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~mushrooming growth of a cottage industry in various regions. almost every region has its own product appeal. among regions to compete with the creation of superior products that their stretcher to mem introduce the area to the public. concomitant rise of cottage industry products are not balanced with an attractive packaging design. indeed of very good products at affordable prices. but it will be great when packing repaired and be a high selling power. especially the various traditional products, prone to all our traditional products in belinegara outside to give in new packaging and labeled his country. for me to review it here on the packaging redesign traditional

Packaging (packaging) a container or The wrapper can help prevent or reduce damage, protect products in it, protecting it from harm and pollution physical disturbance (friction, impact, vibration). In addition pacaging (packaging) function to put the results of processing or industrial products that have forms that facilitate the storage, transport and distribution.

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Ilza Food, is one of home industry in Sidoarjo. some snacks from Ilza food products are in jl. Wonocolo Park - Sidoarjo, snacks this time in the form of anchovy rice stretcher that if such chips. The most delicious serve with sambal or other dish to taste

Anchovy is a type of fish known among the Indonesian population. In Maluku, anchovy fish called a castle, in the Riau area called ikan bilis, nor in neighboring countries such as Malaysia and Singapore, this fish called ikan bilis. Anchovy easily obtainable in almost all Indonesian waters. Therefore, anchovy became one of the fish are pretty much consumed as side dishes.

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packaging raw materials easily obtainable packaging manufacturing costs are cheaper simple form

less attractive whole

packing fragile

product will be moist when exposed to the sun

less attractive packaging visualization

readibiltynya less legible

logo that does not fit the product

typeface in use is not appropriate

color that is in use does not reflect the productE X C

E S S S H OR T AG E

S H OR T AG E

objects that inspired the logo creation process the anchovy as the product carried. and diamond analogy of a brand that has high quality values

inspiration?

the concept of using "logogram" to make it more easily recogniz-able

symbols or characters used to submit a word, the clicking describe the business of a business company or organization. Logogram can also be interpretedwith the logo is an image used to promote products or services of the company

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mushrooming growth of a cottage industry in various regions. almost every region has its own product appeal. among regions to compete with the creation of superior products that their stretcher to mem introduce the area to the public. concomitant rise of cottage industry products are not balanced with an attractive packaging design. indeed of very good products at affordable prices. but it will be great when packing repaired and be a high selling power. especially the various traditional products, prone to all our traditional products in belinegara outside to give in new packaging and labeled his country. for me to review it here on the packaging redesign traditional

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packaging raw materials easily obtainable packaging manufacturing costs are cheaper simple form

Serif, the features of a hook on the end above and below the letters. serif font here want to create the impression of dynamic and facilitate audience in reading or recognizing the typeface used

SERIF

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Book Antiqua

ITC Souvenir LT Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Kk Ll Mm Nn Oo Pp Qq Rr Ss

Tt Uu Vv Ww Xx Yy Zz

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¬!”£$%^&*()_+}{~@:?></.,’;][=-`Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

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color has the impression of courage. means courage in competing among the products of with others besides the red color in foods create the impression of good taste to attract audience interest in consuming the product

color give the impression of warmth and tranquility as aligning red. otherwise it is taken from the Arna brown base color products "anchovy rice" which is based on brown

C : 0M : 0Y : 0K : 100

R : 28G : 28B : 27

LAB : #1C1C1B

C : 80M : 10Y : 45K : 0

R : 0G : 160B : 154

LAB : #00A09A

C : 15M : 100Y : 90K : 10

R : 190G : 22B : 33

LAB : #BE1621

C : 30M : 50Y : 75K : 100

R : 177G : 126B : 73

LAB : #B17E49

COLOR

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LOGO

logo is kind of an icon and typography logogram form, derived from head shape anchovy rice combined diamond shape then simplified in the form of pictograms. where diamond has meaning good, beautiful and quality products into the background kluaran "ILZAFOOD" with a "pictogram" (two-dimensional / flate) suggests simple in the sense that these products can be consumed by the general public regard-less of social class.

use serif typefaces give the impression of dynamic to facilitate the audience to recognize the products used red color has the impression of boldness. maksutnya courage in competing among the products of with others besides the red color in foods create the impression of good taste to attract audience interest in consuming products and brown color here creates an impression of warmth dal tranquility as aligning red. otherwise it is taken from the Arna brown base color products "anchovy rice" which is based on brown

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packaging framework is applicable on the top cover and the base bottom. I chose this form because it is simple and easy to di-amlikasikan, but it is also easier in the arrangement if there is an audience that is interested in large quantities.

PACKAGING

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facilitate the placement grid point - a point that will be included in backwards. golden section, grid system is derived from the ancient Roman times that of the period used for the building but in the present is not only applied in the building but in many ways for example in the context of packaging

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add anchovy manu-ally illustration suggests how original to this product and want to show the process from fishing to processing such as creating illustrative analogy anchovy rice manually. on the other hand want to show the differences between similar products but the packaging is unique

using paper and pencil media coupled with a touch of color brushes and water

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