brand management barbie
DESCRIPTION
Midterm Brand Management KM0801-Group 1TRANSCRIPT
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND AWARENESS
INDENTIFY THE BRAND AWARENESS OF BARBIEASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
BRAND RECOGNIT
ION
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND AWARENESS
INDENTIFY THE BRAND AWARENESS OF BARBIEASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
BRANDRECALL
2
48
ADWORDS.GOOGLE.COM45 MILLION
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND AWARENESS
INDENTIFY THE BRAND AWARENESS OF BARBIEASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
AIDED AWAREN
ESS
UNAIDED AWAREN
ESS
TOP OF MIND
2001 2005 20100
20
40
60
80
100
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
Doll
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
Barbie
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
1959
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
1961
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
1986
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
1997
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
2009
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
SOURCES OF BRAND EQUITYBRAND IMAGE
INDENTIFY THE BRAND IMAGE OF BARBIEASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSOPTIONS FOR BRAND ELEMENTS
IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND NAME
LOGOSYMBOL
URLSLOGAN
CHARACTERJINGLE
PACKAGING
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSCRITERIA FOR
BRAND ELEMENTSINDENTIFY THE ABILITY OF BRAND
ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE CHOICE
CRITERIA
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSCRITERIA FOR BRAND
ELEMENTSINDENTIFY THE ABILITY OF BRAND ELEMENTS TO
CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA
MEMORABILITY
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSCRITERIA FOR BRAND
ELEMENTSINDENTIFY THE ABILITY OF BRAND ELEMENTS TO
CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA
MEANINGFULNESS
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSCRITERIA FOR BRAND
ELEMENTSINDENTIFY THE ABILITY OF BRAND ELEMENTS TO
CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA
LIKABILITY
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSCRITERIA FOR BRAND
ELEMENTSINDENTIFY THE ABILITY OF BRAND ELEMENTS TO
CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA
ADAPTABILITYTRANSFERABILITY
BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND ELEMENTSCRITERIA FOR BRAND
ELEMENTSINDENTIFY THE ABILITY OF BRAND ELEMENTS TO
CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA
PROTECTABILITY
THEEND