bollocks: does swearing in the office make marketers more productive?
TRANSCRIPT
Bollocks Does swearing in the office make
marketers more productive?
Jan Sysmans
@jsysmansHead of Field Marketing, Wrike
Integrated.Live - 17 November 2016
● More women (60%) admitted to swearing than men
(55%), however men who do swear in the office do
it at a higher frequency than women
● 94% say they swear more in face-to-face
conversations vs. email or online communication
Other Surprising Findings
● 66% say they are more likely to swear if their boss
swears, while 25% report “it doesn’t matter”
● 33% would not consider accepting a position in an
organization in which swearing is strictly banned
● 66% of Millennials swear vs 54% of Gen X
Other Surprising Findings
Research at Keele University (Staffordshire) found:
➔ Compared to not swearing, swearing increases
◆ Pain tolerance
◆ Increased heart rate
◆ Decreased perceived pain
➔ Swearing (in moderation) is a harmless emotional
release which could make you feel stronger
Sources: http://www.forbes.com/sites/frederickallen/2011/04/21/use-foul-language-to-relieve-stress-and-pain
http://www.dailymail.co.uk/news/article-2625581/Swearing-emotional-creative-language-say-researchers-claim-GOOD-you.html
Use of Foul Language Relieves Stress and Pain
and Makes You Feel Stronger
Living life with
passion
increases your
creative capacity
A person’s openness
to all their emotions is
a better indicator of
creativity than
measuring IQ
There Is Research To Support This
“Our team members are missing critical info,
work with the wrong data, struggle with
version control and spend too much time
waiting for information or approvals”
“We need to improve team collaboration so
that we can tap into our collective
intelligence more efficiently”
“We need better visibility into what our
team is working on, what’s getting delayed,
and where the bottlenecks are”