bodyscan 3d, lp business plan[1]

8/6/2019 Bodyscan 3D, LP Business Plan[1]

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Bodyscan 3D, LP

Bodyscan 3D, LP24 E Centennial DrMedford, NJ. 08055

888-708-9575

[email protected]


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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by Bodyscan 3D inthis business plan is confidential; therefore, reader agrees not to disclose it without theexpress written permission of Bodyscan 3D.

It is acknowledged by reader that information to be furnished in this business plan is inall respects confidential in nature, other than information which is in the public domain

through other means and that any disclosure or use of same by reader, may cause seriousharm or damage to Bodyscan 3D or its Portfolio Companies.

Upon request, this document is to be immediately returned to Robert Marco, ManagingPrincipal, Bodyscan 3D.

___________________Signature

___________________Name (typed or printed)

___________________Date

This is a business plan. It does not imply an offering of securities.


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Table of Contents

1. Executive Summary.........................................................................................................11.1. Objectives.................................................................................................................21.2. Mission......................................................................................................................21.3. Keys to Success.........................................................................................................2

2. Company Summary.........................................................................................................32.1. Company Ownership................................................................................................32.2. Start-up Summary.....................................................................................................3

3. Products and Services......................................................................................................5

4. Market Analysis Summary..............................................................................................54.1. Market Segmentation................................................................................................54.2. Target Market Segment Strategy..............................................................................74.3. Service Business Analysis........................................................................................7

4.3.1. Competition and Buying Patterns......................................................................75. Strategy and Implementation Summary...........................................................................8

5.1. SWOT Analysis........................................................................................................85.1.1. Strengths............................................................................................................85.1.2. Weaknesses........................................................................................................85.1.3. Opportunities......................................................................................................85.1.4. Threats................................................................................................................9

5.2. Competitive Edge......................................................................................................95.3. Marketing Strategy....................................................................................................95.4. Sales Strategy..........................................................................................................10

5.4.1. Sales Forecast...................................................................................................10

5.5. Milestones...............................................................................................................136. Web Plan Summary.......................................................................................................156.1. Website Marketing Strategy...................................................................................166.2. Development Requirements....................................................................................16


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Bodyscan 3D, LP

1. Executive Summary

Bodyscan 3D a Delaware Limited Partnership located in Medford NJ has been created with theintention of achieving significant, long-term capital appreciation for its partners by ushering in thefuture of retail e-commerce and 3D virtual reality with the creation of the True Avatar.

Digital Sizing of the human form opens up a seemingly endless list of products and services. Itsubstantially increases functionality, efficiency and productivity, from design to manufacturing andfrom socializing to shopping. We believe the future of the internet is "getting IN"- the internet and

Bodyscan 3D through its portfolio of products and services will make that happen. The beginning of amajor change is underway. The internet is in the process of transitioning into the next generationwebsite, from a 2 dimensional brochure style website to a 3 dimensional interactive one. TheBodyscan 3D partnership will provide a key component in that shift; the digitization of the humanform.

We believe the missing link to a revenue explosion is the presence of a company willing to supplyconvenient public access to 3D scanning locations along with an expanding portfolio of retail uses inan intriguing and exciting environment. Bodyscan 3D has put in place these missing variables. Wehave arranged for the purchase of the most accurate 3D scanners available along with a solution tointegrate various software and web enabling components into a seemless product that will enable theinternet with a new level of functionality.

The process of 3d scanning has been around for some time, however, it is the recent advancements insoftware that now allow that scan to be effectively used in some of the largest markets, namely appareland accessories which is a $250 billion market. Online & catalog sales in 2007 were estimated at $60billion, and they couldn't try on the products. The Bodyscan 3D, True Avatar service allows you tovirtually try on and try out any product in the 3d virtual world. The partnership has recentlyconsummated a licensing agreement with the premier clothing simulation and design software.

We have put in place the two most important infrastructure deals needed and we have designed amerchandising strategy for delivering a lengthy list of great products and services.


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Bodyscan 3D, LP

Highlights

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

$80,000,000

$90,000,000

FY 2009 FY 2010 FY 2011

Sales

Gross Margin

Net Profit

1.1. Objectives

1. Finalize the licensing of Optitex software and Purchase of Cyberware WBXcolor 3D scanner.2. Complete a functional software and web integration of the technology3. Open one location by October 2008.4. Scan 100 people per day5. License 50 designer products by December 2008


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Bodyscan 3D, LP

1. Ease of use, the company must provide a functional and easy to apply scanningprocess for the consumer as well as provide an expanding list of retail products andservices for that data scan.2. Supply, access to scanning locations must be convenient to the online shopper.By providing supply of scanning access centers the Bodyscan 3D partnership will beable to capture a significant portion of the online apparel and accessories market if wealso provide the same goods that are available in 2D.3. Discrete, the scanning process for apparel must be discrete. The consumer hasto be informed that they are the only one who will ever see their scan. A detailedexplanation of the security and scan process must be conveyed so that people will not beintimidated by the process.4. Comfortable, the department store was chosen as a delivery vehicle for the

scanning process because it provides the shopper with an environment that they are usedto as well as allowing the company to offer a multitude of products and services.

2. Company Summary

Bodyscan 3D, a Delaware Limited Partnership was created as an investment partnership and parentcompany for the following; Evolutions Digital Department Store, Evolutions Virtual Mall, TruE

Catalog and True Avatar Game Portal. 3D Consortium, LLC is the General Partner and responsible tothe business operating decisions and direction. Capital Street Investments will offer financial andinvestment management.

2.1. Company Ownership

3D Consortium shares 30% of the Bodyscan 3D partnership profits after the investors receive

100% ROI. The investors will share 70% of the profits. Capital Street Investments will receive a2% per annum management fee for the financial and investment management of the partnershipand its portfolio companies.


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Bodyscan 3D, LP

Start-up

Requirements

Start-up Expenses Legal $40,000Stationery etc. $5,000Insurance $1,500Rent $16,000Computer $5,000

Other $50,000Total Start-up Expenses $117,500

Start-up Assets Cash Required $300,000Other Current Assets $55,000Long-term Assets $100,000Total Assets $455,000

Total Requirements $572,500

Start-up

$600,000


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Bodyscan 3D, LP

3. Products and ServicesFor the consumer we provide a True Avatar image, a 3D digital clone through the process of 3Dscanning. We also provide products and services for that 3D data image. We will offer the service of3D human scanning in a retail department store environment. The Evolutions Store will offer moregoods and services in a 5000 square foot space than a traditional department store whichtypically occupies 200,000 square foot on average. The efficient use of space and the ability to notcarry inventory while still offering a great variety of products and services will allow the company agreat advantage over its competitors. The retail environment can go through great struggles when salesslow, not having to carry the large rents and operating expenses will significantly increase our abilityto profit.

For the designer we offer retail distribution and 2D to 3D product conversion, virtual fitting, and TruECatalog marketing services. We will also provide 3D virtual store development and links tomanufacturing.

4. Market Analysis Summary

The target consumer market primarily are those who comprise the $26 billion in online apparel andaccessories revenue. Total online and catalog sales in 2007 were $60 billion. These consumers areinclined to purchase merchandise through 2d pictures it would stand to reason they would easily switchto a 3d format. The main reason most people don't make purchases online or via catalog is becausethey can't try it on. Our True Avatar apparel and accessories fitting solves that problem. Total appareland accessories for 2007 was in excess of $250 billion.

Business service revenue will be initially targeted toward small and middle market designers. We can

offer them a retail distribution outlet with state of the art technology and marketing. The future ofecommerce will be virtual reality. The ability to put a true digital version of yourself into the internetor other closed networking is an instrumental part of that. We can offer these designers an edge on thelarger competition.


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Bodyscan 3D, LP

Business service segmentation initially will be targeted toward small and middle marketdesigners. These designers often do not have access to mainstream distribution or CADmanufacturing. We can offer them a level of functionality they cannot achieve on their own bybringing their target customers to them in the virtual world, provide them with a virtual store anda link to CAD pattern cutting.

Market Analysis

2008 2009 2010 2011 2012Potential

Customers

Gro

wth

CAG

RConsumer Market

100 mile radius of

scanning location

30% 30,000,000

39,000,000

50,700,000

65,910,000

85,683,000

30.00%

Consumer Market

- Evolutions store

in tourist

destination

30% 5,000,000

6,500,000

8,450,000

10,985,000

14,280,500

30.00%

Small & MiddleMarket Designers

30% 200,000 260,000 338,000 439,400 571,220 30.00%

Total 30.00%

35,200,000

45,760,000

59,488,000

77,334,400

100,534,720

30.00%

Market Analysis (Pie)


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Bodyscan 3D, LP

4.2. Target Market Segment StrategyThe consumer market is so diverse and open to all who are inclined to use it. The main obstacleis supply. The ability to get scanned in a location that is reasonably close to your homeor work is an important part of the logistics in choosing scanning locations. High populationdensities and tourist destinations are the prime targets for scanning locations.

As for the Business Service Market, we are initially targeting the small and mid market designersbecause they are more in need of distribution then the larger ones. They are easily approachableand are more inclined to sign a licensing agreement on our terms. Once we develop a reputationand track record we can than be better suited to negotiate with the larger market players.

4.3. Service Business Analysis

The industry we are in ranges from e-commerce retail apparel and accessories to virtual realityand multi media gaming services. The generation of the True Avatar is the last frontier indigitization. Digital sizing of the human form enables all digital media and commerce to functionmore effectively. As a provider of the data scan and owner of the data we can control the flow ofuses to our consumers and continue to capture revenue every time a purchase is made using theirdata scan. The partnership will be in the middle of connecting 3D products with 3D consumersand capitalizing off of every transaction.

4.3.1. Competition and Buying Patterns

There still is no U.S. presence of a scan based retailer worth mentioning. All attemptshave not brought the components together to make it successful. They did not integratethe right software and uses to make it effective. Nor did they offer more than aproprietary line of products. They technology for customization can reasonably compete


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Bodyscan 3D, LP

5. Strategy and Implementation Summary

Bodyscan 3D has issues a Private Placement Memorandum for equity financing with an objective of$7 million to fund the first 10 locations and build the infrastructure. Primarily at least $600,000 isneeded for the building and beta testing of the system infrastructure. This would include the WBXCyberware Color Scanner, the licensing of Optitex Software, the software integration, virtual websiteand data base management.

5.1. SWOT Analysis

The SWOT analysis provides us with an opportunity to examine the internal strengths andweaknesses Bodyscan 3D and its portfolio companies must address. It also allows us to examinethe opportunities presented to Bodyscan 3D as well as potential threats.

5.1.1. Strengths

Bodyscan 3D has a valuable inventory ofstrengths that will help it succeed. Thesestrengths include: first mover advantages, industry insight, early identification of amarket need and the ability to supply that deficiency in a reasonable time, the ability tolock out competitors to acquiring 3D color scanners and the premier apparel simulationsoftware. We believe our revenue model will be a key component to our success, the freescan and distribution royalty will create a seamless transition to the new technology.

5.1.2. WeaknessesWeaknesses include: being an under funded start-up and the dependence on a singlescanner supplier, and the cost factor associated with keeping state-of-the art hardware andsoftware As well as the rapid competition that could occur if the availablitiy and price of


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Bodyscan 3D, LP

Internet shoppers and Multi Media Online users, it is estimated that by 2011 80% ofinternet users will participate in online virtual worlds. The technology has reached apoint that makes the scanning process commercially viable and highly functional, theboom in online worlds and the rapid advancements in 3D software make the currentopportunity for investment nothing short of spectacular. There is a virtual gold rush thatis about to occur and Bodyscan 3D and its portfolio products and companies can be at theforefront of this revenue explosion.

5.1.4. Threats

Threats that Bodyscan 3D should be aware of include, the rapid advance in competitivescanning technology and software as well as well capitalized competitors entering thespace. Security is one of the most important factors to consider. We can not afford thetheft of 3D scan data. We must take the necessary precautions to not allow theft of dataon our server. The assembly of the scanned information will be encrypted and encodedon the customer's computer so that the shift of risk is on the user and not the company.

5.2. Competitive Edge

The advantages Bodyscan 3D has over its competitors are numerous:

1. Reduced Costs, no inventory2. Efficiency, Minimal space needed, 5000 square foot of space replaces 200,000square feet3. First Mover Advantages4. Pre-existing agreements with infrastructure suppliers. e.g. Cyberware & Optitex

5. Pre-existing dialogue for exclusivity or out right purchase of Cyberware &Optitex6. Increased functionality for the consumer, the designer and the manufacturer7. Vertical system integration


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Bodyscan 3D, LP

Once the systems are completely functional we will advertise the location on local radio,newspaper, internet and T.V. We will also run promotional events with celebrity endorsments.

5.4. Sales Strategy

The process of scanning is free. The charges will come from the royalty agreements withdesigners for distributing their merchandise over the website, Evolutions Virtual Mall. Also,virtual rent will be charged for designing and offering store space on the virtual site. Proactivemarketing through the TruE-Catalog will also offer tremendous revenue potential. For example,if we have a database of one million scans we can offer for $3 per scan to the designer a customcatalog of that scanned customer wearing whatever they want them to be seen in. There is nobetter marketing information than knowing every physical aspect of the target customer than the3D scan. If we provide 10 designers that 1 million scan data base catalog that would equal $30million in revenue with a estimated 60% profit margin.

5.4.1. Sales Forecast

In 2009 we have assumed that if we can do 100 scans per day per scanner and if we add anew scanning location every 3 months on average we can do 90,000 scans in 2009. Sincewe own the rights to the data it can be stored and sold multiple times, therefore thegrowth is exponential. 2010 we have assumed a total of 8 scanners and 2011 a total of 15scanners. Once scanned the data can be used indefinitely.

Unit Price assumptions for Royalty Fees are as follows; each person scanned willpurchase $500 of merchandise using their scan each year and we will have a gross profitof $100 per year per scan. That same person can make purchases in subsequent years

without getting re scanned and we would still collect a fee from that use, thereforeannuitizing the data. The same goes for TruE-Catalog. As for the Virtual Rent andAdvertising these fees are annual and will go up parallel with traffic. We have assumedthat if we charge $3 per catalog per recipient (which is in line with traditional media) and


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Bodyscan 3D, LP

Sales Forecast

FY 2009 FY 2010 FY 2011

Unit Sales Scans (Royalty Fees

derived)

90,000 250,000 540,000

TruE-Catalog 153,000 1,700,000 8,800,000Virtual Rent 30 90 250Total Unit Sales 243,030 1,950,090 9,340,250

Unit Prices FY 2009 FY 2010 FY 2011

Scans (Royalty Feesderived)

$100.00 $100.00 $100.00

TruE-Catalog $3.00 $3.00 $3.00Virtual Rent $5,000.00 $5,000.00 $5,000.00

Sales Scans (Royalty Fees

derived)

$9,000,000 $25,000,000 $54,000,000

TruE-Catalog $459,000 $5,100,000 $26,400,000Virtual Rent $150,000 $450,000 $1,250,000Total Sales $9,609,000 $30,550,000 $81,650,000

Direct Unit Costs FY 2009 FY 2010 FY 2011Scans (Royalty Fees

derived)

$31.00 $31.00 $31.00

TruE-Catalog $0.60 $0.60 $0.60Virtual Rent $1,000.00 $1,000.00 $1,000.00

Direct Cost of Sales


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Bodyscan 3D, LP

Subtotal Direct Cost ofSales

$2,911,800 $8,860,000 $22,270,000

Sales Monthly

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

Scans (Royalty Fees derived)

TruE-Catalog

Virtual Rent


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Sales by Year

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

$80,000,000

$90,000,000

FY 2009 FY 2010 FY 2011

Scans (Royalty Fees derived)

TruE-Catalog

Virtual Rent

5.5. Milestones

The following table represents important milestones, dates and budgets. The most important ofwhich is the raising of capital for implementing the remaining.


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Bodyscan 3D, LP

Milestones

Milestone StartDate

EndDate

Budget Manager

Department

Raise $600,000

through the sale of LP

Units

8/26/2008

9/25/2008

$0 RMarco Managing

Principal

License Optitex

Software

9/16/2008

9/25/2008

$22,000 RMarco Managing

Principal

Purchase or Lease

Cyberware Scanner

9/16/2008

9/25/2008

100000to

240000

RMarco Managing

Principal

Hire Virtual Web

Developer

8/26/2008

9/15/2008

$100,000

Rmarco Managing

Principal

Hire Software

Integration Specialist

8/26/2008

9/15/2008

$100,000

Finalize First Location 8/26/2008

9/15/2008

$72,000

Start Beta Testing

Web Site

8/26/20

08

9/15/20

08

$25,000

Sign 5 Designers 8/26/2008

9/25/2008

$40,000

Name me 8/26/20 9/25/20 $0


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Bodyscan 3D, LP

Totals $359,000

Milestones

9/1 9/8 9/15 9/22

Raise $600,000 through the sale of LP Units

License Optitex Software

Purchase or Lease Cyberware Scanner

Hire Virtual Web Developer

Hire Software Integration Specialist

Finalize First Location

Start Beta Testing Web Site

Sign 5 Designers

Name me

Name me

6. Web Plan Summary


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Bodyscan 3D, LP

6.1. Website Marketing Strategy

Item body here

6.2. Development Requirements

Item body here

7. Management Summary

Item body here

7.1. Personnel Plan

Item body here

Personnel Plan

FY 2009 FY 2010 FY 2011Name or Title or Group $0 $0 $0Name or Title or Group $0 $0 $0Name or Title or Group $0 $0 $0Total People 0 0 0


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Bodyscan 3D, LP


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Bodyscan 3D, LP

Start-up Funding

Start-up Expenses to Fund $117,500

Start-up Assets to Fund $455,000Total Funding Required $572,500

Assets

Non-cash Assets from Start-up $155,000Cash Requirements from Start-

up

$300,000

Additional Cash Raised $0

Cash Balance on Starting Date $300,000Total Assets $455,000

Liabilities and Capital

Liabilities Current Borrowing $0Long-term Liabilities $0Accounts Payable (Outstanding

Bills)

$0

Other Current Liabilities

(interest-free)

$0

Total Liabilities $0

Capital

Planned Investment Owner $0


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Bodyscan 3D, LP

Total Funding $572,500

8.2. Important Assumptions

Item body here

8.3. Break-even Analysis

Item body here


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Bodyscan 3D, LP

Break-even Analysis

Monthly Units Break-even 0Monthly Revenue Break-even $0

Assumptions: Average Per-Unit Revenue $39.54Average Per-Unit Variable

Cost

$11.98

Estimated Monthly Fixed Cost $0

Break-even Analysis

$0

$50

$100

$150

$200

$250

$300

$350


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Bodyscan 3D, LP


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Bodyscan 3D, LP

Pro Forma Profit and Loss

FY 2009 FY 2010 FY 2011

Sales $9,609,000 $30,550,000 $81,650,000Direct Costs of Goods $2,911,800 $8,860,000 $22,270,000Other Costs of Goods $0 $0 $0 ------------ ------------ ------------Cost of Goods Sold $2,911,800 $8,860,000 $22,270,000

Gross Margin $6,697,200 $21,690,000 $59,380,000Gross Margin % 69.70% 71.00% 72.73%

Expenses Payroll $0 $0 $0Marketing/Promotion $0 $0 $0Depreciation $0 $0 $0Rent $0 $0 $0Utilities $0 $0 $0

Insurance $0 $0 $0Payroll Taxes $0 $0 $0Other $0 $0 $0 ------------ ------------ ------------Total Operating

Expenses

$0 $0 $0

Profit Before Interest

and Taxes

$6,697,200 $21,690,000 $59,380,000

EBITDA $6,697,200 $21,690,000 $59,380,000Interest Expense $0 $0 $0


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Bodyscan 3D, LP

Net Profit/Sales 48.79% 49.70% 50.91%

Profit Monthly

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan


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Bodyscan 3D, LP

Profit Yearly

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

$40,000,000

$45,000,000

FY 2009 FY 2010 FY 2011

Gross Margin Monthly

$900 000

$1,000,000


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Bodyscan 3D, LP

Gross Margin Yearly

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

FY 2009 FY 2010 FY 2011

8.5. Projected Cash Flow

Item body here


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Bodyscan 3D, LP


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Bodyscan 3D, LP

Pro Forma Cash Flow

FY 2009 FY 2010 FY 2011

Cash Received

Cash from Operations Cash Sales $9,609,000 $30,550,000 $81,650,000Subtotal Cash from

Operations

$9,609,000 $30,550,000 $81,650,000

Additional Cash

Received

Sales Tax, VAT,

HST/GST Received

$0 $0 $0

New Current Borrowing $0 $0 $0New Other Liabilities

(interest-free)

$0 $0 $0

New Long-term

Liabilities

$0 $0 $0

Sales of Other CurrentAssets

$0 $0 $0

Sales of Long-term

Assets

$0 $0 $0

New Investment

Received

$0 $0 $0

Subtotal Cash Received $9,609,000 $30,550,000 $81,650,000

Expenditures FY 2009 FY 2010 FY 2011

Expenditures from


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Bodyscan 3D, LP

Purchase Long-term

Assets

$0 $0 $0

Dividends $0 $0 $0Subtotal Cash Spent $4,282,109 $14,742,810 $38,052,466

Net Cash Flow $5,326,891 $15,807,190 $43,597,534

Cash Balance $5,626,891 $21,434,081 $65,031,615

Cash

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000


Net Cash Flow

Cash Balance


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Bodyscan 3D, LP

Pro Forma Balance Sheet

FY 2009 FY 2010 FY 2011Assets

Current Assets Cash $5,626,891 $21,434,081 $65,031,615Other Current Assets $55,000 $55,000 $55,000Total Current Assets $5,681,891 $21,489,081 $65,086,615

Long-term Assets Long-term Assets $100,000 $100,000 $100,000Accumulated

Depreciation

$0 $0 $0

Total Long-term Assets $100,000 $100,000 $100,000Total Assets $5,781,891 $21,589,081 $65,186,615

Liabilities and Capital FY 2009 FY 2010 FY 2011

Current Liabilities Accounts Payable $638,851 $1,263,041 $3,294,575Current Borrowing $0 $0 $0Other Current

Liabilities

$0 $0 $0

Subtotal Current

Liabilities

$638,851 $1,263,041 $3,294,575

Long-term Liabilities $0 $0 $0T t l Li biliti $638 851 $1 263 041 $3 294 575


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Bodyscan 3D, LP


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Bodyscan 3D, LP

Ratio Analysis

FY 2009 FY 2010 FY 2011 Industry

ProfileSales Growth 0.00% 217.93% 167.27% 0.00%

Percent of Total Assets Other Current Assets 0.95% 0.25% 0.08% 100.00%Total Current Assets 98.27% 99.54% 99.85% 100.00%Long-term Assets 1.73% 0.46% 0.15% 0.00%Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 11.05% 5.85% 5.05% 0.00%Long-term Liabilities 0.00% 0.00% 0.00% 0.00%Total Liabilities 11.05% 5.85% 5.05% 0.00%Net Worth 88.95% 94.15% 94.95% 100.00%

Percent of Sales Sales 100.00% 100.00% 100.00% 100.00%

Gross Margin 69.70% 71.00% 72.73% 0.00%Selling, General &

Administrative

Expenses

20.91% 21.30% 21.82% 0.00%

Advertising Expenses 0.00% 0.00% 0.00% 0.00%Profit Before Interest

and Taxes

69.70% 71.00% 72.73% 0.00%

Main Ratios Current 8.89 17.01 19.76 0.00Quick 8.89 17.01 19.76 0.00


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Bodyscan 3D, LP

Debt Ratios Debt to Net Worth 0.12 0.06 0.05 n.a

Current Liab. to Liab. 1.00 1.00 1.00 n.aLiquidity Ratios Net Working Capital $5,043,040 $20,226,04

0$61,792,04

0n.a

Interest Coverage 0.00 0.00 0.00 n.a

Additional Ratios

Assets to Sales 0.60 0.71 0.80 n.aCurrent Debt/Total

Assets

11% 6% 5% n.a

Acid Test 8.89 17.01 19.76 n.aSales/Net Worth 1.87 1.50 1.32 n.a

Dividend Payout 0.00 0.00 0.00 n.a


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Appendix

Sales Forecast

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanUnit Sales Scans (Royalty Fees derived) 0% 3,000 3,000 3,000 6,000 6,000 6,000 9,000 9,000 9,000 12,000 12,000 12,000TruE-Catalog 0% 3,000 3,000 3,000 6,000 6,000 6,000 18,000 18,000 18,000 24,000 24,000 24,000Virtual Rent 0% 1 1 1 2 2 2 3 3 3 4 4 4

Total Unit Sales 6,001 6,001 6,001 12,002 12,002 12,002 27,003 27,003 27,003 36,004 36,004 36,004Unit Prices Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanScans (Royalty Fees derived) $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00TruE-Catalog $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00Virtual Rent $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00

Sales Scans (Royalty Fees derived) $300,000 $300,000 $300,000 $600,000 $600,000 $600,000 $900,000 $900,000 $900,000 $1,200,000 $1,200,000 $1,200,000TruE-Catalog $9,000 $9,000 $9,000 $18,000 $18,000 $18,000 $54,000 $54,000 $54,000 $72,000 $72,000 $72,000Virtual Rent $5,000 $5,000 $5,000 $10,000 $10,000 $10,000 $15,000 $15,000 $15,000 $20,000 $20,000 $20,000Total Sales $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000

Direct Unit Costs Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanScans (Royalty Fees derived) 31.00% $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00TruE-Catalog 20.00% $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60Virtual Rent 20.00% $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00

Direct Cost of Sales Scans (Royalty Fees derived) $93,000 $93,000 $93,000 $186,000 $186,000 $186,000 $279,000 $279,000 $279,000 $372,000 $372,000 $372,000TruE-Catalog $1,800 $1,800 $1,800 $3,600 $3,600 $3,600 $10,800 $10,800 $10,800 $14,400 $14,400 $14,400Virtual Rent $1,000 $1,000 $1,000 $2,000 $2,000 $2,000 $3,000 $3,000 $3,000 $4,000 $4,000 $4,000

Subtotal Direct Cost of Sales $95,800 $95,800 $95,800 $191,600 $191,600 $191,600 $292,800 $292,800 $292,800 $390,400 $390,400 $390,400

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Appendix

Personnel Plan

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanName or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total People 0 0 0 0 0 0 0 0 0 0 0 0

Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Appendix

Pro Forma Profit and Loss

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanSales $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000Direct Costs of Goods $95,800 $95,800 $95,800 $191,600 $191,600 $191,600 $292,800 $292,800 $292,800 $390,400 $390,400 $390,400Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 - --- --- --- -- - --- --- --- -- - --- ---- ---- -- ---- ---- -- ---- --- --- -- - --- --- --- -- - --- --- ---- - - ---- ---- --- --- ---- --- -- --- --- --- --- -- --- ---- --- - --- --- --- --

Cost of Goods Sold $95,800 $95,800 $95,800 $191,600 $191,600 $191,600 $292,800 $292,800 $292,800 $390,400 $390,400 $390,400Gross Margin $218,200 $218,200 $218,200 $436,400 $436,400 $436,400 $676,200 $676,200 $676,200 $901,600 $901,600 $901,600Gross Margin % 69.49% 69.49% 69.49% 69.49% 69.49% 69.49% 69.78% 69.78% 69.78% 69.78% 69.78% 69.78%

Expenses Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 - --- --- --- -- - --- --- --- -- - --- ---- ---- -- ---- ---- -- ---- --- --- -- - --- --- --- -- - --- --- ---- - - ---- ---- --- --- ---- --- -- --- --- --- --- -- --- ---- --- - --- --- --- --Total Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Profit Before Interest and Taxes $218,200 $218,200 $218,200 $436,400 $436,400 $436,400 $676,200 $676,200 $676,200 $901,600 $901,600 $901,600EBITDA $218,200 $218,200 $218,200 $436,400 $436,400 $436,400 $676,200 $676,200 $676,200 $901,600 $901,600 $901,600Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Taxes Incurred $65,460 $65,460 $65,460 $130,920 $130,920 $130,920 $202,860 $202,860 $202,860 $270,480 $270,480 $270,480

Net Profit $152,740 $152,740 $152,740 $305,480 $305,480 $305,480 $473,340 $473,340 $473,340 $631,120 $631,120 $631,120

Net Profit/Sales 48.64% 48.64% 48.64% 48.64% 48.64% 48.64% 48.85% 48.85% 48.85% 48.85% 48.85% 48.85%

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Appendix

Pro Forma Cash Flow

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanCash Received

Cash from Operations Cash Sales $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000Subtotal Cash from

Operations $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000

Additional Cash Received Sales Tax, VAT, HST/GST

Received

0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Other Liabilities

(interest-free)

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Other Current

Assets

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Received $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000

Expenditures Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Expenditures fromOperations

Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Bill Payments $5,375 $161,260 $161,260 $166,635 $322,520 $322,520 $328,291 $495,660 $495,660 $501,167 $660,880 $660,880Subtotal Spent on

Operations

$5,375 $161,260 $161,260 $166,635 $322,520 $322,520 $328,291 $495,660 $495,660 $501,167 $660,880 $660,880

Additional Cash Spent Sales Tax, VAT, HST/GST

Paid Out

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Principal Repayment of

Current Borrowing

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Liabilities Principal

Repayment

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-term Liabilities

Principal Repayment

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Purchase Other Current

Assets

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Spent $5,375 $161,260 $161,260 $166,635 $322,520 $322,520 $328,291 $495,660 $495,660 $501,167 $660,880 $660,880

Net Cash Flow $308,625 $152,740 $152,740 $461,365 $305,480 $305,480 $640,709 $473,340 $473,340 $790,833 $631,120 $631,120

Cash Balance $608,625 $761,365 $914,105 $1,375,469 $1,680,949 $1,986,429 $2,627,138 $3,100,478 $3,573,818 $4,364,651 $4,995,771 $5,626,891

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Appendix

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Appendix

Pro Forma Balance Sheet

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanAssets Starting

Balances

Current Assets Cash $300,000 $608,625 $761,365 $914,105 $1,375,469 $1,680,949 $1,986,429 $2,627,138 $3,100,478 $3,573,818 $4,364,651 $4,995,771 $5,626,891Other Current

Assets

$55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000

Total Current

Assets

$355,000 $663,625 $816,365 $969,105 $1,430,469 $1,735,949 $2,041,429 $2,682,138 $3,155,478 $3,628,818 $4,419,651 $5,050,771 $5,681,891

Long-term Assets Long-term Assets $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000Accumulated

Depreciation

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Long-term

Assets

$100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000

Total Assets $455,000 $763,625 $916,365 $1,069,105 $1,530,469 $1,835,949 $2,141,429 $2,782,138 $3,255,478 $3,728,818 $4,519,651 $5,150,771 $5,781,891

Liabilities and

Capital


Current

Liabilities

Accounts Payable $0 $155,885 $155,885 $155,885 $311,769 $311,769 $311,769 $479,138 $479,138 $479,138 $638,851 $638,851 $638,851Current

Borrowing

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Current

Liabilities

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Current

Liabilities

$0 $155,885 $155,885 $155,885 $311,769 $311,769 $311,769 $479,138 $479,138 $479,138 $638,851 $638,851 $638,851

Long-term

Liabilities

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Liabilities $0 $155,885 $155,885 $155,885 $311,769 $311,769 $311,769 $479,138 $479,138 $479,138 $638,851 $638,851 $638,851

Paid-in Capital $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500Retained

Earnings

($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500)

Earnings $0 $152,740 $305,480 $458,220 $763,700 $1,069,180 $1,374,660 $1,848,000 $2,321,340 $2,794,680 $3,425,800 $4,056,920 $4,688,040

Total Capital $455,000 $607,740 $760,480 $913,220 $1,218,700 $1,524,180 $1,829,660 $2,303,000 $2,776,340 $3,249,680 $3,880,800 $4,511,920 $5,143,040Total Liabilities

and Capital

$455,000 $763,625 $916,365 $1,069,105 $1,530,469 $1,835,949 $2,141,429 $2,782,138 $3,255,478 $3,728,818 $4,519,651 $5,150,771 $5,781,891

Net Worth $455,000 $607,740 $760,480 $913,220 $1,218,700 $1,524,180 $1,829,660 $2,303,000 $2,776,340 $3,249,680 $3,880,800 $4,511,920 $5,143,040

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