brand communication for estate agents
TRANSCRIPT
Brand communication for estate agents
www.SamAshdown.co.uk
I help estate & letting agents Get every valuationWin every instructionSell/let every property…and be generally brilliant.
“Hi – I’m Sam Ashdown”
Bragging rights
Travelling the world
to bring you the best ideas
San Diego
Cleveland
Dublin
New York
Creating AWARD- WINNING Agents
Best single office in the UK - GOLD
Best London office - GOLD
2 x GOLDSILVER & BRONZE
Your success lies in yourCommunication
don’t do estate agents, but if they did, what would they be like?
You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently
“ “
Steve Jobs
The future belongs to companies and people that are remarkable – not boring“ “
Seth Godin
memorableCommunication
be sticky
Could you turn a comment into a customer??
Are you bold enough to show your personality?
helpfulCommunication
behelpful
You can be amazing, or you can be useful. Which is easier?
“ “
Focus on them
Solve their
painFulfil their
desire
You will get all you want in life if you
help enough other people
get what they want
“ “
Zig Ziglar
stay in touch
keep your vendor happy
= keep your vendor.
share stats helpfully
positiveCommunication
Emotional contagion
inflate, not deflate
feed back positively
Take the time
You can’t think when you walk too fast.
“
Daniel Kahneman
“
Give a customer a rational reason for their irrational purchase
People don’t decide their future. They choose theirhabits.Their habits
decide their future.
Be crystal clear what it is that you do
honestCommunication
stay real
….be yourself
If this is how you spend your time,
why are you an estate agent?
Keep your sense of humour.
You need it.
We are what we repeatedly do
Show them it’s working
Toothpaste foam
Transparent cylinder
Fairy suds
be visibl
e
Aim for total transparency
A third of your instructions will come from last year’s
leads.
When was the last time they heard from you?
Service is something that is done to you.
Experience is with you.
TV is now a two screen activityFamily tv time, 1954
Family tv time, today
tv is now a 2 screen activity
Commit to the bestCommunication
Usually, people will only respond if it’s in their
interests to do so.
Keep your promises, no matter what it takes.
People can’t drive you crazy if you don’t give them the keys
People have a choice
whether to connect with
you or not.
Connect withshared experiences,
common goals& credibility
If two companies are offering the same
features, the customer will choose the one that
appeals to their emotional needs.
It’s not about the bike“
“
Lance Armstrong
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
“ Maya Angelou
“
To discover how YOUR agency could be more successful through your communication, drop me a line [email protected]
k
Sam