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in Social Media MarketingExtreme Tips & Tricks

Innotech Dallas

Brand

New!

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HowdyMy name is “giovanni gallucci”

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consider yourself warned

we’ll be drinking from a fire hose today

those with weak constitutions should leave now

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this isn’t only about connecting with your audience

Inherently, we have to deal with fuzzy or “pr” math here

we don’t *sell*, we influence

let’s reset expectations

we make ripples in the social media ecosystem

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woopra.com

- stats from

over 150,000 websites

What *really* drives traffic?

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Work YouTube & Flickr - Forget the rest...

Takeaway: source: @JohnPoz

What *really* drives traffic?

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Work StumbleUpon & Digg - Forget the rest...

Takeaway: source: @JohnPozsource: @JohnPozsource: @JohnPoz

What *really* drives traffic?

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Work Facebook & Twitter - Forget the rest...

Takeaway: source: @JohnPozsource: @JohnPozsource: @JohnPoz

What *really* drives traffic?

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Facebook MarketingUse landing tabs!

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Create A Sense Of Exclusivity

If all your tweets are on facebook, why should follow you in both places?-Create YouTube Specific, Twitter specific, Flickr specific, Facebook specific etc content

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Be Clear About Your GuidelinesFacebook Marketing

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Facebook MarketingStudy Your Facebook Insight Data!

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YouTube MarketingStudy Your YouTube Insight Data!

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Twitter-Related Applications

Tweet Adder

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Own your negative space first

Planning for the inevitable - within the law

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Own your negative space first

Planning for the inevitable - within the law

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“YOU” suck

“YOU’RE” breaking laws

“YOU” lied

Own your negative space first

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“YOU” suck

“YOU’RE” breaking laws

“YOU” lied

Own your negative space first

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“they” cheat

plano voter fraud

incompetent poll workers

Promote the negative of your competitor

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Optimize when you can’toptimize

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Seek A Non-Profit Partner That’s Active In Social Media-Campaigns partnered with causes that have a dedicated social media presence

are more successful.

-It’s not the size of the partner that’s important, but rather their level of participation in social media and the campaign.

---Many people support cause campaigns because they support the partner.

-If the partner isn’t active, or fails to engage their supporters, the campaign will have an uphill battle.

-Rather than just being a recipient of donations, the partner should play an active role in the campaign by rallying its fans/customers.

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Connect The Theme, Sponsor, & Partner

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Identify & Use Your Best Social Media Assets

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Target A Well-Defined Audience

-If you know your audience, and you listen to them AND ENGAGE - you’ll be more successful.

-Take care to identify your audience on each social media network.

---Don’t assume all social media platforms are the same.

-Don’t assume your audience will respond the same from one network to the next.

-When engaging on several different platforms, pay attention to how your audience reacts differently in each and be prepared to respond accordingly.

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Energize and Motivate!

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Energize and Motivate!

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Energized and Motivated!

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iTunes Analytics

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Video Promotion Via YouTube Messages

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Beating The Competition To The Post

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Beating The Competition To The Post

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Photo Sharing

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Flickr

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Flickr

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Website/Social Analytics

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Know why you’re getting into social media

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Know why you’re getting into social media

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Know why you’re getting into social media

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All Your Marketing Are Belong To Video.

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Who’s Watching Where?173.3 Million unique US internet users per month32.6 BILLION videos watched across the webAverage video duration - 4 minutesYoutube - 135.4 Mil users @ 12.8 Billion VideosAvg YouTube user watches 94 videos per month

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Who’s Watching Where?

Facebook - 260 Billion Page Views Per MonthHulu.com - 903.1 Mil Video Views/MonthMicrosoft-owned sites - 491.8 Mil views/monthYahoo!-owned sites - 435.5 Mil views/month

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Why Online Video?

Searches for Video

-58% of all US online users report using search engine results to discover video-vs. from portals (19%) vs. other video destination sites excluding YouTube (11%)

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Why Online Video?YouTube Searching

-74% of online consumer reported using the site to discover video

-October, 2010 -- 3rd largest search engine in the US

-October, 2010 -- 4.5B queries = 28% of all Google searches

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Why YouTube?43% of market share of ALL online video

-3rd-most-visited site on the web-24 hours of video uploaded every minute

-Over 2 BILLION video views server every day

-No cost and low technical barriers

-Will/has become a top hosting destination for media firms

-New partnerships with top media companies means better quality content

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Canon G12 - $400 T2i - $800

S20 - $10007D - $14005D - $24001D - $4000

Apple iMacs & iMovie or Final Cut Pro

Embrace Your Shoestring Budget

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You’ve got to put more effort into it these days

Canon G12 - $400 T2i - $800

S20 - $10007D - $14005D - $24001D - $4000

Apple iMacs & iMovie or Final Cut Pro

Embrace Your Shoestring Budget

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Canon 5D & 7D

Zoom H4N Audio Recorder

Glass(Spend More $$ on GLASS than on the camera body!)

Learn about AUDIO & LIGHT!

What’s in my bag?

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Your video can’t suck

Current events

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Your video can’t suck

After the event

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Your video can’t suck

Local Business

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How Do They Find It?

They Search.

Search Engines Don’t Know What’s In Your Video.

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Enter VSEO(video search engine optimization)

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What Is Video SEO?

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What Is Video SEO?

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When is a contest not a contest?

$100,000 or $250 at a time?

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Video SEO Strategy & TipsVideo SEO Ranking Factors

-Title-Description

-Tags-Views

-Ratings-Playlist Additions

-Inbound Links-Relevance of content

-Flagging/Favorites-Shares/Embeds

-Onsite Links-Comments

-Age of VIdeo-Channel Views

-Subscribers

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Tips for Optimizing Your VideoWhat can YOU do in increase the views on your videos?

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Create Optimized Video Landing Pages

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Create Optimized Video Landing Pages

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Don’t Forget The User Experience!

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Tools for promoting your videos

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Video Promotion Via YouTube Messages

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Video Promotion Via YouTube Messages

tube toolbox - don’t use tools to cheat!

use technology to work more efficiently

YouTube TOS Section 4.G:

"You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline

readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser."

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Video Promotion Via YouTube Messages

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Video Promotion Via YouTube Messages

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TubeMogul

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The Social Media Manualhttp://TheSocialMediaManual.com

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The Social Media Manualhttp://TheSocialMediaManual.com

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giovanni@gallucci.net469.682.6978blog: http://LiveLoudTexas.comfacebook: http://facebook.com/giovanni.galluccitwitter: @giovanni

http://TheSocialMediaManual.com

Thanks!

The Social Media Manual (beta)