Brand developmentWhy Bloomberg Media put Businessweek at the heart of its media strategy

Megan MurphyEditor, Bloomberg Businessweek, USA

TRAVERSING ALL PLATFORMS

Note: Confidential. Details subject to change. © 2017 Bloomberg LP.

DIGITAL DA ILY APP PRINT BROADCAST LIVE EVENTS DIGITAL

Dedicated destination on Bloomberg.com delivers

topical deep-dive reporting, data, video and infographics

MOBILE

Daily stream provides news pushes across five content pillars, plus weekly archive

PRINT

Enhanced book structure curates a narrative to match the global news cycle on a weekly basis

BROADCAST

Daily themed features offer real-time updates

across Bloomberg Television and Audio

EVENTS

Live moments add color to stories with insightful perspective from global

leaders around the world

Magazine Audience Wants Quick Content Access

• From December 2013-December 2014, video and mobile web visitors—those viewing the website on a mobile device using a browser, not an electronic reproduction—were the huge drivers of magazine audience growth, with respective increases of 41.8% and 76.8%.

• Between 2015 and 2018, we expect advertisers to increase spending on digital magazine ads by $380 million, vs. a rise of just $180 million for print placements.

Also: The Grow ing

Rif t Wit h Eastern Europe

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October 9, 2017 ● ASIA EDITION

The Angr y Spanish Div ide

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A lso: The Grow ing

Rif t Wit h Eastern Europe

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October 9, 2017 ● ASIA EDITION

The Angr y Spanish Div ide

p10 ANGRY SENATORSHATE SPEECH

SHAREHOLDER LAWSUIT

September 25, 2017

It’s Not Easy Being Mark Zuckerberg Right Now p50

ANGRY ATTORNEYS GENERAL

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C R I T I C I S M O F H I S P H I L A N T H R O P Y

O N E S P E C I A L P R O S E C U T O R

VIOLENT VIDEO STREAMS

ANGRY SENATORSHATE SPEECH

SHAREHOLDER LAWSUIT

September 25, 2017

It’s Not Easy Being Mark Zuckerberg Right Now p50

ANGRY ATTORNEYS GENERAL

RUSSIAN BOTS

F A K E N E W S

EXTREMIST PROPAGANDA

A C C U S A T I O N S O F B I A S

EUROPEAN REGULATORSP R I V A C Y A D V O C A T E S

F R E E S P E E C H A D V O C A T E S

ANGRY MEDIA COMPANIES

A N G R Y A D V E R T I S E R S

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Bloomberg Live

2017 Opportunities

Note: Confidential. Subject to change and editorial approval. © 2017 Bloomberg LP.

Honoring the people transforming society in 2017 – from business to philanthropy, academia, politics, art, entertainment, and beyond

The Bloomberg 50

GALA | DECEMBER 4A star-studded cocktail hour and dinner attended by 200+ business titans, politicians, artistic geniuses, philanthropists and other VIPs.

BLOOMBERG BUSINESSWEEK | ISSUE DATE: DEC. 4Special issue will present the criteria for inclusion on the Bloomberg 50 list and metrics that prove how individual changed his/her industry.

BLOOMBERG.COM | LIVE: WEEK OF DECEMBER 4Dedicated recap report.

BLOOMBERG TELEVISION + RADIO | LIVE: WEEK OF DEC. 4Live coverage and interviews from the gala.

DECEMBER 4, 2017 | NEW YORK

There are many powerful people in the world – but only a few who will truly change it this year.

The inaugural Bloomberg 50 list will break the mold of “power rankings” by using hard facts to identify the leaders who quantifiably changed the landscape of global business in 2017. True to our DNA, the list will be infused with data to show how each selected individual transformed his/her industry in the past twelve months.

Bloomberg editors will be scouring the universe all year to identify The Bloomberg 50 – we don’t know who’ll make the list yet but we do know it will reveal unexpected disruptors and shine a new light on the people you thought you knew.

BLOOMBERG LIVE

A MULTIMEDIA OPPORTUNITY

Note: Confidential. Subject to change and editorial approval. © 2017 Bloomberg LP.

The definitive briefing on the core topics that will define business success in the coming year

The Year Ahead:2018

SUMMIT | DECEMBER 5150+ CEOs, founders, investors, and academics from various industries convene in NYC.

BLOOMBERG TERMINAL | DECEMBER 5Conference live stream.

BLOOMBERG BUSINESSWEEKSpecial issue.

BLOOMBERG.COM | LIVE: WEEK OF DECEMBER 4Summit live streaming and video highlights. Dedicated summit recap report.

BLOOMBERG TELEVISION + RADIO | LIVE: WEEK OF DEC. 4Live coverage and interviews from the conference.

DECEMBER 5, 2017 | NEW YORK

Change is the one constant that unifies global CEOs -- and the pace of change only seems to be quickening.

Bloomberg convenes The Year Ahead Summit, an invitation-only event creating a 360-degree view of the most urgent topics facing every executive. And in 2018, the issues are myriad and complex: from ongoing geopolitical uncertainty to new restrictions on free trade and immigration to the radically changing nature of work in the age of A.I.

Join Bloomberg as we help shape the conversation around the most important trends, issues and challenges today’s leaders will need to consider in the year ahead. Anchored in a full-day conference, TYA will also manifest across the entire Bloomberg Media portfolio. Custom sponsorship opportunities available.

BLOOMBERG LIVE

A MULTIMEDIA OPPORTUNITY