board of directors meeting bo… · o the fixing or stabilization of prices, o limitations on...

Board of Directors Meeting Tuesday, December 17, 2019

3:00 p.m. – 4:30 p.m. Central Daylight U.S. Time Call in: 1-800-747-5010; Code: 908-3334#

*5 to raise your hand

AGENDA

Chair: Nicole Johnson-Hoffman, President

1. Call to Order Nicole Johnson-Hoffman

2. Roll Call of Board of Directors Members (3:00 – 3:05) Angela Luongo

Producer Constituency

____ Beef + Lamb New Zealand (Sam McIvor) ____ Canadian Cattlemen’s (Bob Lowe) ____ National Cattlemen’s Beef Assoc. (Josh White)

Commerce and Processing Constituency

____ Cargill (Gurneesh Bhandal) ____ OSI Group (Michael McCarthy) ____ Rabobank (Justin Sherrard)

Retail Constituency

____ A&W Food Services of Canada (Lisa Hughes) ____ Ahold Delhaize (John Laughead) ____ McDonald’s (Lisa Isaacs)

Ex-officio

____ Nicole Johnson-Hoffman, President ____ Leon Mol, Vice President ____ Ian McConnel, Secretary/Treasurer

Civil Society Constituency

____ Solidaridad (Gert van der Bijl) ____ World Wildlife Fund (Tim Hardman) ____ National Wildlife Federation (Simon Hall)

Roundtable Constituency

____ CRSB – Canadian Roundtable (Anne Wasko) ____ GTPS – Brazilian Roundtable (Luiza Bruscato) ____ MGSC – Colombian Roundtable (David Calderon) ____ USRSB – U.S. Roundtable (Ashley McDonald)

Staff

____ Ruaraidh Petre, GRSB Executive Director ____ Scott Stuart, GRSB Director of Admin. & Finance ____ Katie Ambrose, GRSB Director of Member Services ____ Josefina Eisele, GRSB Regional Director ____ Angela Luongo, GRSB Senior Project Coordinator

3. Affirmation of adherence to the GRSB Anti-Trust Policy (3:05 – 3:07)

4. Consideration of November 13-14, 2019 Minutes (3:07 – 3:10) MOTION

5. Opening Remarks (3:10 – 3:15) Nicole Johnson-Hoffman

6. Regional Roundtables and Country Initiatives Updates INFORM6.1. GTPS (Brazil) (3:15 – 3:19)6.2. CRSB (Canada) (3:19 – 3:23)6.3. USRSB (U.S.) (3:23 – 3:27)6.4. MGSC (Colombia) (3:27 – 3:31)6.5. ERBS (Europe) (3:31 – 3:35)

Luiza Bruscato Anne Wasko

Ashley McDonald David Calderon

Sarah Haire or Claire Donoghue 6.6. MPCS (Paraguay) (3:35 – 3:39) Juan Carlos Pettengill or Alfred Fast 6.7. New Zealand (3:39 – 3:43) Justin Courtney 6.8. Australia Beef Sustainability Framework (3:43 – 3:47) Pip Band

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7. Executive Committee Report (3:47 – 3:50) INFORM Nicole Johnson-Hoffman

8. Executive Director’s Report (3:50 – 4:00) Ruaraidh Petre

8.1. Strategic Plan INFORM Ruaraidh Petre/Scott Stuart

8.2 Governance Update INFORM

Ruaraidh Petre/Tim Hardman Ian McConnel

Simon Hall

Josefina Eisele

9. Council Reports (4:00 – 4:15)

9.1. Global Issues

1. GHG Update – (4:00-4:05) INFORM2. GOAL Setting – (4:05 – 4:10) INFORM3. GRSB-GTPS Joint Working Grp on Forests – (4:10 – 4:15) INFORM

10. Regional Director’s Report (4:15 – 4:20)

11. Administrative Report

11.1. 2020 Global Conference – Paraguay – (4:20-4:25) INFORM Hugo Sanchez/Katie Ambrose

1. Planning Committee Update

11.2. Membership (4:25 – 4:28) Ruaraidh Petre/Katie Ambrose

12. Upcoming GRSB Member Engagement Opportunities REFERENCE(send information to [email protected])

12.1. U.S. Roundtable General Assembly, April 28-30, 2020, Orlando, FL

12.2. UNFCCC, First Sessional Period, June 1-10, 2020, Bonn, Germany

12.3. The Global Summit on Climate Change, June 15-16, 2020, London

13. Other Business and/or Updates from Members

14. Future Board of Directors Meetings

14.1. Board of Directors Meeting (call) – January 29, 2019 at 3:00 pm – 4:00 pm Central Daylight Time, 9:00 pm UTC

15. Adjourn

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Attachments: A. GRSB Anti-Trust Policy (p 4)B. 11-13,14-19 Board of Directors Minutes (pp 5-18)C. GOAL Setting Working Group (p 19)D. 2020 Global Conference Draft Agenda (pp 20-26)E. 2020 BOD Conference Call Schedule (p-27)

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MEETING GUIDELINES

The purpose of the Global Roundtable for Sustainable Beef is to discuss sustainability issues related to the global beef system. Conversation and discussion about increasing industry sustainability are neutral and pro-competitive. While compliance with antitrust and other laws that govern participation in industry meetings is the responsibility of each participant, we ask you to follow both common sense and these simple guidelines to help us conduct our meeting according to good practices, and to ensure that your fellow participants are comfortable attending and actively participating.

DO adhere to the written meeting agenda.

DO NOT, in our organized meeting sessions, in informal discussions in the hallway, or in any other setting:

discuss prices, rates, or other terms of trade among competitors; engage in discussions that could result in

o the allocation of customers or markets,o the fixing or stabilization of prices,o limitations on production,o boycotts of customers, suppliers, or rivals, oro agreements that would competitively disadvantage certain rivals;

discuss proprietary or other competitively sensitive information; discuss or engage in coordinated behavior to maintain prices, profit margins, or

stability in an industry; engage in any other anti-competitive behavior or any discussion you feel might

be inappropriate.

Thank you for following these few simple guidelines. They are provided to set the stage for a successful discussion of sustainability, not as a complete list of antitrust “don’ts” or

legal advice. Should you have any concerns or questions about antitrust issues, your legal responsibilities, or your participation in industry meetings, you should seek advice from your own counsel.

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MINUTES GLOBAL ROUNDTABLE FOR SUSTAINABLE BEEF BOARD OF DIRECTORS NOVEMBER 13-14, 2019

President Nicole Johnson-Hoffman called the Global Roundtable for Sustainable Beef Board of Directors meeting to order at 8:00 a.m., Wednesday, November 13, 2019 at the Novotel Cathedral Square Hotel, Christchurch, New Zealand.

Board of Directors:

A&W Food Services of Canada (Absent), Ahold Delhaize (Absent), Beef + Lamb New Zealand (Sam McIvor), Canadian Cattlemen’s Association (Bob Lowe), Canadian Roundtable for Sustainable Beef (Anne Wasko), Cargill (Gurneesh Bhandal), GTPS (Absent), OSI Group (Mike McCarthy), Mesa Ganaderia Sostenible Colombia (Absent), McDonald’s (Lisa Isaacs), National Cattlemen’s Beef Association (Josh White), Rabobank (Blake Holgate), National Wildlife Federation (Simon Hall), Solidaridad (Gert van der Bijl), U.S. Roundtable for Sustainable Beef (Ashley McDonald) and World Wildlife Fund (Tim Hardman)

Ex-Officio Members present:

Nicole Johnson-Hoffman (President), Ian McConnel (Secretary-Treasurer)

Staff Present:

Ruaraidh Petre, Josefina Eisele, Scott Stuart and Katie Ambrose

Others Present:

Bob McCan, McFaddin Enterprises Nicola Robinson, McDonald’s Corporation Dennis Laycraft, Canadian Cattlemen’s Assn. Claire Donoghue, ERBS Steve Dinkla, Cargill Pip Band, Meat and Livestock Australia Susanne Craig, McDonald's Maeve Harding, Fulton Market Group Anna DeVries, OSI Group Alfred Fast, MPCS Connor FitzGerald, Fulton Market Group Greg & Cathy Wells, OSI Group (AU Farmers) Mark & Kay Wells, OSI Group (AU Farmers) Brad & Holly Carr, OSI Group (AU Farmers)

Cameron & Emma Laurie, OSI Group (AU Farmers) Amie Peck, Canadian Cattlemen's Assoc. Jared Briggs, Allflex (NZ) Leanne Sommer, WWF (AU) Howard Parry-Husbands, Pollinate (Speaker) Peter Byck, University of AZ (Speaker) Philip Meyer, Elanco Olivia Lawson, AU Cattlemen's Elizabeth Rodriguez, RBI Justin Ransom, Tyson Craig Jensen, OSI Colleen Lockwood, Turosi Chris Kerston, Savory Institute

President Johnson-Hoffman welcomed everyone to the meeting and asked for a verbal affirmation of adherence to the GRSB Anti-Trust Policy. All directors present made such affirmation.

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GRSB BOARD OF DIRECTORS November 13-14, 2019 Page 2 of 14

President’s Review

President Johnson-Hoffman expressed GRSB’s appreciation to those individuals who provided so much assistance in arranging the tours that were a part of the board meeting including Sam McIvor (New Zealand Beef + Lamb), Justin Courtney (Silver Fern Farms), and Renny Davidson (ANZCO). She reported the attendees have been thoroughly enjoying meeting the farmers and seeing their operations. The previous day the attendees visited an ANZCO beef and lamb processing plant and Annadale, Chris and Anne-Marie Allan’s beef, sheep and cropping property, near Ashburton. Following those tours, the attendees visited Shannondowns near Stavely. Murray and Linda Harmer own the property at the foot of the Southern Alps and run sheep and cattle.

Consideration of Minutes

It was moved by McDonald and supported by Hardman that the minutes of the October 23, 2019 Board of Directors meeting be approved as presented. Motion carried.

Treasurer’s Report

Ian McConnel, GRSB Treasurer presented the financial report as of October 31, 2019 and reported GRSB has earned $423,832.21 in revenues and expended $425,091.80 for a net deficit of $1,259.59 year-to-date. He further reported Earth Innovation Institute was renewing its grant to GRSB in the approximate amount of $26,000 which would be received prior to yearend.

It was moved by White and supported by Wasko that the Treasurer’s Report be accepted as presented. Motion carried.

Governance Update

Scott Stuart, GRSB Director of Administration and Finance, reported the 2020 Board of Directors election was completed and the new directors elected were as follows:

Producer Constituency Meat & Livestock Australia (Elected) National Cattlemen's Beef Association (Elected)

Commerce and Processing Constituency OSI Group (Elected)

Retail Constituency A&W Food Services of Canada (Elected) Ahold Delhaize (Elected)

Civil Society Constituency Solidaridad (Elected)

Roundtable Constituency Canadian Roundtable for Sustainable Beef (Elected) GTPS - Brazilian Roundtable (Elected)

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Allied Industry Initiatives Constituency Textile Exchange (Elected)

Stuart further reported the 2020 Board of Directors and Term Expiration are as follows:

Producer Constituency Meat & Livestock Australia (2022) National Cattlemen's Beef Association (2022) Canadian Cattlemen's Association (2021)

Commerce and Processing Constituency Cargill (2021) Rabobank (2021) OSI Group (2022)

Retail Constituency A&W Food Services of Canada (2022) McDonald’s (2021) Ahold Delhaize (2022)

Civil Society Constituency Solidaridad (2022) World Wildlife Fund (2021) National Wildlife Federation (2021)

Roundtable Constituency Canadian Roundtable for Sustainable Beef (2022) GTPS - Brazilian Roundtable (2022) U.S. Roundtable for Sustainable Beef (2021) Mesa de Ganaderia Sostenible de Colombia (2021)

Allied Industry Initiatives Constituency Textile Exchange (2022)

Stuart informed the Board that nominations were now open for the 2020 Executive Committee and that the positions of President, Vice President, and one Member-at-Large were to be elected. He indicated a date would be sought for the 2020 Board to meet via teleconference for the purpose of electing the individuals to serve in 2020.

Update on Developing a Narrative for Sustainable Beef: The Australian Experience

Howard Parry-Husbands, CEO of Pollinate, a strategic research consultancy that has been working with Meat & Livestock Australia to develop a narrative for sustainable beef, provided an update on his work. He addressed the background and objectives of the project, the approach they have taken, the process of the work, and the results and implications of the work.

Mr. Parry-Husbands reported the Global Roundtable on Sustainable beef (GRSB) held a communications summit in Chicago on May 22-23, 2019 to explore the basis for a global communications strategy. Pollinate presented a review of consumer sentiment drawn from data

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GRSB BOARD OF DIRECTORS November 13-14, 2019 Page 4 of 14 across multiple global markets which both highlighted the consistency in consumer attitudes and behavior and the inconsistency in research methods and sample frames across markets. Following this, Pollinate conducted a workshop with stakeholders to test and identify the potential for a unified sustainable beef narrative and strategy. The workshop demonstrated a high degree of consistency and potential to develop a global benchmark as well as a need to establish a common benchmark of consumer attitudes & behavior for all markets that provided data. Australia elected to pilot the development of a potential narrative for sustainable beef that could work across all stakeholders, from producers, to processors and consumers. He indicated the objectives of the work were to: 1. Develop a potential strategy and narrative for ‘sustainable red meat’ in Australia, and 2. Identify the potential for a global communications strategy for sustainable beef. The Australian definition of sustainability is, Sustainability is the production of beef in a manner that is socially, environmentally and economically responsible. We do this through the care of natural resources, people and community, the health and welfare of animals, and the drive for continuous improvement. Following Parry-Husband’s extensive presentation, there was discussion among the Board regarding the importance of a global sustainable beef narrative and a robust communications strategy. GRSB Communications Council Update Gurneesh Bhandal, chair of the GRSB Communications Council, presented an update on the work of that group. She began her presentation with some background on the Council and reported that early in GRSB’s formation it was understood that communicating effectively both internally and externally were of utmost importance, but Internal communications has been focused on conveying GRSB’s value to current and potential members. External communications have been a hodgepodge of sharing member’s stories and other general interest information to convey the importance of sustainability to “the world.” She reported GRSB attempted to leverage internal resources (i.e. members’ communications experts) to provide direction, content, distribution, etc.; however, this was largely ineffective. A request for proposals was developed in 2015 to solicit bids from agencies to assist the organization. and the agency of Swanson-Russell was hired to help provide branding and professional communications. She indicated some progress was made; although GRSB’s lack of budget resources limited effectiveness of the effort. Various subcontractors were utilized to further provide branding for the organization and to develop a social media presence; however, there was still not a clear message and direction for what needed to be communicated. The first GRSB Communicators Summit was developed in 2017 with the objective of bringing member communicators together to share sustainability messaging and in 2019 the Communicators Summit included a workshop during which a communications specialist, Howard Parry-Husbands, assisted the group in identifying a way forward. Ms. Bhandal informed the Board the Council had identified seven current objectives in order to move the work forward:

1. Complete an assessment of current GRSB communications assets and resources;

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2. Further define the target audience(s) for GRSB communications; 3. Develop key sustainability aspects around which achievable objectives may be identified; 4. Specify (and gain acceptance) for whom GRSB is speaking; 5. Identify key messages and narratives for year one (based on Chicago Communications

Workshop / Pollinate recommendations); 6. Define the necessary credentials for GRSB Advocates; and 7. Begin framing the Strategy for the future

She further informed the Board that the Council and staff were developing a framework for the work and those members of the Council that were in New Zealand for this meeting were planning to meet to further work on the framework. Discussion following Bhandal’s report revealed the importance the Board places on GRSB communications and the potential of developing resourcing for identifying potential agencies to focus on the GRSB work through a request for proposals process. Executive Director’s Report Ruaraidh Petre, GRSB Executive Director, provided an update on the adoption of the GRSB Strategic Plan which is meant to set the Global Roundtable on Sustainable Beef’s direction for the coming ten years, with a more detailed 5-year strategy. He reported the process has relied on a consensus of the membership and that there has been an update to the Vision and Mission Statement as follows: Vision: We envision a world where beef is a trusted part of a thriving food system in which the beef value chain is environmentally sound, socially responsible and economically viable. Mission: The GRSB mission is to advance, support, and communicate continuous improvement in sustainability of the global beef value chain through leadership, science, and multi-stakeholder engagement and collaboration. Mr. Petre reported the strategic priorities between the present time and 2030 are as follow:

• Establish a limited number of “Global Goals” for the GRSB Network; • Communicate to ensure that beef is a trusted part of a thriving food system; • Support the Roundtable Network; • Develop an Information system to report progress on the GRSB Global Goals; and • Develop and Strengthen partnerships to meet the Global Goals.

In discussing the way forward, Petre reminded the Board that the beef industry is global, and it can be affected by remote events, such as African Swine Fever. In addition, figures and issues that are quoted widely are global, and the lowest performers can deliver the most significant global gains. He further reported different regions want to demonstrate their own progress, but in precompetitive markets, they want to be sure that others are also progressing. Mr. Petre reported regional and national sustainable beef roundtables were progressing in many areas of the world including North and South America, Europe, Southern Africa, Australia, New Zealand and China. He indicated there are funding opportunities emerging for Latin America

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GRSB BOARD OF DIRECTORS November 13-14, 2019 Page 6 of 14 and China as well as Southern Africa. He also discussed the potential for a credit scheme like what the Roundtable for Responsible Leather was initiating. Mr. Petre concluded his report by expressing his excitement that the 2020 Global Roundtable on Sustainable Beef will be held September 21-25, 2020 in Asunción, Paraguay. He suggested this will provide an excellent opportunity for the work of the roundtables to be showcased and for Paraguay to discuss the forest issue firsthand. Soil Health = Farmer Wealth: The Opportunity for GRSB Peter Byck, a professor of practice at Arizona State University, in both the Cronkite School of Journalism and the School of Sustainability, is the director, producer and writer of "Carbon Nation." He is currently helping to lead a $5.3 million research project on Adaptive Multi-Paddock (AMP) grazing: In collaboration with 20 scientists and 10 ranchers, the project is focused on soil health and soil carbon storage, microbial/bug/bird biodiversity, water cycling and much more. Mr. Byck provided the Board an update on his current work as well as shared previews of the next film he is working on regarding improving soil health in various areas of the U.S. Mr. Byck was a guest and resource for the Board during the various tours during the week. Regional Roundtables and Country Initiatives Updates Canadian Roundtable for Sustainable Beef (CRSB) Anne Wasko, chair of CRSB, reported the roundtable has 100 members and observers, and there has been more formal engagement from academic institutes this year which has been welcome. This group has previously wanted to engage as advisors but not formal members, so a pickup in their membership requests is encouraging. Some of CRSB’s key accomplishments this year include the approval of a new strategy for the next 3 years; approval of a new financial model for the certification program CRSB will be rolling out Jan. 1, 2020; membership approval of updated bylaws due to evolution as an organization and governance requirements; and the renewal of two committees to ensure opportunities for new members to engage. Wasko reported CRSB added six new members this year and they are leveraging membership fees to attain two government grants for their work. She indicated they have many service requests coming in and invitations to speak, so they added staff capacity. Ms. Wasko indicated she was excited by the massive increase in the number of public facing events and collaboration requests CRSB has received. Examples included restaurant and grocery shows, the Calgary Stampede, the Mexican Roundtable meeting in May, CEO Carla of Ducks Unlimited Canada speaking about the environmental benefits of the beef industry at the Canadian Beef Industry Conference, the Beef Industry Innovation and Sustainability Award in March from the Canadian Cattlemen’s Association. In addition, panel invitations on a variety of topics have been received, more so on plant-based proteins, to bring the meat sustainability perspective as organizers want to balance perspectives and discussions. Ms. Wasko reported CRSB have three key areas of work and that the first pillar of work is their National Beef Sustainability Assessment. This is a comprehensive farm-to-fork study that

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reports how the industry is performing at a national level. From there, they developed a sustainability strategy to help improve the performance when they update the assessment in 2023. Their strategy has ten goals in three areas: environmental, social, and economic. They will be launching an interim report that shows how they are doing in terms of progress on the sustainability strategy this coming Spring. CRSB just wrapped up a membership consultation to make sure they didn’t miss any actions items in the report. She was pleased to report back to GRSB that 86% of the environmental action items are being completely or partially addressed, 75% of the social and 83% of the economic. They will be focusing on raising awareness of the gaps and working with their membership to fill the gaps over the next two years.

CRSB’s second pillar of work is their certification framework, launched in 2017 and 2018. She indicated this is the first of its kind in the world. CRSB launched the Framework in 2017 following 2½ years of collaborative development by CRSB’s multi-stakeholder membership, industry engagement and public consultation. The Certified Sustainable Beef Framework is a tool to demonstrate sustainability in the Canadian beef industry. The mission of the Framework is to drive the advancement and recognition of beef sustainability in Canada through a world-class operation level certification program. She reported they published their first impact report for the certification framework in September. There has been great momentum with uptake steadily increasing. There has been a 45% increase in volume since last year which is a tremendous growth in the number of certified farms and ranches. The growth in the number of operations means that the certified farms have capacity for approximately 12% of the cattle in Canada.

Sustainability Projects are the third pillar of CRSB’s work, and this year was a defining year for this pillar after a couple of years of exploring what they could do in this space. They have a couple of projects they participate in and they provide letters of support for projects that advance their sustainability strategy; a process that was established by their Scientific Advisory Committee this year. In addition, they conduct an annual projects survey to collect information on applied projects that help advance the strategy, and then post those projects on their website to disseminate them.

One project she highlighted is a multi-stakeholder collaboration bringing together conservation groups and producers. The conservation groups conduct habitat assessment and work with the producer to develop habitat management strategies for species at risk. So far, more than 185,000 acres have been covered through this project in Southern Alberta, with a backlog of producers waiting to sign up.

In concluding her report, Wasko outlined CRSB’s 2020 priorities which include launching their Interim Report, expanding communications capacity, implementing a funding model and support uptake of the certification framework, attaining new strategic members, and engaging new collaborators and partners.

U.S. Roundtable for Sustainable Beef (USRSB)

Ashley McDonald, executive director of the USRSB, reported that according to the Consumer Beef Tracker, only 37% of consumers view beef production positively in the U.S. In addition, only 24% of consumers claim to understand how cattle are raised. She further reported 70% of consumers consider how food was raised when making purchasing decisions. These statistics were used to illustrate why the USRSB is so very important. She reported USRSB members

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GRSB BOARD OF DIRECTORS November 13-14, 2019 Page 8 of 14 represent 30 percent of the U.S. cattle herd, more than 20 billion pounds of beef processed, and more than 100 million consumers across the U.S. Ms. McDonald indicated USRSB has six key foundations for success. These include:

• Engagement – Bringing together the beef value chain, civil societies and allied industry stakeholders.

• U.S. Beef Industry Sustainability Framework – Beef sustainability definition, high-priority indicators, specific metrics, and sustainability assessment guides.

• Communications – Encouraging voluntary use if the U.S. Beef Industry Sustainability Framework to build consumer trust.

• Project Support – Support research and pilot projects aligned with the U.S. Beef Industry Sustainability Framework.

• Marketplace Implementation – Market-driven business-to-business implementation. She reported the USRSB was formed in 2015 with 94 members. Since that time, they identified the six areas most important indicators to the sustainability of beef and developed sector-specific approaches to assess and measure sustainability across high priority indicators. In 2018, USRSB developed an assessment guide to provide technical guidance documents outlining the purpose and approach of sector metrics. Ms. McDonald next described tools that have been developed to assist in using the U.S. Beef Industry Sustainability Framework. She indicated there are 19 supported projects that test and implement the Framework and three programs that underwent a 3rd party evaluation demonstrating alignment to the Framework. USRSB’s 2020-2022 Strategic Plan has the following elements:

• Promote adoption of the Sustainability Framework. • Establish industry sustainability targets. • Build awareness with external stakeholders. • Ensure organizational success.

She reported USRSB has developed several online resources to help encourage producers and others to become more aware of sustainability efforts. In conclusion, McDonald reported USRSB has an aggressive agenda to move USRSB forward. Specifically, in 2020 they plan to develop a cow-calf outreach program and industry sector goals; in 2021 a feedyard and auction market outreach will be developed; in 2022 a packer-processor outreach effort will be undertaken; and in 2023 a retail and food service outreach program will be developed. The USRSB 2020 General Assembly Meeting is scheduled to be held April 28-30 in Orlando, FL. European Roundtable for Beef Sustainability (ERBS) Clair Donoghue with the ERBS reported that roundtable grew out of the Sustainable Agriculture Initiative (SAI Platform) Beef Working Group. Its vision is for the European beef sector to be recognized for delivering measurable positive impacts and continuous improvement towards key sustainability priorities. She indicated there are currently six platforms in their region including the United Kingdom, Republic of Ireland, France, Italy, Germany and Poland.

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ERBS’s focus areas, developed in consultation with nearly 150 European stakeholders, include Animal Health and Welfare, Animal Medicines, Farm Management, and Greenhouse Gas Emissions. Within these focus areas ERBS has established sustainability targets as follow:

Environment – Improve the environmental footprint of farming systems. • An intensity reduction of 15% in GHG emissions by 2025, with the aim of setting a future

target that recognizes the positive role beef production can contribute to mitigatingclimate change through reduction strategies and sequestration

Animal Health and Welfare – Improve animal health and welfare.

• Target mortality rates are below 1.5% (for systems with mortality rates above this target,a year on year reduction of 20% should be achieved)

• All animals have access to loose housing (when housed) by 2030• All animals are given pain relief (analgesics) for all surgical procedures and for all forms

of castration, dehorning and disbudding

Animal Medicines – Preserve the effectiveness of animal medicines in beef farming.

• Total usage of antibiotics below 10mg/PCU by 2023• Reductions of 50% in the use of HP-CIAs by 2023

Farm Management – Improve the resilience of beef farming.

• A reduction in serious accidents of workers (reportable; ref: European ReportingFramework) on farm and a reduction in fatalities with an overall target of zero

• Financially viable farms that have a business plan in place

Ms. Donoghue indicated they need a framework for ERBS to be able to recognize established Country Platform Programs that are committed to working towards achieving the ERBS Outcome Targets in their country. In providing further information on their Beef Framework, she reported there are three stages in developing their targets:

Stage 1 - Development of the materiality assessment, baselines and workplans.

Stage 2 - Activities and application of the workplans. Annual reporting of progression toward the target outcomes.

Stage 3 - Completion of all baselines. Annual reporting of the target outcomes. Materiality assessment review.

Regarding Country Platforms, she indicated there were numerous factors that were considered by each country: Is there a program already in place? Willingness to include sustainability topics? Maturity as a country in sustainability? Data availability? And number of members? Donoghue elaborated on the annual ERBS verification process in which assessors are qualified to provide services.

As for next steps, it was reported ERBS has established the following goals:

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GRSB BOARD OF DIRECTORS November 13-14, 2019 Page 10 of 14 Q4 2019

• Final review of Recognition applications for current platforms • Board to sign off the Recognition

2020 Focus

• New membership from different constituents including NGO’s • New platform countries to join recognition process • Communication work stream • Knowledge sharing between platforms

(At this point the Board Meeting was recessed so the directors and other attendees could participate in the official launch of the New Zealand Roundtable for Sustainable Beef (NZRSB) during which various New Zealand representatives discussed why sustainability is important to their country. The Honorable Damien O’Connor, Minister of State for Trade & Export Growth and Minister of Agriculture, provided the government’s support of the initiative and presented certificates of appreciation to several key leaders responsible for developing the NZRSB. Thursday, November 14, 2019 President Nicole Johnson-Hoffman reconvened the meeting on Thursday, November 14, 2019 at 8:00 a.m. She expressed GRSB’s appreciation to ANZCO Foods, New Zealand’s fifth largest exporter with a turnover of NZ of $1.65b., for hosting the GRSB for an exceptional BBQ function at its offices in Christchurch. The company which employs 3,000 people mainly in regional New Zealand, processes and markets prime New Zealand beef and lamb to more than 80 countries, and it also creates and designs sophisticated food and healthcare solutions. Regional Roundtables and Country Initiatives Updates (continued) Mesa Paraguaya de Carne Sostenible (MPCS) Alfred Fast, president of MPCS, reported that roundtable began in 2016 with conversations which led to systematic meetings and the development of rules of procedure in 2017. In 2018, basic technical definitions were developed, and a Constitutive Assembly was convened. In 2019, statutes were registered, and they were operating fully in accordance with the Paraguayan laws. Mr. Fast reported some of their initial challenges included joining all sectors, showing that it is possible to work with sustainability values (economic, social and environmental), and creating trust. He reported MPCS’s inspirational dream (vision) is, “Paraguay, World Reference of Sustainable Beef,” and their mission is to “Promote the sustainability of the value chain of Paraguayan beef.” He further reported members of MPCS include producers, industries, civil societies, suppliers and services, restaurants, and supermarkets. In addition, they have observing members including public institutions, technical cooperation organizations, and academics. MPCS has identified six principles of beef sustainability including Natural Resources, People and Community, Animal Health and Welfare, Food, Efficiency and Innovation, and Economic Viability.

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GRSB BOARD OF DIRECTORS November 13-14, 2019 Page 11 of 14 Mr. Fast elaborated on the fact that there are two distinct areas of Paraguay; East Paraguay in which there has been no deforestation since 2005, and the Paraguayan Chaco in the western part of the country. He indicated there is 25% legal forest reserve, plus 15-25% windbreaker forests equaling 40-50% remaining native forests in farms in the Chaco. Actions and progress of MPCS include members completing sustainability assessments, analysis of the situation of different sectors, incentives and acknowledgments, agreements and alliances for sustainable synergies. As for next steps. MPCS is working on guides and instruction on technical topics, dissemination and multiplication of sustainable models, communication, and information for participation and impact. In addition, traceability and pilot projects are being explored. New Zealand Roundtable for Sustainable Beef (NZRSB) Sam McIvor, CEO of Beef + Lamb New Zealand, indicated that since the Board had received a full report on the NZRSB the previous day during its launch program, he would highlight some key changes in New Zealand policies that are having significant impacts on farming. Mr. McIvor indicated the New Zealand government was providing a “year of delivery” in which several initiatives were coming to fruition. He specifically mentioned changes in the National Policy Statement (NPS) for Freshwater; new National Environmental Standard (NES) for Agriculture; Integrated Farm Planning; the Zero Carbon Bill; action on Agricultural Emissions Discussion Document; NPS for Biodiversity; NPS Highly Productive Land; RMA Reform; and review of the NPS for Plantation Forestry. He provided specific information on the Zero Carbon Bill which does four key things:

1. Set a new greenhouse gas emissions reduction target to: a. reduce N2O & CO2 to net zero by 2050 b. reduce methane within the range of gross 24–47% below 2017 levels by 2050,

including to 10% gross below 2017 levels by 2030. 2. Set a series of ‘emissions budgets’ to act as steppingstones towards the long-term

target; 3. Require the Government to develop and implement policies for climate change

adaptation and mitigation. 4. Establish an independent Climate Change Commission to provide expert advice and

monitoring to help keep successive governments on track to meeting long-term goals. Regarding agricultural emissions, McIvor indicated the Interim Climate Change Committee (ICCC) on reducing emissions developed proposed policies which test out what the sector must do. Action on agricultural emissions have 2 options: Emissions price and fertilizer tax. Primary sector leader’s commitment from across the agricultural, horticultural and arable sectors to achieving enduring progress towards the goals of reducing and mitigating agricultural emissions and building resilience of NZ’s primary sectors. Mr. McIvor reported one of the most contentious issues to the livestock sector is the 360 Regulation pertaining to stock exclusions and riparian setback distances. Specifically, sheep will be excluded from stock exclusion rules; however, dairy & dairy support, beef cattle, deer,

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and pigs will be excluded from wetlands (July 1, 2021 or immediately for new pastoral system after gazettal). In addition, new fences to be setback 5m from any waterbody.

After providing an overview of several other regulatory actions, McIvor shared B+LNZ’s philosophy in addressing these issues which is built upon aspiration, own our issues, develop our own solutions, outcomes not inputs, putting our farmers in control of their own destiny, partnerships, and NZRSB a catalyst.

Australian Beef Sustainability Framework (ABSF)

(Pip Band, Secretariat of the Steering Group for the ABSF was unexpectedly called away from the meeting and unable to present an update.)

2020 Global Conference on Sustainable Beef

Alfred Fast, MPCS president, and Josefina Eisele, GRSB Regional Director for South America, announced the 2020 Global Conference on Sustainable Beef (GCSB) is scheduled to be held September 21-15, 2020 at the Sheraton Asunción, in Asunción, Paraguay. The theme of GCSB 2020 is “Achieving a Healthy World: Advancing Responsible Productivity.”

Mr. Fast shared some key facts about Paraguay including:

• Paraguay is located in South America, bordered by Argentina (to the south andsouthwest), Brazil (to the east and northeast), and Bolivia (to the northwest).

• Population: 7 million inhabitants.• Divided in two regions by the Paraguay River: Eastern and Western Region.• Paraguay is a founding member of the Southern Common Market (MERCOSUR) and

headquarters of the South American Football Confederation (CONMEBOL).• Official language: Spanish and Guarani.• Currency: 6100 PYG = 1 USD.• Eligible to export high quality beef to Europe (1000 tons Hilton quota), Chile, Israel and

Russia.• Exporting 250,000 tons/year, representing 70% of its production.• Livestock production in two regions: Western Region (Paraguayan Chaco and Pantanal)

and Eastern Region (Upper Paraná Atlantic Forest).• 14 million head of cattle in 24 million hectares dedicated to livestock production.• Strong beef producer’s associations and cooperatives (35 associations of farmers).

There are tours being explored and planned as a part of the conference including one to the Dry Chaco and one to the Humid Chaco. Another tour being explored is one to the Eastern Region of Paraguay.

Mr. Fast and Ms. Eisele reported the GCSB Planning Committee has met twice so far and is focusing on developing an agenda that will provide a world stage for beef sustainability information as well as a look into South American beef production.

Katie Ambrose, GRSB Director of Member Services, shared a variety of GCSB sponsorship opportunities with the Board and encouraged them to fully support this important event.

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GRSB BOARD OF DIRECTORS November 13-14, 2019 Page 13 of 14 Council Reports Global Issues – Greenhouse Gas (GHG) Working Group Tim Hardman, leader of the GHG Working Group, reported that group was taking shape and an inaugural webinar was held October 28, 2019 during which the group discussed the development of a document of deliverables as well as accountability and deadlines. Mr. Hardman indicated his feeling that there was substantive discussion. He further reported the group was in the process of determining which sectors are not yet represented in the group and a meeting schedule. Global Issues – Joint Working Group (JWG) on Forests Simon Hall, leader of the JWG on Forests, provided a brief background on the group pointing out it was first initiated by GTPS and the Consumer Goods Forum. Once GRSB was developed, it was invited to be a member of the group. Mr. Hall reported the objectives of the JWG are to:

• Understand conditions under which cattle contribute to deforestation. • Share information on effective monitoring and traceability systems. • Serve as an open venue for stakeholder engagement and collaboration. • Convene key players by hosting workshops and events. • Help advance deforestation-free beef and leather supply chains. • Encourage and facilitate verification processes.

He further reported there is the belief that cattle ranching is the leading driver of deforestation and pastures occupy more deforested areas than other forms of agriculture (palm oil, soy, pulp/paper, cocoa, coffee, rubber, etc.) Complex socio-economic dynamics (cultural tradition, rural livelihoods, land occupation, speculation, conflicts, smallholders, commercial interest) all may lead to deforestation and deforestation is the top sustainability challenge for many cattle producing regions, including many regional roundtable countries. He asserted there is increasing demand for action from consumers, corporations, and investors, especially with 2020 target dates. Mr. Hall indicated there are several initiatives in this area including the Accountability Framework Initiative (AFi), Collaboration for Forests & Agriculture (CFA), Tropical Forest Alliance (TFA), Consumer Goods Forum (CGF), Amsterdam Declaration (AMD), New York Declaration on Forests (NYDF), Ceres/PRI Investor Support, Cerrado Manifesto Support (SoS), and the Chaco Agreement. Regarding potential opportunities for GRSB, Hall identified the following:

1. 2020 Global Conference: recognize issues, embed in agenda, showcase options to increase production w/o clearing more forest and native vegetation

2. WG/Committees: add space in BoD/GA agendas for groups to get together and discuss substantive work

3. AMP/Regenerative Practices Symposium: convene global experts and practitioners; publish article/report

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4. Communications: reducing deforestation in cattle supply chains can significantly reduceGHG footprint of beef – good narrative

5. Regional RT Accountability: forest-risk regions need robust criteria/indicators ondeforestation and conversion

6. Company Accountability: guidance/requirements for companies to adopt and implementcredible commitments

7. Traceability: leverage global position to promote enhanced traceability in cattle supplychains

Mr. Hall was asked by the Board to bring a plan to the December GRSB Board Meeting of how the JWG will move forward.

Following the Council reports, discussion was held by the Board during which it was suggested there needs to be a better way to engage members in Working Groups and ensure there is a good reporting mechanism.

It was the consensus of the Board that all Working Groups be required to provide written reports on a monthly basis with updates on goals, progress, and a listing of Working Group Members.

Upcoming GRSB Member Engagement Opportunities

• The Sustainable Agriculture Summit, November 20-21, 2019, Indianapolis IN• Seminar on Sustainable Livestock, November 27-28, 2019, Colombia• IPCC COP25, December 2-13, 2019, Madrid, Spain• USRSB General Assembly, April 28-30, 2020, Orlando Florida

Other Business

In other business, it was reported that work was to commence on the Global Goals process and that Ian McConnel had volunteered to lead the development process.

Future Board of Directors Meetings

• Board of Directors – Wednesday, December 18, 2019 at 4:00 – 5:30 p.m. Central U.S.Time (9:00 p.m. UTC)

As there was no further business, the meeting was adjourned at 10:05 a.m. after which the Board members and other attendees toured the Canterbury Agriculture & Food Show. In addition, they toured Stonyhurst, an agricultural property near Greta Valley.

The following day, a tour of Lees Valley Station in North Canterbury was held.

Respectfully submitted,

Scott Stuart Director of Administration and Finance

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GRSB Goals-Setting Working group

Objective : Set Global Goals for the GRSB Network to:

• Communicate the strategic intent of the GRSB

• Increase awareness and impact of the GRSB to internal and external stakeholders

• Define key metrics and indicators to report improvements in beef sustainability

Action plan:

• Done (will be presented at Dec board meeting):

• Materiality cross referencing

• Gather materiality assessments (or other such documents) from nationalroundtables

• Cross reference national prioritisations to determine likely global alignmentfor goals

• Shortlist common global priorities

• At December Board meeting:

• Call for members to join the Goals-setting working group to (By January 31):

• Develop an agreed list of priority goals to go to members for approval

• Define the scope of the goals

• Who is to meet the goals

• Who is to measure the goals

• Set a proposed guideline for the development of goals (in line with keylaunch dates)

• Ongoing from February 2020:

• Goal determination

• Setup technical working group(s) for each goal

• Assess current goals and commitments in effect on beef currently (NDC’s,SDG’s, etc)

• Assess available metrics

• Determine SMART goal and present to board and membership as they aredeveloped

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Preliminary Schedule of Events (As of December 12, 2019)

Sunday, Sept. 20, 2019 Global Conference Tour participants arrive in Paraguay for Tours on Monday/Tuesday

Mon-Tues, Sept. 21-22, 2019

Function Topics / Speakers / Details Notes/Status:

06:00 – 22:00 06:00 – 20:00

Dry Chaco Tour – 2 Days Capacity for 50 people,

Tour Synopsis Farm Tours Kenny Hiebert, Andy Reimer, Fernheim Cooperative

o Lodgingo Mealso Transportationo Sponsor??

Tuesday, Sept. 22, 2019 Function Topics / Speakers / Details Notes/Status:

08:00 – 17:00 (Tues Tour Options)

Wet Chaco Tour – 1 Day

Eastern Region Tour – 1 Day

Capacity for 50 people (each)

Tour 1 – Synopsis Neuland Slaughterhouse / Farm Tour

Tour 2 – Synopsis Eastern Region Farm Tour

o Mealso Transportationo Sponsor??

17:00 – 18:00 GRSB Executive Committee Meeting

Dinner and meeting for Executive Committee Action item: Confirm room at location forthis meeting.

18:00 – 19:00 Media Briefing Communication team to meet with media attending event to discuss interview schedules and other details. Offer time for Q&A.

Action item: Confirm room at location forthis meeting.

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Global Conference on Sustainable Beef Draft Agenda ~ For Internal Use Only 2

Wed, Sept. 23, 2019 Function Topics / Speakers / Details Notes/Status: 8:00 – 10:00 Global Conference Opening

Session 8:30-8:35-Official welcome to GCSB by Official Emcee/GRSB Video (5 minutes)

8:35-8:50-Official welcome to GCSB from Leadership & focus on GRSB Purpose & Progress

• Bob McCan, GRSB President (15 minutes)

8:50-9:30- Overview of Paraguay Region & Beef Production, (Video) (10 minutes)

• Government Representatives (15 Min)• Sponsor Recognition (Given by McCan?)

(10 minutes)• Co-Hosts (15 minutes)

o Also includes 5-minutebuffer/transition time

9:30-10:30 AM-Global Conference (Keynote 1) The Global Sustainability of Meat Production. Economic, Social & Environmental (1 Hour – w/ Q&A)

Action items: Translation

Confirm Copyright Fees: N/A

10:30 – 11:00 Morning Break Refreshments and snacks Sponsorship opportunity open

11:00 – 12:00 Global Conference General Session (continued)

11:00-12:00 PM-Global Conference (Keynote 2) The Beef Sustainability towards the Future (1 Hour – w/ Q&A)

Action items:

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12:00 – 13:30

13:30 – 16:00

LUNCH

Roundtable/initiative results and impact, and future priorities. (150 minutes)

• Each roundtable/initiative is featured for15 minutes: GTPS, CRSB, USRSB,Argentina, Australia, Colombia, ERBS,Paraguay, New Zealand, Southern Africa

Sponsorship opportunity open

16:00 – 16:30 Afternoon Break Refreshments and snacks Sponsorship opportunity open

16:30 Transit time (10 minutes) Allow for time to move between break location and breakout session A.

16:30-18:00 Breakout Sessions

Topics for discussion include: 1-The vision of consumers.2-The vision of retailsupermarkets.3-The vision of NGOs4-The vision of industry.5- The vision of theproducer.

Three concurrent sessions (90 minutes)

Global Sustainability Impacts: A Multi-Country Perspective Three regional breakout groups structured to showcase People, Progress, Science, Impact of Regional Roundtables & Initiatives from of a variety of countries.

• Different GRSB executive team leaderswill support each breakout group. teamwill lea

• Regional Group 1-US, Australia, SouthernAfrica

• Regional Group 2-Canada, Argentina,Paraguay, New Zealand

• Regional Group 3-Brazil, Europe,Colombia

Notes/Status:

Action Items: • Could second breakout be scheduled on

Thursday morning?

Coordinate group panels, by schedulingconference call with each of the threepanels to discuss the structure andopportunities to demonstrate impact,timeline for planning, etc.

o Lead:

Group 1 contacted? Group 2 contacted?

Group 3 contacted?.

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18:00 - 18:30 Tour Highlights & Cocktail Hour

Highlights from Monday/Tuesday Tours Notes: Who is creating highlights? Videos, Photos, cost? Moderator? Combine Cocktails and Tour recap. Sponsor(s)?

18:30 – 19:00 Transit Time (Half Hour) • Not walking distance, min 15 by bus19:00-22:30 Paraguayan Dinner (Off-

site) Sponsored by Paraguayan Roundtable

Video Tradition (2) “The Asado Paraguayo” Artistic moment, Recycling Orchestra of Cateura and Dance of the Bottle (Paraguayan Typical Dance)

Action Item: Set Menu? Cash Bar?Transportation cost

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Thursday, Sept. 24, 2019 Function Topics / Speakers / Details Notes/Status: 08:00 – 08:30

08:30-10:00

Global Conference General Session

Summary of the first day Integration Activities

8:30-10:00 (90 minutes)

Topics • Barriers to Sustainability and how to deal

with them• Communication Involvement• Sustainability in Action, Successful

Practices in various sectors• Young People and Sustainability.• Paraguayan Experience.• Young People in Generational Transition

Action Items:

10:00 – 10:30 Morning Break Refreshments and snacks Video: El Asado Paraguayo (The Paraguayan Barbeque)

Sponsorship opportunity open Confirm Copyright – Hugo unsure. Will confirm.

10:30-12:00 Breakout Sessions

Topics for discussion include: 1-The vision of consumers.2-The vision of retailsupermarkets.3-The vision of NGOs4-The vision of industry.5- The vision of theproducer.

Three concurrent sessions (90 minutes)

Global Sustainability Impacts: A Multi-Country Perspective Three regional breakout groups structured to showcase People, Progress, Science, Impact of Regional Roundtables & Initiatives from of a variety of countries.

• Different GRSB executive team leaderswill support each breakout group. teamwill lea

• Regional Group 1-US, Australia, SouthernAfrica

Notes/Status:

Action Items: • Could second breakout be scheduled on

Thursday morning?

Coordinate group panels, by schedulingconference call with each of the threepanels to discuss the structure andopportunities to demonstrate impact,timeline for planning, etc.

o Lead:

Group 1 contacted?Group 2 contacted? Group 3 contacted?.

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13:00-14:30 Global Conference General Session

10:30-12:00 (90 minutes)

Topics • Market Incentives• Pastures and their relationship with

carbon and productive efficiency• Greenhouse gases, two visions• Natural resource management• Animal Health Welfare• Deforestation/Land conversion

Action Items: Move to afternoon? Can we move second round of breakout

sessions to afternoon.

14:30-15:00 Artistic Movement & Integration

Video: La Caña Paraguaya (The Paraguayan Rum)

Confirm Copyright


13:30-15:30 (120 minutes)

Topics • The global sustainability game• Global interests• Genetics for sustainability• Productive efficiency and its global

influence on sustainability

• Regional Group 2-Canada, Argentina,Paraguay, New Zealand

• Regional Group 3-Brazil, Europe,Colombia

12:00-13:00 LUNCH & Integration Need more info: Video Sponsorship opportunity open

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Closing Keynote?

16:30-17:00 Official Closing Ceremony

17:00-18:00 GRSB Board Meeting

18:30-20:30 GCBS Reception Sponsored by the Regional Roundtables Action Item: at hotel

Friday, Sept. 25, 2019 Function Topics / Speakers / Details Notes/Status: Communications Council Working Group Meeting

(Tentative) Time/Topics TBD Action items:

GRSB-GTPS Joint Working Group on Forests

Working Group Meeting (Tentative)

Time/Topics TBD • Action items:

Other Allied Industry Meetings

(Tentative) Time/Topics TBD • Action item:

Ranch Tour Optional TBD Industry Related Tour Optional TBD Eco-Tourism Optional TBD Day exploring crafts, tradition, religion, local history

Optional TBD

Friday-Saturday, Sept. 25-26, 2019

Function Topics / Speakers / Details Notes/Status:

Global Conference participants depart Paraguay between Friday/Saturday

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Updated November 18, 2019

The dates and times of the GRSB Board of Directors calls for 2020 have been scheduled and are listed below. In order to facilitate participation from members in both the Northern and Southern hemispheres, note that the time for the calls will alternate on a monthly basis. Please be sure to mark these on your calendars. Reminders will be sent out a few weeks prior to each call. All members are invited to participate.

• January 29, 2020 at 3:00 – 4:30 p.m. Central US Time, 9:00 p.m. UTC

• February 26, 2020 at 9:00 – 10:30 a.m. Central US Time, 2:00 p.m. UTC

• March 25, 2020 at 4:00 – 5:30 p.m. Central US Time, 9:00 p.m. UTC

• April 2020 – In-person Board of Directors Meeting (location to be determined, but usuallyin North America)

• May 27, 2020 at 9:00 – 10:30 a.m. Central US Time, 2:00 p.m. UTC

• June 24, 2020 at 4:00 – 5:30 p.m. Central US Time, 9:00 p.m. UTC

• July 29, 2020 at 9:00 – 10:30 a.m. Central US Time, 2:00 p.m. UTC

• August 26, 2020 at 4:00 – 5:30 p.m. Central US Time, 9:00 p.m. UTC

• September 23, 2020 at 9:00 – 10:30 a.m. Central US Time, 2:00 p.m. UTC

• October 2020 – In-person Board of Directors Meeting (location to be determined, butusually outside of North America)

• November 25, 2020 at 9:00 – 10:30 a.m. Central US Time, 2:00 p.m. UTC

• December 23, 2020 at 3:00 – 4:30 p.m. Central US Time, 9:00 p.m. UTC

The purpose of the monthly call is to discuss the business of GRSB, to provide brief updates on the various work streams, and to generally strategize about how to accomplish the vision, mission and objectives of GRSB.

All GRSB members are encouraged to attend and openly participate including other people from within your GRSB member organization you wish to invite; however please understand that although GRSB strives for consensus, in the event a vote is necessary only the elected Board members will be asked to take part in a ballot in adherence to the GRSB statutes and by-laws.

To submit agenda items or for any related questions please contact: Ruaraidh Petre, Executive Director, at [email protected].

If there are others from your organization you wish to receive meeting invitations, please inform Angela Luongo at [email protected] and they will be sent the meeting invite.

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mailto:[email protected]

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