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MEDIAKIT BELGIUM 2019

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Page 1: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

MEDIAKIT BELGIUM 2019

Page 2: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

BORN IN FRANCE MADE AROUND THE WORLD

FREE TO CREATE OUR OWN RULES

______________________________

A GLOBAL BRAND, DEFINED BY LUXURY, LIFESTYLE AND FASHION, GUIDED BY CREATIVITY AND INNOVATION.

L’Officiel has captured the French spirit of elegance and couture’s top talents since 1921. It now stands for the ultimate style selection title and directly supports the

(inter)national activity of retail and luxury brands featured in the magazine.

Page 3: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

500KFashion archives

since 1921

60Titles distributedin 28 countries

7.6MFollowers on social media

2.4M UV (monthly)11.3M PV (monthly)

2MPrinted magazinesevery month in 17

languages

8.5MReaders

per month

Numbers

Direct countries

Licenses

Porspect countries

International countries

FRANCE / BRAZIL / ITALY / HOLLAND / SWITZERLAND / USAMEXICO / ST BARTH / GERMANY / LATVIA / LITHUANIA / POLANDRUSSIA / SPAIN / UKRAINE / CHINA / ARGENTINA / KAZAKHSTANSOUTH KOREA / LEBANON / MIDDLE EAST / MOROCCO / TURKEYINDIA / INDONESIA / MALAYSIA / THAILAND / VIETNAMAUSTRALIA / JAPAN / UK / SOUTH AFRICA / MONACO

AND NOW : BELGIUM

Page 4: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

The L’Officiel Belgium

a real woman,

modern, influential and chic,

aged between 25-55,

fashion and art conscious,

connected and internianal,

urban,

a digital native,

ready to explore

& conquer (more of) the world.

PRINT

L’Officiel Belgium

connected and international,

Page 5: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

What We Do

PRODUCTS

• Print magazines• Multi-country digital platform• Branded content• Video production• Experiential marketing programs• Display and print advertising• Social media activation• Creative events• Live events coverage

SERVICES

• 400 worldwide journalists, photographers and content creators to tell the stories of our partners• Powerful level of brand engagement and awareness• Access to the best talents• Knowledge of the brand targets• Knowledge of the consumer needs, capability to drive the consumer• Capability to target the message

Page 6: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

1 GLOBAL

ECOSYSTEM

EXPERIENCE/EVENTS

PRINT

NL

FR

LUX

DIGITAL

SOCIAL MEDIA

Page 7: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Target: Women 22-55 years old

Circulation: 30 000 - 15 000 NL + 15 000 FR

Periodicity 5 Issues / year

Instagram: 1350Facebook: 1437

PRINT

Key Numbers

L’Officiel Belgium Our Luxury DNA

L’Officiel has captured the French spirit of elegance and couture’s top talents since 1921. It now stands as the ultimate style selection media and directly supports the activity of International fashion and luxury brands featured in the magazine.

Page 8: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

PRINT

Target Women 22-55 years old

Circulation 2500

Periodicity: 5 issues / year

Key Numbers

L’Officiel Luxembourg

The ambition of L’Officiel Luxembourg is to offer the magazine with a Luxembourg footprint. Food, fashion, culture, art… All about inspiration by the Grand Duché.

Page 9: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

L’Officiel ArtInternational

Art is a lifestyle

The ambition of L’Officiel Art is to offer a new kindof magazine where artists uncover and describe ourtimes from multiple dimensions and perspectives, inorder to reveal a different point of view on the worldand on contemporary art. L’Officiel Art is a mirror forour times, seen through the spectrum of art.Through a series of exceptional encounters, themagazine reflects the true territory of art, constantlyfeeding from and fuelling other cultural fields:fashion, design, architecture, lifestyle, cinema andmusic. Art as lifestyle, and as a way of fullyembracing our times. Issue Sept 2019.

PRINT

Circulation: 15 000

Periodicity: 1 Issue October 2019

Language: English

Page 10: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Event L’Officiel Art 9 October 2019

Event L’Officiel Belgium 21 November 2019

EVENTS

Page 11: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

DIGITAL

y) by organizing

e are organizing an event in May for

Page 12: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Key Numbers

Launched in 2017, lofficiel.com is a global communitypresent in 20 countries today and more to come. Journalistsfrom all over the world produce exclusive contents everyday, including videos, shooting interviews, podcasts, etc.

8K Contents / month

Audience

2.3MUV / month

5.2MPV / month

4Minutes of average

time on page

ARGENTINA / BALTIC / BRAZIL / CHINE / FRANCEGERMANY / ITALY / KOREA / MALAYSIA / MEXICOMOROCCO / THE NL / RUSSIA / ST BARTH / SINGAPORESWITZERLAND / TURKEY / USA / LATVIA / SPAIN / BELGIUM

DIGITAL

Page 13: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

20Countries

400Journalists

300Influencers and

contributors

8KContents / month

18Categories of

content

Key Numbers

DIGITAL

Page 14: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

DIGITAL

y) by organizing

e are organizing an event in May for

KEY NUMBERS L’OFFICIEL BE Pageviews: 50K Unique pageviews: 45K Unique Visitors: 25K Av Time on page: 02:06

Page 15: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Our Users

Fashion conscious, passionate of art, culture,entertainment, international travelers, socialtravelers, social curious, sef-confident,selective, and last high level of education andbuying power.

45%24-35

CONNECTION

EDUCATION

0

20

40

60

57%Mobile

35%Desktop

8%Tablet

Bachelor

degree

Master’s

degree

0 20 40 60 80 100

30%

90%

35%Men

65%Women

GENDER

35%18-24

25%35-55

AGE

125KIncome per year

84%Owner of principal

residence

DIGITAL

Page 16: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

key figuresFacebook and Instagramkey figures

Audience

1KFacebook

fans

450Average organic reach

30KAverage reach paid

1.1KInstagramfollowers

700Average organic reach

300Average view rate story

DIGITAL

Page 17: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Exclusive regular digital contentEditorial Line

Journalistic Sagas (ex: Talitha Getty)

Time: 4min / Periodicity: 1 per week

SAGAS

Video tutorials with themes linked to print

issues. Time: short / Periodicity: 1 per week

HOW TO

Hot news (livestreams, trailers, etc.).

Time and periodicity depend on the news.

DON’T MISS

E-fashion story created by our Fashion Editor

in Chief. Periodicity: 1 per week

STREET STYLE

Fashion whispers audio only

Time: 1 to 3 min / Periodicity: 1 per week

PODCAST

DIGITAL

Page 18: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Global Back-end

An unseen back-office offers toeach country the possibility to shareand multiply the content andproductions via a common cloud.More than 400 journalists andcontributors feed every day L’OfficielCloud with highly qualitativelifestyle contents.

THE STRENGHTH OF A NETWORK OF GLOBALREPORTERS, EXPERTS IN FASHION, WOMEN & MEN,ART & DESIGN, FOOD, JEWELLERY, WATCHES,HOTELS, BEAUTY...

e

l

400400

Journalists

DIGITAL

Page 19: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

e

l

400

Content Syndication

A unique hub of high qualitycontents

Each country can browse the Cloud, with dedicatedsearch tools, by key word, sector, type of content,country or contributor. All lifestyle content of the highestquality will be available to import on the local website,pre-translated, designed according to the layout of thewebsite and to the content type.

Many types of contents will always be available:

ARTICLES, INTERVIEWS, DIAPORAMAS, VIDEOS, LIVECONTENTS, THANKS TO OUR GLOBAL TEAMS, WEARE ABLE TO DELIVER CONTENTS IN DIFFERENTFORMATS, GUARANTEEING THE TOP QUALITY OFEACH OF THESE CONTENTS.

DIGITAL

Page 20: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Global Channels

DIGITAL

Page 21: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

L’Officiel.be

Ambassadors

FR

DIGITAL

We’ve selected two fresh faces as our L’Officiel Ambassadors. They will create exclusive content for the magazine and website.

Page 22: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

L’Officiel.be

Ambassadors

NL

DIGITAL

We’ve selected two fresh faces as our L’Officiel Ambassadors. They will create exclusive content for the magazine and website.

Page 23: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

ive Content

o

..

e

Branded

Native Content

To accompany brands, we are able tocreate dedicated content around aspecific theme. Fashion photostory,interview, video content, saga, focus...Formats and contents are tailor madeto client’s needs.

DIGITAL

Page 24: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Social MediaAmplification

To push the traffic and increase theimpact of the campaign, we proposethe amplification via Facebook andInstagram on your special projects.

DIGITAL

Page 25: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

and

in

ill

he

ight

Video

Production and

Livestream

Creation of real story telling by highquality videography that will be visible inhomepage and category page. We will be able as well to publish on live on the platform lofficiel.com on the day or night of your event.

DIGITAL

Page 26: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

l

Newsletter

Communicate personally with our loyalsubscribers. Integration of brand article or banner inside the weeklymailing.

1x week

DIGITAL

Page 27: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

t

Contest

Creation of a contest page to collectusers qualitative data.

Creation of a contest page to collect user data.

DIGITAL

Page 28: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

C o v e r s t o r yC o v e r s t o r y

4 74 6

Non capita a tutti di ricevere in regalo per il proprio tredicesimo comple-

anno la possibilità di incidere un disco in uno studio di registrazione. E

neppure di essere già un idolo per le teenagers a soli 14 anni. Una storia,

quella di Beatrice Vendramin che ha il fascino del sogno americano, ma

che in realtà è un’avventura Made in Italy al cento per cento. 17 anni, oggi,

Millennial a tutti gli effetti. «La cosa più divertente è che sì, mia mamma

per il compleanno mi aveva prenotato una giornata in studio, poi, però, la

cosa non è mai andata in porto, il perché non si sa, e il mio regalo è ancora

fermo lì dal 2013», confessa ridendo. Fatto sta che un anno dopo, Beatrice

viene confermata per il ruolo di Emma per la sit-com “Alex & Co”, sulle

avventure di 5 liceali con la passione per la musica. «All’epoca ero seguita

da un’agenzia di moda che mi ha spinta a presentarmi ad un’audizione per

un musical. Soltanto al terzo provino ho capito che si trattava di una serie

per Disney Channel». Una ragazza di provincia (Carimate, in Lombardia tra

Como e Milano) - come si definisce -, catapultata nella capitale della moda.

«Milano è una città che amo. Uno dei luoghi a cui sono più legata è sicu-

ramente la zona di Brera. Ci vado ormai da due anni: da quando ho iniziato

a girare le prime stagioni di “Alex & Co”. Oggi è diventato punto d’incontro

con i miei amici, con cui mi piace passare le serate nei localini nascosti tra

i vicoletti». Nessun corso di recitazione alle spalle, ma tanta energia e il

desiderio di esibirsi sul palcoscenico. «Ci sono due scuole di pensiero: c’è

chi ti consiglia di studiare prima di affrontare le telecamere e chi invece,

sostiene che è proprio sul palco che ci si forma, che “ti fai le ossa”.

Personalmente ho imparato molto sul set da attrici affermate e che ammiro.

Ricordo ancora la concentrazione di Giovanna Mezzogiorno (con cui ha

recitato in “Come diventare grandi nonostante i genitori”, ndr) tra un ciak

e l’altro. Quando il regista si fermava, si fermava anche lei, rimaneva immo-

bile e composta, aspettando che attaccasse con la scena seguente». Tra

i suoi miti di adolescente non mancano le celebrities d’oltreoceano. «Adoro

Selena Gomez. Ho sempre apprezzato la sua attitude, il suo modo di com-

portarsi sui social e di affrontare le interviste. Ho avuto l’occasione di

Beatrice Vendramin

Sty

lin

g R

aff

ae

lla

Ca

mp

eg

gi

Fo

to T

ho

ma

s C

oo

ks

ey

Ha 17 anni, ma ha già recitato accanto ai grandi nomi del cinema italiano. Ora, con un libro, in

uscita a fine anno, è proiettata tra le stelle. Per L’Officiel Italia interpreta la nuova Michael Kors

Collection Bancroft bag. E tra le righe dell’intervista troverete la sua personale Milano City Guide

D I G I O V A N N A P I S A C A N E

«Milano è una città che amo. Uno dei luoghi a cui sono più legata è sicuramente la zona di Brera»

InternationalSpecial ProjectsGUCCI RALPH LAUREN MICHAEL KORS

CASES

Page 29: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

BP

N° 73 – €4,50

M A R TA I N B O S S ,

‘ M O N PA R I S E A U D E T O I L E T T E ’ Y S L

mei 2017

NL

BEAUTY

FR ANCES

BEAN COBAIN

MODEL &

DOCHTER VAN

ROCKROYALTY

SUPER MODELLEN

ALS BEAUT YBA ZEN

MIRANDA K ERR

E LLE MACPHERSON

CINDY CRAWFORD

JESSICA H ART

ANJA RUBIK

CAST ING: DE N IEUWE GENER ATIE

INFLUENCERS, MUZEN EN IT-G IRLS & -BOYS

*Trailblazer Quest= in collaboration with HUGO BOSS, L’OFFCIEL NL started a quest to find cool women/power houses/selfmade ladies to

be featured and interviewed in the magazine & on the website + social push. They were dressed in the Back to Work collection of the brand.

Cover shoot

Online broadcasting

Online article with link to e-commerce

Fashion FilmCover Print interview

L’OFFICIEL NL X HUGO BOSS

CASE S TUDY 2017OMNI -CHANNEL COL LABORAT ION

PRINT YEAR DEAL

L’OFFICIEL NLCovershoot Editorial content Trailblazer Quest *Different editorial pages

DIGITAL YEAR DEAL

Editorial content with direct link to e-commerce on www.lofficiel.nlOnline articles Fashion filmSocial media exposure

CASES

Page 30: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

615K likes via @winnieharlow postings

L’OFFICIEL NETHERLANDS was given access toChristian Dior’s Chateau De La Colle Noire in the South of France. At this jaw dropping location Winnie Harlow modelled like a true Miss Dior.

PRINT

L’OFFICIEL NL N° 77:Cover + fashion story + interview + beauty heritage

DIGITAL

Broadcasting in the NetherlandsSocial media exposureBackstage video

Print editorial

Online coverage Backstage video

BP

www.lofficiel .n l

N° 77 – €4,50oktober/november 2017

NLNL

W I N N I E H A R L O W

I N D I O R

REBEL

CHIC

ACCESSOIRE

SPECIAL

PROTEST

REBELLIE

EN ANARCHIE

OP DE CATWALK

T I LDA SWINTON

DE GRANDE DAME

VAN HOLLYWOOD

WINNIE HARLOW

'I L OV E TO

LOOK GLAM'

L’OFFICIEL NL X DIOR BEAUTY X DIOR FASHION

CASE S TUDY 2017OMNI -CHANNEL COL LABORAT ION

CASES

Page 31: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

AUGUST SEPTEMBER OCTOBER NOVEMBER

TIMELINE

L’OFFICIEL BEDate

of appearanceReservationdeadline

Deadlinematerial

Theme

MARCH ISSUE - BE 08/mar/19 04/feb/19 18/feb/19 Big Fashion Issue

MAY/JUNE ISSUE - BE 02/may/19 04/apr/19 18/apr/19 Health & Beauty

SEPT ISSUE - BE 22/aug/19 22/jul/19 01/aug/19 Big Fashion Issue

OCT/NOV ISSUE - BE 10/oct/19 19/sept/19 22/sept/19 Lux Health & Beauty

DEC/JAN ISSUE - BE 28/nov/19 28/oct/19 07/nov/19 Jewellery & Holidays

L’OFFICIEL ART & DESIGN BEDate

of appearanceReservationdeadline

Deadlinematerial

Theme

OCT/NOV ISSUE - BE 11/sept/19 20/aug/19 27/aug/19Belgium Hot spot

Art & Culture

08/mar/19

Beauty

CALENDAR

10/oct/19

Page 32: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Single page L’Officiel Luxembourg 2.800 €

Circulation L’OFFICIEL Luxembourg 2.500 FR

STANDARD ADVERTISING SPACE €

Surface

Single page 7.500

Double page 15.000

PREMIUM POSITIONS €

Placement

Opening spread, cover 2,3 19.955

Second spread 16.800

Thrid spread 15.505

Fourth spread 14.280

Fifth spread 13.770

Sixth spread 13.770

Page facing content 1 (rhp) 8.875

Page facing content 2 (rhp) 8.520

Separated spread / Consecutive spread 15.505

Page facing colofon 8.160

Page facing general colofon 7.905

Page facing editors letter 7.950

Page facing news 7.905

Page facing contributors 7.905

C3 8.570

C4 14.280

RATES 2019

PLUSPROPOSITIONS €

Insert c/1000

2 pages 187

4 pages 250

6 pages 313

8 pages 345

Additional possibilities* Theme special (supplement)

Advertorial L-shaped cover

Z-cover Plastic cover

Gatefold (front or backside) Backingcard (with tip-on)

Enveloppant Outset

Lenticlar 2/3 cover Sponsoring: poster, booklet, calendar

Banderol Tailormade special

Exclusive transparant wrap

Circulation L’OFFICIEL BE 30.000 15.000 FR/15.000 NL

The reservation deadline is two weeks prior to the material deadline. Cancellation periods first options on prime positioning eight weeks prior to the reservation deadline (and ten weeks prior the material deadline).

* Rates on request

RATES PRINT

Page 33: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

STANDARD ADVERTISING SPACE €

Surface

Single page 5.250

Double page 10.500

PREMIUM POSITIONS €

Placement

Opening spread, cover 2,3 13.970

Second spread 11.760

Thrid spread 10.855

Fourth spread 9.995

Fifth spread 9.640

Sixth spread 9.640

Page facing content 1 (rhp) 6.215

Page facing content 2 (rhp) 3.965

Separated spread / Consecutive spread 10.855

Page facing colofon 5.710

Page facing general colofon 5.535

Page facing editors letter 5.565

Page facing news 5.565

Page facing contributors 5.565

C3 6.000

C4 9.995

L’OFFICIEL ART & DESIGN - RATES 2019

PLUSPROPOSITIONS €

Insert c/1000

2 pages 187

4 pages 250

6 pages 313

8 pages 345

Additional possibilities* Theme special (supplement)

Advertorial L-shaped cover

Z-cover Plastic cover

Gatefold (front or backside) Backingcard (with tip-on)

Enveloppant Outset

Lenticlar 2/3 cover Sponsoring: poster, booklet, calendar

Banderol Tailormade special

Exclusive transparant wrap

The reservation deadline is two weeks prior to the material deadline. Cancellation periods first options on prime positioning eight weeks prior to the reservation deadline (and ten weeks prior the material deadline).

* Rates on request

Circulation L’OFFICIEL ART & DESIGN BE 15.000 EN

RATES PRINT ART

Page 34: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Skinpage Interstitiel

Billboard Slider

FORMATS DIGITAL

Page 35: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Central banner

Half page

Pavé

Inboard

Inread

FORMATS DIGITAL

Page 36: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

WEB - RATES 2019

RATES DIGITAL

Page 37: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

WEB - RATES 2019

RATES DIGITAL

Page 38: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M
Page 39: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

MEDIAKIT ART BELGIUM

2019

Page 40: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

ABOUT US

Born in France in 2012. Made in the world in 2018, By & for a global art community.

Leading magazine in the contemporary art distributed worldwide, L’Officiel Art International is now online on 10 local platforms and still brings original and cutting-edge content about art and Internet culture.

Page 41: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

A CROSSOVER MEDIA

PORTFOLIO EXPERIENCE SOCIAL MEDIACOVERS

Page 42: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Digital / Platforms

Integrated in the lofficiel.com network, L’Officiel ART International and Belgium represents10 local always-on news channels in 10 countries, dedicated to premium content, international Art news, Belgian Art news, city reports, key events and artistic projects created by us.

10Local platforms

2.3m

5.2m

Monthly UV

Monthly PV

10 countries :

France - USA - Italy - China - Mexico - The Netherlands - Zwitserland - and now, Belgium.coming soon : Brazil - Turkey

Page 43: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M
Page 44: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M
Page 45: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

1x year Belgium - 4x year International

English

15.000 in Belgium - 120.000 international

FRANCE - USA - ITALY - UK - HK - DUBAI - SINGAPORE - SWITZERLAND - HOLLAND - LUXEMBOURG - BELGIUM

Periodicity

Language

Circulation

Main Countries

Print Run

Targeting Distribution

- Targeted distribution in highly Belgian specialised bookstores, concept stores, museums and institutions.

- Distribution in Belgian airports.

- Distribution at art fairs.

- Sent to a selection of Art Gallery in Belgium and Luxembourg.

- Distribution in a private circle of art collectors.

- High-end digital platforms & mailing lists.

- Selected newsstands around key locations.

PRINT

Page 46: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

PRINT

Page 47: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

PRINT

Page 48: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

PRINT

Page 49: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

L’Officiel’s unrivalled access to global brands and partner networks brings communities of influence together.

Events are always project-driven and comprise 360-degree content broadcasting.

We seek opportunities with artists that live beyond simply the experiential and result in lasting audience engagement.

Experimental

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STANDARD ADVERTISING SPACE €

Surface

Single page 5.250

Double page 10.500

PREMIUM POSITIONS €

Placement

Opening spread, cover 2,3 13.970

Second spread 11.760

Thrid spread 10.855

Fourth spread 9.995

Fifth spread 9.640

Sixth spread 9.640

Page facing content 1 (rhp) 6.215

Page facing content 2 (rhp) 3.965

Separated spread / Consecutive spread 10.855

Page facing colofon 5.710

Page facing general colofon 5.535

Page facing editors letter 5.565

Page facing news 5.565

Page facing contributors 5.565

C3 6.000

C4 9.995

L’OFFICIEL ART & DESIGN - RATES 2019

PLUSPROPOSITIONS €

Insert c/1000

2 pages 187

4 pages 250

6 pages 313

8 pages 345

Additional possibilities* Theme special (supplement)

Advertorial L-shaped cover

Z-cover Plastic cover

Gatefold (front or backside) Backingcard (with tip-on)

Enveloppant Outset

Lenticlar 2/3 cover Sponsoring: poster, booklet, calendar

Banderol Tailormade special

Exclusive transparant wrap

The reservation deadline is two weeks prior to the material deadline. Cancellation periods first options on prime positioning eight weeks prior to the reservation deadline (and ten weeks prior the material deadline).

* Rates on request

Circulation L’OFFICIEL ART & DESIGN BE 15.000 EN

PRINT

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ADVERTISING FORMATS

Skinpage Interstitiel

Billboard Slider

Page 52: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

ADVERTISING FORMATS

Central banner

Half page

Pavé

Inboard

Inread

Page 53: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

DIGITAL

WEB - RATES 2019

Page 54: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

DIGITAL

WEB - RATES 2019

L’OFFICIEL.BE

SOCIAL MEDIA DEVICES W X L PRICE TC

NATIVE ARTICLE DESKTOP / MOBILE MIN 800 WORDS 15 0 0   €8 0 0 €

( + 3 0 0 € w i t h i n f l u e n c e r )

S E O A R T I C L E

O P T I M I Z A T I O NDESKTOP / MOBILE 10 0 0 - 2 0 0 0 W O R D S 2 0 0 0   € 10 0 0   €

V I D E O P R O D U C T I O N DESKTOP / MOBILE 4 5 s e c o n d s - 1 m i n u t e 15 0 0   € 2 6 0 0   €

T E A S E R I N S T A G R A M DESKTOP / MOBILE 15 s e c o n d s 5 0 0   € 6 0 0   €

S O C I A L M E D I A DESKTOP / MOBILED a r k p o s t I n s t a g r a m :

D a r k p o s t F a c eb o o k :

I f i t i s n o t d a r k , i t i s 5 0 % m o r e .

7 5 0 €

7 5 0 €

I f i t i s n o t d a r k , i t i s 5 0 % m o r e .

3 5 0 €

3 5 0 €

I f i t i s n o t d a r k , i t i s 5 0 % m o r e .

N E W S L E T T E R DESKTOP / MOBILE

E d i t o r i a l N ew s l e t t e r :

D e d i c a t ed N ew s l e t t e r : 5 0 0   €

7 5 0 €

2 5 0   €

5 0 0 €

S H O O T I N G DESKTOP / MOBILE - 4 0 0 0   € -

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FORMAT

The dimensions are given in width x height, overflow of 5mm on each side. the text must be set back 5mm from the format. The double pages are must be built in two single pages.

Single page full format 224 x 285 MMDouble page full format 448 x 285 MM

- PDF 1.3 / 1.4 (profile «distillers» and «Indesign» are available on request)Important: even though there are more recent versions of Acrobate, the 1.3 / 1.4 is the only one certified by the Sicogif

- Files in 4/c: cmjn

- Page per page or multiple continuing pages (do not skip pages)

- File built in single pages (no double pages, not even for the advertisements in question)

RESOLUTION

- Images : ideally 300 dpi, minimum 250 dpi - For the « bitmap » : ideally 1200 dpi, minimum 600 dpi

TECHNICAL SPECIFICATIONS

- Inking superposition: 280 %- File format: magazine format + 5 mm of bleed off with trim marks- In case of double page do not consider the cutting value

- No inking profile in the files- File built in single pages (no double pages, not even for the advertisements in question)

SUPPORT AND TRANSMISSION

by email to: [email protected]: CD-ROM ISO 9660 or DVD-R.

PROOF

All files must come along with a numerical test issued from this same file. Only the contractual proof (Cromalin, Patchprint, Epson, Approval) are accepted. All other proofs, sherpa, laser or inkjet layout are not the reference in case of objection.

MARGINS AND SIMPLE PAGE

A precise 10 mm margin must include linecuts and technical areas. we recommend to have a simple page for each file.

WARNING

We have no responsibility concerning the quality’s publication. if any other materials (Typons, CD-ROM containing a non numerical file...) that the one named above are given to us as technical elements.

ALL MATERIAL IS TO BE SENT TO

Laurence [email protected] T. +32 473 24 69 67

DELIVERY ADDRESS

EDITION VENTURESChaussée de Louvain, 431D1380 Lasne - BELGIUM

FTP SERVER, CONSULT US.

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CALENDAR

BELGIUM

Date of appearance

10 OCTOBER 2019

Reservation deadline

20 AUGUST 2019

Deadline material

27 AUGUST 2019

Theme

Belgian Hot spots

Art & Culture

Page 57: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

CALENDAR

Retroplanning International

March 26th

May 9th

June 11th

August 26th

October 10th

October 28th

November 28th

MARCH-APRIL-MAY EDITION 2019 ON SALES

JUNE-JULY-AUGUST EDITION 2019 TECHNICAL DEADLINES

JUNE-JULY-AUGUST EDITION 2019 ON SALES

SEPT-OCT-NOV EDITION 2019 TECHNICAL DEADLINES EDITION BELGE

SEPT-OCT-NOV EDITION 2019 ON SALES + EDITION BELGE

DEC-JAN-FEVR EDITION 2019 TECHNICAL DEADLINES

DEC-JAN-FEVR EDITION 2019 ON SALES

Page 58: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

CALENDAROTHER TITLES

Page 59: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Target: Women 22-55 years old

Circulation: 30 000 - 15 000 NL + 15 000 FR

Periodicity 5 Issues / year

Instagram: 1350Facebook: 1437

Key Numbers

L’Officiel Belgium Our Luxury DNA

L’Officiel has captured the French spirit of elegance and couture’s top talents since 1921. It now stands as the ultimate style selection media and directly supports the activity of International fashion and luxury brands featured in the magazine.

Page 60: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Target Women 22-55 years old

Circulation 2500

Periodicity: 5 issues / year

Key Numbers

L’Officiel Luxembourg

The ambition of L’Officiel Luxembourg is to offer the magazine with a Luxembourg footprint. Food, fashion, culture, art… All about inspiration by the Grand Duché.

Page 61: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

AUGUST SEPTEMBER OCTOBER NOVEMBER

TIMELINE

L’OFFICIEL BEDate

of appearanceReservationdeadline

Deadlinematerial

Theme

MARCH ISSUE - BE 08/mar/19 04/feb/19 18/feb/19 Big Fashion Issue

MAY/JUNE ISSUE - BE 02/may/19 04/apr/19 18/apr/19 Health & Beauty

SEPT ISSUE - BE 22/aug/19 22/jul/19 01/aug/19 Big Fashion Issue

OCT/NOV ISSUE - BE 10/oct/19 19/sept/19 22/sept/19 Lux Health & Beauty

DEC/JAN ISSUE - BE 28/nov/19 28/oct/19 07/nov/19 Jewellery & Holidays

L’OFFICIEL ART & DESIGN BEDate

of appearanceReservationdeadline

Deadlinematerial

Theme

OCT/NOV ISSUE - BE 11/sept/19 20/aug/19 27/aug/19Belgium Hot spot

Art & Culture

08/mar/19

Beauty / Men

CALENDAR

10/oct/19

Page 62: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

Event L’Officiel Art 9 October 2019

Event L’Officiel Belgium 21 November 2019

EVENTS

Page 63: BORN IN FRANCE - Edition Ventures_art_compressed.pdf · 500K Fashion archives since 1921 60 Titles distributed in 28 countries 7.6M Followers on social media 2.4M UV (monthly) 11.3M

BELGIUM

PUBLISHER Manoëlle Sepulchre [email protected]

+32 495 28 31 91

SALES & MARKETING

Laurence Lachambre (L’Officiel ART) [email protected]

+32 473 24 69 67

Alexandra Devacht

(L’Officiel + L’Officiel Hommes)

[email protected] +32 473 93 94 97