Melissa Barreto Lin Che Kanu Mundhra Vasso Patrikiou Nisha Tariq

XFINITY AUDIENCE

“It’s easy to get caught up with life. I just want to get home and spend time with the people I love the most.

Xfinity makes that easy for me”-Ana, 34 yrs old

Comcast is the largest broadcasting and cable television company in the world

• National brand awareness• Available in 40 states

• Strong brand history• Founded in 1963

• Seamless experience• TV, home security, Internet, Business

• Unceasing desire to innovate• Comcast Labs

Comcast changed its name to Xfinity in 2010.

The $640 million rebrand project failed to communicate to its customers what the company stands for.

Xfinity continues to promote its products and services, but has yet to form a relationship with its customers.

Competition and technology is the brand’s threat and biggest

opportunity,

Xfinity needs to focus on its legacy–the cornerstone of the core values on which the company was founded:

creating standstill moments through innovation.

The monopolized industry has influenced customers to feel like they don’t have options, but Xfinity offers more than just regional availability.

You don’t have a 9-5.

You don’t have a 9-5. You have a “when I open my eyes to when I close my eyes”

You have work Emails, ton of emails. Meetings, Conference calls, 1:1’s,

And finally, you get to come home.

And finally, you get to come home.

Your home is your safe haven, your sanctuary, your paradise.

Your home is filled with what matters most–your partner and your children

You invite your family and friends over to create beautiful, lasting memories.

You invite your family and friends over to create beautiful, lasting memories.

And in those precious moments, time stands still.

You bond over a movie, & immerse yourself inside a world beyond your wildest dreams.

You connect with a loved one who may be miles, and miles away.

You connect with a loved one who may be miles, and miles away.

And with the touch of a button, the distance is just a number.

And finally, you have peace of mind. You can unwind knowing you and your loved ones are safe and secure at home.

We iterate. Then iterate againTo give you what you want, what you need–and most of all, to bring to life the things that, until now, only existed in your imagination

Xfinity resides in these moments.We are a silent partner that allows you to focus on what matters most.

We are dreamers. We imagine and shape the world you want to seeAnd inspire each other to reach our full potential

We seek opportunities, and transform our ideas into actions.Because we are also doers.

We build connections and create networks to form the lasting relationships we long forWe give you the tools you need to experience and recreate seamless bonding moments. So you can sit back, relax, and link with those you love,

We see possibilities–and we work together to make them real.We exist to make the future possible by providing connectivity through innovation.

We see possibilities–and we work together to make them real.We exist to make the future possible by providing connectivity through innovation.

This is the knowledge we strive for, the experiences we live for, the prize we seek.