Change Happens. Embrace it. Love it.

Brady WoodVP, Business Development

Shmoop University, Inc.

November 14, 2008

Shmoop University, Inc. Confidential 1

Shmoop University, Inc. Confidential 2

‘Men plan, God laughs.’

Very often, in life and business, you won’t end up doing what you think you’re going to do

‘Men plan, God laughs.’

Very often, in life and business, you won’t end up doing what you think you’re going to do

A Funny Thing Happened When I Arrived at Duke

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Media Was About to Change Drastically. I Was Hooked.

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NandO.net and LATimes.com - Dec 21, 1996

I Followed My Interest with Blind Faith

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And Attempted to Help Local Newspapers Embrace the Digital Age

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2002: Now What?

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The Art ofAdaptation

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Shout Out to My (then) Future Former Employer

Shmoop University, Inc. Confidential 9Yahoo! in 1995

Rule #1 of the Cambrian Explosion:Move Fast or Get Eaten

Yahoo! in 1996

Yahoo! Evolved Constantly, Relentlessly

Shmoop University, Inc. Confidential 11Yahoo! in 1997

Now with Email, Sports, Entertainment, Local, …

Shmoop University, Inc. Confidential 12Yahoo! in 1999

… Shopping, IM, …

Shmoop University, Inc. Confidential 13Yahoo! in 2000

…Finance, Kids, Jobs, Music, Movies, etc.

Shmoop University, Inc. Confidential 14Yahoo! in 2001

Then Along Came Google

Shmoop University, Inc. Confidential 15Google in 2000

Lesson: Kill Your Cash Cow – Or Someone Else Will

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Next Act:Education

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Do You Love Your Textbooks?

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The Secret is Getting Out

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Check Your Dossier for Deets

Shmoop: (v) “To Move Something Forward”

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www.shmoop.com

Shmoop Will Make You a Better Lover (of Literature, History, Poetry, and Writing)

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Organize Your Thoughts

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WD-40 for Writer’s Block

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Vietnam War for YouTube Learners

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Tell Us How We DidNEW: History of Journalism in America

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Joseph Pulitzer, owner and editor of the New York World, and the benefactor behind the Pulitzer Prize.

"Spanish Treachery.” Front page of William Randolph Hearst's New York Journal after the sinking of the USS Maine.

Trivia Break – Win a Shmoop Tee

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Trivia (from Shmoop’s History of Journalism in America)

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6: How many cities were served by Craigslist in 1999?6: How many cities were served by Craigslist in 1999?

1: In what decade was the first American newspaper published?1: In what decade was the first American newspaper published?

2: What turn-of-the-century media baron was mercilessly satirized by Orson Welles in Citizen Kane?2: What turn-of-the-century media baron was mercilessly satirized by Orson Welles in Citizen Kane?

3: In a 2008 poll, what percentage of Americans aged 18-34 said that they believe that newspapers are trustworthy?

3: In a 2008 poll, what percentage of Americans aged 18-34 said that they believe that newspapers are trustworthy?

4: In 2007, the Supreme Court decided an important case regarding students' First Amendment rights by affirming that an Alaska high school was justified in restricting the free speech of a student who displayed a disruptive banner just outside school grounds. What was the offending message displayed on that banner?

4: In 2007, the Supreme Court decided an important case regarding students' First Amendment rights by affirming that an Alaska high school was justified in restricting the free speech of a student who displayed a disruptive banner just outside school grounds. What was the offending message displayed on that banner?

5: What newspaper currently has the largest circulation in America?5: What newspaper currently has the largest circulation in America?

So as You’re Contemplating a Career in Journalism,What’s in Store?

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Newspapers Everywhere are Facing Similar Challenges

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Gannett, McClatchy, Wash. Post Co., NTY, Scripps

Explosion of Choices for Advertisers and Consumers

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Very Tough Advertising Climate for Everyone (Including New Media)

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Pardon Me, I’m Starting to Sound Like this Guy

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“The picture’s pretty bleak, gentlemen … the world’s climates are changing, the mammals are taking over, and we all have a brain about the size of a walnut.”

“The Far Side” by Gary Larson

But, there are Some Bright Spots

Source: Newspaper National Network LP, 2006 MRI Doublebase, Base= Top 3 Market Adults 18+

And Opportunity for Those Willing to Adapt

Estimated Share of $361m Spenton Local Online Video Advertising, 2007

Source: Borrell Associates

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“Nobody is making money online and print is hurting.” – anonymous college newspaper adviser (not from Princeton)

“Nobody is making money online and print is hurting.” – anonymous college newspaper adviser (not from Princeton)

College Newspapers are Feeling the Pain, Too

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>70% of college students have read their newspaper at least once in the past week>70% of college students have read their newspaper at least once in the past week

You have one of the most highly sought-after and most difficult to reach audiences for marketers

You have one of the most highly sought-after and most difficult to reach audiences for marketers

But Student Media is in a Great Position, Believe it or Not

Smart: Bloggers, Video, and Podcasts

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Smart: Video, Podcasts, Multimedia Gallery, SMS Alerts, Email Newsletter

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I Love this: the217 from The Daily Illini

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And There are More Opportunities

• SMS alerts• Email alerts and weekly newsletters• Blog / RSS• Widgets – they have to be fun or useful to consume on

Facebook/MySpace, not just a news feed – e.g. try a “today on campus” calendar widget, sports trivia, sports video highlights

• Alumni-targeted services• SEO – it’s free and it’s the best online marketing• Partner with your student radio station – stream and podcast• Partner with your visual arts department – try multimedia online

storytelling

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Not All Dinosaurs Died. Some Adapted.

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Write about us in your paper.We’d be honored.

I’m available for interviews today

Or schedule a phone or email interview with our CEO

Brady Woodbrady@shmoop.com

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www.shmoop.com