BRAND MANUAL

1.1. The branding Policy is intended to protect, promote, uphold, display and perpetuate the Fiji National University (FNU) brand, image, usage and maintain its reputation as a distinctive emblem intended to establish recognition through consistent usage.

1.2. The Policy is intended to regulate and guide users on the correct representation and appropriate use of the University brand forms, and protect it from inappropriate use and association. It ensures that the use is appropriate and desirable for the University and promotes professionalism and a distinctively recognisable image, with the attendant legal rights, mark and name that are specifically designed for the Fiji National University.

1.3. The University brand marks enable FNU users to visually communicate a sense of identity for our institution.

1.4. Every day communication materials, including letters and leaflets, banners and brochures, are sent out from all parts of the University bearing the brand marks, reaffirming the identity consistently and establishing recognition over time.

1.5. This edition of the branding guidelines explains and demonstrates how to use the University’s visual identity and incorporates information for our users. It includes information on deploying the brand marks on their own and with partner brands, approved colour palettes and typography for literature and a wide range of other marketing materials. The visual identity is a valuable asset. It is legally protected and must be used appropriately.

1.6.

1.Background

Fiji National University marketing section has the responsibility to approve the marks or brand according to set Policy and standard. Likewise marketing also acts to reject misrepresented and incorrect branding signs and prevents printing and display of erroneous brand material and distribution, plus payment for such material. Therefore final artwork needs to be checked and approved by marketing before the initial release of any prints/display boards or publicity materials or advertising/promotional materials are released into the market place or put into use.

2.Def init ions

2.1. The term “brand property” means a term, name, mark, insignia, logo, seal, crest, design or symbol that has been adopted and is used regularly and consistently as a representation of or identity marks for the Fiji National University.

This Policy applies to:

3 .1 every brand property used by the University

Fiji National University shall use, develop and manage brand properties to uphold and promote a professional, consistent, coherent and distinctive image for the University in all its communications and activities.

The logo versions shown below are the only acceptable formats depending on the design of the document or background they are to be displayed upon.

3.Scope 4 .Po l i c y 4.1.

5.The Brand Logo

5.1. Print minimum sizeTo maintain legibility, never reproduce the corporate logo smaller than 15mm

3x mm

Ratio: X equals 3mm

5.2. The design, colour and typeface shall not be varied or changed in any way from the approved logo specification.

3x 1.3x

4x

0.8x

0.5x

0.5x

x

x

10x

x

x

x

10.6x

19x

3.2. graphics standard

3.3. the development of a new brand material and/or property

5 . 3 . The design may on occasion be ‘reversed out’, that is, appear in white fonts on a background of the approved University blue or College colours. The logo is to be made the most prominent sign and word on all display materials or item and shall stand out on its own with no other wording or design on, beside or around it.

FNU LOGO Pantone C M Y K R G BColour Codes and Breakdown Pantone - 289U 100 64 0 60 0 43 92

5.4. There may be special instances where the logo may co-exist side by side with another logo only under equal value sponsorship or partnership programs and authorised by FNU.

Corperate ColourPantone - 289U

CEST ColourPantone - 300 U

NTPC ColourReflex Blue

CAFF ColourPantone - 357 U

CHE ColourPantone - 130 U

Black Colour

CBHTS ColourPantone - 431 U

CMNHS ColourPantone - 188 U

Pure Cyan

5.5. The logo symbol, which is the circle with the initials ‘FNU’ may be used on its own as displayed below.

5.5.1. The original colour combination for the logo to be printed in any document is

Materials & Visuals Logo Color Codes

Pantone RGB CMYK

Banners & Signage

Printing Press Materials eg. Brochures, Posters, Flyers, Letterhead, Business Card

Web View eg. Visual Presentations on Monitors

5.5.2. The font type of the logo is Telegrafico.

5.5.3. The colour of the FNU initial in the logo should be Black

5.5.4. There must be no variations to the logo of the University, including the colour.

5.5.5. The resizing of the logo mark when made larger or smaller requires proportionate expansion to retain its specifications and must be submitted to marketing to be checked and approved before any public or official display.

5.5.6. The logo can be positioned to the left hand or centre of the document depending on the material to be used.

3x 1.3x

4x

0.8x

0.5x

10x

x

5.5.7. The standard positioning of the logo on official documents such as letterheads and memorandum forms used by departments is usually at the top left hand side.

5.5.8. There may be special cases where the logo may be positioned in the centre or shifted to the far right hand side and justified at the top, middle or other level for special impact and attraction. In such cases the logo will be represented so that it is clearly visible and identifiable.

Ratio: X equals 3mm

K

100

5.5.9. The text (see 5.5.2) can be used on promotional materials such as brochures, newsletters, leaflets, bill boards, banners, other publicity materials in the appropriate sized approved font.

5.5.10. Background colours

5.5.10.1. The colour of back-ground for special print materials, slides, or visual aids for FNU should be shades of the FNU blue ranging from a light sky blue to dark blue. Refer to logo colour policy.

5.5.10.2. For consistency in recognition, but allowing special identity and some room for flexibility, Colleges may use the shades of their specific colours as background

5.5.11. Change in use of logo versus background:

5.5.11.1. Where the background colour is light in shade the logo will remain in its standard colour to ensure visibility

5.5.11.2. Where the background appears to be dark and a test shows that the logo will not be visible enough, the rule of reversing the color of the logo shall apply, eg. dark blue background requires a reversed white logo.

6.The logo as a trademark

6.1. The logo is the main trade mark of the University and is registered in a number of jurisdictions. No other logo may be used without approval under the University’s Trade Mark.

7.Col lege Names

7.1. The standard naming of colleges is represented here in its consistent order – usually in alphabetic sequence (benchmark).

7.2. The standard naming is: College of Agriculture, Fisheries & Forestry College of Business, Hospitality & Tourism Studies College of Engineering, Science & Technology College of Humanities & Education College of Medicine, Nursing and Health Sciences National Training and Productivity Centre

7.3. The College colours found in the University Student are listed below8.Commercial ly

School Pantone C M Y K R G BCAFF - College of Agriculture, Fisheries and Forestry Pantone - 357 U 80 0 100 56 0 99 37CBHTS - College of Business, Hospitality and Tourism Studies Pantone - 431 U 11 1 0 64 106 115 123CEST - College of Engineering, Science and Technology Pantone - 300 U 100 44 0 0 0 121 193CHE - College of Humanities and Education Pantone - 130 U 0 30 100 0 253 185 19CMNHS - College of Medicine, Nursing and Health Sciences Pantone - 188 U 0 97 100 50 139 14 4NTPC - National Training & Productivity Centre Reflex Blue 100 100 0 0 46 49 146

8.Commercial ly Pr inted Mater ia ls

8.1. The primary typeface for the brand for commercially printed materials such as leaflets and brochures are as follows:

8.1.1. Brochures / Flyers and other promoting tools Headlines – Century Gothic (Bold) 10pt – 20ptSub Headlines – Gill Sans (Bold / Bold Italic) 10ptBody –Gill Sans (Normal) 8pt or 12pt.

Size: A4 size 3 fold | full color Size: 1column x 10cm to 6 column x 40cm | fullcolour or mono

8.1.2. Vacancy Advertisements: Headlines – Myriad (Bold) 15pt – 17ptSub Headlines – Arial Narrow (Bold) 10ptBody – Arial Narrow (Normal) 8pt or 10pt

www.fnu.ac.�

Fiji National University is the largest university in the South Pacifi c. FNU enrolls over twenty thousand students from a wide range of countries, and in a wide range of academic, technical and vocational programmes. FNU operations are found at 31 different locations. Programmes are offered at the Certifi cate, Diploma, Degree and Postgraduate levels through fi ve colleges: College of Agriculture, Fisheries & Forestry; College of Business, Hospitality & Tourism Studies; College of Engineering, Science & Technology; College of Humanities & Education; College of Medicine, Nursing & Health Sciences, and, National Training & Productivity Centre. The University is looking for experienced and dynamic persons to fi ll the following positions:

A complete information package can be accessed from the FNU website: www.fnu.ac.fj OR email: vacancy@fnu.ac.fj

Further information is also available from Campus Co-ordinators on the Labasa, Nadi, Lautoka and Ba campuses or the Human Resources Office on Nasinu Campus.

Applications with a detailed CV, certified copies of academic certificates and transcripts must be submitted online using the University’s online job applications system which can

be accessed at: www.career.fnu.ac.fj OR by post to Director Human Resources, P.O. Box 7222, Nasinu.

Applicants who submit applications using the online system need not send hardcopies of the application.

Please note that only shortlisted candidates will be contacted. If you have not been contacted by Fiji National University then your application has not been successful.

Closing date for applications: 27 April 2012

We thank you for your interest in applying.

Job Ref Position

AC 135/12 Lecturer I in Electronics & Electrical Engineering - College of Engineering Science & Technology

AD 110/12 Academic Offi cer – Offi ce of the Registrar

AD 109/12 Helpdesk Assistant – Division of ICT

AD 108/12 Library Assistant (Ba Campus) - Readvertised – Offi ce of the Registrar

AD 107/12 Canteen & Kitchen Supervisor – Division of Finance

Fiji National University is the largest university in the South Pacific. The FNU enrols over thirty thousand students from a large number of countries, and in a wide range of academic, technical and vocational programmes. FNU operations are found at 31 different locations. Programmes are offered at the Certificate, Diploma, Degree and Post Graduate levels through five colleges: College of Agriculture, Fisheries & Forestry; College of Business, Hospitality & Tourism Studies; College of Engineering, Science & Technology; College of Humanities & Education; College of Medicine, Nursing & Health Sciences, and, National Training & Productivity Center. The University is looking for experienced and dynamic persons to fill the senior positions in the following areas:

A complete information package can be accessed from the FNU website: www.fnu.ac.fj or email to Randhir Charan on: shro@fnu.ac.fj / vacancy@fnu.ac.fj.

You can also visit our University Representative from 11 to12 June, 2012 in Colombo by making appointments through shro@fnu.ac.fj

Applications MUST be submitted online by 15 June 2012 using the University’s online job applications system which can be accessed at this address: www.career.fnu.ac.fj

Please note that only shortlisted candidates will be contacted. If you have not been contacted by Fiji National University then your application has not been successful. Terms

and Conditions of the position will be dicussed with the selected candidate after the interview.

Note: Send a copy of cv to Chairman , Sri Lanka Foreign Employment Agency , #12 , Nawala Road , Narahenpita. Email- slfeabiodata@gmail.com

We thank you for your interest in applying.

Medicine & Health SciencesMBBS CoordinatorSurgeryAnesthesiaPediatricsInternal Medicine ObstetricianEmergency MedicineOral maxilla Facial SurgeryEpidemiologistNursing

AgricultureAgricultural EconomicsVeterinarian

EngineeringCivil EngineeringMechanical EngineeringElectrical EngineeringAviation Engineering/Avi-onicsNautical ScienceComputer Engineering

Humanities & EducationGraphic Arts & DesignMedia & JournalismLiterature/LanguageHistoryMaths Education IT Education

BusinessBankingAccountingInsuranceTaxationOffice AdministrationChefs (Asian food)Property ValuationUrban Planning

Support ServicesDeputy LibrarianChief/Principal LibrarianTraining & AssessmentTraining of Trainers

8.1.3. Other Advertisements: Headlines – Gill Sans (Bold) 15pt – 17ptSub Headlines – Gill Sans (Bold / Bold Italic) 10ptBody – Myriad / Gill Sans (Normal) 8pt or 10pt

8.1.4. These typefaces have been chosen for clarity and readability.

I N T E R N A L M E M O R A N D UM

From :

To :

Subject :

Ext No :

Date :

Dear

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 1Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est labo-rum.

Thanks

Kind RegardsKakiaman.M.TenunteweiaGraphic Designer | University Communications | Office of the Vice ChancellorPhone +679 339 3110 | ext: 2731 | Mobile: 7149449

www.fnu.ac.fj

9.Electronic Mai l

9.1. Electronic Mail (email) must be treated as a business com-munication tool and used in a responsible, effective and lawful manner. Email can also be used as an official com-munication medium.

9.2. All University correspondence through email should have the following typeface and size. All correspondence should be with a signature that is the position and location with con-tact details of the staff.

9.3. The following fonts are recommended: Typeface size Times Roman 12 Verdana 10 Arial 10 Arial Narrow 12

10. Internal Memorandum Internal memorandums within an organisation are often used for official communication. The FNU management and staff use inter-office memorandums for official work related subjects only. The communication needs to be formal. Typeface size Times Roman 12 Verdana 10 Arial 10 Arial Narrow 12

11.Stat ionery

11.1 All stationery for official communication with customers will be branded to express the identity of the University, and in many instances will be the first introduction to the University. The fol-lowing are samples of the print materials.

11.2.FNU Letterhead template

11.2.1. The letterhead has the logo and below it is the contact ad-dress detailing the mailing address, physical address, tele-phone number, facsimile number and website. The list of all Colleges are written in fine letters at the top far right hand corner of the letterhead.

Size

(mm

)Pa

nton

eC

MY

KR

GB

297

x 21

0Pa

nton

e - 2

89U

100

640

600

4392

11.2.2. All departmental letter templates follow the sample tem-plate of the Vice-Chancellor’s letterhead with the appro-priate name and contact details. This will be the standard FNU letterhead.

11.3.Envelopes

11.3.1. The envelopes will carry the official standard University branding, which should be placed in the bottom left-hand corner.

A4 (297mm x 210mm)C5 (229mm x 162mm)

A5 (210mm x 148mm)

A5 (210mm x 115mm)

Pantone C M Y KPantone - 289U 100 64 0 60

11.4.Business Cards

11.4.1. Business cards will have one template design and only the name, designation and other particulars will change. Eventually all details will be standard except for staff names and mobile numbers, college name for the pur-pose of a single consistent identity and production effi-ciency.

Pantone C M Y KPantone - 289C 100 64 0 60

50m

m

80mm

2-8 Queen Elizabeth DrivePO Box 15676Nasese, Suva,Fiji Islands www.fnu.ac.fj

(679) 331 3074(679) 331 1756(679) 9332237EONTPC@fnu.ac.fj

ASHMEETA SHARMA Executive Officer

National Training & Productivity Centre

11.5.Other Stat ionery

11.5.1. All other stationery needs to come through the marketing office for checking and placement of logo.

12. Power Point or Other Presentat ion Mater ia ls

12.1. The logo of the University is must be consistently identified throughout PowerPoint presentations.

12.2. All title slides should carry the University’s logo positioned to the right. Departmental or College Identification should po-sitioned at the top left field. On text slides, the University logo appears at the base of the slide and aligned to the left.

13.Exhibit ions

13.1. The design and content of exhibition material will vary to meet the specific needs of each exhibition: target audience, size, format, venue, etc. Therefore the size of the brand will de-pend on the size of the material. In most instances the brand should be placed on the top right of the exhibition panel. It should be made pre-eminent at all times.

14. Newsletters

14.1. The design of newsletters may vary, with due regard to the guidelines for the use of logo and other branding.

14.1.1 Size may also vary according to requirements, although A4 is recommended.

14.1.2. To maintain the university identity and consistency use ei-ther the Arial family or Gill Sans family of type. Both of these are sans seraph and easily available in the font list-ing of Microsoft documents.

14.1.3. The type size suitable for newsletters is in the range 10-12pt. The National, the newsletter published online by the Public Relations Office university-wide, uses 10-12pt Arial Narrow, with Arial or Gill bold headings. This is suitable for other University newsletters.

14.1.4. For display notices, more latitude is permissible but use only two to three diffirent font types.

14.1.5. Colours for use in a basic newsletter may be the Univer-sity blue in varying degrees of shading; and the particular College colour in varying degrees of shading. Use of any other colours for specific reasons, such as to draw atten-tion to a particular matter, should be limited. Display no-tices may make more use of different colours.

14.1.6. Photographs may be in full or any colour.

15. Use and re-use of Photographs and mater ia ls

15.1. Photographs of any students or employees taken for the University:

15.1.1. Will be copyright property of the University and permission is required for any other person or organisation to repro-duce the materials

15.1.2. May be archived and used for multiple publications and purposes.

16. Bi l lboards & Signage

16.1. As well as having a functional role, signs are an important brand signifier. FNU headquarters will have the following sig-nage representation as its standard.

16.1.1 College Bil lboards: Colleges’ billboards are to be standardised, with the College name to appear on the right hand side in its individual colour. The FNU trademark will appear on the left hand side. • If you are unsure of how to use the brand – refer to Marketing Section. • Note for students – refer Marketing for usage of the brand• Noncompliance – addressed by the student or staff disciplinary process

www.fnu.ac. f j www.fnu.ac. f j

www.fnu.ac. f j www.fnu.ac. f j

www.fnu.ac. f j www.fnu.ac. f j

Kings Road, Nasinu.P O Box 7222, Nasinu, F i j iPhone : (679) 3394000Fax : (679) 3394003

Kings Road, Nasinu.P O Box 7222, Nasinu, F i j iPhone : (679) 3394000Fax : (679) 3394003

Kings Road, Nasinu.P O Box 7222, Nasinu, F i j iPhone : (679) 3394000Fax : (679) 3394003

Kings Road, Nasinu.P O Box 7222, Nasinu, F i j iPhone : (679) 3394000Fax : (679) 3394003

Kings Road, Nasinu.P O Box 7222, Nasinu, F i j iPhone : (679) 3394000Fax : (679) 3394003

Kings Road, Nasinu.P O Box 7222, Nasinu, F i j iPhone : (679) 3394000Fax : (679) 3394003

College of

Business, Hospitality

and Tourism STUDIES

College of

Humanities and Education

College of

Agriculture, Fisheries

and Forestry

College of

medicine, nursing

and health

College of

Engineering, science

and technology

NTPC

National training

and

productivity centre

Billboard (Outdoor)Size : 2m(width) x 2m(Height)Pole Height: 3m above ground levelColor : Full ColorFNU Blue : C-100 M-64 Y-0 K-60Material : PVC Canvas or Sticker with tracking

Billboard (Outdoor)Size : 4m(width) x 2m(Height)Pole Height: 3m above ground levelColor : Full ColorFNU Blue : C-100 M-64 Y-0 K-60Material : PVC Canvas or Sticker with tracking

Billboard (Outdoor)Size : 12m(width) x 3m(Height)Pole Height: 3m above ground levelColor : Full ColorFNU Blue : C-100 M-64 Y-0 K-60Material : PVC Canvas or Sticker with tracking

A-frames (Outdoor/Indoor)Size : 400mm(width) x 800mm(Height)Color : Full ColorMaterial : Vinyl or PVC Sticker on marine board

Rectangle signs (Outdoor/Indoor)Size : 350mm(width) x 120mm(Height)Color : Full ColorMaterial : Vinyl or PVC Sticker on marine board or acrylic board

Light box (Outdoor)Size : as per picture dimensionsFNU Blue : C-100 M-64 Y-0 K-60Material : Vinyl Sticker on acrylic board

3.5m

240c

m

88cm

21cm

51.5cm 200mm750mm

400mm

350mm

120m

m 3mm thickness

12mm thickness

800m

m

150m

m

Easypull (Outdoor/Indoor)Size : 201cm(Height)x 85cm(Width)Colour: Full ColourFNU Blue : C-100 M-64 Y-0 K-60Material : PVC Canvas or Sticker

Street Banners (Outdoor)Size : 6m(Height)x 1m(Width)Colour: Full ColourFNU Blue : C-100 M-64 Y-0 K-60Material : PVC Canvas with ilets

17.Uniforms and Promotional I tems17.1.

There are 5 college colours:

1. CEST – Blue2. CAFF – Green3. CMNHS – Red4. CHE – Yellow5. CBHTS – Grey

> White is added as an extra colour.> Staff are allowed to choose any colour.> Fabric is Oxtwo with 55% polyester and 45% cotton.> Men’s shirt comes in both long and short sleeve styles.> Women’s blouse comes in short and ¾ sleeve styles.

All use of the University brand on clothing or any promotional items must comply with the branding policy guidelines and be checked and approved before consignments are ordered