BounceBack TrafficYour Low-Hanging Fruit

How Much Is A Click Worth To You?

We’re Going To Increase That

The Best Media Buys

Use It Or Lose It

Types of ReTargeting

• Site Retargeting: Users who visit your website will see your ads as they browse the web

• E-mail Retargeting: Serve web ads to people who open your e-mails

• Search Retargeting: Target ads to people who search for specific keywords in a variety of search engines

• CRM Retargeting: Serve web ads to people even if you only have their e-mail address or mailing address

Huge Ad Management Secret

The Only Thing You Need To Look At

Bottom Line Affect

• If you’re paying $3CPM–CTR is 0.1 (average) = $3/click–CTR is 0.2 (very achievable) = $1.50/click–CTR is 0.3 (our average) = $1/click–CTR is 0.8 (our highest) = $0.37/click

• “So How Do I Get 37 Cent Clicks?”

1. Creative

Banner Best Practices• Keep It Simple!• Give Something Away• Have a Call To Action• Include A Button Picture• Blue Underlined URL• Handwritten Script• Animation• Pictures of People• Stick out like a sore thumb• Retargeting Rule: Reinforce Relationship

2. Advanced Targeting

• Geographic• Demographic• Contextual• Buying Funnel

Buying Funnel

3. Frequency Caps

What: A limit on how often tagged (cookied) users will see your

ads during a given period of time

Why: Without a frequency cap, users may feel overwhelmed by your advertisements, leading to both banner blindness (users no longer notice or respond to your ads) and negative associations towards your brand

Advanced Ninja

• Redirects• Banners• CPV• Emails• Social Media• Forums• Direct Buys

Campaign Checklist Setup Account: yuri@retargeter.com Segmentation

Strategy Pages

Banners Place Codes

Burn Segment

Set Frequency Cap Performance Review

CTR CPA

Split-Test Creative Advanced Ninja stuff

Support@ZaragozaMarketing.com