISH ROWING

1/5 of X No greater than X width

OFFICIAL ANALYTICS PARTNER OF BRITISH ROWING

Page 24: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

24.BRITISH ROWING BRAND STANDARDSRELATIONSHIPS - PARTNERS

Partner badge All partners of British Rowing are entitled to use the British Rowing logo with the appropriate partnership designation. This applies to:

• Principal Partner• Official Partner• Official Charity Partner• Official Supplier• Project Partner• Associate

The clearance and sizing rules for the British Rowing masterbrand apply to the use of this badge by partners.

Any use of the partner badge must be approved by British Rowing as per the approval process outlined on page 4.

PARTNERS

PRINCIPAL PARTNER OFFICIAL PARTNER

OFFICIAL SUPPLIER

PROJECT PARTNER ASSOCIATE

OFFICIAL CHARITYPARTNER

Page 25: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

25.BRITISH ROWING BRAND STANDARDS

EVENTS

Page 26: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

26.BRITISH ROWING BRAND STANDARDS

INDOORCHAMPIONSHIPS

For all British Rowing owned and run events, a logo lock-up has been created. The colour of the event descriptor has been chosen to differentiate between the different disciplines of rowing as shown on the left.

The British Rowing logo should be prominent and always used to the left hand side. The event name should be no bigger than the width of the British Rowing logo and sit centrally within the height, not exceeding the height of the British Rowing logo. There is to be 1/5 of the width of the British Rowing logo clearance between each logo. The text of the event is to sit with 1/10 of X clearance either side, changing the size of the typeface to fir these dimensions. When the British Rowing brand is being used for events the primary logo is to be used only.

On the next page you will see the current event lock-ups.

EVENT BRANDING

EVENTS - EVENT BRANDING

X 1/5 of X No greater than X width

1/10 of X 1/10 of X

BRITISH ROWING RED

HEX – # DC2B28

Indoor rowing competition

BRITISH ROWING BLUE

HEX – # 17355A

Sliding seat multi-lane, 2km or equivalent, regatta

PMS – 283C

HEX – # 8DC1E8

Fixed seat, coastal or offshore regatta

PMS – 660C

HEX – # 0B67B2

Skills and technique competition

Page 27: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

27.BRITISH ROWING BRAND STANDARDS

INDOORCHAMPIONSHIPS

SCULLINGFESTIVAL

MASTERSCHAMPIONSHIPS

EVENTS - EVENT BRANDING

JUNIORCHAMPIONSHIPS

OFFSHORECHAMPIONSHIPS

SENIORCHAMPIONSHIPS

Page 28: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

28.BRITISH ROWING BRAND STANDARDS

FRAMEWORKS

Page 29: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

29.BRITISH ROWING BRAND STANDARDS

TOGETHER, WE ARE ROWING

FRAMEWORKS - TOGETHER, WE ARE ROWING

This framework represents British Rowing membership and is about togetherness and teamwork. Together is a word that resonates with every membership type; RACE, ROW, COACH and SUPPORT and connects the membership to the governing body. Why lower case ‘t’?By making this ‘t’ a lower case, it helps to portray the membership in a softer, less formal way. It emphasises the approachable, human, conversational and welcoming side to the membership organisation. It helps to move away from the disconnected, corporate feel of a governing body and encourages the viewer to see British Rowing as part of the rowing community.

The statement ‘together, we are rowing’ is also something that could be considered as the closing part of a statement or sentence, added to the end of other communications from the British Rowing membership. Campaign type styleThe ‘together, we are rowing’ campaign type style is constructed of Gill Sans Bold of varying sizes.

The kerning has been tweaked at the letter level to create consistent visual spacing and to reduce the risk of over bleed (when letters over lap into each other due to ink spread).

Member

britishrowing.org

Ready to row? Let’s get you started.

You’re now part of a community of rowers, working together to support each other.

Together, we make the boat go faster.

Together, we grow our sport.

Together, we are something bigger...

...together, we are rowing.

What to do next • Check your details are correct on your new

membership card

• Log on to your British Rowing account at britishrowing.org/membership

• If we can help, get in touch at [email protected]

• Follow British Rowing online and on social media for the latest news and updates

British Rowing, 6 Lower Mall, Hammersmith, London, W6 9DJEmail: [email protected]

#TogetherWeAreRowing

britishrowing

@britishrowing

britishrowing

britishrowing

britishrowing.org

#TogetherWeAreRowing

BR01_BR_A5_6pp_membership_flyer_ROW_FINAL.indd 1-3 24/08/2018 14:03

Member

britishrowing.org

Page 30: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

30.BRITISH ROWING BRAND STANDARDSFRAMEWORKS - GO ROW INDOOR

Go Row Indoor is British Rowing’s indoor rowing programme.

A specific visual framework has been developed for Go Row Indoor. The assets that make up the visual framework are available from the Head of Communications & Marketing.

The two blues that we use are from the colour palette on page 13 of the guidelines (PMS 549C and PMS 660C and the associated CMYK breakdowns). However, we have used a brighter red (C0, M100, Y95, K0). To achieve the transparency of the colours on top of the image we ‘multiply’ the coloured items in ‘Effects’ in InDesign (there are other ways to achieve the same effect if using other software).

GO ROW INDOOR

GO ROW INDOORWorkshop Overview & Guidelines

#SheRows is a badge that has been developed for a specific campaign targeted at getting women active through indoor rowing (September 2018).

Page 31: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

31.BRITISH ROWING BRAND STANDARDSFRAMEWORKS - CLUBHUB GUIDES

ClubHub is an online club management portal supported by a set of ‘how to’ guides covering all aspects of running a rowing club.

A specific visual framework has been developed for ClubHub.

The full British Rowing colour palette is used to create the ‘wake’ visual.

The assets that make up the visual framework are available from the Head of Communications & Marketing.

CLUBHUB GUIDES

Inclusive Club Guide How to make your club more inclusive and diverse.

clubhubguides

Page 32: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

32.BRITISH ROWING BRAND STANDARDS

OWNED BRANDS

Page 33: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

33.BRITISH ROWING BRAND STANDARDSOWNED BRANDS

British Rowing owns a number of brands to help deliver specific activities. The Brand Standards to these owned brands are available from the Head of Communications & Marketing.

OWNED BRANDS

Page 34: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

34.BRITISH ROWING BRAND STANDARDS

APPLICATIONS

Page 35: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

35.BRITISH ROWING BRAND STANDARDSAPPLICATIONS – STATIONERY (LETTERHEAD, CONTINUATION SHEET & BUSINESS CARD)

Registered Office: 6 Lower Mall, Hammersmith, London W6 9DJ T: +44 20 8237 6700

British Rowing Limited, Registered in England No. 1706271

TEAMWORK OPEN TO ALL COMMITMENT

T: +44 20 8237 6725 M: +44 7876 825 204E: [email protected]

6 Lower Mall, Hammersmith, London W6 9DJ

Jo LoughlinIndoor Rowing Community & Content Executive

Page 36: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

36.BRITISH ROWING BRAND STANDARDSAPPLICATIONS – POWERPOINT (16:9 SHOWN, 4:3 ALSO AVAILABLE)

6

TitleSubtitle

8

MAIN HEADERThis is the style for secondary header

Sub heading

Body copy

9

MAIN HEADER

10

MAIN HEADERThis is the style for secondary header

Sub heading

Body copy

Page 37: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

37.BRITISH ROWING BRAND STANDARDSAPPLICATIONS – CORPORATE MS WORD DOCUMENT TEMPLATES (PORTRAIT)

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1

Headings, Francois One 16pt Body Copy , Gill Sans 12pt

Page 38: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

38.BRITISH ROWING BRAND STANDARDSAPPLICATIONS – CORPORATE MS WORD DOCUMENT TEMPLATES (LANDSCAPE)

1.INTRODUCTION / OUR BRAND

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1

Headings, Francois One 16pt Body Copy, Gill Sans 12pt

Page 39: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

39.BRITISH ROWING BRAND STANDARDSAPPLICATIONS – EVENT MS WORD DOCUMENT TEMPLATES (BLUE AND WHITE COVERS AVAILABLE)

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1

Headings, Francois One 16pt Body Copy , Gill Sans 12pt

Page 40: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

40.BRITISH ROWING BRAND STANDARDSAPPLICATIONS – EVENT MS WORD NOTICE SHEET GENERAL TEMPLATES

Headings, Francois One 16pt Body Copy, Gill Sans 12pt

Headings, Francois One 16pt Body Copy, Gill Sans 12pt

Page 41: BRAND STANDARDS - British Rowing · Approval process Any use of the British Rowing brand, sub brands or frameworks as set out in the Brand Standards must be approved, in writing by

2016 British Rowing Junior Championships Race 121 OJ16 4 ...2016 British Rowing Junior Championships Race 121 OJ16 4+ Open Junior 16 Coxed Fours Eliminator 1 1st 2 to Final; Next 3

2021 British Rowing Junior Championships Time Trial

British Rowing Rules of Racing 2021...These rules are established by British Rowing and shall be known as the British Rowing Rules of Racing. 1-2 Purpose The purposes of these rules

Our brand - The Royal British Legion

Applying British Rowing Technique Slides

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2018 British Rowing Senior Championships Race 205 · 2018-10-22 · 2018 British Rowing Senior Championships Race 206 W 8+ W 8+ SemiFinal CD 2 1st 3 to Final C; Remainder to Final

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Rules of Racing - British Rowing · is subject to the British Rowing Rules of Racing or those of a body recognised by British Rowing or FISA unless participation has been approved

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2018 British Rowing Masters Championships Race 101 W C 4x

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British Rowing Indoor Championships - Online...Joe ROBINSON Great Britain Phil SAXENA Ilikecake, Great Britain Xander SMAIL WOODFORD University of Chichester Rowing Club, Great Britain

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Corporate Governance Handbook - British Rowing

British Gymnastics Brand Guidelines 2012

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Data analytics Driving success - GB Rowing Team · 2016-03-11 · GB Rowing Team, said these words when SAS UK & Ireland became the Official Analytics Partner of British Rowing last

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