5 GIGs FISHERY MARKETPasil Fish Port Cebu City, 6000 Philippines

I.SUMMARY OF THE PROJECT STUDY5 Gigs Fishery Market will provide customers with the finest quality fishes. The businessis primarily wholesale to public market areas. We purchase fishes directly from local fishermen and contacts all along the Cebu City areas. This allows us to pick from the finest selection of fishes available anywhere 5 Gigs Fishery Market plans rent a commercial building storefront and sell direct to the public. In Pasil public market, we will bringour commitment of quality, freshness and great prices to the public. By purchasing in large quantities we are able to pass the savings on to our customer. 5 GIGS FISHERY MARKET is primarily a wholesaler to different public markets of Cebu City and neighboring cities/municipalities. The owners of 5 GIGs Fishery Market, have utilized their wholesale background. Their experienced in the public market industry, which able them to build a loyal costumers base. It is a corporation, built through partnership. The owners have gone engaging in fish selling and decided to merge their capital to start a huge business that can bring good quality fishes to the consumers. Thats how 5 Gigs Fishery Market established.The commercial building rented 50,000php a month. Additional service staff will be hired to assist costumers/buyers.1.1 Objectives Establish as the leader in selling fresh fish products to the public.

Establish a 5 Gigs FisheryDiscount Clubfor customers that will build customer loyalty.1.2 MissionThe mission of 5 Gigs Fishery Market is to offer customers the best fishprices on the highest quality fishes.1.3 Keys to Success Superior products will promote customer loyalty. A location that will assure walk-in traffic. A program that will create customer loyalty.

II.PROPONENT, MANAGEMENT, and PERSONNEL

A.PROPONENTThe following persons are the significant contributor during the planning and operating this business.

Name: Alex F. MisaPosition: Manager/CEOAge: 21Ed. Background: A graduate of Business administration in University of CebuEntrepreneurial skills: Managerial skills like planning, Organizing and etc.

Name: Jennifer A. MadarangPosition: Supervisor/ partnerAge: 25Ed. Background:Graduated in University of San-Jose Recoletos of Business Administration in MarketingEntrepreneurial skills: Organizing, Marketing Strategies

Name: Lannie G. OtedaPosition: Casher/Bookkeeper/ partnerAge: 20Ed. Background: A graduate of Bachelor of Accountancy in University of CebuEntrepreneurial skills: Accounting, Bookkeeping

Name: Marvin TorrechivaPosition: Market Staff/ partnerAge: 21Ed. Background: BS- Mathematics in Cebu Normal UniversityEntrepreneurial skills: Marketing analyst

Name: Edward Jay SablayanPosition: Market staff/partnerAge: 18Ed. Background: BS- Mathematics in Cebu Normal UniversityEntrepreneurial skills: Marketing analyst

B.SUPPORTING STAFF

Driver (2) - must be a professional licensed driver and knows the different location of public markets in Cebu city and Neighboring Cities and Municipalities. Have a pleasing personality and willing to work overtime and should be honest!

Cleanup Crew (3) - with pleasing personality, hardworking

Carriers in port (4) - Hardworking with pleasing personality. Willing to lift heavy loads and honest.

Carriers in Delivery (2) - Hardworking with pleasing personality. Willing to lift heavy loads and honest.

PRE OPERATING PERIODFigure 2.1: Organizational chart of Pre-operating period

POST OPERATING PERIOD

Figure 2.2: Organizational chart of Post-Operating Period

MARKET FEASIBILITYA. MARKET DESCRIPTIONIn the market setting we can assure to the buyers that our products are fresh and nutritious because it is near in the sea. It is our job to purchase a good quality and edible fish to the buyers in order to maintain the reputation of our company. We accept all the criticism of the buyers regarding on how our employers will not guide or entertain well the costumers. 5 Gigs Fishery Market plans to build our storefront and sell direct to the public. In Pasil public market, we will bring our commitment of quality, freshness and great prices to the public. By purchasing in large quantities we are able to pass the savings on to our costumer.

B. DEMAND

1. Consumption in the past 5 to ten years. The business has been demanded through many years with respect to the consumption of the fishes. But in some instances like weather conditions of the Philippines like storms and other catastrophic phenomena, this might cause the business in earning so low and the demand is so high and. The fish are always present in the meal of a family thus making this business earning constantly enough monthly.2. Major users of the productThis business primarily caters one of the peoples need the food. This focuses on the people selecting the quality fresh fish to prepare in their meal. The major consumers are the people of the different public market areas. They are the higher class of the family to lower class. Certain types of fishes are available in selected public market areas.3. Projected consumption for the next five yearsAs to its consumption for the next five years, the demand might be changeable. The conditions of weather greatly affect to the supply and the economic status of the Philippines that also affects the demand to increase the price of the fishes.C. SUPPLY1. Supply for the past 5 to ten yearsAs it is locally harvested freshly form the sea, those are exclusively caught by the partner fishing company. The prices of the fishes vary according to its kind. Freshwater fishes are quite expensive as it is being raised in their fish ponds like Milk fish and tilapia, and the fishes from the sea varies also according to its demand of the people which is tastier and healthier like Tuna and hard-tail mackerel.

2. Factors affecting trends

a. Season. This is the indicator of harvesting that fishes are affected in the different season of the countrys surrounding bodies of water. Fishes of the different seasons greatly affect the availability monthly.b. Weather Conditions. Philippines is a tropical country and its weather condition changes monthly. This also affects the availability of the fishes in a year.c. Competition. The edge of competition over the same other business must be consider.d. Lunar seasons. This is the most common factor in capturing fish most especially to the fishermen.

C. COMPETITIVE POSITION

1. The supply: Short-bodied mackerel (hasa-hasa) Milk Fish (bangus) Tilapia Tuna (tulingan) Red snapper fish (maya-maya) Sardine (tamban) Thread in beam (bisugo) Hard-tail mackerel (galunggong)

2. Competitiveness on the quality of the product.

The competitive edge of 5 Gig Fishery market is the markets commitment of quality, freshness and great prices. The markets location also assures excellent food supplier. Sales Strategy5 Gigs Fishery Market will employ a sale approach for its target customers. For Public market owners. The market will promote membership in its 5 Gig Fishery Discount Club. Owners will be encouraged to join one hundred pesos a year. As a member, all purchases will be discounted 5Php per kilo.

This will result in considerable saving for members who orders regularly.

3. Methods of transportation and existing rate.

The fishes were being delivered through a delivery truck to the different public markets area of which the Cebu City public markets and other neighboring cities like Lapu-lapu city, Mandaue City and Talisay City can avail our services of free delivery. While for those area in South/ northern Part of Cebu, if they want to order and render our services, there will be additional charges that corresponds the location.

4. Channels of Distribution.

Figure 3.1: Channels of Distribution chart

5. GENERAL TRADE PRACTICESIt offers a promo season in the company to the buyers to give them a discount in order for them to have a big profit. This institution gives at least 5% less. In every 10 boxes, the company offers at least 3% discount.PRODUCTION

A.PRODUCT SPECIFICATION5 Gigs Fishery Market will provide seven types of fishes to public markets in the Cebu city and its neighboring cities. The markets new wholesale outlet will focus on most demand fishes that will bring the public market owners to the market.5 Gigs Fishery Market will have the following available wholesale products depending on the season. Sardine Milk Fish Hard-tail mackerel Short-bodied mackerel Bisugo Tuna Tilapia MayaB.PLAN T LOCATION1. The location of the market is the place for freshly harvested fishes directly from the fishermen. Through this the freshness of the fish that can be preserved for the longer period of time as it will be delivered to the different public market areas.

Figure 4.1: A map showing the location of the businessThe building is a commercial that will be rented for 20,000PHp a month until the business boom in the world market. If the market continues its feasibility then the business will plan to buy the said building with the agreement of the owner.

C.BUILDING AND FACILITIES

1. Type of building and costs of construction

Figure 4.2: The business building.

2. A sketch of the floor plan will be shown.

Figure 4.3: Floor area involved

D.UTILITIES

A. Charts showing the electric ,water and supply of the of the business.dailyweeklymonthlyyearly

clean up crew(3)(P250)*P750P5,250P22,500P270,000

Driver(2)(P370)*P740P5, 180P22,200P266,400

Carriers(6)(P350)*P2,100P14,700P63,000P756,000

fuelP2,000P14,000P60,000P720,000

electric billP5,000P60,000

water billP7,000P84,000

disinfectantP2,000P24,000

glovesP860P10,320

ice blockP2000P14,000P60,000P720,000

rentP50,000P600,000

TOTALP5,590P53,30P292,560P3,510, 720

Figure 4.5: Electric bill, water, and supply of the business

E. PRODUCTION COST

Figure 4.5: Detailed Breakdown

Figure 4.6: Other Operating expenses

Curriculum Vitae

Name: Lannie G. OtedaAge: 19City Address: Urgello St. Sambag 1 Cebu, CityProvincial Address: St. Ambrose Vllage Bato, LeyteTel., No. / Mobile No.: 09354911041Fathers Name: Mr. Manuel OtedaOccupation: Mothers Name: Mrs. Genoveva OtedaOccupation: Government Employee

Educational Background:

Name of SchoolYear GraduatedPrimary: Bato Central School 2008Secondary: Bato Institute of Science and Technology 2012Tertiary: Cebu Normal University 2016-2017

Talents/Skills: Favorite quote: No One is an Island

Name:Marvin C. TorrechivaAge: 21City Address:317-C Victoria Compound Brgy. Cogon Ramos,Cebu CityProvincial Address: Brgy. Candahug Palo, LeyteTel., No. / Mobile No.:09303407602Fathers Name:Grito L. TorrechivaOccupation:CarpenterMothers Name: Carmela C. TorrechivaOccupation:Housewife

Educational Background:

Name of SchoolYear GraduatedPrimary:Salapan Elementary School2005Secondary:Antonio A. Maceda Integrated School2009Tertiary:Polytechnic University of the Philippines UndergraduateCebu Normal University Present

Talents/Skills:Lettering/DraftingFavorite quote: In their last moments, people show who they really are

Name: Alex F. MisaAge: 21City Address: 51 A1 Villagonzalo 1 St.,Barangay Tejero, Cebu CityProvincial Address:Calape, Daanbantayan City, CebuTel/Mobile No.: 09235764453Fathers Name: Alfredo J. MisaOccupation: Retired Fast Cargo InspectorMothers Name: Elvira F. MisaOccupation: Street SweeperEducational BackgroundName of schoolYear GraduatedPrimary:Tejero Elementary SchoolS.Y. 2008-2009Secondary:Tejero Night High SchoolS.Y.2012-2013Tertiary:Cebu Normal UniversityS.Y 2013-Present

Talents/skills: Cooking, poem writing, singing and dancing, artistic teachingFavorite quote:It takes a leader to know a leader, grow a leader and shows a leaderJohn Maxwell, Am I Raising-Up Potential Leaders?

Name: Edward Jay Mahinay SablayanAge: 18City Address: Blk-1 Lot 3 ItumYuta, Barangay Lorega San MiguelProvincial Address:Tel., No. / Mobile No.: 09322781459Fathers Name:Edward P. SablayanOccupation: Self Employed Mothers Name: Aileen M. SablayanOccupation: Teacher

Educational Background:

Name of SchoolYear GraduatedPrimaryZapatera Elementary School 2008-2009SecondaryAbellana National School 2012-2013Tertiary Cebu Normal UniversityTalents/Skills: Guitar, Business TalkingFavorite quote: If youre good at something dont do it for free.

Name: Jennifer Alvarado. MadarangAge: 24City Address: Provincial Address:Tel., No. / Mobile No.: Fathers Name:Occupation: Mothers Name:Occupation: Educational Background:

Name of SchoolYear GraduatedPrimarySecondaryTertiary Cebu Normal University

Talents/Skills: Favorite quote: