bpmm 3133 retailing management student’s namematrix number nur hidayu bt ali230106 nor izzati bt...
TRANSCRIPT
BPMM 3133RETAILING MANAGEMENT
Student’s Name Matrix Number
Nur Hidayu Bt Ali 230106
Nor Izzati Bt Azizi 230154
Azwa Bt Osman 230161
Norsyamila Bt Bakar 230184
IntroductionMission & VisionProduct OfferedTarget MarketRetail ObjectivesRetail Marketing MixControl MechanismSuggestion & Recommendation
CONTENT
• Joe C. Thompson, Jr. is the founders of 7-eleven.
• The fi rst Australian store was opened in August 1977.
• In World wide, 7-Eleven operates more than 55,000 stores in
16 countries.
• Open 24 hours.
• These conveniences quickly became popular in other
countries.
• The numbers of International outlets at this time were some
2,500 stores.
• As result from 2010, the number worldwide is 45000 workers.
• International chain of retail convenience stores that operates
primarily as a franchise.
INTRODUCTION TO
• to be customer Convenient Neighborhood Store.
• to make life a little easier for their customers.
• ‘being where when customers need, whenever customers need ’.
MISSION
• to be the Best Retailer of Convenience .
• Make someone’s day and life a little easier.
VISION
MISSION & VISION
PRODUCTSOFFERED
Frozen soft drink (Slurpee ) known
as big gulp.
Milk
Egg
Bread
Fresh salad
Prepaid
Fast Fixers, which is young age within 18 to 34 also
called as SINKs.
Fast Fixers has Junior Junk Junkies, which is subset of
Fast Fixers that age within 16 to 21.
Go-Getters that younger within age 18 to 34 both
Single Income, No Kids (SINKs) and Double Income,
No Kids (DINKs).
Relaxed Run-Abouters consist age within 18 to 44
In transit top-ups customer. Age 18 to 34 females
that have Double Income, No Kids and younger
families characteristic also called as (DINKs).
TARGET MARKET
SWOT ANALYS
IS
Strengths
Weaknesses
Opportunities
Threats
Satisfaction of
Customers Image
RETAIL OBJECTIVES
RETAIL MARKETING
MIX
Product
Price
Promotion
Customer
Service
Location
Retail Image
Control Mechani
sm
Product
Price
Promotion
Customer Service
Location
Retail Image
PRODUCTincreasing a non-food product to enhance
customer to visit their franchisedepth of assortment
PRICEMultiple Unit Pricing strategies(buy two get
discount) PROMOTIONPromote on TV to enhance consumer
SUGGESTION & RECOMMENDATION
THANK YOU