bp2011 the triumphs
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BP2011 Event HighlightsTRANSCRIPT
The Triumphs
19 – 22 May 2011
Marina Bay Sands
BLUEPRINT, an event of the Asia Fashion Exchange, is a one-stop fashion trade gateway created to launch emerging Singapore and regional designers onto the international stage. BLUEPRINT 2011 has attracted more than twice the number of participating exhibitors compared to last year’s inaugural showing, with more than 100 of the best up-and-coming designers from Asia and around the globe, from cities such as Bangkok, Beijing, Hong Kong, India, Jakarta, London, Manila, New York, Paris, Singapore, Seoul and Tokyo. BLUEPRINT uniquely specializes in launching cruise collections and curates fresh and forward menswear, womenswearand accessories including jewellery, shoes and bags.
Visitors revelled from the last two days of BLUEPRINT, when the event transformed from a trade show into a consumer sales extravaganza called BLUEPRINT Emporium, which showcased exclusive seasonal and sample sales from some of the exhibitors. Other Emporium exhibitors assembled pop-up shops offering exclusive and limited-edition handmade apparel and accessories for men, women and children, as well as lifestyle designer items from around the world.
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SNAPSHOT
exhibitingbrandsfrom theUK US FranceSweden ChinaHong KongIndonesiaJapan Korea Malaysia ThailandPhilippines IndiaDominican Republic
Singapore
105 in visitorshipduring trade
1,699
shoppersat emporium
3,971buyers71 hostedfrom 19 countries
Saks Fifth Avenue (US), Lane Crawford, D-Mop &The Swank (Hong Kong), Galleria &
Boontheshop (Seoul), RA (Antwerp), Seven (New York),
Le Mill (Mumbai), Frank et Fils (Paris), Flannels(UK), Boutique 1 (Dubai)
253
S$551,800in retail sales
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STAR BRANDS
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BELLESAUVAGELONDON
MAE PANGSINGAPORE
TIMO WEILANDNEW YORK
SIFRSINGAPORE
DANJYO-HIYOJIINDONESIA
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RAOULSINGAPORE
BEYOND CLOSETKOREA
VICKTEERUTTHAILAND
HANSELSINGAPORE
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STAR BRANDS
DEPRESSIONSINGAPORE
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STAR BRANDS
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KLUTCHEDMALAYSIA
RUBY KOBOSHASHINEW YORK
JATALIKANEW YORK
L’ILE AUX ASHBYSINGAPORE
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CARRIE K.SINGAPORE
LING WUSINGAPORE
PITCHSINGAPORE
SEVENTY EIGHT PERCENTHONG KONG
SOMEARETHIEVESINDONESIA
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STAR BRANDS
BRAND INDEX
ALLEIRA BATIK
EXHIBITOR CATEGORIES
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BUYERS & EXHIBITORS
BREAKDOWN
TYPE OF STORES
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\\BLUEPRINT 2011 Hot Preview
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A spectacular night of fun and networking with a capsule
fashion show to kick-start BLUERPRINT 2011.J.JS LEE, Jose Duran, Jatalika, Timo Weiland, Ruby Kobo, Rêvasseur,
Chi Zhang, Klutched
Party 18 May @ MBS !
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Images from www.lifestyleasia.com (18th May 2011)
Ritchie Chan, Triple Major Buyer (China)
Chelsea Scott, Dzojchen Designer &
Rebecca Tan, Celebrity Model
Deeplay, Buyers
Yuvi & Lindsay, Ruby Kobo Designers &
Kristina Chanel, NYC Stylist Sasha Bezovski, KTZ Owner
Suzie Lau, Style Bubble Blogger,
Steven Salter, Style Salvage Blogger Timo Weiland, DesignerDanjyo Hiyoji, Designer
Blueprint Model
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Front left of top row:Danjyo Hiyoji, Depression, ISIS, J.JS LEE, Noël Caleb, Rêvasseur,
Timo Weiland
Experiential Fashion Shows
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Front left of top row:KLÉ, Mae Pang, max.tan, Sophielle, Yumumu, AMUSE, Farah Khan, Hansel
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“Blueprint is ahead of any other cruise market in New York
or Europe for resort buying… great advantage for buyers
to book and deliver fresh merchandise before looking at
any other brands from the West.”
Ian Kwon | Creative Director | Shinsegae, Korea
“One of the best trade shows I’ve visited for an impressive
selection of new designers, caring staff, great location and
amazing service.”
Ritchie Chan | Owner/ Buyer | Triple Major, Beijing
“I really liked Coupe-Cousu for Lotte in Korea. When you
snag some Japanese labels, you will be THE Asian trade
show.”
Joseph Quartana | Menswear Buyer | Lotte, Korea
“The show was really interesting for me this time, as I felt
there were many more designers and brands that were
exciting and commercial too.”
Alison Whalley | Owner/ Buyer | Hoxton Boutique,
London
“Blueprint’s venue and facilities are all of a high standard
and visiting Blueprint was a very valuable experience.”
Georgina Gainza | Buyer | Boutique 1, Dubai
Highlights and Who said What?
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\\BLUEPRINT 2011 Closing
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A phenomenal cocktail party hosted by the Seoul Metropolitan
Government and Seoul Fashion Center with 10 stunning shows
and beats spun by a celebrity guest DJ.Kaal E.Suktae, Jehee Sheen, Jardin de Chouette, Leyii, Jaehwanlee Paris, Steve J & Yoni P,
Alani, Beyond Closet, General Idea, Groundwave
Party: Seoul’s 10 Soul @ ION Sky
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Alison Whalley, Hoxton Boutique Owner
Seoul Metropolitan Government & Designers
Chi Zhang, Designer
Manu & Romain, RA buyers
Steve J & Yoni P Designers
Kristina Chanel,, NYC stylist
Yuvi & Lindsay, Ruby Kobo Designers
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MEDIA ATTENDANCE
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306 MEDIAFROM 163 LOCAL,REGIONAL ANDINTERNATIONALMEDIA OUTLETS
BROADCASTNHK TOKYO FASHION EXPRESSCHANNEL NEWS ASIABS FUJI TVTOP FASHION TVLITVCHANNEL U
FASHION TRADE
WGSNWWD
REGIONAL FASHION TITLESSURFACE ASIANYLON INDONESIAHARPER’S BAZAAR INDONESIAHER WORLD INDONESIAALLURE KOREAELLE KOREAW KOREA
INTERNATIONAL FASHION WEBSITESVOGUE.CO.UKVOGUE.ITREFINERY29.COMFASHIONMAGAZINE.IT
TOP INTERNATIONAL
FASHION BLOGGERS
LIBERTY LONDON GIRLSTYLE BUBBLE
STYLE SALVAGESTREET PEEPERA SHADED VIEW
OF FASHION
Print \\ Dailies & Magazines
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BUSINESS
TIMES (SG)
STYLE MEN (SG)
HARPER’S
BAZAAR (SG)
ELLE
SINGAPORE
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VOGUE
ITALIA
VOGUE.CO.UK
HARPER’S
BAZAAR UK
Internet \\ Fashion Websites
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Internet \\ Fashion Blogs
“ It might sound a little condescending to
constantly be surprised at the fact that
Singapore seems to have a flourishing
fashion design scene but honestly the wee
wee size of the country does make you
marvel at its ability to produce a sizeable
number of designers presented at the
Blueprint tradeshow this year.”
- Susanna Lau
International Celebrity Blogger
Style Bubble
“Blueprint uniquely specialises
in launching cruise collections
and thankfully curates fresh and
forward menswear alongside
womenswear, jewellery and
accessories from emerging
designers destined for
international markets.”
- Steven Salter
International Top Blogger,
Style Salvage
www.blueprint.sg
BLUEPRINT 2011 would like to extend their sincere
thanks for the fantastic support provided by the
wonderful sponsors who helped make BLUEPRINT 2011,
the success it was.