PRO

USA150 Grand Street

White Plains, NY 10601

USA

T. +1 914 428 3600

F. +1 914 663 5158

www.boska.com

usa@boska.com

Display ToolsPROFESSIONAL

10 GO’S 10 Tips to Sell More Cheese

1. Go Taste - Taste and ShareShare and share alike. Customers will appreciate hearing who your favorite cheese makers are and letting them sample your favorite cheeses (or cheeses that you have recently discovered). Sampling will allow them to discover new cheeses that they like, in addition to those that they already knew.

2. Go Personal - Face the CustomerThere is nothing more important than personal attention. Therefore, try to spend as little time as possible with your back to the customers. Eye contact allows people to see what you are doing. You can look at them and advise them while slicing and packing the cheese.

3. Go Fresh - Fresh Cheese, Less StockBy using as little stock as possible, you will reduce the chance of the cheeses passing their expiration date and produce less waste. The fresher the cheese, the better it looks. Cheeses that are cut to order also retain more oxygen and have a fuller flavor. The customer sees that the case is refilled often, which makes it look neater.

4. Go Show - Show Your CheeseA beautiful, neatly arranged back wall full of cheese makes it clear: “We Love Cheese”. It gives the customers the idea to buy a nice piece of cheese (or more). Simply displaying dummies indistinguishable from real cheese creates a real “cheese atmosphere”.

5. Go More - More Cheese, More for your CustomersA cheese plate should always have an assortment of cheeses. When you present them by color, for example from “white” Camembert and “red” Chaumes to “blue” Cabrales, you can increase sales. Customers will be inclined to try more types of cheese.

6. Go Up - Change HeightStudies have shown that using different heights in the display case can increase sales by as much as 18%. The customer sees every product in one glance, even the cheeses in the corner.

7. Go Local - The Taste of LocalExotic foods can be delicious. Local cheeses, however, taste at least as good. By offering a variety of fresh cheeses from the region, you make it clear that you choose local, sustainable products. Customers are interested in products with a story.

8. Go Motivate - The Tip of the WeekEach week you can select one of your employees to choose a cheese for the tip of the week. The chosen employee will be extra motivated to bring customer attention to this cheese and to sell more than his /her co-workers. This type of special will allow the customer to get to know your employees and learn their tastes, which creates a bond.

9. Go Themes - ThemesThemes are fun for you and your customers. Holidays like Easter or Christmas are a great opportunity for themes (Merry Cheesemas). You can also arrange a section of the window in the theme of a certain country (Italian cheeses and wines, plus a grater or special Parmesan knife). Adding flags can increase the vacation feel. Some other options for country themes: French cheese week(s) during the Tour de France or Swiss fondue cheeses in the winter. In February you can offer the heart-shaped Coeur de Neufchâtel in connection with Valentine’s day.

10. Go Cross-Selling - Extra SalesSelling related products works well with themes. By pairing your cheeses with the appropriate related cheese products, you can increase your sales of both. Offering fondue sets or the best quality cheese boards, knives, graters and curlers will make your assortment more complete and show that you are a genuine cheese specialist.

2

FOREWORD

Display ToolsCheese is our passion and we would love to share it with you, and what would be better than a unique display that makes your mouth water? Professional cheese tools are a lifestyle for us. Consider practical trays, cheese dummies, slate or even marble cheese boards, which ensure that each cheese will be on the stage that it deserves. If you know how to present the world’s cheese culture, you will strike a chord with each customer.

Stylish and FreshOur cheese crates are new and improved. The natural ones were already durable and “food proof”, and that traditional look is now even better. Improved construction has made them slightly thicker. Our slate collection is a trend-setter, allowing the cheese to come into its own, while the material does not retain any odors or bacteria.

Customized Sales PromotionsFour generations have been developing Boska cheese tools that meet the highest professional standards. You are sure to find the perfect fit for your own display among our many styles, all of which are user-friendly, HACCP-certified, and durable. In this catalogue you will find tips for achieving maximum efficiency like, for example, the use of cheese dummies, which are cost-effective and lightweight.

Cheese is and will remain an adventure of discovery. An experience we gladly share with you, and hopefully, you with us. Go to www.boska.com for everything about cheese.

Questions? Email us at usa@boska.com or follow us on twitter via @explorecheese for the latest product news.

Take it cheasy! Team Boska USA

How to order a replica

Replica’s

Color concept

Replica stands

Wooden Cheese crates

4

5

9

13

14

Content

“No Cheese, No Gain”

Cheese boards

Slate

White marble

Black marble

Displays

15

16

17

17

17

3

YOU CAN CHOOSE FROM STANDARD REPLICAS WITH OR WITHOUT LABELS FROM OUR CATALOG.

THERE ARE THREE WAYS TO OBTAIN A REPLICA WITH YOUR CUSTOM LABEL:

1. YOU SEND US YOUR OWN CHEESE LABEL2. WE HELP YOU GET YOUR LABELS THROUGH THE PRODUCER OR THE CHEESE BRAND3. WE HELP YOU IN MAKING YOUR OWN CHEESE LABEL

DO YOU STILL HAVE QUESTIONS?CALL +1 914 428 3600 OR EMAIL USA@BOSKA.COM

CHOOSE THE REPLICA THAT YOU LIKE OR THAT FITS WITH YOUR CHEESE.

NO

YES

IS YOUR CHEESE NOT LISTED? NO PROBLEM, WE CAN MAKE ANY CHEESE.

WOULD YOU LIKEYOUR OWN PRIVATE LABEL OR THE LABEL OF A CHEESE BRAND?

THW

1. 2. 3

(PAGE 5-14)

H OW TO O R D E R A R E P L I C A

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REPLICAS

You’ll want to take a bite out of them; that’s how realistic our cheese replicas are. Make an impressive and professional shop display with these dependable “look-alikes”; ideal to present more cheese while keeping a limited stock. The case stays full and you don’t have to precut as much cheese. This way you sell much more fresh cheese. Cheese dummies are also a tool to promote your cheese brand. They are available in every model and color and can be printed with your logo or that of your supplier (with permission).

Features

• One-time purchase cost

• Unbreakable (long lifetime), light and waterproof

• Any logos or wrapper is possible

• Colorfast

Symbol Legend

• This replica is Solid

• This replica is supplied without a Label / tag

• 25 pieces minimum order quantity

• This replica is Hollow

L

25

S

H

25

S

ROCHE BARONØ150X33MM Ø5.91”X1.30”

209055

S

CAMBOZOLA BLUEØ240X40MM Ø9.45”X1.57”

CAMBOZOLA HALF250X120X45MM 9.84”X4.72”X1.57”

360047

216164

HL

L HL

CAMBOZOLA WHITEØ240X40MMØ9.45”X1.57”

PORT SALUTØ200X60MMØ7.87”X2.36”

360041

360054

H

CASTELLO BLUE, EPSØ195X55MM Ø7.68”X2.17”

370002

H

BLUE STILTONØ210X235MM Ø8.27”X9.25”

361006

S

RAMBOLØ170X80MMØ6.69”X3.15”

361000

H L H

KERNHEMØ240X50MMØ9.45”X1.97”

360036

5

H

EMMENTAL SWITSERLANDBLOCK 2,5KG 180X160X65MM / 9.54”X6.30”X2.56”

216012

S

216028

S

GRUYÉRE SWITSERLANDBLOCK 2,5KG 265X100X85MM / 10.4”X3.94”X3.35”

LS

GOUDA 5 STEPS145X98X10MM5.53”X3.86”X0.39”

2190013

BRIE, EPSØ335X42MMØ13”X1.66”

370004

H H

BRIE, EPS, FOIL WHITEØ335X42MMØ13”X1.66”

370000

LS

CAMEMBERTØ90X35MMØ3.54”X1.38”

216105

“Hello,is it Brie you’re looking for?”

LS

BRIE PIECE 1/16160X70X40MM6.30”X2.76X1.57”

216104

LS

BRIE 3/5330X165X40MM13”X6.5”1.57”

216132 BRIEØ330X40MMØ13”X1.57”

360029

25 25

25

H

MUNSTER LISBETHØ205X30MMØ8.07”X1.18”

370001 RACLETTEØ350X60MMØ13.8”X2.36”

360009

H

H

CHAUMESØ230X35MM Ø9.06”X1.38”

360031

L

ST. ALBRAYØ250X40MMØ9.84”X1.57”

CAMBOZOLA REDØ240X40MMØ9.45”X1.57”

360067 360053

H

CASTELLOØ195X55MM Ø7.68”X2.17”

360042

H 25L

L H

6

L L LS S S

GOUDA PIECE 390GR.125X100X45MM4.93”X3.94”X1.78”

216021 GOUDA BLOCK140X105X40MM5.51”X4.13”X1.59”

210134

LS

EMMENTALER SLICE170X140X7MM6.69”X5.51”X0.276”

LEERDAMMER PIECE220X60X140MM8.66”X2.36”X5.51”

216113

216111

L H

GOUDA 4KG, YELLOWØ240X90MM / Ø9.45”X3.54”

360002

L H

GOUDA 4KG, ORGANIC,YELLOW Ø240X90MM / Ø3.54”X1.38”

GOUDA 12KG, HALF,YELLOW 345X172X105MM / 13.8”X6.71”X4.13”

360044

360033

L H

25

L HL H

GOUDA 12KG, LOW, DARK YELLOW Ø345X105MM / Ø13.6”X4.13”

GOUDA 12KG, HIGH, LIGHT YELLOW Ø345X125MM / Ø13.6”X4.92”

360000 360012

L H

GOUDA 12KG, ORGANIC, YELLOW Ø345X125MMØ13.6”X4.92”

360034

L H L H

GOUDA 12KG, BLACKØ345X105MMØ13.6”XH4.92”

GOUDA 16KG, HALFYELLOW 400X200X140MM15.7”X7.87”XH5.51”

360006 360050

L H

GOUDA 16KG, DARKYELLOW Ø400X140MM Ø15.7”X5.51”

360016

H

LEERDAMMER HALF,YELLOW 345X172X150MM 13,6”X6,71”X1.38”

360014

L

LEERDAMMER, YELLOWØ345X150MMØ13.6”X5.91”

360018

H

25

7

L H 25

FARM CHEESE 1KGØ130X60MMØ5.12”X2.36”

360075

25 25 25

L H

GOUDA 16KG, LIGHTYELLOW Ø400X140MM Ø15.7”X5.51”

360001

L H

KANTER 7KG, BLACKØ280X100MMØ11”X3.94”

360046

25 L H

KANTER 10KG, YELLOWØ320X100MMØ12.6”X3.94”

360003

L H

KANTER 12KG, YELLOWØ350X120MMØ13.8”X4.72”

360005 KANTER 7KG, YELLOWØ280X100MMØ11”X3.94”

360032

L H L H

KANTER 7KG, WHITEØ280X100MMØ11”X3.94”

360045

25

L H

MAASDAMMER, YELLOWØ360X130MMØ14.2”X5.12”

360004

L H

GOATS CHEESE 4KGØ240X90MMØ9.45”X3.54”

360017

L HL H L H

EDAMMER YELLOWØ110X120MMØ4.33”X4.72”

EDAMMER REDØ110X120MMØ4.33”X4.72”

EDAMMER BLACKØ110X120MMØ4.33”X4.72”

360064 360035 360065

H

PAN PAN, REDØ320X110MMØ12.6”X4.33”

360038

25 L H 25 L H 25

DAISY WHEEL US CHEDDARYELLOW Ø325X100MM Ø12.9”X39.37”

DAISY WHEEL US CHEDDARBLACK Ø325X100MM Ø12.9”X39.37”

360074 360076

8

TÊTE DE MOINEØ105X50MMØ5.91”X1.97”

361008

L H 25L H

JARLSBERG, YELLOW Ø340X120MMØ13.4”X4.72”

360007

“Don’t judge a cheese by its fungus” C O LO R C O N C E P T

Easily tell the difference between red bacteria, white mould and blue cheese with our color concept. The cheese replica models, Cambozola and Brie, have large presentation surfaces. Use these red, white and blue colored wheels to display as well as differentiate between your blue cheese, soft cheese and washed rind cheeses.The replicas retain the cold air temperatures, can easily be leaned and therefore suitable for your refrigerated display. Empty spaces in your refrigerated display are eliminated using the color concept, here different cheeses are distinguished clearly and colorfully.

360029 360041 360047360053

9

L H 25L H 25 L H 25

SWEDISH SHAPE BLACK Ø345X125MMØ13.6”X4.92”

SWEDISH SHAPE GREEN Ø345X125MMØ13.6”X4.92”

SWEDISH SHAPE RED Ø345X125MMØ13.6”X4.92”

360010 360019 360062

HORECABLOCK370X300X120MM14.6”X11.8”X4.72”

360021

L H 25 L H

RIGATELLO, YELLOWØ200X90MMØ7.87”X3.54”

360070

25

L

PECORINO ROMANOØ290X270MMØ11.4”H10.6”

361007RIGATELLO, BLACKØ200X90MMØ7.87”X3.54”

360071

L H 25 L H

PROVOLONE ITALIANOØ70X150MMØ2.76”X5.91”

361002

25

COMTÉØ630X90MMØ24.8”X3.55”

360079

L H

EMMENTHALER,YELLOW Ø800X200MM Ø31.5”X7.87”

360068

L H

GRUYÈREØ630X90MMØ24.8”X3.55”

360080

L H

L H 25

SWEDISH SHAPE YELLOW Ø345X125MMØ13.6”X4.92”

360011

L H

APPENZELLERØ290X80MMØ13”X3.15”

361005

25

S

Emmentaler label optional

10

PARMESAN REGGIANOWITH DISH Ø410X250MM Ø16.1”X9.84”

360049

L H

L H

PIAVEØ300X70MMØ11.8”X2.76”

361003

L H

GRANA PADANOØ410X250MMØ16.1”X9.84”

360055

LS

GRANA PADANO PIECE 1/32 190X70X12MM 7.48”X2.76”X0.48”

216042

L H

PARMESAN REGGIANOØ410X250MMØ16.1”X9.84”

360052

5 liter

11

GOUDA SUPERYELLOW Ø1000X320MM Ø39.4”X12.6”

360063

L H

GOUDA SUPERBLACK Ø1000X320MMØ39.4”XH12.6”

360069

L H

“The big cheese”

1000MM

1000MM

12

STAND FOR SUPER REPLICA INCLUDING REPLICA Ø1100X1000X600MMØ43.3”X39.37”X23.63”

957010

CHEESE REPLICA STAND ACRYLIC135X105X180MM 5.31”X4.13”X7.09”

957016 DUMMY HOLDER STAINLESS STEEL190X250X180MM 7.48”X9.85”X7.09”

X04113

MARBLE BLACK PROMOTION STAND CHEESEØ250X450MM / Ø9.85”X17.72“

956132

CHEESE REPLICAS IN CHEESECRATE9 REPLICA’S INCLUDED 320X250X60MM

012996

CHEESE REPLICA FOR CHEESE SLICERSØ340X360MMØ13.39”X14.18”

013123

suited for replicas up to 16KG

horizontal

shop presentation

vertical

your own label?

R E P L I C A S TA N D S

The cheese dummies need to be seen. Special dummy stands make this easier. Thanks to these stands, the dummies remain upright for a proper cheese display. The super dummy stand is especially striking with its wicker basket. Would you like to put your cheese in the spotlight and offer samples? Then choose the marble black promotion stand.

13

“Have a crate time!”CHEESE CRATE ‘M’330X220X90MM / 13”X9.84”X3.54”

209973

CHEESE CRATE ‘XL’400X300X90MM / 15.7”X11.8”X1.97”

209971

LIFE CHEESE CRATE ‘M’330X220X90MM / 13”X9.84”X3.54”

209974

SET OF ELEVATION STANDS4X 20MM & 4X 40MM / 4X 0.497” & 4X 1.57”

957250

A classic concept on cheese presentation: the old, trusted crate in a new version. Create the atmosphere of Parisian markets in Rungis, where cheese is sold in natural, wooden crates. These stackable crates are made of oiled beechwood and come with 3 separating partitions, which make it easy to divide the crates into 2 or 3 sections. Elevation stands allow you to stack the crates as high as you’d like.

Elevation stands• A must-have for good air circulation and quality maintenance• Sloping presentation increases visibility• Using different heights in presentation can increase sales by as much as 18%

Features• Divide them into 3 or 4 sections• Suitable for packaged cheese• Easily stackable

CleaningClean the crates with warm water and a hard brush.Allow the crates to fully dry in the open air and applya plant-based oil regularly (monthly) so that they remain beautiful and maintain their quality.

WOODEN CHEESE CRATES

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C H E E S E B OA R D S

Creating a tasteful display to make your mouth water; that is how these products can help you. Big, bigger, biggest and extra large, you can play with the different formats of the authentic, round oak cheese boards. You keep the XL display fresh under the cheese dome. Do you prefer something small, but just as effective? You will achieve that with the porcelain bowls in light stainless steel stands.

FRIENDS BOARD SØ160x20MMØ6.30”X0.78”

320102 FRIENDS BOARD M Ø300X30MM Ø11.81”X1.18”

320101 FRIENDS BOARD L Ø400x30MM15.75”X1.18”

320100

Ø565MMØ22.2”

FRIENDS BOARD XL INCL. DOMEØ565XH310MMØ22.2”X12.2”

859003

BarkNatural is in style. This can be seen as much “out” (in the restaurant world), as at home (our interior). These natural-looking bark boards work well as sample platters with their natural look and special food-proof coating.

Features• Food-safe; suitable for packaged or unpackaged cheese• Easy to clean

BARK SHELF ‘L’580X320X2022.8”X12.6”X0.787”

365665 BARK SHELF ‘M’420X210X20MM16.5”X8.27”X0.787”

364045BARK SHELF ‘S’2700X200X20MM 10.6”X7.87”X0.787”

362730

310MM12.2”

Ø160MM

Ø300MMØ400MM

15

Your presentation will be gorgeous with slate. You will bring a natural product into your store with a modern, but natural look. Above all, slate conducts warmth and cold very well. Another positive: you can write on slate with chalk. With this collection you make your own creative,presentation varying in height. Let’s hear it for stoneware!

Features• Conducts cold well• Dishwasher safe• Many possible variations

750515 RISER SET ACRYL

SLATE SAMPLE DISPLAYØ250X170MM / Ø9.85”X6.69”

956170

SLATE

MONACO CHEESE BOARD ‘L’330X230X8MM12.99”X9.05”X0.31”

359001

MONACO CHEESE BOARD ‘S’330X115x8MM 12.99”X4.53”X0.31”

359000

CHEESE TOWER®Ø300MMØ11.81”

359007

“Real natural Slate”

MONACO CHEESE BOARD LAZYØ300X50MMØ11.81”X1.97”

359004

SLATE DISPLAY ‘L’ SET INCL. RISERS3X 330X230MM /3X 13”X9.05”

960011

SLATE DISPLAY ‘XL’ SET INCL. RISERS3X 300X400MM / 3X 11.81”X15.74”

960010

290MM

150MM

16

CHEESE BOARD ‘M’ MARBLE BLACK300X400MM / 15.7”X11.8” SET OF 2PCS

955042

160MM6.2”

W H I T E M A R B L E

B L AC K M A R B L E

DISPLAYS

It’s no surprise that this type of limestone is seen as a sign of purity: white marble has a fresh, hygienic and luxurious look. Thanks to the calm, light surface of these solid marble platters and displays, your fresh products will receive all of the attention.

Features• Exclusive look with real marble• Quickly assumes the temperature of the cooling counter

It doesn’t get any chiquer than “marmaros”, or the Greek word for “slippery stone”. If you’d like a stylish, classic way to present your fresh products, then black marble is for you. The dark, solid marble pieces can be used both in and out of the fridge.

Features• Exclusive look with real marble• Quickly assumes the temperature of the cooling counter

“Marblelicious!”

CHEESE BOARD ‘L’ MARBLE WHITE300X400MM / 15.7”X11.8” SET OF 2PCS

955040

TASTE DISPLAY WITH CUP150X150X160MM / 5.9”X5.9”X6.2”

956152

230MM10.2”

TASTE DISPLAY WITH BOWL150X150X230MM / 5.9”X5.9”X10.2”

956151

6.7OZ

2.8OZ

17