1

This is Dave. He is sad.Why? Dave is a Democrat.

Dave is tired of losing elections.Can Dave win again? YES!

Daily Blab

Dave Loses Again

Landslide for GOP

2

Dave has lots of ideas.But voters don’t have a sharp picture of Dave.

They doubt he will solve their fears.

LGBT RightsPro-ChoiceSocial SecurityMedicareEducationMedical ResearchUnionsEnvironmentPersonal Liberty

What am I doing

wrong?

3

This is Ann. She is a political donor. Ann has Caller ID.

Ann does not answer Dave’s calls.

$ $$$ $$

4

This is Ralph. He works in a factory. He is a union man.Ralph’s paycheck is down and his bills are up.

He has no job security.Ralph doesn’t vote for Dave. What’s the use?

FUGGET ABOUT IT!

5

This is Howie. He is a veteran.Howie and Dave agree on lots of things. But Howie thinks Dave doesn’t like him.

??

6

This is Tom & Mary. Their mortgage is underwater.

If either one loses their job, they can’t pay their bills.Dave doesn’t offer much help. Tom & Mary are scared.

Glug-Glug-Glug

7

This is Susan. She is a single mom. Susan sees taxes going up and services going down.

She will vote for Dave if it’s convenient.

8

This is John. He is a volunteer. Dave never listens to him.

All Dave wants is John’s money. John wants Dave to go away.

Go Dave

Dave

9

DonorsHomeowners

Volunteers Taxpayers

UnionWorkers

Veterans

Dave had to fix his image, fast.

So what did Dave do?

9

??

$ $$$ $$

Go Dave

Dave

10

Dave read Boiling Frogs!!!Wow! This

is great stuff!

11

Dave fought for a Fair Deal for the middle-class.He told people how to solve Job Fear.

He embraced national security and fiscal responsibility.

I’ll vote for you

Me too!

Me three!

• Solve Job Fear• Get a Fair Deal• Embrace Defense• Balance the Budget

12

Now, all of Dave’s ideas are under one “brand”

• Housing • Healthcare• Workers Rights• Equal Opportunity• Education• Energy/Environment• Social Safety Net• Social Security• Small Business

“A Fair Deal for the

Middle Class”

A Fair Deal!

13

Dave put defense spending on a sustainable path and invested in 21st Century war-winning weapons.

!

Hooah!!!

14

Dave helped Tom & Mary refinance their home. They are so relieved.

Now we sleep at night.Thanks, Dave!!!

15

Ralph’s union negotiated a fair deal for workers, management and stockholders.

Dave helped balance everyone’s rights.

Dave’s the Man!!!

16

Thanks to Dave, Susan pays the same taxes but gets much better government programs.

Dave gets it done!!!

17

Dave listened and learned from his volunteers.

He gave them a simple “brand” to communicate.

Dave talks to us

Dave listens to us

Hooray for Dave!

Voters respond to Dave’s message!

Yea Dave

Yea Dave

Yea Dave

Yea Dave

18

Because Dave has a simple “brand,” he needs less money to win.

Ann always answers Dave’s calls.

$$$$

19

Now Dave is a winner.

He is loved by old men, strong women and small boys.

Boiling Frogs helped Dave understand how to convey his proven values.

Daily Blab

Dave Wins

Again!

DonorsHomeowners

Volunteers

Taxpayers

UnionWorkers

Veterans

!

$ $$$$$

Go Dave

YeaDave

20

Do you want to be happy and successful like Dave?

Then do what Dave did

Read Boiling Frogshttp://www.lulu.com/product/paperback/boiling-frogs/15903550

Tell your friends

You’ll be glad you did!

Boiling Frogs saved my life*

* Unsolicited testimonial

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The End