FLY, KID, FLY ! WITH YOUR WISE DREAMS AND

FABLES OF THE SKY.

“LATIN DREAMS: FREEDOM”” ”

ILLUSTRATION AND DESIGN

BRIEF BY: LATIN AMERICAN CONGRESS OF DESIGN AND ILUSTRATION.

POSTER WINNER OF THE SECOND PRIZEAT THE ANNUAL CONSTEST OF THE LATINAMERICAN CONGRESS OF DESIGN ANDILLUSTRATION.

THE DESIGN AIMS TO PORTRAIT THE REALFREEDOM, ONE OF THE MOST VALUABLEDREAMS FOR LATIN AMERICAN YOUTH.

ARGENTINA, 2011

WHEN THE CAT’S AWAYTHE MICE WILL PLAY..

OR EVEN DANCE.

“SUPPOR YOUR THEATER”” ”

PRINT CAMPAIGN

BRIEF BY: VICENZA COMMUNAL THEATER

URABAN LEGENDS,JUST LIKE THEATERS,ARE PART OF A CULTURE, THE CULTURE BELONGSTO THE PEOPLE WHO PRESERVE IT.

ONE URBAN LEGEND ABOUT HOW VICENZA PEOPLE USED TO EAT CATS DURING THEWAR WAS THE GUIDELINE TO CREAT THE2011 VICENZA’’S COMMUNAL THEATER SUBSCRIPTION CAMPAIGN.

ITALY, 2011

GOLD! GOLD! GOLD!BRIGHT AND YELLOW FORTECHNOLOGICAL SOULS.

“CIRKUITA, TECHNOLOGICAL SOULS“” ”

POSTER COLLECTION

BRIEF BY: LUIS CICCOGNANI POSTER COLLECTION MADE FOR THEITALIAN DESIGNER PAOLA MIRAI, ONTHE OCCASION OF THE LAUNCH OFHER NEW JEWELRY LINE “CIRKUITA,TECHNOLOGICAL SOULS“.

ITALY, 2011

IF YOU SAW WHAT THE RIVERCARRIED, YOU WOULD

NEVER WATER THE WATER.

“FREEDOM AND WATER”” ”

PRINT CAMPAIGN

BRIEF BY: FRANCO MORETTI AWARENESS CAMPAIGN DEVELOPED FOR THE ITALIAN REFERNDUM ON THETURN OF PUBLIC WATER SUPPLIERS INTO PRIVATE.

THE AIM OF THE PIECES WAS TOMOTIVATE PERSONS TO DEFEND THEWATER AS A COMMON AND FREE BENEFITBY VOTING. ITALY, 2011

IT’S BETTER TO SEE THE FACETHAN JUST TO HEAR THE NAME.

“BECOMING MEDIA STATION”” ”

FACEBOOK AMPAIGN

BRIEF BY: TEC DE MONTERREY (ITESM) ONE LOGO, ONE MULTIMEDIA PROJECTS OPEN ROOM AND HUNDREDS OF STUDENTSWAITING FOR BEING PART OF IT RESULTED ON A BUNCH OF PERSONALIZEDLOGOS DISPLAYED ON FACEBOOK PROMOTING THE FIRST “MEDIA STATION“.

MEXICO, 2011

IF AT NOON THE KING DECLARES IT NIGHT, YOU BETTER BEHOLD

THE STARS!

“FROM A MAJOR CONSCIENCE OF SPACE TO A MAJOR SPACE OF CONSCIENCE“” ”

PRINT CAMPAIGN

BRIEF BY: FRAN‚COIS ZILLE IT IS POSSIBLE TO START BLOCKING OUT HUMAN LIFE OUT OF THE MOTHER EARTH’’S WOMB? THIS PRINT CAMPAIGN WAS CREATED TO PROMOTE A SERIES OF WORKSHOPS AND CONFERENCES ON STRATEGIC DESIGN FOR COVERING HUMAN NEEDS IN FUTURE OUTERSPACE COLONIES.

ITALY, 2011

THE SHOWY CLOTHES OR DMAX SHOWS

ATTRACT THE MOST.

“DMAX IS ZAPPINGPROOF”” ”

LAUNCHING CAMPAIGN

BRIEF BY: VICKY GITTO(EX. CREATIVE DIR. YOUNG & RUBICAM)

DMAX IS A TV CHANNEL THAT HAS A PECULIAR FEATURE; ONCE YOU STARTWATCHING IT RESULTS VERY DIFFICULT, ALMOST IMPOSSIBLE TO STOP DOING IT.

ON THE BASIS OF THE STICKINESS OFIT´S PROGRAMMING WAS BORN THE IDEAOF DMAX AS A ZAPPINGPROFF CHANNEL, A CAMPAIGN THAT SHOWS SAMPLES OF THE UNBELIEVEBLE THINGS THAT OCCURIN EVERY SINGLE DMAX SHOW. ITALY, 2012

DMAX IS ZAPPINGPROOF

PRINT ADVERTISINGCOPY:””TO SEE ME SHOOTING AGAINST A RIVAL GANGZ IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

PRINT ADVERTISINGCOPY:””TO SEE ME INSEMINATEA CAMEL IS ZAPPINGPROOF”.

DMAX IS ZAPPINGPROOF

PRINT ADVERTISING

“COPY:””TO SEE ME SKIDING AT 502 KM/H IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””TO SEE A CAR RUNNING WITH A COW OVER THE ROOFIS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””TO SEE HOW TO SURVIVE A HURACAN IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””TO SEE ME GETTING A TATOO OF A UNICORN HAVING SEX WITH A DOLPHIN IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””TO SEE ME ALL COVERED IN SHIT IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””PUTTING YOUR HAND INA PIRANHA’ S MOUTH IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””BEING IN THE MIDDLEOF A DANGEROUS GANG IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””TO SEE A SKYSCRAPER BEING BUILT IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””TO SEE A CAR BEINGPIMPED OUT IS ZAPPINGPROOF””.

DMAX IS ZAPPINGPROOF

GUERRILLA ADVERTISINGCOPY:””TO SEE ME EATING VERYWEIRD STUFF IS ZAPPINGPROOF””.

WHEN THE EXPLORER IS READY THE ROAD WILL TURN STEADY.

“MEDIA STATION II“” ”

ILLUSTRATION AND DESIGN

BRIEF BY: TEC DE MONTERREY (ITESM). MEDIA STATION HAS BECOME AND EMBLEMATIC EVENT FOR THE STUDENTS OF DIGITAL MEDIA AND COMMUNICATION.NOT JUST A SHOWROOM WHERE THE MOST INTERESTING MULTIMEDIA PROJECTS ARE DISPLAYED AND AWARDED,BUT AN EXPEDITION TO THE STUDENTS CREATIVITY AND A JOURNEY ACROSS THE NEW WAYS OF ENTERTAINMENT.

MEXICO, 2013

MEDIA STATION

PRINT INVITATIONS

DIMENSIONS:15x30 CM.

MEDIA STATION

CARTBOARD ROBOT

DIMENSIONS:180 CM.

MEDIA STATION

WALLPAPERS

DIMENSIONS:1280x1024 PX.

MEDIA STATION

FACEBOOK DISPLAYS

DIMENSIONS:170x170 PX / 851x315 PX.

MEDIA STATION

VINYL WALL ART

DIMENSIONS:300x300 CM.

CHARACTER CAN BE BUILT ON DAILY ROUTINE.

“ROUTINE IS FANTASTIC“”” ”

FUNDRAISING CAMPAIGN

BRIEF BY: VICKY GITTO

(EX. CREATIVE DIR. YOUNG & RUBICAM)

ROUTINE IS FANTASTIC IS A CAMPAIGN CREATED FOR THE UNITED NATION REFUGEE AGENCY IN ORDER TO INCREASE DONATION IN ITALY.

THE GOAL OF THIS CAMPAIGN WAS TOSHOW PEOPLE HOW IMPORTANT IS WHATTHEY CALL ROUTINE FOR PERSONSLIVING IN REFUGEE CAMPS AND HOW EASYIS HELPING THEM BY SHARING A MINUMUMAMOUNT. ITALY, 2012

ROUTINE IS FANTASTICPRINT CAMPAIGNCOPY:””HOME,OFFICE,OFFICE,HOME””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:””GET ON THE BUS, GET DOWN BUS”.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:””LUCH TIME EVERYDAYFROM 13:00 TO 14:00”.

ROUTINE IS FANTASTIC

PRINT CAMPAIGN

“COPY:”HOME,SUPERMARKET,SUPERMARKET,HOME””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGN

“COPY:”ALWAYS THE SAME,PLATFORM, THE SAME ESCALATOR””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:””RETIRO,PAGO DE CUENTAS, SALDO RESTANTE””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:””PAUSA PARA COMER, TODOS LOS DÍIAS DE LAS 13:00 A LAS 14:00””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:””EVERYDAY THE SAME COFFEE,AT THE SAME COFFESHOP, AT THE SAME HOUR””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:””9:00 AM,BUTTOM ON, 6:00 PM BOTTOM OFF””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:””EVERYDAY THE SAME TRAM AT THE SAME HOUR””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:”HOME-AIRPLAINE,AIRPLAINE-HOME””.

ROUTINE IS FANTASTIC

PRINT CAMPAIGNCOPY:””EVERYDAY THE SAME BOTTOM,ALWAYS THE SAME FLOOR””.

ROUTINE IS FANTASTIC

FOUNDRASING CAMPAIGN

FOUNDRASING ITEMS

ONLY A CREATIVE MIND, CAN OWNS THE SUN

AND THE STARS.

“MEDIA STATION III“” ”

ILLUSTRATION AND DESIGN

BRIEF BY: TEC DE MONTERREY (ITESM). MEDIA STATION HAS BECOME AND EMBLEMATIC EVENT FOR THE STUDENTS OF DIGITAL MEDIA AND COMMUNICATION.NOT JUST A SHOWROOM WHERE THE MOST INTERESTING MULTIMEDIA PROJECTS ARE DISPLAYED AND AWARDED,BUT AN EXPEDITION TO THE STUDENTS CREATIVITY AND A JOURNEY ACROSS THE NEW WAYS OF ENTERTAINMENT.

MEXICO, 2013

MEDIA STATION

PRINT INVITATIONS

DIMENSIONS:15x30 CM.

MEDIA STATION

WALLPAPERS

DIMENSIONS:1280x1024 PX.

MEDIA STATION

TARPAULIN BANNER

DIMENSIONS:90x150 CM.

MEDIA STATION

PRINT SIGNS

DIMENSIONS:10x20 CM.

MEDIA STATION

FACEBOOK DISPLAYS

DIMENSIONS:170x170 PX / 851x315 PX.

MEDIA STATION

FACEBOOK DISPLAYS

DIMENSIONS:170x170 PX / 851x315 PX.

MEDIA STATION

VINYL WALL ART

DIMENSIONS:300x300 CM.

IF YOUR ROOF IS MADE OF GLASS, DON’T THOUGH STONES AT YOUR NEIGHBOR’S HOUSE !

“CONJUGATE TECHOS”” ”

RADIO CAMPAIGN

BRIEF BY: UN TECHO PARA MEXICO (NON PROFIT ORGANIZATION).

UNDER THE CONCEPT OF CONJUGATE,AN ACTION THAT INVOLVES EVERY PERSON, WAS DEVELOPED THIS CAMPAIGN FOR “TECHOS”, A MEXICAN NPO DEDICATEDTO RAISE RESOURCES AND RECRUITVOLUNTEERS IN ORDER TO BUILD HOUSES IN MEXICAN POOR COMMUNITIES.

MEXICO, 2009

´”

https://soundcloud.com/rigoberto-1/techosspot1-mix

THOUGH A DREAMER IS THE SIZE OF AN ANT, LOOK

UPON AS AN ELEPHANT.

“VACANTE“” ”

SHORTFILM

BRIEF BY: FABRIZIO RUSSO EVERYDAY, WHEN I WAKE UP, I RUBMY EYES AND LOOK AROUND TO BE SUREOF HAVEN’ T DONE ANY ASTRAL JOURNEYDURING THE NIGHT. I DID SO THISMORNING BUT SOMETHING HAD CHANGED.

THIS SHORTFILM WAS A PROJECT CREATEDTO ILLUSTRATE THE IDEA OF “VACATION“,A PERIOD IN WHICH A BREAK IS TAKEN.

ITALY, 2011

DO YOU WANNA KNOW MORE?FOLLOW THE YELLOW BRICKROAD!

Reaching for the Cookie Jar

I am not the master mind behind globali-zation, aspirines or digital watches; I am also not the Messiah of a flashy posmodern religion. My last names are not Godard, Mornau or Pasolini, and I was not born into British nobility.

I could say I 'm the product of surrealism, but not the father of an avan-garde art movement, much l ess the creator of any philosophical trend: I 'm probably just a kid standing over a chair, on the tip of his toes , trying to reach the cookie jar.

I 'm an average creative mind, or so I think. I 'm one of those lovers of the Golden Ratio and anything transgressive or poetic ; lover of visual minimalism and pop -up books ; of hoodies and converse . I 'm one of those who think that reaching for the cookie jar could turn into an epic adventure.

My name is Hugo Gálvez , and I ' d like to find out if , instead of cookies , the jar is full of sweetmeats: perhaps a surprise will bring me the flavor I ve been looking for.