LinkedIn Career PagesAugust 2012

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LinkedIn Career PagesBecome the company to work for

Your message dynamically

adapts to the viewer

(Gold and Platinum Pages)

Your message dynamically

adapts to the viewer

(Gold and Platinum Pages)

Relevant jobs personalized for

each viewer

Relevant jobs personalized for

each viewer

Your employees who are most connected to each viewer

Your employees who are most connected to each viewer

Tagline and subheadingTagline and subheading

Eye-catching banner spaceEye-catching banner space

Additional sections (not pictured) including employee testimonials, custom module and company status updates, further reinforce your brand

Additional sections (not pictured) including employee testimonials, custom module and company status updates, further reinforce your brand

“About Company” section combines video or image,

text & links

“About Company” section combines video or image,

text & links

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Why do you need a Career Page?It’s the hub of your Employer Brand on LinkedIn

• Excite candidates about what’s happening at your company

• Increase awareness of hiring at your company

• Evangelize your company culture• Increase likelihood of candidate

action

Career Page

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The Hub of your Employer Brand

InMails

Jobs

Profiles

Company Page Recruitment Ads

Why an enhanced Career Page?

Targeting Create custom views by Geo, Function, Industry, and more In addition to default view

4 Custom views with Gold 29 Custom views with Platinum

Recruitment Ads Drive traffic to your new Career Page

600K ads come with Gold 1.5MM ads come with Platinum

Brand your Company Overview page

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Custom Recruitment Message

Custom Banner Graphic

Audience: General Professional Audience: Engineering / Technical

Targeting: Deliver a Custom ExperienceTailor your message based on your target audience

Relevant Jobs

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Targeting Career Page

Note: employee profile viewers and company page viewers reflect unique members visiting

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Targeted Recruitment AdsReach out and Influence

Reach the right audience with 8 filter criteria including Industry, Job Function, Company name, etc

Choose one of LinkedIn’s enhanced banner options, or

create your own custom banner

Be noticed: Above the fold, 100% share of voice

Drive traffic to your Career Page

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Company Overview PageOwn the ad real estate

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