boost your content with a diy approach to photography · director of marketing jami peters...
TRANSCRIPT
Boost Your Content with a DIY Approach to Photography
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Introduction
Phil Quindara
Director of Marketing
Jami Peters
Marketing Administrative Assistant
Photography Evolution
I’ve been a photography enthusiast since the 1980’s
Photography Evolution
Today’s photography technology is powerful and easy to use,
marketing teams need to take advantage of this!
Agenda
1. Why DIY Photography?
2. Camera Equipment Cost
3. Photoshoot Tips
4. Post-Production
Why DIY Photography?
Four photos were shot with our in-house equipment….guess which ones
Interiors
Exterior
Culture Photos
FIELD TRIPS
LEARN
GET WHAT YOU WANT
FLEXIBILITYSENSE OF ACCOMPLISHMENT
GET MORE PHOTOS
COST SAVINGS
immediate
TAKE CONTROL OF YOUR PROJECTS
NEWSWORTHY
Why Should You Do It Yourself?
How many projects do you photograph every year?
Poll
A) 0-5 Projects
B) 5-10 Projects
C) 10-20 Projects
D) 20+ Projects
How much in your budget is allocated to photos / video?
Poll
A) I don’t have a budget
B) Less than $10,000
C) $10,000 - $25,000
D) $25,000 +
In-House or Professional?
In-HousePhotoshoot
Published Work
Magazine QualityAward Submissions
Wall-sized graphics
Dawn/Dusk ExteriorsInterior/Exterior w/ people
Project Sheets/ Website
ProjectDocumentation
Resume Headshots
Corporate Culture
Basic Interior/Exterior Photos
Social Media/News Stories
Interior/Exterior complex shotsPeople photos
Level 1 Level 2 Level 3
ProfessionalPhotoshoot
Progress Photos
Level 4 Level 5
2. Camera Equipment
How Much To Spend?
$2,500The more the better…but consider this a bare-bones minimum.
* Camera Equipment only, doesn’t include Adobe CC software (Lightroom, Photoshop & Premiere Pro)
DSLR Cameras
Canon 90D w/ 18-135 mm lens
$1,349Nikon 7500 w/ 18-140 mm lens
$1,197
Why DSLR? Interchangeable lenses!
DLSR High-End Cameras
Canon 5D Mark IV w/ 24-70 mm lens
$3,249Canon EOS R w/ 24-105 mm lens
$2,699
If your budget allows, consider a “full-frame” camera or the new range of mirrorless cameras. Great cameras, but very expensive!
Equipment Needed
Manfrotto MT190XPro4 Tripod
$174
Manfrotto XPRO 3-Way Tripod Head
$119
Do not skimp on this item, a solid well built tri-pod is essential to getting good architectural photos
Equipment Needed
Canon EF 50mm f/1.8 Lens
$125
Canon EF-S 10-18mm f4.5-5.6 Lens
$279
Headshots/People Photos Interiors/Exteriors
Equipment Needed
Manfrotto Pro Light RedBee 310 Backpack
$150
Lexar 32GB Professional 2000x UHS-II SDXC Memory Card
$49
What about Lighting?
• You can still get great photos without using powered lighting
• Lighting adds bulk and complexity
• A Speedlite (flash) can be useful for portrait photos
How Much To Spend?
$2,424Actual Costs w/ tax
2. Photography basics
Before going on your first photoshoot, get plenty of practice with your camera
3 things you need to know
Bright Outdoors Low Light Indoors
“Av” or “Aperture Priority” For interior/exterior architecture photos Set it and forget it...Choose F8.0
Shoot in RAW format
Use the right lenses
Wide-angle lens10-18 mm
Exterior/Interior No Video
“Kit” lens18-135 mm
All-around use, focal lengthVideo
Portrait Lens50 mm (fixed length)
Bokeh!Fuzzy backgrounds
Wide-Angle Lens Example
Wide-Angle Lens Example
Where to place camera
Portrait Lens Example
Use your own office space as a photography training ground
3. Photoshoot Tips
Talk with your Project team
Schedule time your project team and client to discuss the photoshoot
Scout the project during construction to get a feel for the space
Have at least 2 people to help with staging photos and cleanup
Provide photo release forms if using models
Image sharpness is critical, worry about color and exposure in post-production
4. Post-production
Adobe Lightroom
Original RAW Photo
Adobe Photoshop
After Lightroom Color Editing
Adobe Premier Pro
After Photoshop Edits
Before & After
Before Photoshop Edits
After Photoshop Edits
Original RAW Photo
After Lightroom Color Editing
After Lightroom Vertical Alignment Transformation
Photo Transformation
Start taking some photos!
Questions?