brainstorming

Copyright 2009 HKRITA. All rights reserved.

Topic: BRAINSTORMING

Development of a Problem Solving Model

for the Hong Kong Textiles and Clothing

Industries Project

HKRITA Ref. No. : RD/PR/001/07

ITC Ref. No. : ITP/033/07TP


Basics in Brainstorming Definition

Creatively address an issue while being aware of the collective effort through good listening habits and group interaction

Objectives Generates ideas to solve problems or address issues in a new or unique way

Characteristics A group technique for generating new ideas through unrestrained participation in discussion

A face-to-face gathering approach

Elements in a brainstorming process Number of participants

Meeting environment

Tools available to use

Meeting rules used in the process


Three Rules for Brainstorming Each team member has to verbalize any idea they have on the subject at hand no matter how strange it may seem

There are no stupid idea. Just speak out.

All the team members are of equal status to achieve No one persons idea carries more intrinsic weight than the rest

The group is working collectively to generate solution but not big idea

No comment / criticism on other people ideas during brainstorming stage


Procedures in Brainstorming

Define the problem.

Give everyone a time limit. Larger groups may need more time to get everyone's ideas out.

Everyone must shout out solutions to the problem while one person writes them out or enters them into BrainStormer. There must be ABSOLUTELY NO CRITICIZING OF IDEAS.

When time is up, select the five ideas that the group likes most. Write down about five criteria for judging which ideas best

solve the problem.

Give each idea a score of 0 to 5 points. Once all of the ideas have been scored for each criterion, add up the scores.

The idea with the highest score will best solve the problem. It is necessary to keep a record of all of the best ideas and their scores in case the best idea turns out not to be workable.


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brainstorming

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